What Yethi does

Yethi is a specialist banking technology assurance firm headquartered in Bengaluru, India, founded in 2007 and operating with 501-1,000 employees across offices in six Indian cities plus regional headquarters in Dubai (UAE) and a new Riyadh delivery centre opened in November 2025. The company serves 150+ financial institutions across 30+ countries — including State Bank of India, Axis Bank, Mashreq Bank, Banca Transilvania, and Bank of Valletta — delivering quality assurance, test automation, performance engineering, GenAI testing, and payment transformation services exclusively for the BFSI vertical.

Yethi's core technology is the Tenjin platform suite, an AI-powered test automation ecosystem purpose-built for banking. It comprises Tenjin Workbench (codeless test design, self-healing automation, omnichannel execution across web/mobile/APIs/databases), Tenjin TruSim (payment simulation engine virtualising 40+ payment connectors and ISO 20022 flows), Tenjin Pulse (performance and workload simulation), Tenjin Kairo (IDE-native AI quality intelligence embedded in VS Code and IntelliJ, GA April 2026), Test Data Management (synthetic/masked data provisioning), and Observability (full-stack monitoring). The platform is enriched by a proprietary repository of 1.2M+ reusable banking test cases accumulated over 18+ years.

The business model combines project-based and managed-services QA delivery with Tenjin platform licensing and a subscription-based PMaaS (Payment Marketplace-as-a-Service) offering for payment modernisation. Pricing is quote-based, enterprise-grade, and structured as multi-year contracts. Go-to-market is direct enterprise field sales through specialist banking domain teams, supported by a four-tier partner programme (Technology, System Integrator, Reseller, Referral) and a strategic assurance partnership with a global core banking vendor. The company is founder-led under Srirang Srikantha (Founder & COO) and Narasimhan Rajagopalan (Founder & Managing Director), with no disclosed external institutional investment beyond a 2018 JioGenNext seed.

Name

Yethi

Legal name

Yethi Consulting Pvt Ltd

Website

https://yethi.in

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Yethi is a Bengaluru-headquartered specialist banking technology assurance firm serving 150+ financial institutions across 30+ countries with proprietary AI-powered Tenjin test automation platform and deep BFSI-exclusive domain expertise spanning core banking, payments, digital, and GenAI platforms.

Ownership category

akta.pro rank

Product category

Banking Test Automation Software

NAICS

Testing Laboratories and Services (541380), Testing Laboratories and Services (54138), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Testing Laboratories (8734), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Quality Engineering & Test Automation (QE/QA) (BPAEAFAJ)

akta.pro secondary industries

Testing, QA & Release/Deployment Enablement (BPAEAAAN), Enterprise Application Testing & QA Services (BPAEAGAI), Recurring Billing & Subscription Payments Enablement (FSAMACAF), QA, Test Automation & Software Quality (Manual/Automated Testing, Performance) (EDABAFAL), Processor Back-End & Switch Providers (Issuer/Acquirer Processing Infrastructure) (FSAMABAJ)

Keywords

• Banking quality assurance
• Test automation software
• Payment transformation services
• Core banking testing
• AI test platform

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. QA & Testing Professional Services: End-to-end quality assurance and testing services for financial institutions, including functional testing, automation, performance testing, data migration, VAPT, and GenAI testing. Project-based and managed services engagement models.
2. Tenjin Platform Licensing: AI-powered test automation platform delivered as licensed software. Codeless test design, self-healing automation, execution orchestration, and enterprise reporting.
3. PMaaS Subscription: Payment Marketplace-as-a-Service offered as subscription-based managed cloud with modular payment capabilities. Banks subscribe to payment modules on OPEX model.
4. Managed Testing Services (PMaaS): Managed services model including TCoE setup and operation, ongoing QA delivery, and outcome-based commercial structures.
5. Payments Consulting: Advisory and consulting services for payment modernisation including business case development, architecture design, operating model, programme management, and regulatory compliance assurance.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Yethi delivers AI-powered test automation and quality assurance services purpose-built for banking and financial institutions. Its proprietary Tenjin platform suite (Workbench, TruSim, Pulse, Kairo, Test Data Management, Observability) provides codeless test design, self-healing automation, payment simulation, performance testing, and IDE-native AI quality intelligence. The company also delivers professional QA services, payment transformation consulting, managed Testing Center of Excellence (TCoE) setup, and a subscription-based Payment Marketplace-as-a-Service (PMaaS) for retail payment modules.

Product overview

Yethi offers a platform-plus-modules architecture built around the Tenjin Suite — an AI-powered QA automation ecosystem purpose-built for banking and financial services. The core Tenjin Workbench provides unified test design, codeless automation, execution management, and enterprise reporting, while specialised modules extend capabilities: TruSim for payment simulation, Pulse for performance testing, Kairo for IDE-native AI quality intelligence, Test Data Management for synthetic data provisioning, and Observability for real-time monitoring. Beyond the Tenjin platform, Yethi delivers domain-specific QA services across core banking, payments, digital channels, lending, trade finance, treasury, Islamic banking, CRM, HRMS, ERP, GRC, cards, and GenAI platforms, plus PMaaS for payment infrastructure modernisation and TCoE setup for building internal testing capabilities. The portfolio spans 150+ financial institutions across 30+ countries with 1.2 million+ reusable test assets.

Differentiator

Problem solved

Functional benefit

Brands

• Tenjin: AI-powered test automation platform suite for banking and financial services, including Workbench (codeless test design and automation), TruSim (payment simulation), Pulse (performance testing), Kairo (IDE-native AI quality intelligence), and Test Data Management.

Products and services

• Tenjin Workbench AI-powered codeless test automation platform unifying test design, execution, orchestration, and enterprise reporting across web, mobile, APIs, databases, and enterprise applications from a single intelligent platform. Targeted at banking QA teams, automation engineers, and delivery managers in financial institutions.
• Tenjin TruSim Payment simulation engine that virtualises dependent systems and downstream payment connectors to accelerate and simplify testing without connecting to live payment networks. Supports ISO 20022 message flows and 40+ payment connectors. For banks and payment modernisation teams.
• Tenjin Pulse Performance testing and workload simulation platform for validating scalability and production readiness of banking applications. For banks, payment processors, and digital banking teams requiring stress, load, and resilience testing.
• Tenjin Kairo IDE-native AI quality intelligence layer embedded directly into development and testing workflows, delivering contextual insights, root-cause analysis, and automated guidance across the engineering lifecycle. Auto-suggests test cases from source code, identifies coverage gaps, and enhances BDD/TDD workflows.
• Tenjin Test Data Management

Quantifiable outcome

• 4.2x faster testing cycles vs manual
• +8 more outcomes

Named customers22 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability12 records

Feature7 records

Partnerships

One partnership is on record.

• Global Core Banking Vendor (Strategic Assurance Partnership)coreStrategic or Co-development Partner · 1 February 2026Strategic partnership with a global core banking vendor enabling joint customers to access pre-built test libraries, accelerator scripts, and certified testing expertise directly as part of their platform implementation programme. Joint go-to-market for core banking QA.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Mabl: AI-native test automation platform with self-healing capabilities and low-code authoring. Closest horizontal competitor to Tenjin Workbench on platform features, though without Yethi's BFSI domain content library.
• Sauce Labs: Cloud-based testing platform for web and mobile with strong automation and continuous testing capabilities. Adjacent competitor to Tenjin's execution layer for digital banking channel testing.
• Testlio: Managed testing services and platform provider combining on-demand QA expertise with automation tooling. Comparable to Yethi's managed testing services model, particularly for digital channel testing.

Broad incumbents

• Cognizant: Major IT services provider with a strong BFSI testing and digital engineering practice. Targets similar tier-1 bank modernisation programmes and competes on both testing services and platform capabilities.
• TCS (Tata Consultancy Services): Largest Indian IT services firm and owner of TCS BaNCS core banking platform, with deep BFSI testing and assurance capabilities. Direct overlap with Yethi's services-led QA engagements across core modernisation programmes.
• Infosys: Global IT services giant and parent of Finacle core banking platform, with a large BFSI testing and digital transformation practice. Competes with Yethi on enterprise testing engagements while also being a complementary platform partner.
• Wipro: Global IT services incumbent with a sizable BFSI practice covering core banking, payments and digital channels. Competes with Yethi in transformation-led QA engagements and offers bundled testing services.
• Hexaware: Mid-sized IT services firm with a strong banking and financial services automation testing practice. Competes with Yethi on payments and core banking QA engagements, particularly in North America and EMEA.
• Capgemini: Global IT services and engineering firm with dedicated banking and testing practices, including Sogeti for QA services. Competes with Yethi on European and Middle East core banking modernisation programmes.

Direct peers

• QualityKiosk Technologies: India-headquartered specialist QA and testing services firm with a digital assurance platform (BaNCS-aligned). Closest direct peer to Yethi in terms of BFSI focus, headcount range and platform-plus-services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/YethiHQ
• Facebookfacebook.com/yethiconsulting
• LinkedInlinkedin.com/company/yethi-consulting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yethi