What Ark Games does

Ark Games (also operating as GameArk and 乐游方舟) is the wholly-owned mobile game publishing and development subsidiary of Kunlun (昆仑万维, Shenzhen Stock Exchange: 300418.SZ), headquartered in Beijing, China, with 101-250 employees. The company operates a global mobile game publishing platform that distributes games across more than 150 countries and regions, supported by more than 10 overseas subsidiaries and 10+ regional operation platforms in Europe, the US, Japan, Korea, Hong Kong, Taiwan, and Southeast Asia. Its portfolio spans MMO, ARPG, SLG, and anime-style (二次元) genres, with approximately 100 published premium titles, and it has been listed in the App Annie Global Top Publishers ranking for five consecutive years.

Core offerings include the self-developed anime MMORPG 圣境之塔 (Tower of Eden), launched in Southeast Asia in July 2022 and reaching 2.5 million new users within two months with a 50% Day-1 retention rate, and the licensed-IP mobile ARPG BLEACH: Soul Awakening (境·界 魂之觉醒), based on the Japanese anime/manga franchise. Distribution channels include the proprietary GameArk portal (game.gameark.cn), Apple App Store and Google Play listings, and regional app stores managed through local subsidiaries. The underlying technology stack centers on a data-driven user acquisition and creative analytics platform integrated since 2019 with Facebook Marketing Partner Bidalgo, providing cross-platform account analytics (100+ ad accounts) and MMP-level creative performance metrics (including 7D ROAS) used for real-time budget allocation and creative fatigue detection; per the COO, this stack accounts for ~50% of overseas UA success, with creative capability (50%), media buying capability (20%), and data analytics efficiency (20%) being the principal levers.

The business model is freemium mobile gaming monetized through in-game purchases and premium in-game currency, supplemented by one-time licensing of self-developed titles to overseas markets. End consumers are global mobile gamers, with the primary segment being SEA, Europe, US, Japan, and Korea players in the MMO/ARPG/anime genres. The GTM motion is a blend of product-led growth (rapid, scale-driven user acquisition campaigns on hit titles) and enterprise-grade overseas publishing operations. The company is also a signatory of Beijing's Online Game Industry Anti-Addiction Self-Discipline Convention (signed July 2022 alongside 100+ peers), aligning the platform with Chinese and increasingly global minor-protection regulation.

Name

Ark Games

Legal name

Ark Games

Website

https://arkgames.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Ark Games (GameArk), a wholly-owned mobile game publishing subsidiary of Kunlun Group, distributes approximately 100 premium mobile titles across 150+ countries, with self-developed anime MMORPG Tower of Eden and licensed-IP ARPG BLEACH: Soul Awakening, targeting global mobile gamers through freemium in-app monetization backed by data-driven cross-platform user acquisition.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Amusement Parks and Arcades (7131), Hobby, Toy, and Game Retailers (45912)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)

akta.pro secondary industry

In-Game Item Marketplaces & Trading Platforms (MPAFACAJ)

Keywords

• Mobile game publishing
• MMORPG games
• Game distribution platform
• Anime-style gaming
• Freemium mobile games

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Game Publishing & Distribution: Ark Games publishes mobile games globally across MMO, ARPG, SLG, and anime genres, generating revenue through in-game purchases and downloads across 150+ countries.
2. In-Game Monetization: Mobile games monetized through freemium model with in-game purchases, premium currency, and subscription features.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ark Games (乐游方舟/GameArk) is a global mobile game publishing platform that develops, licenses, and distributes mobile games across MMO, ARPG, SLG, and anime genres to over 150 countries. The company monetizes through freemium gameplay with in-game purchases, premium currency, and subscription features, leveraging a data-driven creative analytics infrastructure (integrated with Bidalgo) to optimize user acquisition across Facebook, Google UAC, and other ad networks.

Product overview

Ark Games is a UGC (User-Generated Content) gaming platform under Kunlun Group (昆仑万维), operating as a globally-focused mobile game publishing platform. The platform publishes games across multiple genres including MMO, ARPG, SLG, anime, and casual games, distributing to more than 150 countries and regions. Its core products include self-developed titles such as the anime MMORPG '圣境之塔 (Tower of Eden)' and licensed IP games such as 'BLEACH 境·界 魂之觉醒'. The platform also maintains a proprietary game store (商城) and news/editorial content hub, positioning itself as a comprehensive game publishing and distribution ecosystem under the GameArk brand.

Differentiator

Problem solved

Functional benefit

Products and services

• 圣境之塔 (Tower of Eden) Self-developed anime-style MMORPG featuring forest-themed light adventure casual gameplay centered on 'flower spirit' characters exploring the Kabbalah planet, published globally by GameArk to mobile gamers.
• BLEACH 境·界 魂之觉醒 (BLEACH: Soul Awakening) BLEACH IP-based mobile ARPG game featuring characters from the popular Japanese manga/anime franchise, published by Ark Games for fans of the BLEACH series.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• BidalgocoreGTM or Marketing Partner · 1 January 2019Bidalgo is a Facebook Marketing Partner that provides data-driven marketing analytics for Ark Games. The partnership, established in 2019, helps Ark Games overcome data fragmentation by providing real-time cross-platform ad performance visualization, creative-level analytics including MMP data (7D ROAS), and one-click report generation for team collaboration. Bidalgo's platform enables Ark Games to monitor over 100 ad accounts simultaneously and quickly identify high-potential creative materials.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Yostar: Mobile game publisher specializing in anime IP titles with strong presence in Japan, China, and global markets. Comparable genre focus (anime mobile RPGs) and overseas publishing model to Ark Games.
• miHoYo / HoYoverse: Chinese-founded global publisher of anime-style open-world and gacha mobile games (Genshin Impact, Honkai). Directly comparable to Ark Games' anime MMORPG positioning and global mobile publishing footprint.
• FunPlus: Chinese-founded global mobile game publisher known for SLG and strategy titles with strong overseas footprint. Comparable Chinese-originated mobile game publisher with global distribution similar to Ark Games.
• IGG: Mobile game publisher with strong overseas focus and SLG/strategy portfolio. Comparable Chinese-origin mobile publisher with global distribution in similar genres to Ark Games.
• Lilith Games: Chinese mobile game developer/publisher with major overseas hits (AFK Arena, Rise of Kingdoms). Directly comparable Chinese mobile game publisher with global expansion focus.

Broad incumbents

• Playrix: Global mobile game publisher known for casual/puzzle games with sophisticated UA operations. Comparable as a global mobile game publisher with mature data-driven marketing, though focused on different game categories.
• Tencent Games: Dominant Chinese and global games conglomerate operating across mobile, PC, and console with the largest publishing catalog. Comparable as a Chinese mobile publishing platform but at vastly larger scale across multiple genres.
• Perfect World Games: Chinese game publisher with MMO/RPG focus and overseas expansion. Comparable as a Chinese mobile publisher with MMO heritage, though broader portfolio including PC games.
• NetEase Games: Major Chinese game developer and publisher with strong mobile, PC, and overseas presence. Comparable genre overlap in MMO/RPG and Chinese-originated mobile publishing, but operates at significantly larger scale and scope.
• Zynga: Global mobile game publisher (now part of Take-Two) focused on free-to-play mobile titles with strong data-driven UA capabilities. Comparable mobile-first publishing and ad-driven growth model, though in different genres.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ark Games