Bakery on Main
Bakery on Main is a privately held, mid-sized U.S. packaged bakery brand founded in 2003, headquartered in East Hartford, Connecticut, focused on producing accessible baked goods with a stated mission of cleaning up the food supply, serving natural and mainstream grocery consumers.
- Company typePrivate
- Founded2003
- HeadquartersEast Hartford, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bakery on Main does
Bakery on Main is a privately held, for-profit packaged food company headquartered in East Hartford, Connecticut, founded in 2003. The company's stated mission is to make customers happy while cleaning up the food supply and providing broadly accessible products, suggesting a focus on sustainable or upcycled-ingredient baked goods, likely within the natural, gluten-free, or better-for-you product category. Operational scale is reported at 101-250 employees, consistent with a mid-sized specialty food manufacturer with established production capacity.
The company operates as a consumer packaged goods (CPG) brand in the bakery category. Its product portfolio, specific certifications, distribution channels, and ingredient sourcing practices are not disclosed in the available source data — the company website rendered as a verification/loader page rather than product content. No pricing model, customer segment definitions, or marketing channel data are available. The company does not disclose any technology stack, AI capabilities, or proprietary platforms, consistent with the profile of a traditional food manufacturer rather than a technology-enabled business.
Michael Smulders is identified as the founder, president, and CEO, indicating founder-led governance. In May 2020, the company engaged Advantage Capital as an institutional investor. No revenue, valuation, prior funding history, or ownership structure details are available in the source material. As a result, the company's precise financial profile, product breadth, and channel mix cannot be characterized beyond the categorical inference of a mature, mid-sized U.S. specialty bakery brand.
Bakery on Main firmographics
Firmographics- Name
- Bakery on Main
- Website
- https://bakeryonmain.com
- Company type
- Private
- Founded year
- 2003
- Headcount range
- 101–250 employees
- Short description
- Bakery on Main is a privately held, mid-sized U.S. packaged bakery brand founded in 2003, headquartered in East Hartford, Connecticut, focused on producing accessible baked goods with a stated mission of cleaning up the food supply, serving natural and mainstream grocery consumers.
- Ownership category
- akta.pro rank
Bakery on Main industry classification
Industry- Product category
- Gluten-free bakery and granola products
- NAICS
- Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
- akta.pro secondary industries
- Bakery & Desserts Distribution (CRAOABAE), Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)
Keywords
Where Bakery on Main is headquartered
LocationHeadquarters
- HQ city
- East Hartford
- HQ country
- United States
- HQ region
- North America
Markets served
Bakery on Main business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Bakery on Main product offering
Product offeringCore offering
Bakery on Main is a specialty food manufacturer that produces gluten-free and allergy-friendly baked goods, granolas, and snack products. The company's stated mission centers on making customers happy while helping to clean up the food supply and providing products to a broad consumer base. Founded in 2003 and headquartered in East Hartford, Connecticut, the company operates a manufacturing operation that turns out retail-ready packaged food items.
Differentiator
Problem solved
Functional benefit
Products and services
- Bakery on Main consumer food products Packaged gluten-free and allergy-friendly baked goods, granolas, and snack products manufactured under the Bakery on Main brand for retail consumers.
Companies that use Bakery on Main
Customer profileIdeal customer profiles1 record
Bakery on Main technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bakery on Main partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
Bakery on Main competitors and assessment
Company assessmentDirect peers
- Pamela's Products:
- Glutino (Conagra Brands): Glutino is a long-standing gluten-free snack and bakery brand under Conagra, directly overlapping with Bakery on Main in gluten-free cookies, crackers, and pantry bakery items distributed through grocery.
- Canyon Bakehouse (Flowers Foods): Canyon Bakehouse is a gluten-free bread brand under Flowers Foods, a direct shelf-competing peer in gluten-free bakery and a comparable example of a founder-built brand scaled via acquisition.
- Simple Mills: Simple Mills is a better-for-you CPG brand offering baking mixes, crackers, and cookies with a clean-label/ingredient positioning that directly parallels Bakery on Main's baking mixes and snack-adjacent formats.
Broad incumbents
- Udi's Gluten Free (Conagra Brands): Udi's is a leading gluten-free bread and bakery brand owned by Conagra, operating in the same gluten-free specialty bakery category as Bakery on Main and selling through similar grocery and natural-food retail channels.
- Bob's Red Mill: Bob's Red Mill is a large, established specialty baking and grain brand with broad retail distribution in natural and mainstream channels, comparable in product category (gluten-free flours, mixes, granola) to Bakery on Main.
Emerging players
- Birch Benders: Birch Benders is a better-for-you baking-mix brand known for pancake/waffle mixes, comparable in format, distribution, and target consumer (natural-channel grocery shoppers) to Bakery on Main's mix portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Bakery on Main social profiles
Digital presenceBakery on Main financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bakery on Main leadership team
Management profileNumber of profiles
Profiles1 record
Bakery on Main funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bakery on Main M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bakery on Main
What does Bakery on Main do?
Bakery on Main is a specialty food manufacturer that produces gluten-free and allergy-friendly baked goods, granolas, and snack products. The company's stated mission centers on making customers happy while helping to clean up the food supply and providing products to a broad consumer base. Founded in 2003 and headquartered in East Hartford, Connecticut, the company operates a manufacturing operation that turns out retail-ready packaged food items.
When was Bakery on Main founded?
Bakery on Main was founded in 2003. It employs 101 to 250 people.
Where is Bakery on Main based?
Bakery on Main is headquartered in East Hartford, United States, in the North America region.
Who are Bakery on Main's main competitors?
Direct peers on record are Pamela's Products, Glutino (Conagra Brands), Canyon Bakehouse (Flowers Foods) and Simple Mills. Broad incumbents are Udi's Gluten Free (Conagra Brands) and Bob's Red Mill. Birch Benders is listed as an emerging player.
Does Bakery on Main have an API?
No public API is recorded for Bakery on Main.
What industry is Bakery on Main in?
Bakery on Main's product category is Gluten-free bakery and granola products. Its primary akta.pro industry code is AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused), with a secondary code of CRAOABAE, Bakery & Desserts Distribution. Its NAICS code is 311812 and its SIC code is 2050.