What General Global Software does

General Global Software (legal entity: General Global Bilgi Teknolojileri Hizmetleri SAN.TİC.LTD.ŞTİ) is a privately held Turkish technology company headquartered in Ankara's Çankaya district. Although the company's origins trace to 2006, it was formally incorporated as General Global in July 2022 and operates with a listed headcount of 1-10 employees. The company organizes its business around three product pillars marketed as an integrated digital ecosystem: Fintech (EMT Web App for international cash and digital money transfers, EMT E-Cüzdan hybrid e-wallet, and Alternatif Kredim savings-focused microcredit up to 25,000 TL); IT and Software (Kurumsal Destek managed IT services, IT HeartBeat centralized monitoring platform, infrastructure and server management, system room setup, and custom software development); and Digital Media (Vidix TV multi-language streaming platform, VOD white-label solutions, HLS plus DRM infrastructure with Widevine/PlayReady/FairPlay, and multi-audio/subtitle systems supporting seven languages).

The technology stack is built on ASP.NET Core and modern JavaScript frameworks, with an API-first architecture enabling B2B integrations for banks, payment institutions, and fintech companies. EMT runs on a documented v3.0 API supporting KYC/AML controls, multi-currency operations, and limit and risk management. Vidix TV uses HLS-based broadcasting with manifest and segment-level token-controlled access, time-limited tokens, and DRM integration. Most product brands were only formally launched or rebranded within the last 18-24 months (Kurumsal Destek August 2024, IT HeartBeat April 2025, Alternatif Kredim May 2025, Vidix TV July 2025), with a consolidated corporate website launched in November 2025.

The business model combines multiple revenue streams: subscription/recurring fees for EMT platform and Vidix TV, transaction-based interest on microcredit, managed services contracts for IT support, and professional services for custom development. Pricing is not publicly disclosed; enterprise engagements are quote-based. No customer logos, no disclosed funding rounds, no management team rosters, and no specific regulatory licenses are publicly identified, and the company has no app store presence.

Name

General Global Software

Legal name

General Global Bilgi Teknolojileri Hizmetleri SAN.TİC.LTD.ŞTİ

Website

https://generalglobal.com.tr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

General Global Software is a privately held Ankara-based technology company operating an integrated digital ecosystem across three pillars: fintech (EMT money transfer, EMT E-Cüzdan e-wallet, Alternatif Kredim microcredit), IT services (Kurumsal Destek, IT HeartBeat), and digital media (Vidix TV streaming platform).

Ownership category

akta.pro rank

Product category

Fintech & IT Solutions

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE)

akta.pro secondary industries

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)

Keywords

• Fintech software solutions
• Managed IT services
• Digital money transfer
• Video streaming platform
• Microcredit services

Headquarters

HQ city

Ankara

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. EMT Web App & E-Cüzdan: Revenue from international cash and digital money transfer services. API-first platform offered to banks, payment institutions, and fintech companies. Transaction-based and subscription models for enterprise clients using the financial infrastructure.
2. Alternatif Kredim: Microcredit services generating revenue through interest on loans. Savings-focused model with upfront first installment, short-term loans up to 25,000 TL for individuals. Integration with EMT E-Cüzdan for loan disbursement and repayment processing.
3. Kurumsal Destek IT Services: Managed IT services and corporate support revenue from mid and large enterprises. Ongoing support contracts covering infrastructure, servers, networks, security, and user support with 7/24 monitoring capabilities.
4. Vidix TV Digital Media Platform: Subscription-based VOD and streaming services for digital media content. Multi-language, multi-device platform offering films, series, documentaries, and original productions with DRM protection and viewing analytics.
5. Custom Software Development: Bespoke web, mobile, and integration projects for enterprises. End-to-end project engagement from analysis and architecture design through development, testing, and deployment using ASP.NET Core and modern JavaScript frameworks.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

General Global Software operates an integrated digital ecosystem spanning three pillars: Fintech (EMT Web App for international cash and digital money transfers, EMT E-Cüzdan e-wallet, and Alternatif Kredim savings-focused microcredit), IT & Software (Kurumsal Destek managed IT services and IT HeartBeat infrastructure monitoring platform), and Digital Media (Vidix TV multi-language streaming/VOD platform with HLS+DRM infrastructure). Products are sold via direct enterprise sales, self-serve web apps, and APIs for partner integrations.

Product overview

General Global Software is a multi-segment technology company operating three distinct product pillars: Fintech (EMT Web App, EMT E-Cüzdan, Alternatif Kredim), IT & Software (Kurumsal Destek, IT HeartBeat, Altyapı & Sunucu Yönetimi, Sistem Odası Kurulumu, Özel Yazılım Geliştirme), and Digital Media (Vidix TV, VOD Streaming Platformları, HLS + DRM Çözümleri, Multi-Audio / Subtitle Sistemleri, Medya Ar-Ge Geliştirmeleri). The portfolio is positioned as an integrated digital ecosystem with products designed to interconnect: EMT Web App and EMT E-Cüzdan share a unified integration architecture; Kurumsal Destek and IT HeartBeat are marketed together as enterprise IT solutions; and Vidix TV serves as the flagship streaming platform with modular VOD, DRM, and multi-language components underneath. The company also maintains shared R&D divisions for fintech models and media technology development.

Differentiator

Problem solved

Functional benefit

Brands

• EMT (Easy Money Trans): International cash and digital money (e-money) system core web application for branch, agent, partner and operations teams to manage cash and digital transactions securely.
• EMT E-Cüzdan
• Alternatif Kredim
• Kurumsal Destek
• Vidix TV
• IT HeartBeat

Products and services

• EMT Web App (Easy Money Trans) API-first international cash and digital money (e-money) platform for branch, agency, partner, and operations teams; manages KYC/AML controls, multi-currency support, limit and risk management for banks, payment institutions, and fintech companies.
• EMT E-Cüzdan Hybrid e-money wallet enabling users to manage funds digitally or through cash deposit/withdrawal points (ATMs, branches, agencies, sales points), with instant synchronization of cash and digital balances for individuals and financial institutions.
• Alternatif Kredim Savings-focused individual microcredit model offering small-amount, short-term financing up to 25,000 TL with maximum 6-month terms and upfront first installment collection, integrated with EMT Web App and EMT E-Cüzdan infrastructure.
• Kurumsal Destek End-to-end managed IT support and services for medium and large enterprises covering infrastructure, servers, networks, security, and user support with 24/7 monitoring, on-site and remote assistance, backup, and disaster recovery planning.
• IT HeartBeat Centralized IT monitoring platform providing real-time tracking, threshold-based alerting, performance trending, capacity utilization, SLA tracking, and service disruption analysis for servers, networks, storage, cloud, security components, and critical business applications from a single dashboard.
• Vidix TV Multi-language, multi-device digital streaming and VOD platform for films, series, documentaries, and original productions featuring HLS-based broadcasting infrastructure, DRM protection, watch history, resume playback, detailed viewing analytics, profile and parental control.
• Özel Yazılım Geliştirme (Custom Software Development) Bespoke web, mobile, and integration development services for enterprises, covering analysis, architecture design, development, testing, and deployment using ASP.NET Core and modern JavaScript frameworks.
• Altyapı & Sunucu Yönetimi (Infrastructure & Server Management) Managed infrastructure and server services covering server, storage, virtualization, network, security, backup, and disaster recovery with capacity planning, performance monitoring, and proactive maintenance for enterprise clients.
• Sistem Odası Kurulumu (System Room Installation) End-to-end data center and system room design and installation services including power infrastructure, UPS, generators, precision cooling, rack/cabinet layout, structured cabling, fire detection/suppression, access control, and CCTV systems.

Quantifiable outcome

• Multi-language support across 7 languages (Turkish, English, Chinese, Hindi, Spanish, French, Arabic) for digital media content delivery

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marqeta: Marqeta is a leading card-issuing and payment processing platform serving fintechs and banks. Comparable to General Global's EMT/EMT E-Cüzdan as an API-first payments and wallet infrastructure provider targeting financial institutions, though at vastly larger scale.
• Solarwinds: SolarWinds provides IT infrastructure monitoring and management software for servers, networks, applications, and databases. Comparable to IT HeartBeat's centralized monitoring platform targeting enterprise IT operations and managed service providers.
• Datadog: Datadog is a leading cloud monitoring and observability platform covering infrastructure, applications, and logs. Comparable to IT HeartBeat's centralized IT monitoring platform functionality for servers, networks, storage, and critical applications.
• KoçSistem: KoçSistem is a major Turkish IT services and digital transformation provider offering managed services, infrastructure, and cloud solutions to mid-market and large enterprises. Directly comparable to Kurumsal Destek's enterprise IT support and managed services offering in the Turkish market.
• Brightcove: Brightcove is an established enterprise video and OTT platform provider with DRM, multi-language, and white-label capabilities. Comparable to Vidix TV's VOD/streaming platform as an enterprise-facing OTT infrastructure solution.

Direct peers

• Unit: Unit is an embedded banking platform offering API-driven business accounts, cards, and lending for fintechs. Closely comparable to General Global's EMT and Alternatif Kredim stack targeting banks and fintech companies with embeddable financial infrastructure.
• Treasury Prime: Treasury Prime provides embedded banking and BaaS infrastructure (accounts, payments, ledgering) for fintechs and banks via API. Directly comparable to EMT's API-first hybrid digital/cash e-money infrastructure with multi-currency and KYC/AML functionality.
• Synctera: Synctera provides BaaS infrastructure pairing fintechs with sponsor banks for accounts, cards, payments, and compliance. Directly comparable to General Global's EMT API-first model for banks, payment institutions, and fintech companies requiring compliance-enabled money movement rails.
• Mux: Mux provides developer-focused video infrastructure (encoding, streaming, analytics, DRM) as APIs. Closely comparable to General Global's Vidix TV, HLS+DRM solutions, and multi-audio/subtitle systems as video streaming infrastructure.

Emerging players

• Railsr (formerly Wirecard Bank): Railsr provides embedded finance infrastructure (accounts, cards, payments, compliance) for fintechs and brands. Comparable to General Global's EMT as an embedded wallet and money-movement infrastructure provider, though with more consumer-brand focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GeneralGlobalSoftware
• LinkedInlinkedin.com/company/general-global-software-it-solutions/?viewAsMember=true
• Instagraminstagram.com/generalglobalsoftware

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about General Global Software