What Behamics does

Behamics is a privately held Swiss-American SaaS company, founded in 2019 and headquartered in St. Gallen, Switzerland (behamics AG) with a US operating branch in New York (Behamics Inc.). The company sells an AI and behavioral science platform that optimizes e-commerce revenue across the full customer journey — from first click through repeat purchase — to enterprise retailers and brands. Its target verticals are predominantly Retail & E-commerce (primary), with active positioning in Fashion & Apparel, Automotive, Financial Institutions, Travel & Hospitality, Beauty & Cosmetics, Sports & Entertainment, and Food & Beverage.

The platform comprises six integrated modules — Nudge (dynamic behavioral nudges), Diagnostic (patented AI for website UX/UI optimization), Organic (predictive SEO and content optimization), Merchandise (product performance insights), Signals (behavioral-data-driven CRM prioritization), and Agents (automated CX optimization) — plus an AI Visibility module for Generative Engine Optimization across large language models. Underlying technology combines causal AI, machine learning, and behavioral economics into a self-learning system that analyzes customer behavior in real time and adapts interventions continuously, with implementation simplified to a one-line pixel for clients. A registered patent on the Diagnostic AI invention supports the core technical positioning, though patent specifics are not publicly disclosed.

Behamics monetizes through a SaaS subscription model with multi-user licensing combined with a differentiated performance-based pricing component, billed monthly. Go-to-market blends enterprise field sales ('Book a Demo' / 'Get Started') with product-led onboarding via one-line-of-code integration and a Provider API plus partner channel for third-party distribution. Named customers include Douglas, Otto, Coop (nettoshop.ch), Deichmann, Fielmann, Akris, Volvo, Mustang Jeans, Amorelie, Aevor, Ochsner Sport, and others, with reported customer outcomes of 15–40% revenue optimization, 2–3x repeat purchases, and 30–50% better forecasting accuracy. The firm is founder-led, with Dr. Thilo Pfrang (CEO) and Valon Xhafa (co-founder), CCO Patrick Fischer, CTO Flamur Xhafa, and named advisors Mike Grehan, Zachary Konopka, and Mike Graziano.

Name

Behamics

Legal name

behamics AG

Website

https://behamics.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Behamics is a Swiss-founded SaaS company that combines AI and behavioral science to optimize e-commerce revenue, offering dynamic nudges, predictive SEO, automated CX optimization, and Generative Engine Visibility tools for enterprise retailers.

Ownership category

akta.pro rank

Product category

E-commerce Revenue Optimization Software

NAICS

Computer Systems Design Services (541512), Web Search Portals and All Other Information Services (51929)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

E-commerce & Retail Recommendation Engines (HDAAAGAA)

akta.pro secondary industries

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK), AI/ML Revenue Optimization Platforms & Decision Automation (THALAOAM)

Keywords

• E-commerce optimization
• Behavioral AI platform
• Conversion rate optimization
• Predictive SEO tools
• Revenue optimization software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Software-as-a-Service solution provided through subscription plans with multiple user license options. The Terms of Service references 'Plans and Pricing' section and 'Subscription Plan' with various pricing tiers.
2. Performance-Based Pricing: A unique pricing model based on performance rather than flat fee, as noted in press coverage. This suggests outcome-based or performance-linked pricing components.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Behamics is a SaaS platform that combines causal AI, machine learning, and behavioral economics to optimize e-commerce revenue across the customer journey. Its product suite includes dynamic behavioral nudges, patented diagnostic AI for website UX/UI issues, predictive SEO, product performance insights, behavioral signal-driven CRM prioritization, and automated CX optimization agents — all delivered via one-line pixel integration and operated on autopilot.

Product overview

Behamics is an AI-powered revenue optimization platform combining behavioral science with machine learning. The core product portfolio consists of six integrated modules: Nudge (dynamic behavioral nudges), Diagnostic (website performance optimization with patented AI), Organic (predictive SEO and content optimization), Merchandise (product performance insights), Signals (behavioral data-driven CRM prioritization), and Agents (automated CX optimizations). The platform leverages a Behavioral Science & AI engine that analyzes customer behavior in real-time and adapts dynamically, with easy one-line-of-code implementation and seamless integration with existing tools and platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Nudge Dynamic and intelligent nudges that increase revenue by sending the right message at the right time to customers on autopilot, powered by behavioral science and AI. Targeted at enterprise e-commerce and digital brands seeking to lift conversions and average order value.
• Diagnostic Website performance optimization using patented AI to identify, prioritize, and fix hidden UX/UI issues, reducing bounce rates and increasing conversions. Built for online retailers and digital businesses that need to remove conversion barriers at scale.
• Organic SEO optimization using AI to estimate SERP rankings, predict backlink impact, optimize internal linking, and streamline content workflow. Includes keyword clustering and predictive analytics aimed at marketing teams of enterprise e-commerce brands.
• Merchandise Advanced product performance insights that drive sales by identifying and optimizing internal and external factors affecting product success. Designed for merchandising and e-commerce teams to maximize product-level revenue.
• Signals Converts real-time behavioral data into actionable CRM priorities and revenue-driving signals by predicting intent and guiding customer decisions. Aimed at sales and marketing operations teams at large digital brands.
• Agents AI-powered automated CX optimizations that improve conversions through automated workflows and customer journey improvements on autopilot. Built for enterprise digital teams seeking hands-off site speed, product display, and checkout optimization.

Quantifiable outcome

• Behamics pays for itself in two months
• +7 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Four partnerships are on record, tiered advisor and minor.

• Mike GrehanadvisorStrategic or Co-development PartnerSEO Pioneer and Digital Marketing Expert serving as an advisor to the company, bringing expertise in search engine optimization and digital marketing strategy.
• Zachary KonopkaadvisorStrategic or Co-development PartnerPartnerships & Development Executive serving as an advisor, contributing expertise in partnerships development and business growth.
• Mike GrazianoadvisorStrategic or Co-development PartnerSenior Executive with expertise in Artificial Intelligence & eCommerce, serving as an advisor to guide AI strategy and e-commerce market positioning.
• Educational Partnership ProgramminorStrategic or Co-development PartnerPartnerships with non-profit organizations and accredited digital marketing schools as part of educational partnership program to promote digital marketing education and training by providing customized access to the Services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dynamic Yield: Personalization and decisioning engine for enterprise e-commerce brands, offering product recommendations, behavioral targeting, A/B testing, and personalized nudges. Closely aligned to Behamics' Nudge and Signals modules in product, customer base (large retailers), and delivery mechanism (SaaS with API/pixel integration).
• Bloomreach: E-commerce experience platform combining search, merchandising, content, and personalization powered by its Loomi AI. Direct overlap with Behamics' Organic (search/SEO), Merchandise, and personalization modules serving the same retail and DTC customer base.
• Optimizely: Digital experience platform offering experimentation (A/B testing), personalization, and content management, heavily used by enterprise retailers and digital teams. Competes head-on with Behamics' diagnostic and conversion-rate optimization capabilities.
• Nosto: E-commerce personalization platform specializing in product recommendations, personalized content, and behavioral targeting for mid-market and enterprise retailers. Direct overlap with Behamics' Nudge and personalization use cases for fashion and lifestyle brands.
• AB Tasty: Personalization, experimentation, and feature experimentation platform for marketing and product teams, with strong adoption among European retailers. Competes directly with Behamics' Diagnostic and optimization tooling in the same geo and customer segment.
• Monetate (Kibo): Personalization and 1:1 marketing platform for e-commerce, now part of Kibo Commerce, serving enterprise retailers with product recommendations and personalized merchandising. Direct overlap with Behamics' Nudge and Merchandise modules.
• Persado: Enterprise AI platform that generates and personalizes marketing language and on-site messaging to drive engagement and conversion. Closely comparable to Behamics' use of AI and behavioral science to craft nudges that influence customer decisions.
• Algonomy (formerly RichRelevance): AI-powered personalization and merchandising platform for retail, offering recommendations, dynamic pricing, and customer journey orchestration. Overlaps with Behamics' Merchandise, Signals, and dynamic pricing capabilities for similar enterprise retail accounts.
• Certona: Personalization platform offering AI-driven product recommendations, behavioral targeting, and content personalization for enterprise retail and B2C brands. Direct competitor to Behamics' Nudge and Signals capabilities within the same retail vertical.

Emerging players

• Constructor: AI-first product discovery and search platform for e-commerce retailers, focusing on personalized search and browse experiences. Comparable to Behamics' Organic and Signals modules but with narrower focus on search/discovery rather than full behavioral optimization.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/behamics
• LinkedInlinkedin.com/company/40753985

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Behamics