Versa Creative Group

What Versa Creative Group does

Versa Creative Group is a Houston-headquartered, privately held full-service marketing and advertising agency founded in 2009 by Mary Shekari. The company delivers integrated marketing services across digital (social media, PPC, SEO, email, content marketing), creative (copywriting, graphic design, photography, videography), traditional (TV/radio, outdoor, print, direct mail), web development and design (WordPress-based), strategy (market research, brand positioning, campaign development, analytics, account management), and public relations (reputation management, press release writing, crisis management). It serves 12+ industry verticals including Education, Government, Healthcare, Real Estate, Legal, Retail & eCommerce, Food & Beverage, Industrial, Finance, Technology, Nonprofit, and Service Providers, with a customer base spanning enterprise names (Halliburton, NRG, City of Houston, PODS, Harley Davidson), mid-market accounts (YES Prep, Massage Heights, Wallis Bank), and local SMBs (Corky's BBQ, Kubosh Law).

Name

Versa Creative Group

Legal name

Versa Creative

Website

https://versacreativegroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Versa Creative Group is a Houston-headquartered, founder-led full-service digital, creative, and traditional marketing agency serving enterprise and mid-market clients across 12+ verticals including education, government, healthcare, and real estate.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Digital marketing services
• Advertising agency
• Creative services
• Web development
• Public relations

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Marketing Services Revenue: Versa Creative generates revenue through providing comprehensive marketing services including digital marketing (social media, PPC, SEO, email, content), creative services (copy, design, photography, videography), traditional marketing (TV, radio, outdoor, print, direct mail), web development, strategy services, and public relations. Services are tailored to client needs and delivered as project-based work or ongoing retainer arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Versa Creative Group is a full-service creative, strategic, and digital marketing agency that provides comprehensive marketing services to business clients across multiple verticals. Core offerings include digital marketing (social media, PPC, SEO, content, email), creative services (copywriting, graphic design, photography, videography), web development and design (WordPress-based), traditional marketing (TV/radio, outdoor, print, direct mail), strategy services (market research, brand positioning, campaign development, analytics), and public relations (reputation management, press releases, crisis management). Services are delivered as project-based work or ongoing retainers tailored to client needs.

Product overview

Versa Creative is a full-service digital marketing and advertising agency offering a comprehensive suite of marketing services. The company provides both digital marketing services (Social Media Marketing, Pay Per Click, SEO, Content Marketing, Email Marketing) and traditional marketing services (TV & Radio, Outdoor Advertising, Print, Direct Mail). Creative services include Copywriting, Graphic Design, Photography, and Videography. The agency also offers web development and design services using WordPress, strategic services (Market Research, Brand Positioning, Campaign Development, Measurement & Analytics, Account Management), and public relations (Reputation Management, Press Release Writing, Crisis Management). The company serves multiple industry verticals including Education, Government, Legal, Retail & eCommerce, Food & Beverage, Industrial, Finance, Healthcare, Nonprofit, Service Providers, Real Estate, and Technology. Services are delivered by a team of marketing experts who function as an extension of clients' in-house teams, offering collaborative and creative solutions across all marketing disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Marketing
• Pay Per Click (PPC) Advertising
• Search Engine Optimization (SEO)
• Content Marketing
• Email Marketing
• Web Development
• Web Design
• Copywriting
• Graphic Design
• Photography
• Videography
• Marketing Strategy Services
• Public Relations
• Traditional Marketing Services
• Real Estate Marketing Services

Quantifiable outcome

• Client testimonial: 'We hit our org. goal of student lottery applications submitted on DAY ONE of the app launching today' - YES Prep Public Schools
• +3 more outcomes

Named customers28 records

Segments12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Certified Partner. Staff completed extensive training to achieve official Google Certified Partner status, enabling advanced Google advertising capabilities and expertise for clients.
• Meta (Facebook)coreTechnology or IntegrationMeta Business Partner with certified expertise in Facebook and Instagram advertising platforms.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pierpont Communications: Houston-based integrated marketing and communications firm offering PR, digital, creative, and media services across multiple industries. Directly comparable given co-located in Houston, similar mid-market positioning, and full-service agency model.
• TKO Advertising: Houston-based creative agency providing branding, digital, traditional, and strategic marketing services. Directly comparable as a same-market competitor with overlapping service lines and similar client-size focus.
• The James Collective: Texas-based full-service creative and digital marketing agency serving mid-market and enterprise clients across multiple verticals. Comparable by geography, service breadth, and target customer profile.
• Adhere Agency: Austin-based full-service marketing agency offering brand strategy, creative, digital, and traditional marketing. Comparable as a Texas-headquartered competitor with similar integrated agency positioning.
• Solutions 21: Houston-based B2B and full-service marketing agency serving diverse verticals. Directly comparable as a same-market player with overlapping service offerings and mid-market client focus.
• Balcom Agency: Colorado-based full-service creative, digital, and media agency serving enterprise clients across healthcare, energy, and B2B verticals. Comparable by service-breadth and mid-market-to-enterprise positioning, differing primarily by geography.
• Lewis Communications: Mid-sized full-service advertising and public relations agency headquartered in the South. Comparable by service breadth, regional focus, and similar enterprise-client mix across multiple verticals.
• Sensis: Mid-sized integrated ad agency focused on digital, multicultural, and full-funnel marketing for enterprise clients. Comparable by integrated agency model and similar client-side engagement structure.
• Ideas Collide: Full-service marketing and digital agency serving enterprise clients in education, healthcare, and technology. Comparable by service breadth, vertical mix, and mid-market-to-enterprise positioning.

Broad incumbents

• VML: Global full-service advertising and marketing agency with capabilities spanning digital, creative, traditional, and PR. Serves as a broader incumbent comparator; not a direct head-to-head given size disparity but overlaps significantly in service categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/versacreative
• YouTubeyoutube.com/user/VersaCreative
• Facebookfacebook.com/versacreativegroup
• LinkedInlinkedin.com/company/versa-creative-group
• Instagraminstagram.com/versa_creative

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Versa Creative Group