ActionFit

What ActionFit does

ActionFit (액션핏) is a Seoul-based mobile game publisher and developer founded in 2020 by CEO Inhoo Park. The company operates a hybrid model: it develops and publishes its own titles while also serving as the global publishing and marketing partner for Korean independent game studios. Its flagship title, 'Drop the Cat' (빠지냥), achieved 10 billion KRW in revenue within four months of launch across the US and Japanese markets, and the company has collectively surpassed 30 million cumulative downloads and 40 billion KRW in cumulative revenue as of 2025.

ActionFit's core capability is end-to-end mobile game publishing — encompassing marketing, localization, user acquisition, and global distribution through Apple App Store and Google Play — supplemented by in-house development expertise. The company has collaborated with over 20 Korean game studios since founding, providing the global go-to-market infrastructure that smaller Korean developers typically lack. Its revenue model is freemium, monetizing through in-app purchases across its consumer portfolio of mobile games. The company also operates actable.kr, a playable games platform extending its distribution surface beyond single-title publishing.

Commercially, ActionFit distributes mobile games globally with current demonstrable traction in the US and Japan. The customer base is bifurcated: end consumers are individual mobile gamers (casual and hyper-casual segments), while the B2B counterpart is a portfolio of Korean independent game development studios seeking global publishing partnerships. The company is privately held, raised a Series 2 funding round in July 2025 led by Kolon Investment with participation from Kona Venture Partners, Korea Omega Investment, and Translink Investment, and operates with a 1-10 person team from its headquarters in Seocho-gu, Seoul.

Name

ActionFit

Legal name

ACTIONFIT, INC.

Website

https://actionfit.co.kr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

ActionFit is a Seoul-based mobile game publisher and developer founded in 2020 that combines in-house game development with global publishing services for 20+ Korean studios. Its freemium titles have generated 30 million+ downloads and 40 billion KRW in cumulative revenue across global markets.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Advertising (7310)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

akta.pro secondary industries

Mobile & F2P Game Studios (MPAFAAAB), Player Acquisition & Growth Operations (UA Ops, ASO, Creative Ops) (MPAFAKAK), Live Operations & Game Management (Events, Economy Tuning, Content Drops) (MPAFAKAC)

Keywords

• Mobile game publishing
• Mobile game development
• Casual mobile games
• Game marketing services
• Global game distribution

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Mobile Game Sales: Revenue generated from mobile game downloads, in-app purchases, and game monetization. The company has achieved 40 billion KRW in cumulative revenue since 2020 with over 30 million cumulative downloads.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ActionFit develops and publishes mobile games globally, with its flagship title "Drop the Cat" (빠지냥) achieving 10 billion KRW in revenue within 4 months of launch in the US and Japan markets. The company also provides publishing, marketing, and distribution services to Korean game development studios, having collaborated with over 20 studios since its 2020 founding. Its offering is built on a freemium mobile game model distributed through Google Play and Apple App Store.

Product overview

ActionFit is a Korean mobile gaming company that operates as both a game developer and publisher. The company has published multiple mobile games and collaborated with over 20 Korean game studios to successfully launch titles in global markets. Notable games include 'Drop the Cat' (빠지냥), which achieved 100 billion KRW in cumulative revenue within 4 months of launch. The company also operates a playable games platform (actable.kr) and offers publishing services for other developers.

Differentiator

Problem solved

Functional benefit

Products and services

• Drop the Cat (빠지냥)

Quantifiable outcome

• 30 million+ cumulative downloads across game portfolio
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• 111% Inc. 111% is a Korean mobile game publisher known for titles like Crazy Arcade, with a similar publishing-plus-development structure serving Korean studios and global markets.
• CrazyLabs: CrazyLabs (formerly TabTale) is a global mobile game publisher specializing in hyper-casual titles with strong UA operations — directly comparable in product category and publishing motion to ActionFit.
• Homa Games: Homa Games is a mobile game publishing and UA-tech platform focused on hyper-casual titles — comparable in product category, publishing model, and tech-enabled approach to UA.
• Voodoo: Voodoo is the leading global hyper-casual mobile game publisher with a portfolio of high-download titles — directly comparable in mobile game publishing model, though operating at significantly larger scale.
• Supersonic (a Unity company): Supersonic Studios, now part of Unity, is a mobile game publisher focused on hyper-casual titles — directly comparable in product category, target audience, and publishing motion to ActionFit.
• Habby: Habby is a mobile game publisher best known for Archero and Survivor.io, with a hit-driven portfolio of casual/hyper-casual titles and a small core team — the closest structural parallel to ActionFit's profile and go-to-market.
• Rollic (a Zynga company): Rollic is a hyper-casual mobile game publisher, now owned by Zynga — directly comparable in mobile game publishing model and target audience, though acquired into a much larger corporate parent.

Broad incumbents

• Kakao Games: Kakao Games is a major Korean game publisher with a broad portfolio across mobile, PC, and console — operates in the same Korean publishing ecosystem as ActionFit but at much greater scale and with broader genre coverage.
• Com2uS: Com2uS is a major Korean mobile game publisher with global hits like Summoners War — a broader incumbent in the Korean mobile publishing space with established global distribution and live-ops infrastructure.

Regional players

• JoyCity: JoyCity is a Korean mobile and PC game publisher (Golf Clash, Pirates of the Caribbean: Tides of War) operating regionally with a comparable publishing-plus-development profile, though serving Western markets more than Korean studios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@actionfit3626/featured

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ActionFit