Endurance Warranty
- Company typePrivate
- Founded2006
- HeadquartersNorthbrook, United States
- Headcount—
- GTM typeB2C
- OfferingServices
Endurance Warranty firmographics
Firmographics- Name
- Endurance Warranty
- Legal name
- Endurance Warranty Services, LLC
- Website
- https://endurancedirect.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Ownership category
- akta.pro rank
Endurance Warranty industry classification
Industry- Product category
- Vehicle Service Contracts (Extended Auto Warranties)
- akta.pro primary industry
- Vehicle Extended Warranty (VSC) & Mechanical Breakdown Insurance (MBI) (FSAJALAA)
- akta.pro secondary industry
- Auto Ancillary Warranties (Tire & Wheel, Paintless Dent, Key/Remote, Windshield) (FSAJALAB)
Keywords
Where Endurance Warranty is headquartered
LocationHeadquarters
- HQ city
- Northbrook
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Endurance Warranty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D, Others
Revenue model
- Vehicle Service Contract (VSC) Premiums: Endurance sells vehicle service contracts (extended warranties) to vehicle owners, providing coverage for mechanical breakdowns after manufacturer warranty expires. Plans vary by coverage level (powertrain, standard, premium, elite), vehicle age/mileage, and deductible selected. Premiums are paid upfront or through installment arrangements.
- Mechanical Breakdown Insurance (California): In California, Endurance sells Mechanical Breakdown Insurance (MBI) underwritten by Security National Insurance Company and administered through Marathon Administrative Company Inc. Provides repair coverage after manufacturer warranty expires.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Plan pricing varies by vehicle age, mileage, make/model, coverage level selected, and deductible chosen |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Endurance Warranty product offering
Product offeringCore offering
Endurance Warranty is a direct administrator of vehicle service contracts (extended car warranties) sold to individual vehicle owners across the United States. The company sells tiered protection plans that cover mechanical and electrical breakdowns after the manufacturer's warranty expires, ranging from powertrain-only to comprehensive bumper-to-bumper coverage, with claims paid directly to a nationwide network of 4,000+ certified repair shops. California residents are served through Mechanical Breakdown Insurance (MBI), and Endurance also operates a separate Dealer Services platform distributing VSCs through auto dealerships.
Product overview
Endurance Warranty is a direct administrator of vehicle service contracts (extended warranties) offering multiple coverage tiers organized by component groups. The core portfolio includes Secure Plus (basic powertrain), Supreme (mid-tier similar to manufacturer warranty), Superior (common parts protection), and Elite Plus (comprehensive all-parts coverage). Additional structured plans include Powertrain Plus (groups 1-5), Standard (groups 1-10), and Premium (groups 1-14), with optional add-ons such as Elite Benefits (roadside assistance, tire repair, key fob replacement). California residents are served through Mechanical Breakdown Insurance (MBI), while Tesla owners receive specialized coverage via the XCare program through Xcelerate Auto partnership.
Differentiator
Problem solved
Functional benefit
Brands
- Elite Benefits: Complimentary benefits package offered with vehicle protection plans, including tire repair, key fob replacement and other perks, free for the first year.
Products and services
- Endurance Vehicle Protection Plans Endurance's flagship offering is a multi-tiered vehicle service contract that covers parts and labor for mechanical and electrical breakdowns after the manufacturer's warranty expires. Coverage tiers range from powertrain-only (Secure Plus, Powertrain Plus) through mid-tier manufacturer-equivalent (Supreme, Standard, Premium) to comprehensive coverage of common breakdown parts (Superior) and full mechanical/electrical component coverage (Elite Plus). Customers obtain a quote online or by phone by providing vehicle year, make, model, mileage, and ZIP code; the resulting multi-year contract is paid upfront or in installments.
- Mechanical Breakdown Insurance (MBI)
- XCare Tesla & EV Coverage XCare is Endurance's specialized electric vehicle protection plan, delivered through a partnership with Xcelerate Auto, designed to provide transparent and dependable coverage for Tesla and other EV owners beyond what a standard manufacturer warranty offers. The product addresses the high cost of specialized EV repairs and limited manufacturer warranty coverage for electric vehicles.
- Endurance Dealer Services Endurance Dealer Services is a separate B2B distribution platform (enduranceds.com) that enables auto dealerships to offer Endurance vehicle service contracts to their vehicle buyers as ancillary finance and insurance products at the point of sale. Dealerships act as channel partners, distributing Endurance-branded VSCs alongside vehicle financing.
Quantifiable outcome
- Save thousands on vehicle repairs
- +1 more outcomes
Companies that use Endurance Warranty
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Endurance Warranty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Endurance Warranty partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- RepairPalcoreThrough partnership with RepairPal, Endurance provides customers access to a network of over 4,000 certified auto repair shops and dealerships nationwide. Customers can find a certified shop through Endurance's repair shop locator.
- Xcelerate AutocorePartnership to offer specialized Tesla coverage called XCare, providing transparent and dependable EV protection for Tesla owners. Website popup mentions Xcelerate Auto contact options for Tesla-specific coverage.
- Security National Insurance CompanycoreUnderwriter for Mechanical Breakdown Insurance (MBI) sold to California residents. MBI is not a manufacturer's warranty and provides repair coverage after the manufacturer's warranty expires.
- Marathon Administrative Company Inc.coreAdministers Mechanical Breakdown Insurance (MBI) for California residents under CA License #6009544. Operates as Marathon Company Insurance Services.
- Old Republic Insurance CompanycoreObligor of vehicle service contracts in Florida. Located at 8282 South Memorial Drive, Tulsa, Oklahoma 74133. Florida company code 09135.
- Minnehoma Automobile Association, Inc.coreAdministrator of vehicle service contracts in Florida under License No. 60033. Located at P.O. Box 35008, Tulsa, OK 74153-0008. Not affiliated with any dealer or manufacturer.
- Choice Home WarrantyminorCross-promotional partnership shown in footer of Endurance website. Linked from endurancewarranty.com footer as home warranty option.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Endurance Warranty competitors and assessment
Company assessmentDirect peers
- CarShield: CarShield is the largest direct-to-consumer vehicle service contract provider in the US, selling multi-tier extended warranty plans via TV advertising, phone sales, and online — directly competing with Endurance on product, customer, and channel.
- CARCHEX: CARCHEX is a direct-to-consumer extended auto warranty provider offering multiple coverage tiers with a similar nationwide repair network and direct sales motion, making it a close Endurance competitor.
- Protect My Car: Protect My Car sells vehicle service contracts and maintenance plans directly to consumers through phone and online channels with multiple coverage tiers, directly mirroring Endurance's core product and GTM.
- Concord Auto Protect: Concord Auto Protect is a smaller DTC vehicle service contract provider offering tiered extended warranty plans with nationwide repair networks, competing with Endurance for the same direct-to-consumer auto warranty buyer.
Broad incumbents
- Assurant: Assurant is a major insurance carrier and administrator that includes vehicle service contracts and extended warranty programs as part of its Connected Living/Protection Solutions portfolio, making it a broad incumbent competitor in the same underlying product category as Endurance.
- Allstate: Allstate offers vehicle service contracts through its Allstate Dealer Services and Allstate Extended Vehicle Care programs, operating a much broader insurance portfolio but with overlapping VSC products and dealer-channel distribution similar to Endurance.
- AAA (American Automobile Association): AAA offers extended vehicle protection plans and mechanical breakdown insurance to its members through club channels and partners, competing with Endurance for the same vehicle-owner segment as a large, established brand.
Regional players
- Mercury Insurance: Mercury Insurance is a California-headquartered personal auto insurer that also offers mechanical breakdown and vehicle protection products, providing direct overlap with Endurance's California MBI offering and broader regional auto insurance positioning.
Emerging players
- Toco Warranty: Toco Warranty is an emerging direct-to-consumer vehicle service contract provider using a digital-first sales motion with monthly payment plans, intersecting Endurance's product category with a newer, more fintech-style customer experience.
- ForeverCar: ForeverCar is a vehicle protection startup that sells extended warranty and maintenance plans online with a focus on transparent digital claims — a niche but meaningful competitor in the same DTC VSC category as Endurance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Endurance Warranty social profiles
Digital presenceEndurance Warranty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Endurance Warranty leadership team
Management profileNumber of profiles
Profiles3 records
Endurance Warranty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Endurance Warranty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Endurance Warranty
What does Endurance Warranty do?
Endurance Warranty is a direct administrator of vehicle service contracts (extended car warranties) sold to individual vehicle owners across the United States. The company sells tiered protection plans that cover mechanical and electrical breakdowns after the manufacturer's warranty expires, ranging from powertrain-only to comprehensive bumper-to-bumper coverage, with claims paid directly to a nationwide network of 4,000+ certified repair shops. California residents are served through Mechanical Breakdown Insurance (MBI), and Endurance also operates a separate Dealer Services platform distributing VSCs through auto dealerships.
Is Endurance Warranty a public or private company?
Endurance Warranty is a private company. It is classified as unknown and is currently operating.
When was Endurance Warranty founded?
Endurance Warranty was founded in 2006.
Where is Endurance Warranty based?
Endurance Warranty is headquartered in Northbrook, United States, in the North America region.
How does Endurance Warranty make money?
Two revenue lines are on record. Vehicle Service Contract (VSC) Premiums are the primary driver. The others are mechanical Breakdown Insurance (California).
Who are Endurance Warranty's main competitors?
Direct peers on record are CarShield, CARCHEX, Protect My Car and Concord Auto Protect. Broad incumbents are Assurant, Allstate and AAA (American Automobile Association). Mercury Insurance is listed as a regional player. Emerging players are Toco Warranty and ForeverCar.
Does Endurance Warranty have an API?
No public API is recorded for Endurance Warranty.
What industry is Endurance Warranty in?
Endurance Warranty's product category is Vehicle Service Contracts (Extended Auto Warranties). Its primary akta.pro industry code is FSAJALAA, Vehicle Extended Warranty (VSC) & Mechanical Breakdown Insurance (MBI), with a secondary code of FSAJALAB, Auto Ancillary Warranties (Tire & Wheel, Paintless Dent, Key/Remote, Windshield).