Homa Games
Homa Games is a Paris-based mobile gaming technology platform that provides a data-driven SaaS toolkit (Homa Lab) plus publishing services to 1,000+ game studios, enabling ideation, SDK-based monetization, analytics, and publishing of hypercasual and hybridcasual titles.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Homa Games does
Homa Games (operating as "Homa") is a Paris-headquartered mobile gaming technology platform founded in 2018 that provides a data-driven publishing and development stack for mobile game studios. The company's core product, Homa Lab, is a SaaS workspace that combines AI-powered ideation (Homa Ideas), market intelligence (Market Watcher), a no-code mobile SDK (Homa SDK / Homa Belly) with built-in monetization, attribution, mediation and consent tooling, and analytics with N-testing (A/B and multivariate) capabilities. Built primarily on Unity, the platform ingests telemetry from 80+ published games and 1 billion+ downloads to generate market trend signals, automated creative generation from gameplay video, and predictive recommendations for developers.
The company operates a hybrid model: it publishes games developed by partner studios (covering hypercasual, casual, and hybridcasual genres) and shares revenue, while also operating a freemium platform tier with premium services (GamesOps, Market Intelligence) reserved for studios under formal Publishing Agreements. Revenue is generated through in-app advertising and in-app purchases on published titles (e.g., All In Hole shows ~80% IAP-driven monetization; Fight for America 40% IAP LTV) plus a smaller SaaS/services layer. Homa serves 1,000+ partner studios and reports 10 million+ daily players. The firm employs 220+ people across 34+ nationalities with flagship HQ in Paris and a Barcelona office, and has raised approximately $165 million across seed (2021), Series A ($50M led by Northzone, October 2021), and Series B ($100M co-led by Quadrille Capital and Headline, October 2022) rounds. Notable angel investors include Daniel Ek (Spotify), Ricardo Zacconi (King/Candy Crush), and Nicolas Julia (Sorare).
Homa Games firmographics
Firmographics- Name
- Homa Games
- Legal name
- HOMA GAMES SAS
- Website
- https://homagames.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Homa Games is a Paris-based mobile gaming technology platform that provides a data-driven SaaS toolkit (Homa Lab) plus publishing services to 1,000+ game studios, enabling ideation, SDK-based monetization, analytics, and publishing of hypercasual and hybridcasual titles.
- Ownership category
- akta.pro rank
Homa Games industry classification
Industry- Product category
- Mobile Game Development Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
- akta.pro secondary industries
- Game Backend & LiveOps Platforms (BaaS/Analytics/Hosting) (BPAMAKAL), Player Acquisition & Growth Operations (UA Ops, ASO, Creative Ops) (MPAFAKAK)
Keywords
Where Homa Games is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Homa Games business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Game Publishing Revenue: Homa publishes mobile games developed by partner studios, generating revenue through in-app purchases and advertising. Games include hypercasual, casual, and hybridcasual titles. Major hits include Merge Master, Attack Hole, and Fight for America.
- Platform/SaaS Services: Homa Lab platform provides game development tools and services to studios. Access to core platform features is free, with additional premium services available under Programming, Development and Publishing Agreement.
- In-App Purchases: Games published by Homa generate IAP revenue. Examples show 80% monetization is IAP-driven for All In Hole, and 40% LTV from IAP for Fight for America.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with premium services for contracted partners |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Homa Games product offering
Product offeringCore offering
Homa Games is a mobile gaming technology platform that provides game studios and developers with a SaaS workspace (Homa Lab) and a proprietary SDK (Homa SDK/Homa Belly) covering ideation, market intelligence, A/B testing, analytics, attribution, and monetization. The company also publishes its own portfolio of mobile games developed with partner studios across hypercasual, casual, and hybridcasual genres, generating revenue through in-app purchases and advertising.
Product overview
Homa is a mobile game development platform provider that operates as a unified platform-plus-modules architecture. The core offering is Homa Lab, a SaaS workspace and data platform that provides game developers with end-to-end tools for game creation and publishing. Homa Lab includes several integrated modules: Ideas (for game ideation based on market trends), Market Watcher (for competitor analysis and trend tracking), Homa SDK/Homa Belly (a proprietary mobile SDK for monetization, analytics, and attribution), Data Analytics (for KPIs and A/B testing), and Submissions and Creatives (for publishing workflow and automated creative generation). Supporting modules include Homa Academy (developer education hub) and Homa Mag (industry publication). Homa publishes its own portfolio of mobile games across hypercasual and hybridcasual genres, with over 80 games and 1 billion+ downloads since founding in 2018. The company also operates Homagang, a blockchain-connected character universe for player engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Homa Lab: A SaaS workspace and data platform built for game developers, providing tools for game ideation, market analysis, SDK integration, analytics, and creative testing
- Homa Academy
- Homagang
- Homa Belly
- Homa Mag
Products and services
- Homa Lab
Quantifiable outcome
- 80+ games published and 1 billion+ downloads since 2018
- +4 more outcomes
Companies that use Homa Games
Customer profileNamed customers19 records
Segments2 records
Ideal customer profiles2 records
Homa Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability9 records
Feature5 records
Homa Games partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered acquisition, core and notable.
- RisingHigh AcademyacquisitionAcquired RisingHigh Academy to expand educational offerings and community training content for mobile game developers, later rebranded to Homa Academy
- Unity TechnologiescoreHoma SDK built on Unity platform with Unity packages integrated. Homa Belly contains Unity code developed by Unity Software Inc
- HasbronotableLicensed IP partnership for Nerf Epic Pranks game, integrating Hasbro's Nerf brand into mobile gaming
- 8SECnotableStrategic partnership to accelerate hybridcasual game growth and development
Scale indicators10 records
Homa Games competitors and assessment
Company assessmentDirect peers
- Playgendary: Mobile game publisher with a portfolio spanning hypercasual and casual titles. Operates a similar publisher-developer partnership model focused on data-driven hit identification.
- Scopely: Mobile game publisher with hybridcasual and midcore expertise, now part of Savvy Games Group. Competes with Homa in mobile game publishing and live operations.
- CrazyLabs: Mobile game publisher specializing in hypercasual and casual titles with a developer partner network and publishing tools. Competes directly with Homa in mobile game publishing and developer enablement.
- Voodoo: Paris-based global leader in mobile hypercasual publishing with billions of downloads and a similar hybridcasual pivot. Voodoo is Homa's closest direct competitor in geography, genre focus, and platform-enabled publishing model.
- Kwalee: UK-based mobile game publisher and developer focused on hypercasual and hybridcasual games. Similar publisher-developer hybrid model with comparable scale and target audience.
- Rollic Games: Hypercasual mobile game publisher (acquired by Zynga in 2020) with comparable developer partnership model. Operates in the same genre and distribution channels as Homa.
Broad incumbents
- AppLovin: Mobile ad network, analytics platform, and game publisher with massive scale (including its acquisition of ironSource). Operates a broader portfolio spanning UA infrastructure, mediation, and publishing, overlapping with Homa's platform and hybridcasual publishing ambitions.
- Zynga: Major mobile game publisher (owned by Take-Two) with deep experience in casual and hybridcasual titles. Competes in overlapping genres and serves as a likely acquirer or acquirEE benchmark for hybridcasual publishers at Homa's scale.
- ironSource: Mobile UA and monetization platform (now part of AppLovin) that competes with Homa Belly's mediation and attribution capabilities. Offers broader infrastructure-level services that overlap with Homa's SDK and analytics modules.
- Unity Technologies: Dominant game engine provider whose platform Homa's SDK is built on. Competes indirectly in game development tooling, analytics (Unity Analytics), and increasingly in AI-assisted game creation.
Market position
Strengths5 records
Weaknesses5 records
Key risks7 records
Key highlights7 records
Customer concentration
Homa Games social profiles
Digital presenceHoma Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homa Games leadership team
Management profileNumber of profiles
Profiles12 records
Homa Games subsidiaries and ownership
Company hierarchySubsidiaries1 record
Homa Games funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homa Games M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homa Games
What does Homa Games do?
Homa Games is a mobile gaming technology platform that provides game studios and developers with a SaaS workspace (Homa Lab) and a proprietary SDK (Homa SDK/Homa Belly) covering ideation, market intelligence, A/B testing, analytics, attribution, and monetization. The company also publishes its own portfolio of mobile games developed with partner studios across hypercasual, casual, and hybridcasual genres, generating revenue through in-app purchases and advertising.
Is Homa Games a public or private company?
Homa Games is a private company. It is classified as venture growth investor backed and is currently operating.
When was Homa Games founded?
Homa Games was founded in 2018. It employs 101 to 250 people.
Where is Homa Games based?
Homa Games is headquartered in Paris, France, in the Europe region.
How does Homa Games make money?
Three revenue lines are on record. Game Publishing Revenue is the primary driver. The others are platform/SaaS Services and in-App Purchases.
Who are Homa Games's main competitors?
Direct peers on record are Playgendary, Scopely, CrazyLabs, Voodoo, Kwalee and Rollic Games. Broad incumbents are AppLovin, Zynga, ironSource and Unity Technologies.
Does Homa Games have an API?
No public API is recorded for Homa Games.
What industry is Homa Games in?
Homa Games's product category is Mobile Game Development Platform. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores, with a secondary code of BPAMAKAL, Game Backend & LiveOps Platforms (BaaS/Analytics/Hosting). Its NAICS code is 513210 and its SIC code is 7371.