PermaPlate Co.

What PermaPlate Co. does

PermaPlate Co. is a Salt Lake City, Utah-based, family-owned automotive protection products and service contract administrator founded in 1978. The company designs, distributes, and administers a portfolio of vehicle protection programs — Appearance Protection (using proprietary Paintguard, Fiberguard, and Leatherguard treatments), Windshield Protection, Dent Protection (paintless dent repair coverage), Key Replacement, Tire & Wheel Protection, Theft Protection (Etchguard etching and Phantom Footprints labeling), GPS Theft Protection (24/7 satellite/cell-based tracking with money-back recovery guarantee), and Ceramic Si+ (a proprietary SiC + SiN ceramic coating offering up to 7 years of durability) — sold individually or as Bundled Programs.

The business operates a B2B2C go-to-market model: products are sold at the point of vehicle sale through the F&I (Finance & Insurance) departments of more than 3,000 authorized auto dealerships across the United States and Canada, with additional distribution via dedicated insurance agents. PermaPlate processes over 700,000 contracts annually, generates revenue through one-time multi-year service contracts (some with transferable coverage), recurring GPS monitoring subscriptions, and dealer/agent wholesale participation programs, and supports customers through direct phone, email, and online claims channels. The company is privately held under Siskin Enterprises, Inc. and PermaPlate Company LLC, has 101–250 employees, holds an A+ Better Business Bureau rating, and has no disclosed external funding, M&A, or leadership changes in the source material.

Name

PermaPlate Co.

Legal name

Siskin Enterprises, Inc. & PermaPlate Company LLC

Website

https://permaplate.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

PermaPlate Co., founded in 1978 and headquartered in Salt Lake City, Utah, designs and administers automotive protection service contracts (appearance, windshield, dent, tire & wheel, theft, GPS, and ceramic coatings) distributed through 3,000+ authorized dealerships across the US and Canada.

Ownership category

akta.pro rank

Product category

Automotive Protection Services

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Accessories & Aftermarket DTC (CRAFACAK)

akta.pro secondary industries

Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM), General Automotive Repair & Maintenance (TLAKAAAA)

Keywords

• Automotive protection products
• Vehicle service contracts
• Paint protection coatings
• Dealer F&I products
• Vehicle warranty plans

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Automotive Protection Contracts: PermaPlate sells vehicle protection products and service contracts through authorized auto dealerships at the point of vehicle sale. Customers purchase coverage for their vehicles, paying either upfront or bundled into vehicle financing. Products include appearance protection, windshield protection, dent protection, tire & wheel protection, key replacement, theft protection, and ceramic coatings.
2. GPS Theft Protection: GPS theft recovery unit sales and monitoring services with money-back guarantee. The company provides GPS tracking hardware and 24/7 monitoring services to assist in vehicle recovery if stolen.
3. Dealer/Agent Programs: Dealer Participation Programs and Agent opportunities where dealerships and agents purchase protection products wholesale from PermaPlate to resell to end customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

PermaPlate Co. sells automotive protection products and multi-year vehicle service contracts through a network of more than 3,000 authorized auto dealerships across the United States and Canada. Its offerings include appearance protection, windshield protection, dent repair coverage, tire and wheel protection, key replacement, theft protection, GPS theft recovery, and proprietary Ceramic Si+ coatings, sold individually or as bundled packages and structured as contracts customers purchase at point of vehicle sale.

Product overview

PermaPlate Co. is a family-owned automotive appearance protection company founded in 1978, offering a portfolio of vehicle protection products and service contracts. The core offering consists of eight distinct protection programs: Appearance Protection (interior/exterior surface protection using Paintguard, Fiberguard, and Leatherguard technologies), Windshield Protection, Dent Protection (paintless dent repair), Key Replacement, Tire & Wheel Protection, Theft Protection (with Etchguard), GPS Theft Protection, and Ceramic Si+ Protection. These products can be purchased individually or combined through Bundled Programs for comprehensive coverage. The company operates through a network of 3,000+ participating auto dealerships and processes over 700,000 contracts annually, serving customers in the United States and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Paintguard: Exterior paint protection product used in PermaPlate's Appearance Protection Program
• Fiberguard
• Leatherguard
• Etchguard
• Phantom Footprints

Products and services

• Appearance Protection Interior and exterior surface protection for vehicles using Paintguard, Fiberguard, and Leatherguard technologies, covering fading, oxidation, bird droppings, water spotting, tree sap, acid rain, road de-icers, fabric stains, and more. Sold as a multi-year contract through authorized dealerships.
• Windshield Protection Professionally applied windshield protection that resists chips and cracks, repels water, ice, and snow, reduces night glare, and provides zero out-of-pocket expense for repair or replacement under the contract terms.
• Dent Protection Paintless dent repair coverage for door dings, dents, and hailstones, including unlimited repairs with zero deductible, a lifetime guarantee, and coverage for minor dents under 4 inches in diameter.
• Key Replacement Replacement coverage for lost, stolen, or destroyed vehicle keys at no additional cost, including emergency roadside assistance and 24-hour vehicle lockout assistance.
• Tire & Wheel Protection Coverage for tire and wheel repair or replacement due to road hazards including curb damage, glass, nails, and potholes, including roadside assistance, no deductible, and rental car reimbursement. Available in 1-5 year terms with no limit on number of claims.
• Theft Protection Vehicle identification and theft deterrent program using Etchguard permanent etching with traceable security codes, including replacement vehicle allowance and deductible reimbursement up to $1,000.
• GPS Theft Protection GPS-based vehicle theft recovery assistance using satellite and cell tower tracking, including 24/7 protection, real-time location monitoring, law enforcement coordination, and a money-back guarantee if the vehicle is not located within 24 hours (up to $1,000).
• Ceramic Si+ Protection Proprietary SiC + SiN ceramic coating (not SiO2) with 9H hardness factor that bonds to a vehicle's clear coat, providing up to 7 years of protection against chemical damage and UV fading with hydrophobic properties and no waxing required.
• Bundled Programs Flexible coverage options that combine multiple PermaPlate protection plans (Appearance, Windshield, Dent, Tire & Wheel, and others) into comprehensive, cost-effective packages with customizable protection combinations.

Quantifiable outcome

• Over 700,000 contracts processed annually demonstrating operational scale and customer trust
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Siskin Enterprises, Inc.coreOthers · 1 January 1978Parent company entity. PermaPlate Company LLC is operated alongside Siskin Enterprises, Inc. as the operating entities for the business. Both entities collectively own and operate PermaPlate automotive protection products and services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Assurant: Major provider of vehicle service contracts and F&I protection products sold through auto dealers across North America. Directly comparable business model, dealer distribution, and multi-year contract structure to PermaPlate.
• APCO Holdings (Easycare): Sells vehicle service contracts, maintenance plans, and F&I products through a North American dealer and agent network. Closely comparable to PermaPlate in distribution, product mix, and contract-based revenue model.
• CalTex (SunSafe / SuperGuard / Paintguard programs): Provider of automotive appearance protection programs (paint, fabric, leather) sold through dealer F&I channels. Closely overlaps PermaPlate's core Appearance Protection product line and dealer distribution model.
• Alpha Warranty Services: Independent vehicle service contract administrator selling through dealers and agents. Comparable contract administration, dealer channel, and multi-year coverage structure to PermaPlate's protection products.

Broad incumbents

• Zurich North America (Vehicle Service Contracts): Large incumbent insurer that underwrites and administers vehicle service contracts and dealer F&I products. Comparable to PermaPlate at the contract-administration layer though broader in insurance scope.
• Allstate Dealer Services: Allstate's dealer-distributed F&I product portfolio including vehicle service contracts, GAP, and protection plans. Overlaps PermaPlate's dealer channel and contract structure as part of a broader insurance suite.
• Armor All (Energizer Auto Care): Major automotive appearance and surface care brand offering protectants and cleaning products. Adjacent to PermaPlate's Appearance Protection category but retail/DTC rather than dealer-distributed service contracts.
• Meguiar's (3M Auto Care): Established automotive surface care and detailing products brand comparable in product category to PermaPlate's appearance and ceramic protection offerings, though distributed through retail and detailing channels rather than dealer F&I.

Emerging players

• CarShield: Direct-to-consumer extended vehicle service contract provider competing for the same protection budget PermaPlate targets. Different distribution (DTC vs. dealer) but comparable product category and end customer.
• Endurance Warranty Services: DTC extended auto warranty provider offering mechanical protection plans analogous to PermaPlate's service contract products. Overlaps in customer use case though distributed online rather than through dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PermaPlateCompany
• LinkedInlinkedin.com/company/permaplate-co.
• Xx.com/permaplate
• Facebookfacebook.com/permaplate

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PermaPlate Co.