Michigan Lottery
Michigan Lottery is the state-operated lottery of Michigan, headquartered in Lansing and founded in 1972. It serves Michigan residents with draw-based games, instant-win scratch tickets, online lottery play, and mobile ticket purchase across retail and digital channels.
- Company typePrivate
- Founded1972
- HeadquartersLansing, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Michigan Lottery does
Michigan Lottery is a state-operated lottery organization headquartered in Lansing, Michigan, founded in 1972. It offers draw-based games, instant-win scratch tickets, and online lottery play, with mobile ticket purchase available to consumers. The organization operates under the authority of the State of Michigan as the exclusive provider of legal lottery products within the state.
The platform combines a traditional retail distribution network for draw games and instant tickets with a digital presence via michiganlottery.com and mobile channels, allowing players to participate without visiting a physical retailer. The named leadership in the input consists of Joseph Froehlich, Chief Operating Officer. The organization employs between 51 and 100 staff based on the supplied firmographic data.
As a government-authorized franchise, Michigan Lottery generates revenue through ticket sales across its game portfolio and channels. Detailed revenue figures, pricing structures, headcount trends, and product-level breakdowns were not present in the supplied source material, so any deeper financial or operational characterization cannot be supported from this evidence base.
Michigan Lottery firmographics
Firmographics- Name
- Michigan Lottery
- Website
- https://michiganlottery.com
- Company type
- Private
- Founded year
- 1972
- Headcount range
- 51–100 employees
- Short description
- Michigan Lottery is the state-operated lottery of Michigan, headquartered in Lansing and founded in 1972. It serves Michigan residents with draw-based games, instant-win scratch tickets, online lottery play, and mobile ticket purchase across retail and digital channels.
- Ownership category
- akta.pro rank
Michigan Lottery industry classification
Industry- Product category
- State Lottery Gaming
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290), Other Gambling Industries (71329)
- akta.pro primary industry
- Lottery Operators (Government & Private Licensed) (MPAEAFAA)
- akta.pro secondary industries
- Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
Keywords
Where Michigan Lottery is headquartered
LocationHeadquarters
- HQ city
- Lansing
- HQ country
- United States
- HQ region
- North America
Markets served
Michigan Lottery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Michigan Lottery product offering
Product offeringCore offering
Michigan Lottery is the state-operated lottery of Michigan, established in 1972 and headquartered in Lansing. It sells draw-based lottery games, instant-win scratch-off tickets, and provides online and mobile platforms for ticket purchase and gameplay to adult Michigan residents. The lottery operates an authorized retail network across the state alongside digital channels, with proceeds historically directed to state education funding.
Product overview
Michigan Lottery is a state-operated lottery organization offering lottery products and services. Based on the limited source data available (official homepage only), no specific named products, modules, or detailed service offerings were identified in the provided content.
Differentiator
Problem solved
Functional benefit
Products and services
- Draw-based lottery games Scheduled lottery draw games in which players select numbers and win prizes based on matching numbers drawn at predetermined times. Targeted at adult Michigan residents who prefer traditional lottery play with scheduled draws.
- Instant-win scratch tickets Scratch-off lottery tickets that provide immediate results and prize determination upon purchase. Sold through authorized retail locations to adult Michigan residents who prefer instant-result lottery games.
- Online lottery play Web-based platform at michiganlottery.com that enables adult Michigan residents to purchase lottery tickets and play lottery games online. Targeted at consumers who prefer digital participation in lottery gaming.
- Mobile lottery play Mobile application that allows adult Michigan residents to purchase lottery tickets and play lottery games from smartphones and tablets. Targeted at consumers who prefer mobile convenience for lottery participation.
Companies that use Michigan Lottery
Customer profileIdeal customer profiles1 record
Michigan Lottery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Michigan Lottery partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights3 records
Michigan Lottery competitors and assessment
Company assessmentDirect peers
- Illinois Lottery: Midwest state-operated lottery offering draw, instant, and online games. Comparable regional positioning, multi-channel strategy, and government-monopoly structure to Michigan Lottery.
- Florida Lottery: Large-volume US state lottery offering draw games, scratch-offs, and significant online play. Comparable in scale, product breadth, and state-monopoly operating model.
- Massachusetts Lottery: One of the highest-revenue US state lotteries, operating draw, instant, and online lottery products. Highly comparable in business model, product mix, and government operation structure.
- Ohio Lottery: Neighboring Midwest state lottery with draw games, instant tickets, and digital play. Directly comparable in geographic market dynamics, retailer distribution model, and demographic base.
- Pennsylvania Lottery: State-run lottery operator in a neighboring state, offering instant games, draw games, and one of the most mature iLottery programs in the US. Closely comparable in product portfolio and digital maturity.
- New York State Lottery: Another large US state-operated lottery offering draw games, instant tickets, and iLottery. Directly comparable as a government-run lottery monopoly with similar product mix and channel structure.
Broad incumbents
- Scientific Games (now Light & Wonder): Major supplier of instant scratch tickets, draw game systems, and lottery technology to US state lotteries. Comparable as the dominant B2B partner enabling Michigan Lottery's product offering.
- Lottomatica (Lottomatica Group / IGT): International lottery operator and B2B lottery technology provider serving multiple jurisdictions. Comparable as a commercial lottery operator with multi-jurisdictional footprint, offering a benchmark for private-sector lottery economics.
- International Game Technology (IGT): Global lottery systems and services provider operating the lottery systems for multiple US states. Comparable as the underlying technology and operating partner for state lotteries including Michigan.
Emerging players
- Allwyn (formerly Sazka Group / Camelot): European-headquartered multi-jurisdiction lottery operator expanding into the US. Comparable as a private commercial lottery operator model that contrasts with Michigan's state-run structure, providing a valuation benchmark.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Michigan Lottery social profiles
Digital presenceMichigan Lottery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Michigan Lottery leadership team
Management profileNumber of profiles
Profiles1 record
Michigan Lottery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Michigan Lottery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Michigan Lottery
What does Michigan Lottery do?
Michigan Lottery is the state-operated lottery of Michigan, established in 1972 and headquartered in Lansing. It sells draw-based lottery games, instant-win scratch-off tickets, and provides online and mobile platforms for ticket purchase and gameplay to adult Michigan residents. The lottery operates an authorized retail network across the state alongside digital channels, with proceeds historically directed to state education funding.
When was Michigan Lottery founded?
Michigan Lottery was founded in 1972. It employs 51 to 100 people.
Where is Michigan Lottery based?
Michigan Lottery is headquartered in Lansing, United States, in the North America region.
Who are Michigan Lottery's main competitors?
Direct peers on record are Illinois Lottery, Florida Lottery, Massachusetts Lottery, Ohio Lottery, Pennsylvania Lottery and New York State Lottery. Broad incumbents are Scientific Games (now Light & Wonder), Lottomatica (Lottomatica Group / IGT) and International Game Technology (IGT). Allwyn (formerly Sazka Group / Camelot) is listed as an emerging player.
Does Michigan Lottery have an API?
No public API is recorded for Michigan Lottery.
What industry is Michigan Lottery in?
Michigan Lottery's product category is State Lottery Gaming. Its primary akta.pro industry code is MPAEAFAA, Lottery Operators (Government & Private Licensed), with a secondary code of MPAEAFAE, Draw-Based Lottery Management (Number Games, Keno as Lottery). Its NAICS code is 7132.