Sport1 Medien AG

What Sport1 Medien AG does

Sport1 Medien GmbH is a German media group headquartered in Ismaning near Munich, operating across the sports and entertainment value chain in the DACH region (Germany, Austria, Switzerland). The group is structured around three core operating subsidiaries: Sport1 GmbH, the multichannel sports platform distributed across free-TV, digital (SPORT1.de and apps), mobile, audio, and social media; Magic Sports Media GmbH, a B2B marketing and consultancy business focused on betting, poker, casino, and lottery/gaming operators navigating the German regulatory market; and Jackpot50 GmbH, an iGaming platform operator for virtual casino slot games (Jackpot50.de) featuring licensed content such as Novomatic's "Book of Ra." The group is a subsidiary of Swiss-based Highlight Communications AG.

Operationally, the business is built on an IP-based cloud production infrastructure in place since 2018 that supports the studio and streaming operations, producing roughly 2,000 hours of live sport and 750 hours of new entertainment content annually across a stated 18 customer touchpoints. Revenue is generated through three distinct mechanics: 360-degree advertising and brand-partnership deals sold to advertisers, agencies, media houses, and sports federations/leagues/clubs; professional/marketing services fees from Magic Sports Media's gaming-industry clients; and transaction-based iGaming revenue from the Jackpot50 platform. Go-to-market combines enterprise field sales for the B2B advertising and gaming-services lines with owned-media, self-serve/PLG consumer distribution for the SPORT1 and Jackpot50 platforms, using its own audience reach to cross-promote new ventures.

The company employs approximately 249 people (per its own facts page, notably below the 501–1000 firmographic band) and does not disclose revenue or pricing publicly. It is currently mid-transformation: Acunmedya Holding B.V. took a 50% stake in Sport1 GmbH in 2024, the group divested its PLAZAMEDIA production subsidiary in July 2025, and leadership was consolidated under a single managing director (Tufan Özkul) in August 2025 following the departure of prior co-leaders.

Name

Sport1 Medien AG

Legal name

Sport1 Medien GmbH

Website

https://sport1-medien.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sport1 Medien is a German (DACH) sports and entertainment media group operating the SPORT1 multichannel TV/digital platform, Magic Sports Media gaming-marketing services, and the Jackpot50 iGaming platform, serving advertisers, agencies, sports rights-holders, and consumers.

Ownership category

akta.pro rank

Product category

Sports Media Broadcasting

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Gambling Industries (7132)

SIC

Television Broadcasting Stations (4833), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industries

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC), Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA), Sports & Event Media Rights Licensing (MPADALAE)

Keywords

• Sports media broadcasting
• Multi-channel sports platform
• Advertising and brand partnerships
• Igaming platform operations
• Betting marketing consultancy

Headquarters

HQ city

Ismaning

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising & Brand Partnerships: SPORT1 generates revenue through 360-degree advertising and brand sponsorship deals on its multi-channel sports platform, targeting advertising companies, agencies, media houses, and sports federations, leagues, and clubs.
2. iGaming / Virtual Casino Platform: Jackpot50 operates as a platform provider for virtual casino slot games, generating revenue from gaming operations including the use of premium games from Novomatic such as 'Book of Ra'.
3. Gaming & Betting Marketing Services: Magic Sports Media GmbH provides marketing and consulting services in the areas of betting, poker, casino, and lottery, including third-party marketing, pre-sales, sales, and post-sales support, as well as strategic and regulatory advisory services.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sport1 Medien AG operates a 360° multi-channel sports media platform in the DACH region delivering live sport, sports news, and entertainment content across TV, digital, mobile, audio, and social media. It sells advertising and brand partnership solutions to advertisers, agencies, media houses, and sports federations. Through its subsidiaries it additionally provides marketing and consulting services to the betting and gaming industry (Magic Sports Media) and operates an iGaming platform for virtual casino slot games (Jackpot50).

Product overview

Sport1 Medien AG operates as a unified media and entertainment group comprising three core brands: SPORT1 as the leading multichannel sports platform spanning TV, digital, audio, and social media; MAGIC SPORTS MEDIA as a B2B marketing and consulting subsidiary focused on betting, poker, casino, and lottery sectors; and JACKPOT 50 as an iGaming platform operator for virtual casino slot games. The group covers the entire value chain in sports and entertainment, serving advertising clients, media houses, platform providers, sports federations, leagues, and clubs. A strategic partnership with Swiss startup MUUVR expands new business activities through a sports loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• SPORT1: Leading multichannel sports platform in German-speaking region with TV, online, mobile, audio, and social media channels
• MAGIC SPORTS MEDIA
• JACKPOT 50

Products and services

• SPORT1 Multi-Channel Sports Platform 360° multi-channel sports and entertainment platform in the German-speaking region delivering live sports broadcasting, sports news and entertainment content across free-TV, digital (SPORT1.de), mobile apps, audio channels, and social media; serves DACH consumers and provides advertisers, agencies, and rights-holders with integrated audience reach across 18 customer touchpoints.
• Magic Sports Media Gaming Marketing & Consulting B2B marketing and consulting services for betting, poker, casino and lottery operators, including third-party marketing, pre-sales/sales/post-sales support, individual product development, tailored customer solutions, and strategic and regulatory advisory; focused on market access in Germany and new sports betting license allocations.
• Jackpot50 iGaming Platform Online iGaming platform (Jackpot50.de) for virtual casino slot games targeting German consumers, featuring premium gaming content from third-party providers including Novomatic titles such as Book of Ra; cross-promoted through the SPORT1 multi-channel sports platform.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• DMC Production GmbHminorStrategic or Co-development Partner · 10 July 2025Sport1 Medien GmbH sold its 100% stake in subsidiary PLAZAMEDIA GmbH to DMC Production GmbH in July 2025. PLAZAMEDIA is a leading sports TV producer offering full-service content solutions from production and management to archiving and international distribution. Sport1 Medien will continue as a long-term customer of DMC Production/PLAZAMEDIA.
• Muuvr Labs AGcoreStrategic or Co-development Partner · 22 January 2025Sport1 GmbH entered a strategic partnership with Swiss startup Muuvr Labs AG (Zürich), acquiring equity stakes and cross-promoting the MUUVR sports loyalty app across SPORT1's TV, Digital, Audio, and Social Media channels. MUUVR is described as the first true loyalty program for sports, rewarding users with 'MUUVS' for physical activity. SPORT1's investment and media support expands MUUVR's DACH market presence.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DAZN: Global sports streaming platform and the most aggressive premium rights acquirer in DACH; directly competes with SPORT1 for live sports audiences and rights in Germany, Austria, and Switzerland.
• Sky Deutschland: Leading pay-TV sports broadcaster in Germany holding top Bundesliga and Champions League rights; directly competes with SPORT1 for premium sports viewership and B2B advertising budgets in DACH.
• Eurosport (Warner Bros. Discovery): Pan-European sports broadcaster with a meaningful DACH presence and grand-slam rights; competes for both sports audiences and advertising share against SPORT1's multichannel offering.
• Catena Media: Specialized affiliate marketing and lead generation company for sports betting, casino, and financial services; closely comparable to Magic Sports Media's B2B gaming marketing and consulting proposition.
• Better Collective: Sports betting media and marketing group operating across Europe, providing affiliate and media services to gaming operators; directly comparable to Magic Sports Media's role within Sport1 Medien.

Broad incumbents

• RTL Group (Bertelsmann): Large German-language broadcaster that carries premium sports content (including Bundesliga highlights) and competes for the same sports audiences and advertising dollars as SPORT1, while operating a much broader media portfolio.
• ProSiebenSat.1 Media: Major German free-TV and digital media group with sports content on channels like ProSieben and ran.de; competes with SPORT1 for sports audiences, advertising budgets, and digital sports news traffic.

Others

• Sportradar: Global sports data and technology provider serving leagues, media companies, and betting operators; comparable as ecosystem infrastructure supporting SPORT1's sports content production and betting-adjacent services.
• Playtech: Major iGaming platform and content technology supplier; adjacent peer relevant to Jackpot50's iGaming platform operations, providing industry benchmarks for casino slot game distribution economics.

Emerging players

• Kambi Group: B2B sportsbook platform provider to regulated operators in Europe; relevant comparable for Sport1's gaming-adjacent ambitions (Magic Sports Media, Jackpot50) though Sport1 is currently a media and consultancy player, not a PAM/sportsbook tech vendor.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/sport1
• Facebookfacebook.com/ConstantinMedien
• LinkedInlinkedin.com/company/sport1-medien-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport1 Medien AG