Acuvue
Acuvue is Johnson & Johnson Vision Care's flagship brand of disposable soft contact lenses, selling daily, bi-weekly, and monthly lenses for myopia, hyperopia, astigmatism, and presbyopia through eye care professionals, retailers, and its ACUVUE Shop.
- Company typePrivate
- Founded1987
- HeadquartersJacksonville, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Acuvue firmographics
Firmographics- Name
- Acuvue
- Legal name
- Johnson & Johnson Vision Care, Inc.
- Website
- https://acuvue.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Short description
- Acuvue is Johnson & Johnson Vision Care's flagship brand of disposable soft contact lenses, selling daily, bi-weekly, and monthly lenses for myopia, hyperopia, astigmatism, and presbyopia through eye care professionals, retailers, and its ACUVUE Shop.
- Ownership category
- akta.pro rank
Acuvue industry classification
Industry- Product category
- Contact Lenses
- NAICS
- Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (45613), Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)
- akta.pro secondary industries
- Contact Lens Specialty & Myopia Control (HLAKAKAK), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
Keywords
Where Acuvue is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Acuvue business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Contact Lens Sales: ACUVUE generates revenue through the sale of contact lenses via eye care professionals, select retailers, and the ACUVUE Shop. The company does not sell directly to consumers but provides manufacturer suggested retail price (MSRP). Revenue comes from multiple product families including daily disposables, bi-weekly, and monthly lenses for various vision conditions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Daily Disposable Contact Lenses - Premium Option |
| Unit Pricing | Annual | Bi-Weekly Contact Lenses - Mid-Range Option |
| Unit Pricing | Annual | Monthly Contact Lenses - Value Option |
| Subscription | Annual | MyACUVUE Rewards Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Acuvue product offering
Product offeringCore offering
ACUVUE designs, manufactures, and distributes disposable soft contact lenses for vision correction including myopia, hyperopia, astigmatism, and presbyopia. Products are sold primarily through eye care professionals, select retailers, and the ACUVUE Shop direct-to-consumer online platform. The portfolio spans daily disposable, bi-weekly, and monthly replacement schedules across multiple product families including OASYS, OASYS MAX 1-Day, 1-DAY MOIST, and VITA.
Product overview
ACUVUE is a comprehensive contact lens brand portfolio under Johnson & Johnson Vision offering multiple product families across three replacement schedules: Daily Disposables (1-DAY ACUVUE MOIST, ACUVUE OASYS MAX 1-Day), Bi-Weekly (ACUVUE OASYS), and Monthly (ACUVUE VITA). The products correct various vision conditions including myopia, hyperopia, astigmatism (toric lenses), and presbyopia (multifocal lenses). ACUVUE OASYS MAX 1-Day represents the latest innovation for digitally intense lifestyles. The portfolio includes supporting programs like MyACUVUE Rewards (up to $350/year back), the Comfort Promise (90-day money-back guarantee), and digital tools including Vision Checker, online astigmatism and presbyopia tests, and LensAssist troubleshooting. The brand is marketed as the #1 selling contact lens brand globally with clinically proven comfort claims.
Differentiator
Problem solved
Functional benefit
Brands
- ACUVUE OASYS: Contact lens family including 2-week and daily disposable options with advanced comfort technologies.
- 1-DAY ACUVUE MOIST
- ACUVUE VITA
- MyACUVUE
- ACUVUE OASYS MAX 1-Day
Products and services
- ACUVUE OASYS MAX 1-Day Daily disposable contact lens designed for digitally intense lifestyles, combining innovative comfort and vision technologies for individual wearers.
- ACUVUE OASYS MAX 1-Day for Astigmatism Daily disposable toric contact lens featuring BLINK STABILIZED design for clear, consistent vision correction for individuals with astigmatism.
- ACUVUE OASYS MAX 1-Day Multifocal Daily disposable multifocal lens with PUPIL OPTIMIZED DESIGN technology that adapts the optical design to pupil size based on age and refractive power, providing clear vision at all distances for presbyopia patients.
- ACUVUE OASYS MAX 1-Day Multifocal for Astigmatism First-of-a-kind daily disposable multifocal toric lens combining presbyopia and astigmatism correction in a single lens for individuals needing both vision corrections.
- ACUVUE OASYS 1-Day with HydraLuxe Technology for Astigmatism Daily disposable toric contact lens for astigmatism correction featuring HydraLuxe tear-infused technology for enhanced comfort and stable tear film.
- ACUVUE OASYS 2-Week for Astigmatism Two-week replacement toric contact lens for astigmatism correction featuring BLINK STABILIZED design for clear, consistent vision.
- ACUVUE OASYS Two-week silicone hydrogel contact lens family known for all-day comfort and breathability for vision correction.
- ACUVUE OASYS Multifocal
Quantifiable outcome
- 47 clinical studies demonstrate ACUVUE's unbeaten comfort claims vs. competitors on ClinicalTrials.gov
- +3 more outcomes
Companies that use Acuvue
Customer profileSegments6 records
Ideal customer profiles1 record
Acuvue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Acuvue partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CliniquecoreU.S.-based collaboration to advance consumer education on wearing contact lenses and eye makeup together confidently. Partnership combines Clinique's Eye Safety Promise (ophthalmologist-tested eye makeup safe for contact lens wearers) with ACUVUE's Comfort Promise (100% satisfaction guarantee within 90 days). Launching multi-channel consumer education campaign featuring expert-driven content, digital activations, and consumer experiences. ACUVUE customers receive 20% off Clinique products sitewide.
- TerraCycleminorUK-based partnership for ACUVUE Contact Lens recycling program operating across Opticare branches in the UK. Over 8.5 million lenses and cups recycled through this program. Helps address environmental sustainability concerns around contact lens waste.
- Johnson & Johnson InstitutecoreProfessional resource for eye doctors providing hands-on instruction and real-world scenarios on the latest in vision diagnostic and treatment technologies. Located in Jacksonville, FL. Offers courses in technical training, decision-making, group problem solving, and patient communication skills. Helps eye doctors provide the best, most up-to-date care to patients.
- Johnson & Johnson VisioncoreParent company providing resources and scale. Johnson & Johnson Vision works to improve sight for 40 million people each year. Operates manufacturing facilities in Jacksonville, FL and Limerick, Ireland with 100% renewable electricity since 2022.
Scale indicators11 records
Recent moves5 records
Expansion highlights5 records
Acuvue competitors and assessment
Company assessmentDirect peers
- Alcon: Alcon is one of the world's largest manufacturers of contact lenses (Dailies, Air Optix, Precision) and a direct competitor to ACUVUE across daily disposable, toric, and multifocal segments with overlapping ECP distribution and technology roadmaps.
- Bausch + Lomb: Bausch + Lomb is a major contact lens manufacturer (Biotrue, Ultra, SofLens) competing head-to-head with ACUVUE in daily disposable, monthly, toric, and multifocal categories served through the same ECP and retail channels.
- CooperVision: CooperVision manufactures a broad contact lens portfolio (MyDay, Clariti, Biofinity) and directly competes with ACUVUE in hydrogel/silicone hydrogel daily, two-week, and monthly replacement lenses worldwide.
- 1-800 Contacts: 1-800 Contacts is the largest online contact lens retailer in the US, selling ACUVUE and competing brands direct-to-consumer. Comparable because it operates as the dominant prescription-verification e-commerce channel for the same end customers and offers subscription replenishment.
- Menicon: Menicon is a Japanese contact lens manufacturer with a global presence (Miru, Premio) competing with ACUVUE in daily disposable silicone hydrogel lenses, particularly strong in Asia-Pacific markets.
Others
- Johnson & Johnson Vision: ACUVUE's parent organization; J&J Vision operates the surgical vision, ocular health, and consumer contact lens businesses. Relevant as the corporate owner that provides manufacturing scale, R&D, and clinical study infrastructure (47 ClinicalTrials.gov studies) underpinning ACUVUE's comfort claims.
Emerging players
- Hubble Contacts: Hubble is a direct-to-consumer daily contact lens subscription brand that bypasses ECPs with online vision tests. Comparable as a subscription-based disruptor targeting the same daily disposable wearer ACUVUE serves via its ACUVUE Shop channel.
- SynergEyes: SynergEyes specializes in hybrid and specialty contact lenses (e.g., scleral, keratoconus, multifocal), comparable as a niche player in advanced vision correction categories where ACUVUE also competes with its toric and multifocal daily disposable lines.
Regional players
- LensCrafters: LensCrafters is a major North American optical retailer whose corporate locations explicitly do not carry ACUVUE, but its broader retail optical model competes for the same vision correction wallet share. Useful comparable for understanding ECP-controlled retail distribution dynamics.
- Warby Parker: Warby Parker is a US-focused direct-to-consumer eyewear retailer selling prescription glasses and contact lenses. Comparable because it represents the omnichannel vision care retail model targeting ACUVUE's consumer demographic and competing for vision correction category share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Acuvue social profiles
Digital presenceAcuvue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acuvue leadership team
Management profileNumber of profiles
Acuvue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acuvue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acuvue
What does Acuvue do?
ACUVUE designs, manufactures, and distributes disposable soft contact lenses for vision correction including myopia, hyperopia, astigmatism, and presbyopia. Products are sold primarily through eye care professionals, select retailers, and the ACUVUE Shop direct-to-consumer online platform. The portfolio spans daily disposable, bi-weekly, and monthly replacement schedules across multiple product families including OASYS, OASYS MAX 1-Day, 1-DAY MOIST, and VITA.
Is Acuvue a public or private company?
Acuvue is a private company. It is classified as corporate owned and is currently operating.
When was Acuvue founded?
Acuvue was founded in 1987.
Where is Acuvue based?
Acuvue is headquartered in Jacksonville, United States, in the North America region.
How does Acuvue make money?
One revenue line is on record: contact Lens Sales.
Who are Acuvue's main competitors?
Direct peers on record are Alcon, Bausch + Lomb, CooperVision, 1-800 Contacts and Menicon. Johnson & Johnson Vision is listed as an others. Emerging players are Hubble Contacts and SynergEyes. Regional players are LensCrafters and Warby Parker.
Does Acuvue have an API?
No public API is recorded for Acuvue.
What industry is Acuvue in?
Acuvue's product category is Contact Lenses. Its primary akta.pro industry code is HLAHAJAE, Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions), with a secondary code of HLAKAKAK, Contact Lens Specialty & Myopia Control. Its NAICS code is 339115 and its SIC code is 3851.