90 North
90 North is a London-headquartered private real estate investment manager (founded 2011) that invests across residential, logistics, office and retail sectors in the UK, US, Continental Europe and Australia for institutional, sovereign and Islamic investors via funds and separate accounts.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 90 North does
90 North (legal entity 90 North Real Estate Partners LLP, registered in England & Wales as OC367852) is a private real estate investment management firm founded in 2011 and headquartered at 33 Cavendish Square, London, with a North American regional headquarters established in Chicago in 2014. The firm offers investors four core strategy verticals - Residential (UK student accommodation, US multifamily and care home portfolios), Logistics & Industrial, Office, and Retail - executed across the United Kingdom, United States, Continental Europe and Australia, with $2 billion+ of real estate assets acquired and managed cumulatively.
The platform combines top-down macro research with bottom-up local market intelligence and delivers end-to-end execution: acquisition sourcing, tax and legal structuring, asset management, ESG/responsible-investing stewardship, and exit orchestration. Its investment offerings are structured through funds, separate accounts and individual transactions, with partners co-investing alongside clients unless waived, aligning the firm with investor outcomes. Differentiation is built around since-inception responsible investing, multi-jurisdiction Shari'ah compliant capability, and a 2022 Founding Partner role in the CBI-backed Good Business Charter.
The revenue model is straightforward: investment management fees charged on AUM under management via funds and separate accounts, supplemented by transactional and performance fees on individual deals and asset management mandates. Customers are international institutional investors, Islamic/LP investors and sovereign wealth funds acquired through direct enterprise sales; the GTM motion relies on the London and Chicago deal teams plus an established network of external lawyers, administrators, tax advisers, surveyors and banks. Headcount is reported as 11-50 employees and no revenue, current AUM or external funding round is publicly disclosed.
90 North firmographics
Firmographics- Name
- 90 North
- Legal name
- 90 North Real Estate Partners LLP
- Website
- https://90northgroup.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 90 North is a London-headquartered private real estate investment manager (founded 2011) that invests across residential, logistics, office and retail sectors in the UK, US, Continental Europe and Australia for institutional, sovereign and Islamic investors via funds and separate accounts.
- Ownership category
- akta.pro rank
90 North industry classification
Industry- Product category
- Real Estate Investment Management
- NAICS
- Real Estate Property Managers (53131), Portfolio Management and Investment Advice (523940), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)
- akta.pro secondary industries
- Senior Living Property Management (BPAJAGAI), Flex / R&D Industrial Space Brokerage (BPAJACAC)
Keywords
Where 90 North is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
90 North business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Investment Management Fees: 90 North generates revenue through investment management fees charged to investors for managing their international real estate portfolios through funds, separate accounts, and individual transaction management.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
90 North product offering
Product offeringCore offering
90 North is a real estate investment manager that helps international investors acquire and manage commercial and residential real estate through fund structures, separate accounts, and individual transactions. The firm runs four core strategy verticals—Residential (student accommodation, multifamily, care homes), Logistics & Industrial, Office, and Retail—across the UK, US, Continental Europe, and Australia, providing end-to-end acquisition, asset management, and exit services coordinated by on-the-ground teams in London and Chicago.
Product overview
90 North is a real estate investment manager offering a unified investment management platform with four core investment strategy verticals: Residential (encompassing UK student accommodation, US multifamily, and care homes), Logistics & Industrial, Office, and Retail. The firm operates across multiple jurisdictions (UK, US, Continental Europe, Australia) offering investors participation through funds, separate accounts, and select individual transactions. The platform combines macro top-down research with bottom-up local market intelligence, providing end-to-end services including acquisition, asset management, and exit orchestration.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Investment Strategies Residential investment strategies covering UK student accommodation (around 3,000 beds under management), US multifamily and hybrid office-home working properties, and care home portfolios, spanning both investment and development strategies in mainstream residential, student accommodation, and care home sectors.
- Logistics & Industrial Investment Strategies Logistics and industrial property investments across the UK and Continental Europe, including warehouses, distribution centers, and manufacturing facilities, focused on value-add opportunities as sector repricing creates attractive entry points.
- Office Investment Strategies Office property investments across the US and Continental Europe, comprising single-tenant long-leased properties and multi-tenanted office management, focused on investment-grade occupiers and WELL health-safety rated buildings.
- Retail Investment Strategies Retail property investments primarily in the UK, including retail parks and city centre retail/leisure assets, requiring active asset management to achieve full occupancy and lease term extensions.
Quantifiable outcome
- $2 billion+ in real estate assets acquired and managed over the last decade
- +2 more outcomes
Companies that use 90 North
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
90 North technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
90 North partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Good Business Chartercore90 North is a Founding Partner of the CBI backed Good Business Charter, established in 2022. This partnership reflects the company's commitment to responsible business conduct and the Good Business Charter's ten commitments covering fair pay, fair tax, employee wellbeing, environment, and other responsible business practices.
- Student MindsminorAll 90 North's student accommodation operators work closely with Student Minds, the UK's leading student mental health charity. The partnership helps raise awareness of mental health issues and pressures that students face during their studies, supporting students across properties and battling the stigma of mental health.
- External Professional Networkcore90 North maintains well-established relationships with external professionals and financiers including recommended lawyers, administrators, tax advisers, surveyors and bank financing. These trusted networks provide the complete acquisition solution coordinated by 90 North's team.
Scale indicators2 records
Recent moves8 records
Expansion highlights5 records
90 North competitors and assessment
Company assessmentBroad incumbents
- LaSalle Investment Management: Global real estate investment manager operating across multiple strategies (core, value-add, debt) and geographies under the JLL umbrella. Directly comparable as a multi-strategy, multi-jurisdiction real estate investment manager serving institutional investors, but at materially larger AUM scale.
- Invesco Real Estate: Global real estate investment platform within Invesco covering direct property, debt and securities across major markets. Comparable to 90 North as a multi-jurisdictional manager of direct real estate strategies for institutional investors, though operating at significantly greater scale.
- DWS Group Real Estate: Major European-headquartered asset manager with a sizable real estate platform investing across core, value-add and opportunistic strategies in Europe, US and Asia. Comparable in offering institutional investors diversified direct real estate exposure across multiple property types and geographies.
- M&G Real Estate: UK-headquartered real estate investment manager with strategies spanning direct property, debt and real estate equities across Europe and Asia. Comparable as a UK-based, multi-strategy real estate manager with institutional LP base and exposure to logistics, office and residential assets.
- CBRE Investment Management: One of the largest global real estate investment managers with a broad direct-investing, debt and securities platform. Comparable to 90 North in offering diversified real estate strategies across US, Europe and Asia to institutional LPs, but operating at vastly greater scale and with broader product set.
- Schroders Capital Real Estate: Real estate investment management arm of Schroders covering UK, European, US and Asia-Pacific direct real estate strategies. Closely comparable to 90 North's UK-rooted, multi-jurisdictional real estate platform serving institutional investors across residential, logistics, office and retail.
- Nuveen Real Estate: Global real estate investment manager owned by TIAA, investing across debt, equity and securities strategies in the US, Europe and Asia-Pacific. Directly comparable to 90 North's multi-strategy, multi-geography investment management approach for institutional LPs, but with substantially larger AUM.
Direct peers
- AEW Capital Management: US and European-focused real estate investment manager offering core, core-plus, value-add and debt strategies across logistics, office, residential and retail. Closely comparable to 90 North in strategy mix and institutional LP focus, though with a larger US footprint.
- Patrizia UK: European-headquartered real estate investment manager with significant UK exposure across residential, logistics, office and retail strategies. Comparable to 90 North as a European-rooted, multi-strategy real estate manager competing in the same UK and Continental Europe institutional market.
- Clarion Partners: US-headquartered investment manager focused on real estate equity and debt strategies for institutional investors, with significant logistics, multifamily and office exposure. Comparable to 90 North in providing diversified direct real estate strategies to institutional LPs across multiple property types.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
90 North social profiles
Digital presence90 North compliance and trust
Trust signalCompliance2 records
90 North financial estimates
Financial estimateRevenue estimate
Valuation estimate
90 North leadership team
Management profileNumber of profiles
Profiles11 records
90 North subsidiaries and ownership
Company hierarchySubsidiaries1 record
90 North funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
90 North M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 90 North
What does 90 North do?
90 North is a real estate investment manager that helps international investors acquire and manage commercial and residential real estate through fund structures, separate accounts, and individual transactions. The firm runs four core strategy verticals—Residential (student accommodation, multifamily, care homes), Logistics & Industrial, Office, and Retail—across the UK, US, Continental Europe, and Australia, providing end-to-end acquisition, asset management, and exit services coordinated by on-the-ground teams in London and Chicago.
Is 90 North a public or private company?
90 North is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 90 North founded?
90 North was founded in 2011. It employs 11 to 50 people.
Where is 90 North based?
90 North is headquartered in London, United Kingdom, in the Europe region.
How does 90 North make money?
One revenue line is on record: investment Management Fees.
Who are 90 North's main competitors?
Broad incumbents on record are LaSalle Investment Management, Invesco Real Estate, DWS Group Real Estate, M&G Real Estate, CBRE Investment Management, Schroders Capital Real Estate and Nuveen Real Estate. Direct peers are AEW Capital Management, Patrizia UK and Clarion Partners.
Does 90 North have an API?
No public API is recorded for 90 North.
What industry is 90 North in?
90 North's product category is Real Estate Investment Management. Its primary akta.pro industry code is FSAEAJAJ, Real Estate Transaction Advisory & Due Diligence, with a secondary code of BPAJAGAI, Senior Living Property Management. Its NAICS code is 53131 and its SIC code is 6531.