Name

9&10 News - Heritage Broadcasting

Legal name

910 Media Group

Website

https://9and10news.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)

Keywords

• Local television news
• Broadcast media
• Digital news platform
• Weather forecasting
• Community journalism

Headquarters

HQ city

Cadillac

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Television Advertising: Traditional broadcast advertising including local commercial spots, PSA announcements, and sponsored segments aired during news programming and between programs
2. Paid/Branded Content: Sponsored content arrangements where third-party brands pay for editorial-style content integration, including travel guides, gambling industry features, and local business spotlights

Distribution channels4 records

Marketing channels5 records

Core offering

9&10 News is a local broadcast television station (WWTV-TV) and digital news platform serving Northern Michigan, operated by 910 Media Group. The station delivers local news, weather, sports, and community content across over-the-air broadcast, a responsive website, native mobile applications, and on-demand video streaming, with original lifestyle and health programming and advertiser-supported content.

Product overview

9&10 News is a local broadcast television station and digital news platform serving Northern Michigan, operated by Heritage Broadcasting Group (910 Media Group). The offering consists of a unified digital platform combining the 9&10 News website and mobile app as the core products, supplemented by specialized content verticals including Good Day Northern Michigan (morning programming), The Four (lifestyle content), Hifi Health News (health journalism), and Excellence in Education (educator recognition program). Video streaming and on-demand content is delivered through the Watch Now section, while weather services provide localized forecasts and radar. The portfolio represents a traditional local news media operation focused on digital-first content distribution across web, mobile, and streaming platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• 9&10 News Website Primary digital news platform providing local news, weather, sports, and community content for Northern Michigan, featuring news articles, video content, and interactive features.
• 9&10 News Mobile App Mobile application available on Google Play and App Store enabling news consumption on-the-go with push notifications and video streaming capabilities.
• Good Day Northern Michigan Morning show program featuring local news, weather, and community segments covering Northern Michigan.
• The Four Lifestyle program featuring recipes, giveaways, and community content including pet adoption features.
• Hifi Health News Health-focused news section covering medical topics, healthcare affordability, Medicare, and wellness content.
• Excellence in Education Award program partnership with Michigan Lottery recognizing outstanding educators across the state with weekly awards and an annual Educator of the Year honor.
• Watch Now Video Streaming On-demand video platform offering original programming, sports coverage, news segments, and live streaming capabilities.
• Weather Services Comprehensive weather coverage including forecasts, interactive radar, weather cams, school closings, and ski reports for the Northern Michigan region.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Michigan LotterycoreGTM or Marketing PartnerOngoing partnership between 910 Media Group and Michigan Lottery for the Excellence in Education initiative. The program recognizes outstanding Michigan educators weekly with cash prizes and classroom grants. 9&10 News serves as the Traverse City broadcast partner (WWTV-TV) for airing educator features alongside other Michigan media partners including WXYZ-TV Detroit, FOX 17 Grand Rapids, FOX 47 Lansing, WLUC Marquette, and WNEM-TV Saginaw.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WLUC-TV (Upper Michigan's Source): Regional network-affiliated local TV station covering Michigan's Upper Peninsula, explicitly named alongside 9&10 News as a Michigan Lottery Excellence in Education broadcast partner, indicating a directly comparable broadcast TV + digital news operating model.
• WNEM-TV (TV5): Saginaw-based local broadcast TV station and Michigan Lottery Excellence in Education partner, operating a comparable local news, weather, and digital platform serving a regional Michigan audience.
• Cordillera Communications: Privately-held operator of small- and mid-market local TV stations in the U.S., often via duopolies in markets like Traverse City; directly comparable to 910 Media Group in scale, ownership profile, and operating model.
• WPBN-TV / WTOM-TV (UpNorthLive): Direct local-market competitor operating the NBC/CW affiliate in the Traverse City DMA, offering overlapping news, weather, and sports coverage of Northern Michigan to the same audience and advertiser base as 9&10 News.

Regional players

• WOOD-TV (Grand Rapids): Grand Rapids NBC affiliate operating a multi-platform local news operation similar to 9&10 News, but in a different Michigan DMA; directly comparable in product mix (news, weather, mobile, streaming) though not in the same geography.
• WZZM 13 (Grand Rapids): Grand Rapids ABC affiliate and Michigan Lottery partner, serving an adjacent but different Michigan market; comparable in operating model (local news + digital) but does not directly compete in the Traverse City DMA.

Broad incumbents

• Nexstar Media Group: Largest U.S. owner of local TV stations with extensive digital and political advertising operations; broad incumbent comparable for understanding the economics, scale, and capital structure trade-offs of running local broadcast duopolies like 9&10 News's.
• Sinclair Broadcast Group: One of the largest U.S. local broadcast TV station operators, providing the closest scaled analog to a multi-station, multi-platform local TV business; serves as a broad incumbent reference point for the local TV operating model 9&10 News employs at a smaller scale.
• E.W. Scripps Company: Diversified local broadcast TV operator with a meaningful footprint in mid- and small-size markets, comparable to 9&10 News in market profile while operating a much larger station portfolio and national digital brands.
• Gray Television: Large diversified owner of local TV stations across mid-size and small U.S. markets, structurally similar to 910 Media Group but at scale; useful as a broad incumbent comparable for local broadcast TV duopolies and digital extension strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/9and10news
• LinkedInlinkedin.com/company/heritage-broadcasting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 9&10 News - Heritage Broadcasting