Green Spoon
Green Spoon is a national food and beverage sales agency based in Boulder, Colorado. Founded in 2011, the firm provides sales representation services connecting CPG brands with U.S. retail and distribution channels.
- Company typePrivate
- Founded2011
- HeadquartersBoulder, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Green Spoon firmographics
Firmographics- Name
- Green Spoon
- Legal name
- Green Spoon
- Website
- https://greenspoonsales.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Green Spoon is a national food and beverage sales agency based in Boulder, Colorado. Founded in 2011, the firm provides sales representation services connecting CPG brands with U.S. retail and distribution channels.
- Ownership category
- akta.pro rank
Where Green Spoon is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Markets served
Green Spoon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Green Spoon product offering
Product offeringCore offering
Green Spoon is a national food and beverage sales agency that provides sales representation services for consumer packaged goods (CPG) brands. The company acts as an outsourced sales force connecting food and beverage brands with retail and distribution channels across the United States. New brand clients engage via a dedicated representation inquiry email, indicating a relationship-based onboarding process for brands seeking market access.
Differentiator
Problem solved
Functional benefit
Products and services
- National Sales Representation
Companies that use Green Spoon
Customer profileIdeal customer profiles1 record
Green Spoon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Green Spoon competitors and assessment
Company assessmentDirect peers
- Advantage Solutions: Advantage Solutions is the largest US food and consumer goods sales agency, providing exactly the same outsourced retail-sales representation and category management services that Green Spoon offers, but at far greater scale following the Daymon and other consolidations.
- Acosta Group: Acosta is a national CPG broker and retail services provider that emerged from Chapter 11 in 2020 and continues to compete for retail sales mandates across grocery, mass, and club. Same outsourced-broker model and same national footprint profile as Green Spoon.
- CROSSMARK: CROSSMARK is a national retail services company providing merchandising, retail execution, and sales representation to CPG brands. Closely comparable business model, with strong overlap in headquarter-scale and multi-channel retail coverage.
- Daymon Worldwide: Daymon is a private-label and retail-relationship services agency that provides sales, insights, and category development to brands and retailers. Now operating within the Advantage Solutions platform, Daymon is a direct structural competitor for emerging-brand mandates.
- The Integer Group: The Integer Group is a shopper-marketing and retail activation agency that blends sales representation with brand activation services, frequently serving CPG food and beverage clients with the same retailer-buyer relationships Green Spoon targets.
Others
- KeHE Distributors: KeHE is a specialty food and natural products distributor providing retail sales brokerage and DSD services to emerging CPG brands. While its primary model is distribution, its embedded sales-representation function serves the same emerging-brand audience as Green Spoon and competes for similar shelf placements.
Market position
Customer concentration
Green Spoon social profiles
Digital presenceGreen Spoon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Spoon leadership team
Management profileNumber of profiles
Green Spoon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Spoon M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Spoon
What does Green Spoon do?
Green Spoon is a national food and beverage sales agency that provides sales representation services for consumer packaged goods (CPG) brands. The company acts as an outsourced sales force connecting food and beverage brands with retail and distribution channels across the United States. New brand clients engage via a dedicated representation inquiry email, indicating a relationship-based onboarding process for brands seeking market access.
When was Green Spoon founded?
Green Spoon was founded in 2011. It employs 101 to 250 people.
Where is Green Spoon based?
Green Spoon is headquartered in Boulder, United States, in the North America region.
Who are Green Spoon's main competitors?
Direct peers on record are Advantage Solutions, Acosta Group, CROSSMARK, Daymon Worldwide and The Integer Group. KeHE Distributors is listed as an others.
Does Green Spoon have an API?
No public API is recorded for Green Spoon.