What Band-Aid does

Band-Aid is a 105-year-old consumer healthcare brand that manufactures and supplies adhesive bandages and first-aid products, including hydrocolloid, waterproof, flexible fabric, blister, and inclusive skin-tone variants. The brand is owned by Kenvue Brands LLC, a wholly owned subsidiary of Kenvue Inc. (NYSE: KVUE), which was separated from Johnson & Johnson in November 2023 in a transaction valued at approximately $48.7 billion. Band-Aid's product portfolio rests on proprietary materials technologies including HYDRO SEAL hydrocolloid platforms, WATER BLOCK waterproof barriers, QUILT-AID comfort padding, MEMORY-WEAVE flexible fabric, MICROVENT breathable backing, and HURT-FREE self-adherent wraps, supported by a portfolio of registered trademarks.

The company sells primarily through mass-market retail channels (pharmacies, grocery stores, convenience stores, and big box retailers) and direct e-commerce via band-aid.com at unit pricing across multiple SKUs ranging from individual bandages to all-purpose first aid kits. End customers span general consumers for everyday cuts and scrapes, parents purchasing character-themed bandages for children, athletes requiring durable blister and wound protection, post-surgery patients managing incision care, and diabetic patients with elevated wound care needs. Marketing is anchored on the #1 Doctor Recommended positioning (IQVIA ProVoice Survey, November 2025), flagship athlete and event sponsorships (Sydney McLaughlin-Levrone, Boston Marathon), cultural collaborations (The Met x Band-Aid), and a nurse hotline plus first-aid educational content that deepens consumer engagement.

Name

Band-Aid

Legal name

Kenvue Brands LLC

Website

https://band-aid.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Band-Aid is a 105-year-old consumer healthcare brand owned by Kenvue Inc. that manufactures and supplies adhesive bandages, hydrocolloid wound care products, waterproof barriers, tapes, and first aid kits through mass retail and e-commerce, serving general consumers, athletes, parents, and post-surgery and diabetic patients.

Ownership category

akta.pro rank

Product category

Consumer Wound Care & First Aid Products

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (3391), Health and Personal Care Retailers (456)

SIC

Pharmaceutical Preparations (2834), Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB)

akta.pro secondary industries

First Aid & Wound Care (HLAIADAM), Wound Closure & Securement (Sutures, Staples, Tissue Adhesives, Skin Closure Strips) (HLAHALAD), Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

Keywords

• Adhesive bandages
• Wound care products
• First aid supplies
• Hydrocolloid bandages
• Medical bandages

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Consumer First Aid Products: Band-Aid generates revenue through the sale of adhesive bandages and wound care products including bandages, gauze, tapes, wraps, antiseptic washes, and first aid kits sold through retail and e-commerce channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Band-Aid manufactures and sells adhesive bandages and wound care products including hydrocolloid healing bandages, waterproof bandages, flexible fabric bandages, gauze pads, tapes, wraps, antiseptic washes, and first aid kits. The brand sells through mass-market retail channels (pharmacies, grocery stores, big box retailers) and direct e-commerce via band-aid.com, targeting individual consumers and patient populations with everyday first aid and specialized wound care needs.

Product overview

BAND-AID® Brand is a comprehensive first aid product portfolio consisting of adhesive bandages, wound care supplies, and educational content. The core products include PRO HEAL™ Advanced Healing Hydrocolloid Bandages (5-day wear for reduced scarring), Flexible Fabric Adhesive Bandages (memory-weave fabric for comfort), Waterproof Clear Bandages (100% waterproof protection), HYDRO SEAL® Hydrocolloid Bandages (6-in-1 healing technology), and OURTONE™ Bandages (designed for Black & Brown skin tones). Supporting products include Gauze & Wound Pads, Antiseptic Washes & Sprays, Tapes & Wraps (HURT-FREE®, TOUGH WRAP™, Self-Adhering Sports Wrap), and All-Purpose First Aid Kits. Limited editions include Tie-Dye, Stars n Stripes, Magic Shimmer designs, and Jingle Anniversary tins. The portfolio also features The Met x BAND-AID® Brand art-inspired collection. Educational services cover First Aid Basics, Diabetes Wound Care, and Post-Surgery Wound Care guidance. The brand was invented in 1920 by Earle Dickson at Johnson & Johnson and is now part of Kenvue Brands LLC.

Differentiator

Problem solved

Functional benefit

Brands

• PRO HEAL™: Advanced healing hydrocolloid bandages for better wound healing with 5-day protection
• HYDRO SEAL®
• WATER BLOCK®
• HURT-FREE®
• OURTONE™
• COACH®

Products and services

• BAND-AID® Brand PRO HEAL™ Advanced Healing Hydrocolloid Bandages Ultra-thin hydrocolloid bandages designed for 5-day wear to help heal minor everyday cuts and scrapes with less scarring versus uncovered wounds. Targeted at consumers seeking advanced wound healing.
• BAND-AID® Brand PRO HEAL® Adhesive Bandages 5 Day Protect Most advanced healing bandage offering 5-day protection for better healing with less scarring, promoted through Boston Marathon partnership and athlete spokesperson campaign.
• BAND-AID® Brand Flexible Fabric Adhesive Bandages Fabric bandages made with MEMORY-WEAVE® fabric for comfort and flexibility, featuring strong adhesive that stays in place for up to 24 hours with Hurt-Free non-stick pad.
• BAND-AID® Brand Waterproof Clear Adhesive Bandages 100% waterproof first aid bandages that block out water, dirt, and germs to help protect minor wounds, sterile and waterproof even through hand washing.
• BAND-AID® Brand WATER BLOCK® Flex Large Waterproof Adhesive Bandage Pads 100% waterproof large adhesive bandage pads with QUILT-AID® Comfort Pad designed to cushion painful larger wounds while sealing out water, dirt, and germs.
• BAND-AID® Brand HYDRO SEAL® All Purpose Hydrocolloid Bandages Hydrocolloid gel bandages featuring 6 benefits in 1: dual-action seal, 100% waterproof, cushions, shows healing progress, stays on longer, and helps prevent scabs.
• BAND-AID® Brand HYDRO SEAL® Blister Cushions for Heels Waterproof hydrocolloid blister cushions specifically designed for heels, providing cushioning protection and multi-day protection for blisters.
• BAND-AID® Brand OURTONE™ Adhesive Bandages Flexible fabric adhesive bandages designed in shades for Black & Brown skin tones (BR45, BR55, BR65) to better blend with diverse skin colors.
• BAND-AID® Brand HURT-FREE® Wrap Self-adherent wrap that sticks only to itself, not to skin or hair, designed for comfortable wound care with cushioned flexibility and painless removal.
• BAND-AID® Brand TOUGH WRAP™ Self-Adherent Wound Wrap Bandages Self-adherent elastic bandage wrap that sticks to itself, not to skin or hair, for firmly securing gauze pads while remaining water-resistant and flexible.
• BAND-AID® Brand Self-Adhering Elastic Compression Sports Wrap Elastic compression sports wrap for supporting recovery from sprains, strains, and sore muscles with flexible repositionable joint support that tears easily by hand.
• BAND-AID® Brand All-Purpose First Aid Kit Portable compact emergency first aid kit containing 160 pieces including Band-Aid bandages, Neosporin, Tylenol, Bengay, and first aid essentials in a refillable durable case.
• BAND-AID® Brand Gauze & Wound Pads Gauze pads and wound covers designed to cover and protect wounds as part of comprehensive wound care.
• BAND-AID® Brand Antiseptic Washes & Sprays Wound cleansing products for antiseptic wound cleaning to help prevent infection in minor cuts, scrapes, and burns.
• BAND-AID® Brand TRU-STAY™ Clear Spot Bandages Clear design spot bandages featuring MICROVENT® backing for superior breathability, providing discreet coverage and protection for minor cuts and scrapes.
• BAND-AID® Brand Flexible Fabric Adhesive Bandages, Tie-Dye Assorted, 100 Count Collectible flexible fabric bandages with tie-dye pattern in assorted colors and sizes for personalized wound care.
• BAND-AID® Brand Flexible Fabric, Jingle Anniversary Tin, 50ct Limited edition collectible tin celebrating the 50th anniversary of the iconic 'Stuck on You' jingle with assorted flexible fabric bandages.
• BAND-AID® Brand Flexible Fabric Stars n Stripes Tin Red, White & Blue themed flexible fabric bandages in commemorative tin celebrating 50th anniversary of the brand jingle.
• BAND-AID® Brand Flexible Fabric Magic Shimmer Tin Decorative flexible fabric bandages with Magic Shimmer/iridescent design in collectible tin packaging with dragon motifs.
• BAND-AID® Brand Adhesive Bandages, Assorted Tin Variety pack containing Waterproof Bandages, Flexible Fabric, and Tie-Dye Flexible Fabric bandages in an assorted tin.
• The Met x BAND-AID® Brand First Aid Collection Exclusive art-inspired first aid collection created in collaboration with The Metropolitan Museum of Art, bringing art to everyday care.

Quantifiable outcome

• Less scarring when used for 5 days versus uncovered wounds
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered flagship, major and core.

• Sydney McLaughlin-LevroneflagshipGTM or Marketing Partner · 1 January 20264-time Olympic gold medalist and world champion serves as spokesperson for Band-Aid's 'Heal Like a PRO' branding campaign, demonstrating how to heal like a pro and keep moving.
• Feeding AmericamajorStrategic or Co-development PartnerBand-Aid partners with Feeding America, one of the grassroots organizations they work with to help people meet their basic needs and progress towards thriving better in their communities.
• CAREmajorStrategic or Co-development PartnerBand-Aid partners with CARE.org, including a 2020 partnership honoring their 100th anniversary through the '100 Days of Care' program supporting communities in need.
• National Black Nursing AssociationmajorStrategic or Co-development PartnerBand-Aid partners with the National Black Nursing Association (NBNA) to support Black nurses through scholarships and highlighting their stories, helping foster equity and showcase the presence of Black healthcare workers.
• Foundation of the National Student Nurses AssociationmajorStrategic or Co-development PartnerBand-Aid provides financial support and scholarships to student nurses pursuing a future in healthcare through the Foundation of the National Student Nurses Association.
• The Global FundmajorStrategic or Co-development PartnerBand-Aid internationally partners with The Global Fund to support programs that help prevent and treat HIV/AIDS in sub-Saharan Africa.
• Boston MarathonflagshipGTM or Marketing PartnerBand-Aid is the Official First Aid Sponsor of the 130th Boston Marathon presented by Bank of America, promoting their PRO HEAL 5 Day Protect bandages through this flagship sports sponsorship.
• The Metropolitan Museum of ArtcoreStrategic or Co-development PartnerFirst-of-its-kind collaboration between BAND-AID Brand and The Met unveiled an exclusive collection of art-inspired first aid products, bringing art to life in everyday care.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dynarex: Dynarex is a US-based manufacturer of disposable medical supplies including private label and branded adhesive bandages, gauze, and wound care products. It supplies both retailer private label and competes in value-tier adhesive bandages directly against Band-Aid.
• Medline Industries (Curad): Medline is the largest privately-held manufacturer and distributor of medical supplies in the US, and the maker of the Curad brand of adhesive bandages — Band-Aid's most direct US shelf competitor. Both brands compete on similar SKUs including flexible fabric, waterproof, and hydrocolloid bandages.
• 3M (Nexcare): 3M markets the Nexcare line of adhesive bandages and wound care products, directly competing with Band-Aid in the mass market adhesive bandage category across flexible fabric, waterproof, and sensitive skin variants in the same retail channels.

Broad incumbents

• Cardinal Health: Cardinal Health is a major US medical product distributor and contract manufacturer of private label medical supplies, including adhesive bandages. It supplies retailer private label brands that directly compete with Band-Aid at the same shelf at lower price points.
• Smith & Nephew: Smith & Nephew is a global medical device company with a substantial Advanced Wound Management division offering hydrocolloid, foam, and film dressings. While it focuses on clinical/advanced wound care rather than consumer adhesive bandages, it overlaps with Band-Aid's hydrocolloid technology platform.
• Mölnlycke Health Care: Mölnlycke is a Swedish-based global wound care company known for Mepilex and Mepitel dressings. While primarily serving clinical wound care markets, its consumer extensions and hydrocolloid/silicone technology overlap with Band-Aid's hydrocolloid innovation pipeline.
• McKesson: McKesson is one of the largest US pharmaceutical and medical supply distributors, and supplies private label wound care products and bandages to retail and institutional customers. It competes indirectly with Band-Aid through private label supply and broader medical distribution.
• ConvaTec: ConvaTec is a global medical products company specializing in advanced wound care, ostomy, and continence care. While primarily focused on clinical wound care rather than consumer adhesive bandages, it represents an adjacent player in the broader wound care category.

Regional players

• HARTMANN: Paul Hartmann AG is a German medical and hygiene products company with a broad wound care portfolio including consumer-facing adhesive bandages. Comparable to Band-Aid in product scope but operates primarily in European retail channels under the Cosmos and Peha-haft brands.
• Beiersdorf (Hansaplast/Elastoplast): Beiersdorf's Hansaplast (Elastoplast in some markets) is a leading international adhesive bandage brand with strong presence in Europe, Latin America, and Asia-Pacific. Comparable to Band-Aid in product offering and consumer positioning, but Band-Aid is the dominant US brand while Hansaplast dominates ex-US.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bandaidbrand
• Facebookfacebook.com/bandaid
• LinkedInlinkedin.com/company/band-aid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Band-Aid