Snap Fitness

What Snap Fitness does

Snap Fitness is a privately held 24/7 fitness club franchise platform founded in 2003 and operated under parent company Lift Brands. The company sells and supports franchise rights to independently owned and operated gym locations, providing end-to-end franchisee support including site selection, financing guidance, pre-sale marketing, equipment sourcing, staff training, and ongoing business coaching. Snap Fitness serves individual fitness consumers through 1,000+ locally owned gyms across 17 countries, with a stated 800,000+ member base, alongside corporate wellness clients and a network of franchisees operating multi-unit gym portfolios.

The core product is the Snap Fitness gym itself, offering cardio, strength, and free-weight equipment, personal training, group fitness classes, and recovery zones (infrared saunas, massage chairs). The company has built a digital companion layer around the physical gym through the Snap App, which provides over 1,200 on-demand workouts, meal planning, meditation content, progress tracking, and class booking. The platform integrates with Myzone wearable heart-rate monitors, Apple Health, and Google Fit, and partners with BetterHelp for mental-health access and Truemed to enable HSA/FSA pre-tax payment for memberships. Corporate sells the franchise system with a 6% royalty on gross club revenue plus 2% national advertising fees; initial franchise investment ranges from $430,800 to $1.2M depending on location and size.

Snap Fitness earns revenue through four primary streams: (1) ongoing franchise royalties (6% of gross club revenue) and advertising fees (2%) from the global network, (2) initial franchise fees and equipment rebates from new unit openings, (3) corporate wellness program subscriptions sold B2B to employers, and (4) ancillary revenue from personal training, group classes, and Snap App digital services. Membership pricing is set independently by each franchisee, with a model emphasizing month-to-month flexibility over long-term contracts. Geographic expansion is currently focused on the US Sun Belt (TX, FL, AZ, NC) and Asia-Pacific via master franchisee Global Fitness Japan Co., Ltd., targeting 100 stores in Japan with each location exceeding 3 million yen in monthly operating profit.

Name

Snap Fitness

Legal name

Snap Fitness, Inc.

Website

https://snapfitness.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Health and Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Fitness center operations
• Gym franchise model
• Personal training services
• Corporate wellness programs
• 24/7 gym access

Headquarters

HQ city

Chanhassen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Supply Chain, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Gym Membership Fees: Recurring monthly membership fees charged at individually owned Snap Fitness locations. Pricing varies by club as each is independently owned and operated. Memberships include 24/7 access, equipment use, and access to participating global locations.
2. Personal Training Services: Individual personal training sessions offered at Snap Fitness locations, with trainers certified through NASM partnerships. Trainers operate as independent contractors setting their own schedules and pricing.
3. Group Fitness Classes: Group fitness classes offered at participating Snap Fitness locations, providing additional revenue stream alongside general membership access.
4. Franchise Royalty and Fees: Franchisees pay ongoing royalty fees (6% of gross revenue) and national advertising fees (2%) to Snap Fitness corporate. Initial franchise investment ranges from $430,800 to $1.2M depending on location and gym size.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Snap Fitness operates a global franchise of locally owned 24/7 fitness centers offering flexible month-to-month memberships, personal training, group classes, and recovery amenities. The offering is supplemented by the proprietary Snap App providing on-demand workouts, meal planning, and progress tracking, and the Myzone wearable heart rate tracking system. Corporate wellness programs and a turnkey franchise opportunity for entrepreneurs round out the portfolio.

Product overview

Snap Fitness is a globally established fitness franchise platform offering 24/7 gym access through independently owned and operated locations. The core offering centers on Snap Fitness Gyms with flexible membership options, supplemented by the Snap App as a digital companion providing on-demand workouts, nutrition planning, and progress tracking. Additional services include Personal Training, Group Fitness Classes, Myzone Heart Rate Tracking for wearable fitness monitoring, Nutrition Consulting, Recovery Zones with amenities like infrared saunas and massage chairs, and Corporate Wellness Programs. The franchise model provides entrepreneurs with a proven business model, extensive support infrastructure, and access to nearly 1,000 gyms worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Snap Fitness Gyms (Core Membership) 24/7 gym access through locally owned and operated Snap Fitness locations offering cardio, strength, and free weight equipment. Memberships are month-to-month without long-term contracts, with access to personal training and group classes.
• Snap App Free member-only mobile application providing over 1,200 on-demand workouts, meal planning with recipes and shopping lists, meditation content, progress tracking, class booking, and integration with Myzone, Apple Health, and Google Fit.
• Myzone Heart Rate Tracking Wearable heart rate monitor technology that tracks effort-based fitness through color-coded zones, real-time gym display feedback, and MEPs (Myzone Equivalent Points) accumulation. Integrated with the Snap App for progress tracking.
• Personal Training

Quantifiable outcome

• 13.5% member growth between 2019-2024
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• BetterHelpminorGTM or Marketing PartnerMental health partnership offering Snap Fitness members 50% off their first month of BetterHelp online counseling services. Includes weekly live counseling sessions, in-app messaging, and journaling tools. Part of Snap Fitness mental health and wellness positioning.
• TruemedcoreTechnology or IntegrationOfficial partnership enabling Snap Fitness members to use pre-tax HSA/FSA dollars to reimburse membership and fitness program dues, providing approximately 30% savings. Qualifying members can save significantly on fitness expenses through tax-advantaged accounts.
• MyzonecoreTechnology or IntegrationWearable heart rate monitor technology partnership providing members with effort-based tracking through color-coded zones, real-time gym display feedback, and community competition features. Integrated with Snap App for progress tracking.
• Matrix (Equipment Supplier)coreOthersPreferred equipment vendor for Snap Fitness franchise locations. Pre-negotiated discounts available to franchisees through broker relationships established by corporate.
• LifeFitness (Equipment Supplier)coreOthersPreferred equipment vendor for Snap Fitness franchise locations. Pre-negotiated discounts available to franchisees through broker relationships established by corporate.
• TechnoGym (Equipment Supplier)coreOthersPreferred equipment vendor for Snap Fitness franchise locations. Pre-negotiated discounts available to franchisees through broker relationships established by corporate.
• True Octane Fitness (Equipment Supplier)coreOthersPreferred equipment vendor for Snap Fitness franchise locations. Pre-negotiated discounts available to franchisees through broker relationships established by corporate.
• National Academy of Sports Medicine (NASM)coreStrategic or Co-development PartnerCertification partnership for personal trainers at Snap Fitness locations. NASM provides special offers for Snap Fitness employees to become certified personal trainers, supporting career development and ensuring quality training standards.

Scale indicators10 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Crunch Fitness: Crunch Fitness operates a multi-tier gym franchise model ranging from value to premium clubs, offering personal training and group classes similar to Snap Fitness. Both target a broad consumer base through franchise expansion and emphasize a non-intimidating environment.
• Planet Fitness: Planet Fitness is the largest low-cost gym franchise in the US, competing for the same value-oriented consumer segment with $10/month memberships. Both operate franchise-led models with locally owned clubs and compete for the entry-level and budget-conscious fitness consumer.
• Anytime Fitness: Anytime Fitness is the closest direct peer, operating a similarly positioned 24/7 gym franchise with small-format, locally owned clubs, month-to-month memberships, and a global footprint. Both target the same convenience-oriented consumer seeking accessible, community-focused fitness.
• Gold's Gym: Gold's Gym is an iconic global gym franchise offering memberships, personal training, and group fitness similar to Snap Fitness. Both rely on franchise-driven expansion and serve mainstream fitness consumers across multiple price tiers.
• Curves International: Curves is a women's-focused fitness franchise operating small-format clubs with circuit-style training. While narrower in target market, it competes with Snap Fitness for franchisee investors and the same small-format, community-oriented fitness consumer.

Emerging players

• F45 Training: F45 is a boutique functional-training franchise offering group fitness classes rather than open-gym access. While the format differs, F45 competes for Snap Fitness' franchisee pool and the same consumer discretionary fitness dollar through its premium-priced, class-based model.
• Orangetheory Fitness: Orangetheory is a global boutique fitness franchise offering heart-rate-based group training with technology integration (similar to Snap Fitness' Myzone partnership). It competes for the same franchisee investor and the same consumer seeking technology-enabled group fitness experiences.
• The Camp Transformation Center: The Camp Transformation Center is a fitness franchise combining group training with nutrition coaching, targeting consumers seeking structured transformation programs. It competes for Snap Fitness' franchisee investors and partially overlaps in offering group fitness and personal training.

Broad incumbents

• Life Time Fitness: Life Time is a large, premium, publicly traded fitness operator with full-service clubs including pools, courts, spas, and group classes. While it targets a higher-end consumer than Snap Fitness, it competes for corporate wellness contracts and the same household fitness spend.
• 24 Hour Fitness: 24 Hour Fitness is a large, established 24/7-access gym chain competing with Snap Fitness on convenience and hours of operation. While primarily corporate-operated rather than franchise-based, it serves the same convenience-seeking consumer in overlapping US geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/snapfitness247
• Facebookfacebook.com/SnapFitness247
• LinkedInlinkedin.com/company/snap-fitness-24-7
• Instagraminstagram.com/snapfitness/?hl=en
• Xx.com/snapfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snap Fitness