Cherry Cricket

What Cherry Cricket does

Cherry Cricket is a privately held, multi-location casual burger restaurant brand founded in 1945 in Denver's Cherry Creek neighborhood and operating alongside a single, unified brand identity. The company serves four Denver metro locations (Cherry Creek, Downtown, Littleton, Broomfield) offering build-your-own burgers with 30+ toppings, craft beer with location-specific taps, seasonal cocktails, a kids' menu, and a rotating Burger of the Month program. Beyond the core dining product, Cherry Cricket runs a private-events business hosting groups of 25 to 255 guests, weekly recurring programming such as Small Batch Trivia with Geeks Who Drink and Live Music Mondays, and a charity golf tournament (Big Cheese) benefiting local food banks.

The operating technology stack is built on standard restaurant-industry integrations: Toasttab for online ordering and gift cards, Yelp for digital waitlist management, and MailChimp for the email newsletter. There is no proprietary technology, no mobile app, and no AI/ML-driven product surface. The brand's defensible asset is its earned-media portfolio (Food Network, Travel Channel, Westword three-peat Best Burger/Best Fries 2024-2026, Cherry Creek Chamber Legacy Award 2025) and its long-tenured community relationships, including a 2025 student-burger collaboration with the Colorado Restaurant Association's ProStart program and recurring craft brewery tap-takeover partnerships during the Great American Beer Festival.

Revenue is generated almost entirely through on-premises food and beverage sales, supplemented by private-events bookings and gift cards. The customer base is predominantly consumer walk-in traffic from Denver metro neighborhoods, with secondary segments of private event hosts (corporate and personal), families (via the Little Cricket kids' menu), and food-trend followers (driven by TikTok virality). Go-to-market is direct-to-consumer through the four physical locations and digital channels; there is no wholesale, licensing, or franchise model. Pricing is per-item and is not publicly disclosed, with a structure of daily happy hour pricing (2-5pm and 10pm-12am) layered on top of menu-unit pricing.

Name

Cherry Cricket

Legal name

Cherry Cricket

Website

https://cherrycricket.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1–10 employees

Short description

Cherry Cricket is a private Denver metro burger restaurant chain founded in 1945, operating four company-owned casual-dining locations in Cherry Creek, Downtown, Littleton, and Broomfield serving build-your-own burgers, craft beer, and private events for local consumers.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

Keywords

• Casual dining restaurants
• Burger restaurants
• Craft beer bars
• Private event venues
• Sports bar dining

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Restaurant Food & Beverage Sales: Core revenue from in-restaurant dining, online orders, and bar sales across four Denver metro locations. Menu includes award-winning burgers, craft beers, cocktails, and limited-time offerings like Burger of the Month and seasonal cocktails.
2. Private Events & Catering: Revenue from hosting private events including holiday parties, birthday parties, corporate events, and meetings for groups of 25-255 people across all four locations with various indoor and outdoor spaces.
3. Waitlist & Reservations: Digital waitlist management through Yelp for managing walk-in customer flow at all locations, with reservation options for larger groups.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Cherry Cricket operates a multi-location burger restaurant chain in the Denver metropolitan area, serving made-to-order burgers with over 30 toppings, craft beer, and seasonal cocktails across four company-owned locations (Cherry Creek, Downtown, Littleton, Broomfield). The chain complements its core food and beverage service with private event hosting for groups of 25 to 255 guests, a rotating Burger of the Month program, daily happy hour, and location-specific entertainment such as live music and trivia nights.

Product overview

Cherry Cricket is a multi-location burger restaurant chain operating as a unified brand with four Denver-metro area locations (Cherry Creek, Downtown, Littleton, and Broomfield). The core offering centers on signature burgers through the rotating Burger of the Month program, complemented by craft beer, seasonal cocktails, and food/drink menus. Additional services include private event hosting (25-255 guests), online ordering via Toast Tab, waitlist management via Yelp, weekly live music at Littleton, and weekly trivia at Downtown. The four locations share the same brand identity and award-winning burger reputation, but offer location-specific amenities such as happy hour, game day viewing, and event spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Events Hosting

Quantifiable outcome

• Three consecutive years winning Best Burger AND Best Fries in Denver - Westword Readers' Choice Awards (2024, 2025, 2026)
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Colorado Restaurant Association's ProStart ProgramcoreStrategic or Co-development Partner · 2 December 2025Partnership with ProStart high school hospitality curriculum to host student burger competition. Winning burger featured as Burger of the Month menu item. Overland High School team won competition with balanced flavors, thoughtful construction, and restaurant-ready presentation.
• Russian River BrewingcoreGTM or Marketing PartnerTap takeover partnership during Great American Beer Festival featuring Pliny the Elder, Blind Pig IPA, Mind Circus, STS Pilsner, Damnation, Velvet Glow, Row 2 Hill 56, and Robert Saison.
• Four Noses BrewingcoreGTM or Marketing PartnerCollaboration beer partnership producing 4 Noses Cherry Cricket Ale, plus tap takeover events during GABF featuring various Four Noses brews.
• Locust Brewing, Mother Earth Brewing, Flyte Co, Monkless, Peculiar Brewing, 3 Floyds BrewingminorGTM or Marketing PartnerMultiple craft brewery partners for tap takeover events during GABF featuring Chai Cider, Snake River Zonker Stout, Grand Foghee Pale Ale, Peculiar Rakuyou Rice Lager, Flyte Co Oktoberfest, Cali Creamin' Nitro, Peppercorn Imperial Wit, War Pigs Foggy Geezer, Zombie Dust, Turbo Reaper, and other specialty beers.
• ToasttabcoreTechnology or IntegrationOnline ordering platform integration for all four restaurant locations, enabling customers to place orders digitally.
• YelpcoreChannel Partner/ Reseller/ DistributorWaitlist management system integration across all four locations for digital customer flow management.
• Geeks Who DrinkminorGTM or Marketing PartnerTrivia night partnership presenting Small Batch Trivia every Wednesday at 7PM at Downtown location. Free to play with drink specials.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Wayback Burgers: Franchise-based better-burger chain with a similar casual Americana aesthetic and limited-time menu innovation approach. Comparable as a multi-unit burger concept targeting similar family and casual dining occasions.
• Smashburger: Denver-headquartered fast-casual burger chain founded in 2007 with a comparable build-your-own burger model and craft beer focus. Highly comparable as a Denver-originated multi-unit burger brand targeting similar casual dining occasions.
• Larkburger: Boulder/Denver-area farm-to-table burger chain with a premium casual dining approach. Comparable as a regional Colorado-based burger concept emphasizing quality ingredients and craft beer pairings in a casual setting.
• BurgerFi: Natural and premium better-burger fast-casual chain. Comparable as a multi-location burger concept emphasizing quality ingredients and a casual dining atmosphere for the same burger-focused customer.
• Park Burger: Denver-based multi-location casual burger restaurant chain with a similar neighborhood sports-bar positioning. Directly comparable as a Denver metro burger concept competing for the same local diner and burger enthusiast customer base.
• Hopdoddy Burger Bar: Craft burger bar concept with a build-your-own menu, craft beer program, and premium casual positioning. Comparable to Cherry Cricket's burger-focused menu, brewery partnerships, and full bar experience.

Broad incumbents

• Shake Shack: National upscale fast-casual burger chain with craft beer and cocktails program. Comparable as a larger, broader burger concept that has expanded into premium casual dining with similar menu structure and beverage focus.
• Wendy's: Major national burger QSR chain. Comparable as a broad incumbent in the burger category, though operating at a much lower price point and faster-service model than Cherry Cricket's casual dining concept.
• Five Guys: National better-burger fast-casual chain with simple, customizable burgers and fries. Comparable as a larger-scale incumbent in the casual burger category competing for similar casual dining occasions.

Regional players

• Good Times Burgers & Frozen Custard: Colorado-based regional burger chain founded in 1987. Highly comparable as a homegrown Colorado burger brand with multiple metro Denver locations competing for similar value-conscious local diners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheCherryCricket
• Instagraminstagram.com/thecherrycricket
• TikToktiktok.com/@thecherrycricket
• Xx.com/cherry_cricket

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherry Cricket