Performance One Media
Performance One Media is a privately-held US media solutions firm that sells CPM-based linear TV and digital OTT advertising, sponsorships, and product integrations, and distributes a portfolio of television networks (WeatherNation TV, Real America's Voice, Pursuit Channel, ICTV7) to advertisers, agencies, and content providers.
- Company typePrivate
- Founded2023
- HeadquartersGreenwood Village, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Performance One Media does
Performance One Media (also branded P1 Media) is a privately-held media solutions firm headquartered at 13276 East Fremont Place, Centennial, Colorado, that connects advertisers, agencies, and content providers with multi-screen, multi-cultural, and multi-platform audiences across the United States. The firm operates across three bundled service practices: Advertising Services (traditional short-form linear television spots in :15/:30/:60/:120 formats and digital OTT ads sold on a CPM basis, alongside programming-based sponsorships, branded content, and non-skippable product integrations), Content Solutions (creative services, video production, content delivery, and broadcast studio support), and Network Distribution (a portfolio of television networks including WeatherNation TV, Real America's Voice, Pursuit Channel, and ICTV7). The company cites 135 years of combined media expertise as its primary differentiator and emphasizes product-integration formats that cannot be skipped or blocked, which it claims drive higher ad-recall, response, and purchase intent.
The business model is advertising-revenue driven, monetizing both ad inventory (CPM-based) and custom sponsorships/product integrations on a likely quote-based pricing model. Go-to-market is enterprise field sales targeting three segments — advertisers seeking impactful multi-platform reach, agencies needing cross-platform media execution, and content providers seeking distribution and non-skippable monetization. Distribution is delivered through direct sales and channel partnerships; most notably, the firm has a broadcast distribution partnership with HC2 Broadcasting, which carries the recently launched Real America's Voice en Español multicast channel to 25 major US Hispanic markets reaching over 12 million households. The firm is small (11–50 employees), privately held with no external funding disclosed, and operates a Wix-hosted website (p1.media) with leadership including Robert J Sigg (Owner and President) and Rob Schwartz (Chief Operating Officer).
Performance One Media firmographics
Firmographics- Name
- Performance One Media
- Legal name
- Performance One Media
- Website
- https://performanceonemedia.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Performance One Media is a privately-held US media solutions firm that sells CPM-based linear TV and digital OTT advertising, sponsorships, and product integrations, and distributes a portfolio of television networks (WeatherNation TV, Real America's Voice, Pursuit Channel, ICTV7) to advertisers, agencies, and content providers.
- Ownership category
- akta.pro rank
Performance One Media industry classification
Industry- Product category
- Television and Digital Advertising Services
- NAICS
- Media Buying Agencies (54183), Media Representatives (541840), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
- akta.pro secondary industry
- Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)
Keywords
Where Performance One Media is headquartered
LocationHeadquarters
- HQ city
- Greenwood Village
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Performance One Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising Services: Revenue generated from placing traditional short-form Linear television commercials (:15's, :30's, :60's and :120's) and Digital OTT ads on a CPM basis with :15's, :30s and :60's durations. Additional revenue from programming-based sponsorships and product integration opportunities including branded content, product integrations, advertiser interviews, closed caption sponsors, and product placements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | CPM-based advertising placements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Performance One Media product offering
Product offeringCore offering
Performance One Media is a media solutions firm that places traditional linear television and digital OTT advertising on a CPM basis, produces programming-based sponsorships and product integration opportunities, and distributes television networks (WeatherNation TV, Real America's Voice, Pursuit Channel, ICTV7) to multi-screen, multi-cultural and multi-platform audiences. The company serves advertisers, agencies, and content providers through three practices: Advertising Services, Content Solutions (creative services, video production, content delivery), and Network Distribution.
Product overview
Performance One Media operates as a media solutions firm offering a platform of advertising and content distribution services across Television, Digital, and OTT landscapes. The company delivers three core service practices: Advertising Services (Linear TV, Digital OTT, Sponsorships, Product Integration, Branded Content), Content Solutions (Creative Services, Video Production, Content Delivery), and Network Distribution. The company distributes content through its network portfolio including WeatherNation TV, Real America's Voice, Real America's Voice en Español, Pursuit Channel, and ICTV7. These networks collectively reach multi-screen, multi-cultural, and multi-platform audiences.
Differentiator
Problem solved
Functional benefit
Products and services
- WeatherNation TV A television network providing weather-related news and programming content distributed through Performance One Media.
- Real America's Voice A broadcast network providing news and political commentary content distributed through Performance One Media.
- Pursuit Channel A television network offering outdoor and adventure programming content distributed through Performance One Media.
- ICTV7 A television network providing news and entertainment content distributed through Performance One Media.
- Real America's Voice en Español A Spanish-language broadcast multicast channel delivering news and political commentary content reflecting the interests of Spanish-speaking audiences, reaching 25 major US Hispanic markets and 12 million+ households via HC2 Broadcasting stations.
- Linear Television Advertising Traditional broadcast television advertising placements in :15, :30, :60, and :120 second formats sold to advertisers and agencies.
- Digital OTT Advertising Over-the-top digital advertising delivered on a CPM (cost per thousand impressions) basis in :15, :30, and :60 second formats to advertisers and agencies.
- Programming-Based Sponsorships Programming-based sponsorship opportunities allowing brands to associate with specific content, including branded content, advertiser interviews, closed caption sponsors, and product placements.
- Product Integration Opportunities Custom product integration opportunities connecting brands with consumers through engaged experiences that cannot be skipped or blocked, influencing ad-recall, response, and purchase intent.
Companies that use Performance One Media
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Performance One Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Performance One Media partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- HC2 BroadcastingcoreHC2 Broadcasting serves as the broadcast distribution platform for Real America's Voice en Español, a multicast channel operated by Performance One Media. This partnership enables delivery of Spanish-language content to 25 major US Hispanic markets reaching over 12 million households.
- Weather Nation TVminorWeather Nation TV is one of the networks distributed by Performance One Media as part of their network portfolio.
- Real America's VoicecoreReal America's Voice is a broadcast network distributed by Performance One Media. An expansion into Spanish-language programming (Real America's Voice en Español) has been launched to reach Hispanic audiences.
- Pursuit ChannelminorPursuit Channel is one of the networks distributed by Performance One Media as part of their network portfolio.
- ICTV7minorICTV7 is one of the networks distributed by Performance One Media as part of their network portfolio.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Performance One Media competitors and assessment
Company assessmentBroad incumbents
- Nexstar Media Group: Largest US TV broadcaster operating hundreds of stations with significant political and multicast ad revenue. Comparable as a broadcast ad sales/distribution platform with CPM-priced linear inventory and network distribution capabilities.
- iHeartMedia: Largest US radio broadcaster and major digital audio/advertising platform selling CPM-priced ad inventory across multiple platforms. Comparable as a multi-platform media solutions firm monetizing audiences for advertisers and agencies.
- Sinclair Broadcast Group: One of the largest US television broadcasters with extensive owned and operated stations plus a large ad sales operation across linear and digital. Comparable in that it monetizes broadcast audiences via CPM-based ad sales and distributes third-party networks, but at far greater scale.
- Tegna: Major US broadcast station group with a strong local and national ad sales operation across linear TV and digital. Overlaps with Performance One Media in CPM-priced broadcast ad inventory and programmatic/digital ad extensions.
- TelevisaUnivision: Dominant Spanish-language broadcast and streaming media company in the US with extensive ad sales targeting Hispanic audiences. Overlaps with Performance One Media's Real America's Voice en Español initiative as a competitor for Hispanic ad dollars.
- Gray Television: US broadcast station group operating local TV stations and producing and distributing digital content. Comparable in broadcast ad sales, multicast channel distribution, and CPM-based linear inventory monetization.
- Cumulus Media: Major US radio operator with growing digital advertising and podcast monetization. Comparable in operating a multi-station portfolio and selling advertising to brands and agencies via CPM and sponsorship models.
- The E.W. Scripps Company: Diversified media operator across local broadcast stations and national networks (ION, Court TV, Bounce). Comparable in operating broadcast networks alongside an ad sales business serving advertisers and agencies.
Direct peers
- Entravision Communications: US media company with a strong focus on Hispanic-market TV and radio stations plus digital advertising services. Highly comparable in reaching multicultural US audiences and selling CPM-priced broadcast and digital inventory.
- HC2 Broadcasting: Broadcast station group that serves as Performance One Media's core distribution partner for Real America's Voice en Español. Operates in the same broadcast multicast/distribution space with comparable portfolio of niche networks reaching US Hispanic markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Performance One Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Performance One Media leadership team
Management profileNumber of profiles
Profiles2 records
Performance One Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Performance One Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Performance One Media
What does Performance One Media do?
Performance One Media is a media solutions firm that places traditional linear television and digital OTT advertising on a CPM basis, produces programming-based sponsorships and product integration opportunities, and distributes television networks (WeatherNation TV, Real America's Voice, Pursuit Channel, ICTV7) to multi-screen, multi-cultural and multi-platform audiences. The company serves advertisers, agencies, and content providers through three practices: Advertising Services, Content Solutions (creative services, video production, content delivery), and Network Distribution.
Is Performance One Media a public or private company?
Performance One Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Performance One Media founded?
Performance One Media was founded in 2023. It employs 11 to 50 people.
Where is Performance One Media based?
Performance One Media is headquartered in Greenwood Village, United States, in the North America region.
How does Performance One Media make money?
One revenue line is on record: advertising Services.
Who are Performance One Media's main competitors?
Broad incumbents on record are Nexstar Media Group, iHeartMedia, Sinclair Broadcast Group, Tegna, TelevisaUnivision, Gray Television, Cumulus Media and The E.W. Scripps Company. Direct peers are Entravision Communications and HC2 Broadcasting.
Does Performance One Media have an API?
No public API is recorded for Performance One Media.
What industry is Performance One Media in?
Performance One Media's product category is Television and Digital Advertising Services. Its primary akta.pro industry code is BPAFAAAC, Media Planning, Buying & Optimization, with a secondary code of MPAHAJAO, Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles). Its NAICS code is 54183 and its SIC code is 7311.