Retro Fitness

What Retro Fitness does

Retro Fitness is a privately held, franchise-based fitness club operator headquartered in West Palm Beach, Florida, founded in 2004. The company operates 150+ gym locations across the United States (Florida, New Jersey, New York, Pennsylvania, Texas, Utah, Maryland, Massachusetts, Michigan) and offers a multi-tiered membership architecture — FLEX ($24.99/month), CORE ($31.99/month), and Ultimate ($34.99/month) — that provides access to strength and cardio equipment, group fitness classes, personal training, smoothie bar (Retro Blends), and recovery amenities (Zen Den with massage chairs, red light therapy, and select-location saunas). The product portfolio is extended by the Retro Fitness mobile app (iOS and Android), which provides workout tracking, class registration, nutrition guidance, reward points, and mental wellness content delivered through a partnership with The Art of Living. Franchisees are supported by the internal CORE platform for brand asset management and operations.

The revenue model is anchored in recurring monthly membership subscriptions, supplemented by personal training services, smoothie bar sales, and ancillary streams including Pro Shop retail, InBody body composition scanning, and corporate wellness contracts. Go-to-market is direct-to-consumer through walk-ins, free guest passes, online join functionality, and a Refer-a-Friend program, with a separate corporate wellness division targeting employer clients. The company is captained by CEO Andrew Alfano under a stated new strategic vision focused on franchise development. No institutional investors, parent company, or publicly disclosed financials were identified in the available data.

Name

Retro Fitness

Legal name

Retrofitness, LLC

Website

https://retrofitness.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Retro Fitness is a privately held, franchise-based gym chain operating 150+ locations across the US, offering tiered memberships, personal training, group classes, and recovery amenities to individual consumers and corporate wellness clients.

Ownership category

akta.pro rank

Product category

Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

Keywords

• Gym memberships
• Fitness club franchise
• Personal training services
• Group fitness classes
• Corporate wellness programs

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Gym Membership Subscriptions: Monthly recurring membership fees with tiered plans (FLEX, CORE, Ultimate) providing access to gym facilities, equipment, and varying levels of amenities including group classes, guest privileges, and recovery services.
2. Personal Training Services: One-on-one personal training, small group strength and conditioning sessions, and team workouts. Priced separately from membership, varies by location.
3. Smoothie Bar Sales: Smoothie bar open to both members and the public, offering over 20 menu items for muscle recovery, meal replacement, and general consumption.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Retro Fitness sells monthly gym memberships across three tiers (FLEX, CORE, Ultimate) granting access to its 150+ franchised club locations, cardio and strength equipment, group fitness classes, recovery amenities, and the Retro Fitness mobile app. Revenue is supplemented by paid personal training, group classes, in-club smoothie bar sales, and corporate wellness contracts.

Product overview

Retro Fitness operates as a gym chain with a multi-tiered membership architecture. The CORE membership serves as the foundational product, providing nationwide access to 150+ club locations with strength and cardio equipment. Premium tiers (Ultimate, FLEX) build upon this base with additional amenities. The ecosystem includes complementary services: Personal Training for individualized coaching, Group Fitness Classes for structured group workouts, the Smoothie Bar for nutrition/recovery, and the Zen Den for recovery modalities including massage chairs and red light therapy. The Retro Fitness App serves as the digital hub for members, enabling class booking, progress tracking, nutrition guidance, and mental wellbeing resources. The CORE Platform supports franchise operations. All offerings are branded under the unified Retro Fitness identity with the tagline 'Your Goals, Your Way' and 'Get Real.'

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Membership
• Personal Training
• Group Fitness Classes
• Smoothie Bar (Retro Blends)
• Corporate Wellness Program
• Retro Fitness Mobile App
• Pro Shop
• Franchise Ownership Program

Quantifiable outcome

• Access to 50+ strength equipment pieces and 60+ cardio equipment pieces at CORE tier
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Art of LivingcoreStrategic or Co-development PartnerPartnership with The Art of Living to bring guided meditations, breathing techniques, and mindfulness practices directly into the Retro Fitness app. These tools complement workouts by helping members recharge mentally, reduce stress, and maintain balance.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Planet Fitness: Planet Fitness is the largest low-cost gym franchise in the US, directly competing with Retro Fitness for the same price-sensitive consumer with a similar high-volume, no-frills tiered membership model.
• Crunch Fitness: Crunch operates a multi-tiered gym franchise (Basic, Peak, Supreme) with group classes, personal training, and recovery amenities at comparable price points to Retro Fitness, serving the same value-conscious fitness consumer.
• LA Fitness: LA Fitness is a multi-state full-service gym chain offering strength equipment, cardio, group classes, and amenities similar to Retro Fitness's CORE/Ultimate tiers, competing head-to-head in many of the same Northeast and Florida markets.
• Anytime Fitness: Anytime Fitness is a 24/7 franchise gym chain with thousands of locations globally, offering tiered memberships and franchise-led expansion that closely mirrors Retro Fitness's operating and growth model.
• Blink Fitness: Blink Fitness is a value-priced gym chain competing in the same low-to-mid monthly membership segment as Retro Fitness FLEX and CORE, with comparable urban/suburban footprints in the Northeast.
• YouFit Health Clubs: YouFit is a franchise-based gym chain offering affordable memberships, group classes, and personal training, closely overlapping Retro Fitness on price, product mix, and franchise-driven growth.
• Snap Fitness: Snap Fitness operates a 24/7 small-format franchise gym model with tiered memberships similar to Retro Fitness, targeting the same suburban value-conscious consumer segment.

Broad incumbents

• Gold's Gym: Gold's Gym is an established fitness brand with national and international presence, offering strength training, group classes, and personal training similar to Retro Fitness, but with a longer-tenured premium brand identity.
• 24 Hour Fitness: 24 Hour Fitness is a large multi-region gym chain offering cardio, strength, group classes, and personal training, comparable to Retro Fitness in product offering though larger and more concentrated in specific US regions.
• Lifetime Fitness (Life Time Group Holdings): Life Time is a premium full-service fitness club chain offering strength, cardio, group classes, recovery, and family amenities that overlap with Retro Fitness's Ultimate tier, but at a substantially higher price point and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/RetroFitnessOfficial
• Xx.com/retrofitness
• Facebookfacebook.com/retrofitness
• LinkedInlinkedin.com/company/retrofitness-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retro Fitness