What All Star SAAS Fund does

ALL STAR SAAS FUND is a Japan-focused, SaaS-specialized venture capital fund managed by Beenext Capital Management Pte. Ltd., a Singapore-incorporated private limited company headquartered at 1 George Street, Singapore. Founded in 2016, the firm invests in Japanese SaaS companies from seed through pre-IPO stages, targeting founders building what it describes as "100-year SaaS companies" prioritizing customer success and social impact. The fund's primary revenue stream is venture capital fund management — management fees and carried interest across Fund 1, Fund 2, and Fund 3 (Fund 3 closed in August 2023 at approximately ¥157B / US$110M), bringing parent BEENEXT's total AUM above ¥130B. The portfolio spans 40+ SaaS companies across HR tech, construction, sales, logistics, legal, finance, and marketing.

Beyond capital, the firm operates three core support pillars for portfolio companies: Recruitment (executive and manager-level direct recruiting plus employer branding support), Enablement (workshops, mentoring sessions, inside-sales setup, and knowledge sharing with SaaS specialists), and Leadership (360-degree organizational evaluations, executive coaching, 1on1 and OKR implementation). Around these pillars sits a broader ecosystem platform: the ALL STAR SAAS Blog (190+ articles since 2020), the Hiromaeda Podcast hosted by Managing Partner Hironori Maeda, the annual ALL STAR SAAS Conference in Tokyo, the ALL STAR SAAS Talent Network community, Office Hour 1-on-1 consultations, and the SaaS Playbook resource. The mentor bench of 14 industry figures includes former Veeva Japan CEO, Treasure Data co-founders, ANDPAD CEO, SmartHR founder, and freee PM, providing operating-level support. Go-to-market is sales-led via direct outreach to SaaS entrepreneurs, founder referrals, and industry events. The LP base is anchored by Sequoia Heritage (lead across Funds 1–3) and expanded in Fund 3 to include MITIMCo, Pavilion Capital (Temasek subsidiary), Cygames, and other undisclosed domestic and international institutions.

Name

All Star SAAS Fund

Legal name

Beenext Capital Management Pte. Ltd.

Website

https://allstarsaas.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ALL STAR SAAS FUND is a Japan-focused venture capital fund managed by Beenext Capital Management that invests in Japanese SaaS companies from seed to pre-IPO, operating three funds with total AUM above ¥130B and supporting 40+ portfolio companies through capital plus operational programs in recruitment, enablement, and leadership.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Venture Capital Fund Management: ALL STAR SAAS FUND generates revenue through management fees and carried interest from its venture capital funds. The fund manages multiple funds (Fund 1, Fund 2, Fund 3) investing in Japanese SaaS companies at various stages from seed to pre-IPO.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

All Star SAAS Fund is a Japan-focused venture capital firm that invests capital in SaaS startups from seed to pre-IPO stages across multiple fund vintages, and complements its investment with operational support programs covering executive recruitment, sales enablement, and leadership development. The fund also runs ecosystem assets for the Japanese SaaS community including a talent network, an annual conference, a content blog, and a curated SaaS Playbook.

Product overview

ALL STAR SAAS FUND is a venture capital firm that provides comprehensive investment and support services exclusively for SaaS startups in Japan. The firm operates across the entire startup lifecycle from seed to pre-IPO stage, offering funding alongside three core support pillars: Recruitment (executive and manager-level direct recruit routing), Enablement (workshops, mentoring, and knowledge sharing with industry specialists), and Leadership (360-degree evaluations, executive coaching, and communication improvement programs). Beyond direct portfolio support, the firm serves the broader SaaS ecosystem through the ALL STAR SAAS Talent Network (a career community for aspiring CXOs and VPs), the annual ALL STAR SAAS Conference, the ALL STAR SAAS Blog (190+ content pieces), the SaaS Playbook (themed knowledge resource), Office Hour consultations (1on1 entrepreneur mentoring), and the Hiromaeda Podcast. The fund has invested in over 40 SaaS companies and manages multiple funds totaling approximately 130 billion yen in AUM.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Services (Seed to Pre-IPO) Equity capital investment in Japanese SaaS startups from seed to pre-IPO stages, supporting companies targeting ARR from zero to over 100 billion yen, with long-term partnership orientation and follow-on participation through multiple rounds.
• Recruitment Support (リクルーティング) Direct recruiting and closing support for executive and manager-class positions at portfolio SaaS companies, including talent branding, hiring-PR support via firm media and events, and recruiter/PR practitioner mentorship covering referral hiring, hiring bar setting, and closing-rate improvement.
• Enablement Program People-focused enablement program for portfolio SaaS teams featuring specialist workshops, 1on1 mentoring, and inside-sales buildout/role-play/knowledge sharing with the firm's mentor bench.
• Leadership Development Leadership development program for portfolio CEOs and executive teams, including 360-degree organizational evaluations (some supported annually for 5+ consecutive years), executive coaching on time management/communication/prioritization/strategy, and communication initiatives covering 1on1 refinement, OKRs, and core value setting.
• ALL STAR SAAS Talent Network Community for SaaS professionals aspiring to CXO/VP-level executive roles at SaaS startups, providing industry information, exclusive job listings, and SaaS career events for sales and engineering talent.
• ALL STAR SAAS Conference Annual SaaS-focused conference held in Tokyo bringing together domestic and international SaaS professionals for learning, networking, and methodology practice.
• ALL STAR SAAS Blog Industry knowledge blog publishing SaaS best practices, founder interviews, and operational guides (leadership, pricing, recruitment, PMF, strategy, sales, customer success, fundraising), with 190+ pieces of content published.
• SaaS Playbook Curated collection of resources organized by SaaS startup growth phases (ARR 0 to 100 billion yen), covering PMF, hiring, sales, customer success, and organizational building.
• Office Hour (オフィス・アワー) 1on1 consulting sessions for SaaS entrepreneurs discussing business strategy, fundraising, KPI setting, idea validation, and team management; open to both pre-product and post-fundraising founders.
• Hiromaeda Podcast Podcast hosted by Managing Partner Hironori Maeda discussing essential elements for leading SaaS companies to excellence, featuring insights from successful entrepreneurs and investors.

Quantifiable outcome

• Over 40 SaaS companies invested as of August 2023
• +2 more outcomes

Named customers46 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• apis株式会社minorOthersAffiliated company of ALL STAR SAAS FUND mentioned as a partner organization.
• 株式会社ALL STAR SAAS FUNDcoreOthersJapanese subsidiary entity affiliated with the fund operations.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ANRI: Japan-focused early-stage VC specializing in SaaS and tech startups. Most direct peer given shared SaaS specialization, Japanese market focus, and similar seed-to-Series B stage orientation, with portfolio overlap in Japanese tech ecosystem.
• World Innovation Lab (WiL): Japan-US cross-border VC investing in enterprise SaaS and tech. Comparable for cross-border LP relationships (corporate strategics, endowments) and SaaS-focused thesis targeting Japanese founders building global businesses.
• Globis Capital Partners: Japan-focused VC firm investing across stages in tech and SaaS companies. Strong operating partner model and similar founder-support philosophy make it a direct comparable in Japanese SaaS venture investing.
• DG Incubation: Japanese digital-focused CVC/VC backed by Digital Garage. Direct peer on Japanese SaaS/tech seed investing with corporate LP base and ecosystem support programs for portfolio companies.
• Coral Capital: Japan-focused seed and Series A VC with strong founder community and content brand. Direct peer on SaaS seed-stage investing, founder community building, and content-led deal sourcing in Japan.
• Incubate Fund: Japan-focused seed VC with active SaaS investments. Comparable on early-stage SaaS focus, founder community building, and seed-to-Series A orientation in Japanese tech market.
• Spiral Ventures (formerly IMJ Investment Partners): Pan-Asia VC firm with active Japan operations and SaaS investments. Comparable on stage (seed to Series B), SaaS/tech focus, and cross-border capital syndication with global VCs.

Broad incumbents

• JAFCO Group: One of Japan's largest VC/PE firms with broad sector exposure including SaaS. Publicly listed incumbent offering multi-stage capital and established LP relationships, providing a benchmark for institutional Japanese VC scale.
• East Ventures: Pan-Asia early-stage VC with significant Japan portfolio. Broad incumbent in regional SaaS/tech investing, comparable on seed-stage focus and founder community building across Asia-Pacific.

Emerging players

• Storm Ventures: US-based SaaS-focused early-stage VC with similar specialization philosophy. Useful peer benchmark for SaaS-only VC strategy, mentor networks, and enterprise SaaS value-add playbook in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/allstarsaas
• LinkedInlinkedin.com/company/all-star-saas-fund

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments48 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Star SAAS Fund