Scott

What Scott does

SCOTT Sports SA is a Swiss-founded (1958), privately held performance sports equipment manufacturer headquartered in Fribourg, Switzerland. The company designs, produces, and sells equipment across four sport categories: cycling (mountain bikes including Spark RC, Ransom, and Voltage; road bikes including Addict RC; gravel bikes including Speedster Gravel), wintersports (ski jackets, goggles, helmets, poles), running (trail shoes, sunglasses, apparel), and motorsports (goggles, protection gear). SCOTT integrates proprietary technologies such as Amplifier Lens Technology for optics, RECCO reflector systems for trail safety, and the re-source by SCOTT sustainability program using ECONYL regenerated nylon and PFC-free water repellence. The company operates sub-brands including SCOTT-SRAM (competitive racing line), Syncros (cycling components and accessories), and re-source by SCOTT (sustainability certification program).

Name

Scott

Legal name

SCOTT Sports SA

Website

https://scott-sports.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

SCOTT Sports SA is a Swiss-founded, private performance sports equipment manufacturer selling premium bicycles, winter sports gear, running products, and motocross equipment across 28+ countries through direct e-commerce and a global specialty dealer network.

Ownership category

akta.pro rank

Product category

Sporting Goods & Equipment

NAICS

Sporting Goods Retailers (459110), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Motorcycles, Bicycles & Parts (3751), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Bike Parts & Components Retail (CRAMAHAB)

akta.pro secondary industries

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ), Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD), Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)

Keywords

• Mountain bicycles
• Ski equipment
• Cycling components
• Motorsports goggles
• Sports sunglasses

Headquarters

HQ city

Fribourg

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Bicycle Sales: SCOTT generates primary revenue through the sale of bicycles including mountain bikes (Spark RC, Ransom, Voltage), road bikes (Addict RC), and gravel bikes (Speedster Gravel). Bikes range from entry-level to premium professional models priced from approximately $1,500 to $8,999.
2. Winter Sports Equipment: Revenue from wintersports equipment including ski equipment, ski jackets, goggles (Ambit, React), helmets, and poles. Products include premium items like the Vertic GORE-TEX 3 Layer Jacket at $650.
3. Running Gear: Sales of running shoes (Ultra Carbon RC), apparel, sunglasses (Stride), socks, and accessories for trail and road running.
4. Motocross Equipment: Revenue from motocross goggles, protection gear, grips and accessories including the moto goggle collection.
5. Apparel and Accessories: Broad range of performance apparel, equipment bags (Travel 40/90 Duffle), sunglasses, helmets, and cycling accessories across all sport categories.
6. Affiliate Program: SCOTT USA affiliate program offers 8% commission on every sale with 45-day cookie duration, accessed through AvantLink platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

SCOTT designs, manufactures, and sells sporting equipment and apparel across cycling, skiing, running, and motorsports. The portfolio includes mountain, road, gravel, and junior bicycles; protective gear (helmets, shoes); sportswear; ski goggles, jackets, and poles; running shoes; motocross goggles; and the Syncros sub-brand of cycling components.

Product overview

SCOTT Sports is a multi-sport equipment company offering an extensive portfolio of products across four main categories: cycling (mountain bikes, road bikes, gravel bikes, helmets, shoes, apparel), winter sports (ski jackets, goggles, poles), running (trail running shoes, sunglasses, apparel), and motocross (goggles, protection gear). The product line includes core SCOTT-branded products alongside the Syncros sub-brand for cycling components and accessories. Key bike models include the Spark RC (cross-country racing), Ransom (enduro), Addict RC (road endurance), Speedster Gravel, Scale, and Contrail (junior). Winter sports feature Ambit and React goggles, Ultimate Dryo and Vertic GORE-TEX jackets. Running includes Ultra Carbon RC shoes and Stride Sunglasses. The Syncros brand provides water bottles, bottle cages, pumps, multi-tools, and accessories. The company also operates the re-source by SCOTT sustainability program identifying products with eco-responsible materials. The product portfolio spans from professional racing equipment to youth/junior products, with technology partnerships including BOA Fit System for footwear closure and RECCO reflector integration for trail safety.

Differentiator

Problem solved

Functional benefit

Brands

• re-source by SCOTT: Corporate sustainability program focusing on People, Product and Planet pillars with eco-friendly product criteria
• SCOTT-SRAM
• Syncros

Products and services

• Mountain Bikes
• Road Bikes
• Gravel Bikes
• Junior Bikes
• Cycling Helmets
• Cycling Shoes
• Sport Sunglasses
• Ski Goggles
• Ski Jackets
• Ski Poles
• Running Shoes
• Motocross Goggles
• Junior Protection Gear
• Travel Bags
• Syncros Cycling Components

Quantifiable outcome

• Over 750 trees planted since 2021 for athlete CO2 footprint offset
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• RECCOcoreTechnology or IntegrationSCOTT has partnered with RECCO, a rescue technology company, to integrate RECCO reflectors into trail-running gear and outdoor apparel. This partnership makes athletes more searchable in remote environments during emergencies. SCOTT's Endurance SL Waterproof Jacket is the first summer product equipped with RECCO reflector technology. The partnership also includes expansion of the SAR Helicopter Detector system across Europe, North America, New Zealand and Nepal.
• World Bicycle ReliefcoreStrategic or Co-development PartnerSince 2021, SCOTT has supported World Bicycle Relief, an organization that provides bicycles to people in developing regions to help them access education, healthcare, and economic opportunities. SCOTT has provided unique prizes for raffles including one-of-a-kind bicycles and behind-the-scenes race experiences, while athlete ambassadors have participated in activations.
• UCI / World Cycling CentrecoreStrategic or Co-development PartnerSCOTT has partnered with the World Cycling Centre in Switzerland for over a decade through the UCI Solidarity Program. SCOTT provides mountain bikes, road bikes, and technical expertise to train mechanics, with bikes distributed to federations worldwide. Some bikes were ridden at the 2021 Tokyo Olympic Games.
• ACE Trust Q36.5 Cycling AcademyminorStrategic or Co-development PartnerThrough the Q36.5 cycling team, SCOTT supports the ACE Trust Cycling Academy in South Africa, which identifies gifted athletes from disadvantaged backgrounds and provides education combined with high-performance sport training. SCOTT provides bikes to help talented athletes compete.
• Almighty TreecoreOthersSCOTT partnered with Swiss company Almighty Tree to measure and offset the carbon footprint of its wintersports and running athletes since 2021. Almighty Tree operates near SCOTT's HQ and supports tree planting initiatives. Over 750 trees have been planted since the collaboration began.
• HOKAminorStrategic or Co-development PartnerHOKA is one of multiple outdoor brands integrating RECCO reflectors into trail-running gear as part of the RECCO ecosystem. SCOTT participates in this broader industry safety initiative.
• Arc'teryxminorStrategic or Co-development PartnerArc'teryx integrates RECCO reflectors into trail-running gear as part of the outdoor industry's safety technology ecosystem that SCOTT participates in through its RECCO partnership.
• MammutminorStrategic or Co-development PartnerMammut integrates RECCO reflectors into trail-running gear as part of the outdoor industry's safety technology ecosystem that SCOTT participates in through its RECCO partnership.
• USWEminorStrategic or Co-development PartnerUSWE integrates RECCO reflectors into trail-running gear as part of the outdoor industry's safety technology ecosystem that SCOTT participates in through its RECCO partnership.
• NAKEDminorStrategic or Co-development PartnerNAKED integrates RECCO reflectors into trail-running gear as part of the outdoor industry's safety technology ecosystem that SCOTT participates in through its RECCO partnership.
• Merrell Skyrunner World SeriesminorGTM or Marketing PartnerSCOTT partners with premier trail running events such as the Merrell Skyrunner World Series as part of its presence in the trail-running segment and athlete safety initiatives.
• adidas Infinite TrailsminorGTM or Marketing PartnerSCOTT partners with adidas Infinite Trails, a premier team relay event in trail running, as part of its trail-running segment presence and marketing activities.
• European Outdoor Group (EOG)coreStrategic or Co-development PartnerSCOTT is a member of the European Outdoor Group and has signed their Sustainability Charter, committing to environmental and social stewardship standards across the outdoor industry.
• Plastic Free RideminorStrategic or Co-development PartnerSince 2021, SCOTT has supported Plastic Free Ride, an organization founded in 2019 that brings together cyclists who clean roads and paths while traveling by bike, collecting abandoned waste along their expeditions.
• SRAMcoreStrategic or Co-development PartnerSCOTT has a long-standing partnership with SRAM for the SCOTT-SRAM racing team, with bikes like the Spark RC equipped with SRAM components. The partnership includes the SCOTT-SRAM RC collection line.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cannondale: Premium bike brand (owned by Dorel/ Pon Holdings) competing with SCOTT across road, mountain, gravel and e-bikes at similar price points and dealer channels.
• Trek Bicycle Corporation: One of the world's largest bicycle manufacturers, directly competing with SCOTT across road, mountain, gravel and e-bikes. Comparable premium brand positioning, global dealer network, and multi-segment cycling portfolio.
• Specialized Bicycle Components: Premium US bicycle brand with overlapping mountain (Stumpjumper vs. Spark/Ransom), road (Tarmac vs. Addict RC) and e-MTB (Turbo vs. Voltage) ranges. Closest direct peer given similar premium positioning and innovation-led marketing.
• Giant Bicycles: World's largest bicycle manufacturer by volume, competing with SCOTT across road, mountain, gravel and e-bikes. Comparable global distribution and broad model lineups aimed at the same specialty dealer channel.
• Cervélo: Premium road and gravel bike brand competing head-to-head with SCOTT's Addict RC and Speedster Gravel. Similar high-end performance positioning and racing-driven product strategy.
• Salomon: Multi-sport brand directly competing with SCOTT in trail running shoes, wintersports gear and outdoor apparel. Overlap is particularly close in trail running and ski goggles/jackets where Salomon's QST/Index lines rival SCOTT's equivalents.
• Giro Sport Design: Bell-owned brand competing directly with SCOTT's Centric PLUS MIPS helmet line and ski goggles/helmets. Comparable category overlap in cycling and snow helmets plus accessories.
• POC Sports: Swedish safety-focused brand competing with SCOTT in cycling helmets, ski goggles, and body protection. Overlap on MIPS-equipped helmets and ski goggles is direct, especially in the premium safety-tech segment.
• Fox Racing: Leading motocross goggles, helmets and protection brand competing directly with SCOTT's Prospect, Fury and Primal Youth goggles and moto protection line.

Broad incumbents

• Oakley: Global sports eyewear and goggle incumbent (owned by EssilorLuxottica) overlapping with SCOTT's Stride sunglasses, ski goggles and moto goggles. Much larger scale and brand reach in eyewear; comparable premium positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/scottsports
• Facebookfacebook.com/scottsportsuk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scott