What homify does

homify is a Berlin/Munich-headquartered digital marketplace and inspiration platform for architecture, interior design, interior decorating, and construction, operating since 2013. The company serves two distinct user groups: consumers (homeowners, renters, and DIY enthusiasts) seeking home-improvement inspiration and ideas, and home-design professionals (architects, interior designers, contractors) seeking client acquisition. Its product surface combines a web platform at homify.com, native iOS and Android applications, and a Premium subscription tier, organized into Rooms (browse-by-room inspiration), a Professionals Directory (the transactive marketplace), a Magazine of editorial content, and DIY guides.

Underlying technology is described as a multi-platform content and directory platform with native mobile applications, social-login onboarding (Facebook, Google, Apple), and country-localized web properties spanning 40+ countries including the US, Germany, France, the UK, Brazil, India, Japan, Mexico, and Saudi Arabia. The iOS app carries a 4.5-star App Store rating and is the primary mobile acquisition surface, with deep links from the web driving app installs.

The business model is two-sided and freemium. Consumers access the platform free of charge for inspiration, editorial, and DIY content and to contact listed professionals; the company monetizes primarily through a paid Premium subscription that offers professionals enhanced visibility, additional features, and an ad-free experience. Go-to-market is product-led and organic, relying on app-store optimization, social-login referrals, and country-level SEO. The company employs 101–250 people and is privately held, with no disclosed funding rounds, ownership structure, or revenue figures in the source data.

Name

homify

Website

https://homify.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

homify is a global web and mobile marketplace operating in 40+ countries that connects homeowners seeking design inspiration with architects, interior designers, and contractors, monetizing via a paid Premium subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscription: Subscription-based premium service offering enhanced visibility for professionals and additional features for users seeking an elevated experience. Basic access is free.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

homify operates an online platform that connects homeowners seeking home improvement inspiration and renovation services with architecture, interior design, and construction professionals. The platform offers millions of curated home design photos organized by room type, a searchable professional directory, editorial articles, and DIY project guides across localized versions in more than 40 countries. Revenue is generated through a Premium subscription that gives professionals enhanced visibility and access to quote requests from users.

Product overview

homify is a multi-platform marketplace and inspiration hub for architecture, interior design, interior decorating, and construction. The company operates a unified platform consisting of a web-based website (homify.com), iOS and Android mobile applications, and a Premium subscription tier. Users access the platform to browse millions of home design photos organized by room type (Rooms), discover and connect with professionals (Professionals Directory), read editorial content (Magazine), and follow DIY guides (DIY). The Premium offering provides an ad-free enhanced experience and increased visibility for professional users. The platform serves both consumers seeking home improvement inspiration and professionals looking to acquire new clients.

Differentiator

Problem solved

Functional benefit

Products and services

• homify Mobile App (iOS)

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Havenly: Havenly is an online interior design service platform pairing consumers with designers, offering style discovery, concept boards, and shopping recommendations, comparable to homify's inspiration-plus-professional model.
• Modsy: Modsy provides 3D room rendering and design services connecting consumers with designers and shoppable furniture, overlapping homify's inspiration and home-design professional use cases with an added visualization layer.
• Decorilla: Decorilla is an online interior design marketplace that connects homeowners with vetted interior designers for room-by-room projects, directly overlapping homify's professional-matching use case in the interior design vertical.
• Planner 5D: Planner 5D is a cross-platform home and interior design tool with a community gallery and project-sharing features, comparable to homify's mix of user-generated content, design tools, and inspiration browsing.
• Houzz: Houzz is the leading home design and remodeling platform combining inspiration content (photos/ideabooks) with a marketplace of architects, interior designers, and contractors, the closest direct competitor to homify's dual-sided model.

Broad incumbents

• Wayfair Professional: Wayfair Professional is the trade program of a major home goods retailer serving interior designers and contractors; it overlaps with homify on the professional user side as a channel for client sourcing and product procurement.
• Pinterest: Pinterest is a visual discovery platform with massive home, interior design, and DIY content; it competes with homify for inspiration-driven sessions but operates as a broad incumbent across many verticals rather than a specialized home platform.
• IKEA Kreativ: IKEA Kreativ is IKEA's LiDAR-powered AR room design tool for planning and visualizing IKEA furniture in real spaces; it competes for the same inspiration-and-room-design intent but from within a global furniture retailer's broader offering.

Regional players

• HomeLane: HomeLane is an India-focused home interior design and renovation marketplace connecting homeowners with designers; it is a comparable dual-sided model but is geographically concentrated where homify is among many.
• Livspace: Livspace is a home interiors marketplace and renovation services platform operating across India and Southeast Asia; it overlaps homify's professional-matching and home design verticals but in a defined APAC footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/homify
• Facebookfacebook.com/Homify
• LinkedInlinkedin.com/company/homify-online-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about homify