WILLs

What WILLs does

WILLs Inc. (株式会社ウィルズ, securities code 4482) is a Tokyo-headquartered, publicly listed (TSE Growth Market) B2B SaaS provider operating since 2004 that builds shareholder-management and investor-relations platforms for Japanese listed companies. Its flagship Premium Yutaiclub service digitizes shareholder management for 100+ listed-company clients with a point-based incentive system and incorporates WILLsVote, a blockchain-based electronic voting platform protected by Japanese Patent No. 6325152. The complementary IR-navi ASP serves 600+ listed-company clients with daily-updated domestic and international institutional investor shareholding data, investor targeting, and IR workflow management, and is claimed to hold the No. 1 domestic share among IR support tools as of March 2025.

WILLs monetizes primarily through annual subscription contracts with listed-company IR and corporate-planning departments, supplemented by project-based fees for Sustainability Solutions (integrated and ESG report production), virtual shareholder-meeting operations, and online earnings briefing hosting. Premium Yutaiclub contributes over 73% of revenue (FY ending March 2026), with IR-navi and sustainability services providing diversification. Distribution is exclusively direct enterprise field sales targeting TSE Prime, Standard, and Growth issuers, supported by content marketing, seminars, and thought-leadership channels. The company holds ISO/IEC 27001:2022 and Privacy Mark certifications and serves a registered shareholder base of 700,000+ individuals and an institutional investor reach of 100,000+ through its platform network.

The company is led by founder and CEO Sugimoto Mitsuo (杉本 光生), is profitable, and is expanding into AI-augmented workflows via IR-port (generative-AI-powered integrated report generation, launched 2025) and ESG disclosure support covering TCFD/TNFD. Its stated TAM is approximately 3,900 domestic listed companies and 25,000 globally. Recent strategic priorities include deepening institutional investor reach, scaling AI-driven reporting, and extending thought-leadership positioning through partnerships (e.g., Japan Research Institute, October 2025) and co-authored publications.

Name

WILLs

Legal name

株式会社ウィルズ

Website

https://wills-net.co.jp

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

WILLs Inc. is a Tokyo-based public SaaS provider (TSE Growth, code 4482) offering shareholder-management and IR platforms — including Premium Yutaiclub, IR-navi, and AI-powered IR-port — to Japanese listed companies. Its patented blockchain-based WILLsVote platform and proprietary investor database serve over 700,000 registered shareholders and 600+ corporate clients.

Ownership category

akta.pro rank

Product category

Investor Relations & Shareholder Management Software

NAICS

Trusts, Estates, and Agency Accounts (525920)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Smart Contract & Token Operations Infrastructure (Lifecycle, Corporate Actions) (FSAGAMAH)

akta.pro secondary industry

Digital Asset Risk, Security & Audit Tooling (Smart Contract Audit, Threat Monitoring) (FSAGAMAJ)

Keywords

• Investor relations SaaS
• Shareholder management platform
• Integrated reporting services
• Blockchain electronic voting
• Sustainability disclosure solutions

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Premium Member Club (株主管理DX支援サービス): SaaS platform providing digital shareholder management, point-based incentive programs, and shareholder communication tools for listed companies. Sold on a subscription/service fee basis. Contributed over 73% of revenue as of FY March 2026.
2. IR-navi: ASP subscription service for institutional investor data, targeting, meeting management, and IR workflow tools. Sold on a subscription basis to listed companies for IR operations support.
3. Sustainability Solutions (サステナビリティソリューション): Integrated report and sustainability report production services, including planning, writing, design, and ESG disclosure support. Provided as professional services to major Japanese corporates.
4. Online Earnings Briefing Support: Live and on-demand earnings briefing hosting services with video production, editing, streaming, and investor targeting/notification. Sold as add-on to IR-navi or standalone.
5. Virtual Shareholders Meeting Support: Virtual and hybrid shareholders meeting platform using WILLsVote blockchain technology for electronic voting, real-time participation, and Q&A. Sold to listed companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

WILLs operates a blockchain-based shareholder management platform that helps Japanese listed companies digitalize shareholder engagement, target institutional investors, and produce integrated/sustainability reports. Its flagship products include Premium Yutaiclub (a SaaS platform for shareholder point-incentive programs and electronic voting using blockchain), IR-navi (an ASP-based IR targeting and workflow tool), and IR-port (an AI-powered integrated report auto-generation service).

Product overview

WILLs provides a platform of interconnected IR (Investor Relations) and shareholder management services for listed companies in Japan, centered on blockchain technology and AI. The core platform consists of two flagship products: (1) プレミアム優待俱楽部 (Premium Yutaiclub) — a shareholder management DX platform that digitizes shareholder data, enables point-based incentive programs, and operates a blockchain-based electronic voting rights system (WILLsVote, Patent No. 6325152); and (2) IR-navi — an institutional investor targeting and IR operations SaaS platform providing shareholding data, investor profiling, meeting management, and communications tools. These are supported by supplementary modules including: サステナビリティソリューション (sustainability/ESG reporting and TCFD/TNFD disclosure support), IR-port (AI-powered integrated report auto-generation using generative AI), バーチャル株主総会サポート (virtual shareholder meeting operations), オンライン決算説明会サポート (online earnings briefing hosting), and デジタル優待俱楽部 (digital e-money/points variant). An additional media platform, 上場社長プレミアムトーク, publishes executive interviews to build WILLs' brand presence. All services are accessible as ASP/SaaS/web-based platforms. The company holds ISO/IEC 27001:2022 certification (registration no. 12793).

Differentiator

Problem solved

Functional benefit

Brands

• プレミアム優待俱部: 上場企业与股东间的沟通活化、股东管理的DX支援服务
• IR-navi
• WILLsVote
• WILLs Insight
• IR-port
• 上場社長プレミアムトーク

Products and services

• Premium Yutaiclub (プレミアム優待倶楽部) A shareholder management DX support service for listed companies that digitizes shareholder management and provides a point-based incentive system. Shareholders earn points through holding behavior and redeem them for products, experiences, or donations, stimulating shareholder engagement and long-term holding. Includes a blockchain-verified electronic voting rights platform (WILLsVote).
• IR-navi A B2B ASP/SaaS IR support tool connecting listed companies with institutional and individual investors. Provides daily-updated domestic and international institutional investor shareholding data, investor targeting and profiling, IR calendar management, meeting arrangement, one-to-many email distribution, contact history tracking, and conference attendance management. Claimed IR support tool domestic market share No. 1 (as of March 2025).
• Sustainability Solutions (サステナビリティソリューション) ESG communication and sustainability disclosure services supporting content creation for integrated reports, sustainability reports, corporate websites, and other corporate communication materials. Services include sustainability gap analysis, TCFD/TNFD disclosure support, and training programs. The content creation team has received numerous domestic and international awards including WICI Japan Integrated Reporting Awards and International ARC Awards.
• IR-port AI-powered integrated report auto-generation service that minimizes production time and costs. Uses generative AI for English translation, content authoring, design output, interactive features, investor-specific analytics, and sponsored research generation. Offered as a web-based SaaS platform with plan tiers.
• Virtual Shareholder Meeting Support (バーチャル株主総会サポート) Virtual/hybrid shareholder meeting operation service using blockchain technology for secure electronic voting rights management (WILLsVote platform, Patent No. 6325152). Supports participation-type and attendance-type hybrid virtual meetings as well as virtual-only formats, with real-time voting, Q&A, and live streaming capabilities.
• Online Earnings Briefing Support (オンライン決算説明会サポート) Online financial results briefing service supporting on-demand (one-way) and live two-way formats. Includes investor targeting via IR-navi, promotional call outreach, attendance management, video production/editing, live streaming, and on-demand distribution.
• Digital Yutaiclub (デジタル優待倶楽部) Digital version of the Premium Yutaiclub service offering e-money and point-based shareholder incentives, providing a more accessible and lower-cost option for listed companies to engage shareholders digitally.

Quantifiable outcome

• Premium Member Club: shareholder count grew 1.6x and stock price grew 1.4x within 2 years of adoption (Takeda Machinery case)
• +6 more outcomes

Named customers29 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Japan Research Institute (日本総研)coreStrategic or Co-development Partner · 3 October 2025WILLs and Japan Research Institute co-host IR online seminars focused on social and environmental impact visualization and corporate value enhancement. The partnership combines Japan Research Institute's impact assessment expertise with WILLs' IR platform capabilities, delivering joint thought leadership content and seminar programs for listed companies.
• Intertek Certification Limited / UKAScoreOthers · 11 September 2018WILLs obtained ISO/IEC 27001:2022 (ISMS) certification from Intertek Certification Limited, accredited by UKAS (United Kingdom Accreditation Service). The certification covers IR-navi and Premium Member Club operations, capital market research, and communication tool planning.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Broadridge Financial Solutions: Global leader in shareholder communications, proxy voting, and IR solutions. Comparable to WILLs as it provides investor communications, virtual shareholder meeting platforms, and IR workflow tools for listed companies worldwide, though at much larger scale and with broader product portfolio.
• Computershare: Global transfer agent and shareholder services provider. Comparable to WILLs in shareholder management and corporate actions processing, with similar cap table and equity plan administration services. Operates at much larger scale globally.
• Equiniti: Provider of shareholder services, transfer agency, and employee share plan administration. Comparable to WILLs' shareholder management platform with similar technology-enabled approach to registry and investor communications services.
• Donnelley Financial Solutions: Provider of SEC filing, shareholder communications, and compliance solutions. Comparable to WILLs in shareholder communications and regulatory disclosure workflows, with similar software-enabled approach to corporate reporting.

Direct peers

• Toppan Holdings: Japanese printing and information services conglomerate with shareholder communications and proxy voting operations. Directly competes with WILLs in shareholder document distribution and meeting support services for Japanese listed companies.
• Workiva: Cloud-based platform for integrated reporting, ESG/sustainability disclosure, and SEC filings. Comparable to WILLs' Sustainability Solutions and IR-port product lines, with similar target market of listed companies needing integrated/ESG reporting solutions.
• IR Japan Inc. Japanese IR consulting and shareholder services firm focused on TSE-listed companies. Directly competes with WILLs in IR advisory, shareholder communications, and corporate governance services within the Japanese market.
• QUICK Corp: Japanese financial information services company providing investor data, market analytics, and IR platform tools. Comparable to IR-navi in institutional investor targeting and Japanese equity market data services for listed company IR departments.

Emerging players

• Diligent Corporation: Governance, risk, and compliance (GRC) software platform serving boards and executives. Comparable to WILLs in governance technology infrastructure, though focused on board-level rather than shareholder-facing governance workflows.

Others

• Glass Lewis: Proxy advisory firm providing governance research and voting recommendations. Thematically adjacent to WILLs' shareholder voting platform (WILLsVote), operating in the corporate governance ecosystem though not a direct product competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WILLs