The Shark Group

What The Shark Group does

The Shark Group (legal entity: Shark Branding Corp., incorporated in Florida) is a private, founder-led branding, marketing, and consulting agency founded by Daymond John and based in New York. The firm sells a portfolio of professional services to enterprise and consumer-brand clients, including advisory board services, branding and design, sourcing and manufacturing support, social media management, integrated marketing campaigns, media content production, retail sales support, and licensing. Its Speaking Division represents 22+ curated talent for corporate events and conferences, with disclosed speaking fees ranging from $5,000 to $100,000 per engagement depending on speaker and format (Daymond John $100,000 in-person / $50,000 virtual; Les Brown $75,000 in-person; Earn Your Leisure $60,000 in-person; Dave Asprey $50,000 in-person). The firm also operates productized programs including CEO Access (direct executive coaching with Daymond John), Shark Health, Shark Art, Shark Approved, and The Shark World, alongside licensing arrangements.

The business model is professional services, priced as both one-time event bookings and subscription/engagement-based packages for consulting and social media work. Go-to-market is enterprise field sales, driven by Daymond John's personal brand and Shark Tank visibility, with named clients including Hasbro, Shopify, Bombas, Global Citizen, AARP, and Earn Your Leisure. Revenue is not disclosed and the firm is wholly founder-owned with no venture or private equity investment; headcount is in the 51-100 range. Distribution is direct, primarily through a speaking inquiry funnel on thesharkgroup.com and relationship-led outreach for consulting engagements.

Core technology is essentially absent: the firm is explicitly a service-based agency with no proprietary software platform, no API, no SDK, and no patents. The only AI-related signal is a March 2026 strategic partnership with HighLevel to promote AI-powered business building solutions, which functions as a distribution/marketing alignment rather than an embedded AI product. Customer segments are hybrid — primarily enterprise corporations and high-profile executives, with secondary exposure to event organizers and consumer brands — and the firm claims a global operating footprint anchored in the United States.

Name

The Shark Group

Legal name

Shark Branding Corp.

Website

https://thesharkgroup.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Shark Group is a private, founder-led branding, marketing, and consulting agency founded by Daymond John that serves enterprise corporations, executives, and consumer brands with branding, advisory, and speaking services, anchored by a roster of 22+ world-class keynote talent.

Ownership category

akta.pro rank

Product category

Branding and Marketing Consulting Services

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Corporate Reputation & Thought Leadership (MPAAAOAF)

akta.pro secondary industries

Governance & Board Effectiveness Advisory (BPAHAFAC), Organizational Culture & Values-Based Leadership (EDABAAAE)

Keywords

• Branding agency services
• Executive consulting services
• Keynote speaking representation
• Marketing campaign consulting
• Brand licensing advisory

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Speaking Engagement Bookings: The Speaking Division represents high-profile entrepreneurs and executives who are booked for corporate events, conferences, and keynote presentations. Fees range from $5,000 to $100,000 per speaking engagement depending on the speaker and format.
2. Branding and Consulting Services: Advisory Board services, branding and design, sourcing/manufacturing consulting, integrated marketing campaigns, social media management, media content creation, licensing services, and retail sales support for client brands.
3. CEO Access Program: Direct coaching and consulting engagement with Daymond John for executives and entrepreneurs to elevate personal brands, improve communication, and lead with greater impact.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Shark Group is a branding and consulting agency that helps businesses and executives grow through services spanning advisory boards, branding and design, sourcing and manufacturing, social media management, integrated marketing campaigns, media content production, retail sales strategy, and brand licensing. The firm also operates a speaking division that represents high-profile entrepreneurs and executives for corporate events, and a CEO Access program offering direct coaching engagements with founder Daymond John.

Product overview

The Shark Group is a branding and consulting agency founded by Daymond John that offers a portfolio of professional services rather than a unified software product. The company's services span advisory board services, branding and design, sourcing and manufacturing, social media management, integrated marketing campaigns, media content production, retail sales support, and licensing. The Speaking Division represents world-class entrepreneurs and speakers for corporate events. The CEO Access program provides direct mentorship with Daymond John. The firm operates as a traditional service-based agency rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Advisory Board Services Provides advisory board services to help businesses with strategic guidance and mentorship.
• Branding & Design Offers branding and design services to help businesses establish and refine their brand identity.
• Sourcing & Manufacturing Provides sourcing and manufacturing support for product development and supply chain needs.
• Social Media Services Delivers social media management and strategy services to enhance brand presence.
• Integrated Marketing Campaigns Develops and executes comprehensive marketing campaigns across multiple channels.
• Speaking Services Represents world-class entrepreneurs, executives, and speakers for speaking engagements at corporate events and conferences.
• Retail Sales Provides retail sales strategy and support for brand expansion.
• Media Content Produces media content including video, podcasts, and digital media for brand storytelling.
• Licensing

Quantifiable outcome

• Speaking fees ranging from $5,000 to $100,000 per engagement demonstrate market value of represented talent
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HighLevelstrategicStrategic or Co-development Partner · 5 March 2026Daymond John has partnered with HighLevel to promote AI-powered business building solutions. The partnership represents a strategic move to leverage AI solutions for business development and entrepreneurship support.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pentagram: Largest independently owned design studio globally, covering brand identity, packaging, and strategy. Broad incumbent comparable to The Shark Group's branding and design practice at a larger scale.
• William Morris Endeavor (WME): Global talent and literary agency representing speakers, authors, and entertainers. WME competes directly with The Shark Group's speaking division for keynote bookings and has far deeper touring and corporate event infrastructure.
• Edelman: Global communications and marketing firm with deep expertise in brand marketing, thought leadership, and corporate reputation. Broad incumbent comparable to The Shark Group's integrated marketing and brand elevation services at enterprise scale.
• Creative Artists Agency (CAA): Premier global talent agency with a dedicated speakers and endorsements division. Comparable to The Shark Group for high-fee celebrity speaker representation and brand partnerships at enterprise scale.

Direct peers

• Red Antler: Branding agency specializing in launching and scaling consumer brands. Comparable to The Shark Group's branding and design practice, with similar startup-to-enterprise consumer brand client base.
• BigSpeak: Boutique speakers bureau representing business and motivational keynote talent. Closely matches The Shark Group's speaking division in roster composition and enterprise booking model.
• Huge Inc. Global digital experience and brand transformation agency. Comparable to The Shark Group across integrated marketing campaigns, social media, and brand strategy for enterprise clients.
• Gotham Artists: Boutique booking agency representing keynote speakers, entertainers, and thought leaders. Directly competes with The Shark Group for corporate event bookings, particularly for entrepreneur and business speakers.
• AEI Speakers: Established speakers bureau offering celebrity, business, and motivational keynote talent. Directly comparable to The Shark Group's speaking representation business with similar fee tiers and corporate buyer base.
• &Walsh: Brand identity and design studio serving founder-led and consumer brands. Comparable to The Shark Group's branding and design service line for emerging and established consumer companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheSharkGroup
• LinkedInlinkedin.com/company/thesharkgroup
• Instagraminstagram.com/thesharkgroup
• Xx.com/TheSharkGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Shark Group