Name

Student Minds

Legal name

Student Minds

Website

https://studentminds.org.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Student Mental Health Services

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Student Mental Health & Wellbeing Support (International) (EDAIAMAF), Mindfulness, Stress Management & Resilience Training (EDAMAIAD)

Keywords

• Student mental health
• Higher education wellbeing
• Peer support training
• University mental health
• Mental health charity

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training Programme Fees: Student Minds generates revenue by selling train-the-trainer courses to universities, students' unions, and accommodation providers. Prices range from £340-£383 per person for individual bookings, with in-house team sessions available from £3,400-£4,030 per group. Annual licensing fees of £53 (+VAT) apply for staff training.
2. University Mental Health Charter Award: Universities pay assessment fees to participate in the UMHC Award programme, with fees structured by student population band (Band 1: £8,445 to Band 6: £27,865), plus deposit payments ranging from £1,000 to £3,500 to secure cohort positions.
3. Individual Donations: Regular and one-off donations from individuals via the website, text giving (STUDENT to 70085), post (cheques), and payroll giving. Gift Aid scheme available for UK taxpayers to increase donation value by 25%.
4. Corporate Partnerships: Corporate partners support Student Minds financially in exchange for association with the charity and commitment to student mental health. Partnerships include Kaplan International Pathways (renewed strategic partnership for international student wellbeing).
5. Trusts and Foundations: Funding from trusts and foundations who work with Student Minds to support student mental health programmes.
6. Institutional Donations: Universities and students' unions can donate as institutions, with specific arrangements for school or department-level support.
7. Easyfundraising: Partner programme where a percentage of online shopping purchases (0.5% to 10% depending on retailer) is donated to Student Minds at no extra cost to shoppers.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Student Minds is the UK's student mental health charity that sells evidence-based train-the-trainer courses (Look After Your Mate, Wellbeing Skills for Student Leaders, Mental Health in Sport, Live Well at Uni) and the University Mental Health Charter (UMHC) Programme and Award to universities, students' unions, accommodation providers, and sports organisations. It also provides free direct support resources, tailored identity-specific content packages, crisis signposting, and a digital Hub platform for programme members, funded in part through individual donations, corporate partnerships, and trusts and foundations.

Product overview

Student Minds operates as a unified digital platform offering mental health support, training programmes, and resources for UK university students and higher education professionals. The portfolio comprises four core Train the Trainer programmes (Look After Your Mate, Wellbeing Skills for Student Leaders, Mental Health in Sport, and Live Well at Uni), the University Mental Health Charter framework and accreditation programme, the Student Minds Hub digital learning platform, the Student Space support service, and the SHOUT crisis text service. Additional tailored resource packages address specific student communities including Black students, neurodivergent students, and trans+ students. The organisation also publishes research reports and maintains a Student Stories content platform.

Differentiator

Problem solved

Functional benefit

Brands

• Student Minds Hub: Digital platform for programme members to access training courses, learning resources, and communities of professionals working on student mental health
• Student Space
• University Mental Health Charter (UMHC)
• Look After Your Mate
• Wellbeing Skills for Student Leaders
• Mental Health in Sport
• Live Well at Uni

Products and services

• University Mental Health Charter (UMHC) UK-wide framework and programme supporting universities to adopt a whole-university approach to mental health and wellbeing for students and staff. Includes a Framework document, Programme membership offering access to a community of practice and resources, and Award accreditation priced by student population band (Band 1 £8,445 to Band 6 £27,865) with non-refundable deposits (£1,000-£3,500).
• Look After Your Mate Train-the-trainer course enabling students' union and university staff to deliver peer support workshops to students on recognising mental health difficulties in friends and supporting them while maintaining their own wellbeing. Priced from £383 per person for individual bookings and from £3,830 per group for online in-house team training (9+ team members) or from £4,030 for in-person. Annual staff training licensing of £53 +VAT applies.
• Wellbeing Skills for Student Leaders Train-the-trainer course equipping staff to deliver workshops helping student leaders in peer mentor, course rep, or committee roles support their peers' wellbeing within appropriate boundaries. Priced from £383 per person (+VAT), with team workshops also available.
• Mental Health in Sport Train-the-trainer course for staff in higher education sport to deliver workshops helping sports students recognise signs of mental health difficulties in teammates and address the unique pressures of student athletes including performance anxiety, injury recovery, and team dynamics.
• Live Well at Uni CPD-accredited training programme for staff working in student accommodation environments (from cleaners to night porters), enabling them to support and signpost residents whilst maintaining appropriate boundaries. Priced at £3,400 for online delivery up to 10 staff, £3,650 for in-person delivery up to 10 staff, and £340 per person for individual open sessions.
• Student Minds Hub Digital platform for UMHC Programme members to access training courses, learning resources, communities of practice, discussion forums, and the UMHC Programme Members' Group. Includes a dedicated Library of Learning with case studies, research, and guidance to support institutional progress on student mental health.

Quantifiable outcome

• The UMHC Framework outlines how universities can create mentally healthy environments leading to improved mental health outcomes, improved student recruitment, retention, satisfaction, progression, attainment, employability, and improved staff performance and reduced sickness absence.
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Think PositivecoreStrategic or Co-development Partner · 1 July 2026Think Positive programme, dedicated to strengthening and promoting mental health support for students across Scotland, joined Student Minds in July 2026. This expands Student Minds' reach and capabilities in Scotland.
• Kaplan International PathwayscoreStrategic or Co-development Partner · 20 May 2026Strategic partnership with Kaplan International Pathways renewed in May 2026 to strengthen wellbeing support and outcomes for international students. The partnership focuses on integrating mental health support into pathway programmes for international students studying in UK universities.
• UMHAN (University Mental Health Advisers Network)coreStrategic or Co-development PartnerCollaboration with UMHAN to organise University Mental Health Day, an annual national day to get the nation talking about student mental health, held annually on 12 March.
• Citizens UKminorStrategic or Co-development PartnerStudent Minds is developing a community organising approach alongside Citizens UK, working to achieve change on issues impacting student wellbeing by bringing passionate people together.
• EasyfundraisingminorChannel Partner/ Reseller/ DistributorEasyfundraising partner channel where shoppers can support Student Minds when shopping online. Over 4,000 retailers are signed up, with donations ranging from 0.5% to 10% of purchase value.
• SamaritansminorGTM or Marketing PartnerSamaritans is referenced as a crisis support partner on Student Minds' urgent support page, providing free confidential support 24/7. Student Minds directs individuals in crisis to Samaritans (116 123).
• SHOUTminorGTM or Marketing PartnerSHOUT (text 'SHOUT' to 85258) is featured as a delivery partner for confidential text support available 24 hours a day. SHOUT volunteers provide crisis text support and can signpost to further services.
• Colourful MindsminorStrategic or Co-development PartnerContent lead and clinical leads for the Life as a Black Student resource package, collaborating with Student Minds on co-creation of identity-specific mental health resources.
• Gendered IntelligenceminorStrategic or Co-development PartnerContent leads for the Life as a trans+ Student resource package, collaborating with Student Minds on co-creation of identity-specific mental health resources for transgender and non-binary students.
• All Things Mental HealthminorStrategic or Co-development PartnerPodcast production partner for the Life as a trans+ Student podcast series, collaborating on multimedia content for trans student mental health support.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Mind: The UK's largest mental health charity providing information, support and services across all ages. Comparable as a UK mental health charity with broad reach and significant donor base, though not student-specialist.
• Campaign Against Living Miserably (CALM): UK charity focused on preventing male suicide with broad awareness campaigns and digital support. Comparable as a UK mental health charity competing for similar individual and corporate donor audiences.
• Mental Health Foundation: UK charity focused on prevention and research into mental health across the population. Comparable as a UK mental health charity with a research and public information remit that overlaps with Student Minds' resources and awareness work.
• Rethink Mental Illness: UK charity supporting people affected by mental illness, including policy and service design. Comparable as a UK mental health charity with overlapping training, information and advocacy activities across multiple population segments.
• Samaritans: UK-wide crisis support charity referenced as a partner on Student Minds' urgent support page. Comparable as a UK mental health support charity with national reach, though focused on crisis rather than prevention or training.

Direct peers

• YoungMinds: UK charity focused on children and young people's mental health, including a dedicated focus on student-aged populations. Most directly comparable peer in mission, advocacy and UK youth mental health positioning.
• Anxiety UK: UK charity supporting people with anxiety, including students and young adults. Comparable as a UK condition-specific mental health charity serving overlapping beneficiary segments including higher education populations.
• Nightline Association: UK charity supporting university student-led listening and support services. Directly comparable as a UK higher education mental health peer support organisation with similar beneficiary base and volunteer-led delivery.

Regional players

• PAPYRUS Prevention of Young Suicide: UK charity dedicated to the prevention of young suicide, with strong engagement in schools and universities. Comparable as a UK youth mental health charity with overlapping higher education touchpoints and similar donation-driven funding model.
• Student Minds Canada (Jack.org): Canadian charity (formerly Jack.org) focused on youth and young adult mental health including post-secondary students. Comparable as a student mental health charity with a similar peer support, training and resource model in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StudentMindsOrg
• Facebookfacebook.com/studentminds.org.uk
• LinkedInlinkedin.com/company/studentmindsorg
• Instagraminstagram.com/studentmindsorg
• TikToktiktok.com/@studentmindsorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Student Minds