Pursuit Channel
- Company typePrivate
- Founded2008
- HeadquartersGlenwood, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Pursuit Channel firmographics
Firmographics- Name
- Pursuit Channel
- Legal name
- The Pursuit Channel
- Website
- https://pursuitchannel.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Pursuit Channel industry classification
Industry- Product category
- Outdoor Television Network
- NAICS
- Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Cable & Other Pay Television Services (4841), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Specialty Interest Cable Networks (Auto, Outdoor, Hobby) (MPABAFAM)
Keywords
Where Pursuit Channel is headquartered
LocationHeadquarters
- HQ city
- Glenwood
- HQ country
- United States
- HQ region
- North America
Markets served
Pursuit Channel business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Pursuit+ Video On Demand: Over-the-top streaming service offering video on demand access to outdoor programming content. The platform allows viewers to watch shows anytime, anywhere through their connected devices.
- Linear TV Distribution: Traditional cable/satellite TV distribution through basic tier package delivery with major satellite distributors, generating revenue through licensing fees and advertising.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Pursuit Channel product offering
Product offeringCore offering
Pursuit Channel is a linear television network dedicated to outdoor lifestyle content, broadcasting hunting, fishing, and shooting sports programming 24/7. The company also operates Pursuit+, a subscription-based OTT streaming platform providing on-demand access to its library of more than 130 original outdoor shows. The legal entity is The Pursuit Channel, with DBAs Pursuit Channel and Pursuit Media.
Product overview
Pursuit Channel is a unified outdoor television network and streaming platform offering linear TV distribution through major satellite providers combined with an industry-leading OTT (over-the-top) streaming service called Pursuit+. The platform hosts hundreds of outdoor television shows spanning hunting, fishing, shooting sports, and general outdoor lifestyle content. The core product is the linear Pursuit Channel network, while Pursuit+ provides on-demand access to the same content library for viewers who prefer streaming.
Differentiator
Problem solved
Functional benefit
Brands
- Pursuit+: Video On Demand streaming service powering the Pursuit Channel's online viewing experience.
Products and services
- Pursuit Channel (Linear TV) A 24/7 linear television channel that broadcasts more than 130 outdoor lifestyle shows covering hunting, fishing, and shooting sports. It is distributed via satellite and pay-TV providers to U.S. and Canadian households, with revenue generated through advertising sales and brand integrations.
- Pursuit+
- PursuitUp Video Portal An online video portal that hosts outdoor content and supports the network's digital distribution.
Quantifiable outcome
- Fastest-growing outdoor network since 2008
Companies that use Pursuit Channel
Customer profileSegments2 records
Ideal customer profiles2 records
Pursuit Channel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pursuit Channel partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- Major Satellite DistributorscorePartnership with major satellite distributors for basic tier package delivery was foundational to the network's growth. This unique distribution model provided access to an audience of outdoorsmen and women unserved by other networks.
- Pursuit+ (PursuitPlusTV)corePursuit+ is the network's proprietary over-the-top (OTT) video streaming platform, branded as 'Video On Demand powered by Pursuit+'. This platform is integral to the network's streaming distribution strategy, allowing viewers to access content on connected devices.
- Bass Pro ShopsmajorBass Pro Shops is a major sponsor and partner, hosting premiere parties for shows like George Poveromo's World of Saltwater Fishing at Bass Pro Shops locations. Bass Pro Shops Collegiate Bass Series is featured on the network.
- Cabela'smajorCabela's is a key marketing partner, sponsoring shows including Cabela's Deer Gear and partnering with Bass Pro Shops for tournament events like the National Walleye Tour.
- YamahamajorYamaha sponsors Yamaha Whitetail Diaries, featuring product integration and brand messaging within the show content.
- GarminminorGarmin is featured as sponsor within Americana Outdoors, providing product integration for marine and outdoor technology.
- RugerminorRuger firearms featured in Doug Koenig's Championship Season show, with product placement of rugged, reliable firearms.
- Ram (Trucks)minorRam is the power sponsor for Sport Fishing Television, featuring truck product integration in saltwater fishing content.
- SX DecoysminorSX Decoys presents Waterfowl Obsession show, a dedicated waterfowl hunting program on the network.
- CVA (Concordia Valley Arms)minorCVA is featured in Shoot Straight TV with Chad Schearer, presenting muzzleloader and firearm content.
- Antler FirearmsminorAntler Firearms presents Prairie Pursuit show on the network.
- FLW OutdoorsminorFLW Outdoors is partnered with The Bass Federation for grassroots fishing tournament content on the network.
- World Fishing NetworkminorWorld Fishing Network is a partner network for distributing George Poveromo's Salt Water Sportsman National Seminar Series content.
- Outdoor AmericaminorOutdoor America is a partner network for distributing George Poveromo's Salt Water Sportsman National Seminar Series.
- Freeman BoatsminorFreeman boats featured in Vice Versa Saltwater Adventures, showcasing top-of-the-line fishing vessels.
- OzonicsminorOzonics is the creator of the world's first and only active in-the-field scent elimination product, featured in The Ozonics Experience show.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Pursuit Channel competitors and assessment
Company assessmentDirect peers
- Sportsman Channel: Sportsman Channel is a U.S. specialty cable network focused on hunting, shooting sports, and fishing content. It competes directly with Pursuit for both audience and advertiser dollars in the outdoor enthusiast category.
- Outdoor Channel: Outdoor Channel is a U.S. specialty cable/satellite TV network dedicated to hunting, fishing, and outdoor programming. It is the closest direct competitor to Pursuit Channel, operating the same linear + OTT model in the same niche audience.
- World Fishing Network: World Fishing Network is a specialty TV channel dedicated to fishing programming and is already an explicit content-distribution partner of Pursuit. It overlaps substantially on fishing content, audience, and advertiser base.
- MyOutdoorTV (MOTV): MyOutdoorTV is a streaming-first outdoor content platform offering hunting, fishing, and adventure programming on connected devices. It is a direct OTT competitor to Pursuit+ in the same niche vertical.
- CarbonTV: CarbonTV is a free, ad-supported streaming service focused on hunting, fishing, and outdoor lifestyle programming. It competes with Pursuit Channel and Pursuit+ for the same audience, particularly in the OTT/streaming format.
Broad incumbents
- Outdoor Sportsman Group: Outdoor Sportsman Group operates Sportsman Channel and other outdoor media properties, giving it a broader portfolio of channels, integrated digital, and event properties. It is a larger incumbent competing with Pursuit across multiple outdoor sub-categories.
- Kroenke Sports & Entertainment (Outdoor Channel parent): Kroenke Sports owns Outdoor Channel and bundles it with regional sports networks. As a deep-pocketed parent, it provides Outdoor Channel with distribution and capital advantages Pursuit lacks as an independent.
Emerging players
- Tubi: Tubi is a large FAST (free ad-supported streaming TV) platform that hosts outdoor and hunting content channels. It represents a partial-overlap competitor for streaming-based outdoor viewership and ad inventory.
- Pluto TV: Pluto TV operates FAST linear channels including outdoor and lifestyle verticals. It is an emerging distribution surface for outdoor content that competes for the same cord-cutting viewer on connected devices.
Others
- Bass Pro Shops / Cabela's media properties: Bass Pro Shops and Cabela's are both major sponsors and retail-media adjacent players. Their owned digital content and tournament properties (e.g., Collegiate Bass Series) overlap with Pursuit's audience and create both a partnership and an adjacent competitive dynamic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pursuit Channel social profiles
Digital presencePursuit Channel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pursuit Channel leadership team
Management profileNumber of profiles
Profiles1 record
Pursuit Channel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pursuit Channel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pursuit Channel
What does Pursuit Channel do?
Pursuit Channel is a linear television network dedicated to outdoor lifestyle content, broadcasting hunting, fishing, and shooting sports programming 24/7. The company also operates Pursuit+, a subscription-based OTT streaming platform providing on-demand access to its library of more than 130 original outdoor shows. The legal entity is The Pursuit Channel, with DBAs Pursuit Channel and Pursuit Media.
Is Pursuit Channel a public or private company?
Pursuit Channel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pursuit Channel founded?
Pursuit Channel was founded in 2008. It employs 51 to 100 people.
Where is Pursuit Channel based?
Pursuit Channel is headquartered in Glenwood, United States, in the North America region.
How does Pursuit Channel make money?
Two revenue lines are on record. Pursuit+ Video On Demand is the primary driver. The others are linear TV Distribution.
Who are Pursuit Channel's main competitors?
Direct peers on record are Sportsman Channel, Outdoor Channel, World Fishing Network, MyOutdoorTV (MOTV) and CarbonTV. Broad incumbents are Outdoor Sportsman Group and Kroenke Sports & Entertainment (Outdoor Channel parent). Emerging players are Tubi and Pluto TV. Bass Pro Shops / Cabela's media properties is listed as an others.
Does Pursuit Channel have an API?
No public API is recorded for Pursuit Channel.
What industry is Pursuit Channel in?
Pursuit Channel's product category is Outdoor Television Network. Its primary akta.pro industry code is MPABAFAM, Specialty Interest Cable Networks (Auto, Outdoor, Hobby). Its NAICS code is 51612 and its SIC code is 4841.