Auteco Mobility
Auteco Mobility is a privately held Colombian motorcycle distributor and assembler, founded circa 1940 and headquartered in Medellín, that sells seven international motorcycle brands (TVS, Victory, Kymco, Benelli, Kawasaki, Zontes, Ceronte), its own Starker electric-mobility line, parts, accessories, and motorcycle financing to Colombian consumers and enterprise fleet buyers through physical retail, e-commerce, and B2B channels.
- Company typePrivate
- Founded1940
- HeadquartersMedellín, Colombia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Auteco Mobility does
Auteco Mobility is a privately held Colombian motorcycle distributor, assembler, and electric-mobility company headquartered in Medellín, with approximately 1,001–5,000 employees and an operating history of roughly 85 years (founded circa 1940). The company's core business is multi-brand motorcycle distribution in Colombia, where it represents seven international OEMs — TVS, Victory, Kymco, Benelli, Kawasaki, Zontes, and Ceronte — covering six motorcycle categories from entry-level commuters and semi-automatic work/transport bikes to premium sport, adventure, and automatic scooters. Beyond distributed international brands, Auteco owns the Starker sub-brand, which sells electric motorcycles, electric bicycles, and electric scooters for sustainable urban mobility, and the Ceronte motocarro line for three-wheeled commercial transport.
The company monetizes through hardware sales across its multi-brand portfolio, in-house financing ("Crédito para Moto") that lowers the purchase barrier for mass-market consumers, and aftermarket attach revenue from genuine replacement parts and accessories. Distribution runs through three channels: a nationwide physical retail network ("Encuéntranos"), an owned e-commerce storefront, and a dedicated B2B/enterprise sales division ("Empresas") targeting fleet and corporate buyers. Auteco participates in Colombia's domestic motorcycle assembly sector, which comprises nine plants producing roughly 90% of national demand and supporting approximately 45,000 direct and indirect jobs.
Auteco sells primarily to individual Colombian consumers across diverse use cases (daily commuting, work/transport, recreational and off-road riding, and electric micro-mobility), with a secondary enterprise segment for fleet and corporate mobility. The company is led by President and CEO Javier Bohorquez and remains privately held with no disclosed parent company, institutional investors, or funding rounds. The Colombian motorcycle market — in which Auteco is a leading distributor — grew 23.03% year-over-year in May 2025 and posted 34% cumulative growth from January to May 2025, providing a strong demand backdrop for the company's distribution and assembly volumes.
Auteco Mobility firmographics
Firmographics- Name
- Auteco Mobility
- Legal name
- Auteco Mobility
- Website
- https://autecomobility.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Auteco Mobility is a privately held Colombian motorcycle distributor and assembler, founded circa 1940 and headquartered in Medellín, that sells seven international motorcycle brands (TVS, Victory, Kymco, Benelli, Kawasaki, Zontes, Ceronte), its own Starker electric-mobility line, parts, accessories, and motorcycle financing to Colombian consumers and enterprise fleet buyers through physical retail, e-commerce, and B2B channels.
- Ownership category
- akta.pro rank
Auteco Mobility industry classification
Industry- Product category
- Motorcycle Distribution and Retail
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
- akta.pro secondary industries
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA), E-Bikes & Electric Bicycles (CRACASAA), E-Mobility Safety, Security & Accessories (helmets, locks, lights, mounts) (CRACASAL), Cycling & Micromobility Products Distribution (CRAOAJAF)
Keywords
Where Auteco Mobility is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Auteco Mobility business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Motorcycle Sales: Retail sales of new motorcycles across multiple brands including TVS, Victory, Kymco, Benelli, Kawasaki, Zontes, and Ceronte
- Electric Mobility Products: Sales of electric motorcycles, bicycles, and scooters under the Starker brand
- Financing Services: Credit and financing options for motorcycle purchases
- Spare Parts and Accessories: Original spare parts and accessories sales
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Auteco Mobility product offering
Product offeringCore offering
Auteco Mobility is a Colombian motorcycle distributor and assembler that operates a multi-brand portfolio, distributing and assembling motorcycles from seven international brands (TVS, Victory, Kymco, Benelli, Kawasaki, Zontes, and Ceronte). The company also markets an in-house electric mobility line, Starker, offering electric motorcycles, bicycles, and scooters, and provides complementary services including motorcycle financing, original spare parts, and accessories.
Product overview
Auteco Mobility is a Colombian motorcycle distributor and assembler that operates as a multi-brand portfolio company rather than a single-product platform. The company distributes and assembles motorcycles from seven international brands (TVS, Victory, Kymco, Benelli, Kawasaki, Zontes, and Ceronte) under their own brand umbrella, alongside an electric mobility sub-brand (Starker) offering electric motorcycles, bicycles, and scooters. The product portfolio spans six motorcycle categories: Todo Terreno (off-road/adventure), Deportivas (sport), Alta gama (premium), Trabajo y transporte (work/commuter), Automáticas (automatic/scooter), and Semiautomáticas (semi-automatic). Beyond vehicle sales, Auteco provides complementary services including motorcycle financing (Crédito para Moto), genuine replacement parts (Repuestos Originales), accessories, and operates a used motorcycle marketplace. The company positions itself as a comprehensive mobility solutions provider serving diverse Colombian market segments from entry-level commuters to premium riders.
Differentiator
Problem solved
Functional benefit
Brands
- Starker: Electric mobility brand offering electric motorcycles, bicycles, and scooters.
- Ceronte
Products and services
- Apache 160 FI NG
Companies that use Auteco Mobility
Customer profileSegments2 records
Ideal customer profiles2 records
Auteco Mobility technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Auteco Mobility partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- TVScoreAuteco distributes TVS motorcycles in Colombia, including Apache series, Sport 110 FI, and other models.
- VictorycoreAuteco distributes Victory motorcycles in Colombia, including Bet ABS and MRX 200 GOPRO models.
- KymcocoreAuteco distributes Kymco automatic motorcycles in Colombia.
- BenellicoreAuteco distributes Benelli motorcycles in Colombia, an Italian motorcycle manufacturer.
- KawasakicoreAuteco distributes Kawasaki motorcycles in Colombia, including KLE 500 and other models.
- ZontescoreAuteco distributes Zontes motorcycles in Colombia.
- CeronteminorAuteco distributes Ceronte motocarros (three-wheeled vehicles) in Colombia.
- StarkercoreAuteco distributes Starker electric motorcycles, bicycles, and electric scooters for electric mobility segment.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Auteco Mobility competitors and assessment
Company assessmentRegional players
- Italika: Italika is Mexico's leading motorcycle brand and assembler, serving a structurally similar Latin American mass market with affordable ICE and electric two-wheelers and an analogous multi-brand distribution model.
Direct peers
- Autoniza (Suzuki Colombia): Autoniza distributes Suzuki motorcycles in Colombia and competes directly with Auteco's portfolio for the same commuter, sport, and work/transport riders.
- Fanalca: Fanalca is the assembler and distributor of Honda motorcycles in Colombia, directly competing with Auteco across retail, financing, and dealer networks in the same Colombian market.
- Incolmotos Yamaha: Incolmotos is the Colombian assembler and distributor of Yamaha motorcycles, competing head-to-head with Auteco in retail, after-sales, and the multi-brand motorcycle category across Colombia.
Broad incumbents
- Piaggio Group: Piaggio (Vespa, Aprilia, Moto Guzzi) competes in the scooter and premium motorcycle categories where Auteco sells Kymco and Benelli, and is a comparable multi-brand European motorcycle group.
- Polaris Inc. Polaris is a US-based powersports manufacturer (Indian Motorcycle, Slingshot) with global distribution, competing with Auteco's premium and adventure motorcycle segments including Kawasaki KLE.
- Hero MotoCorp: Hero is the world's largest motorcycle OEM by volume with a Latin America distribution push, making it both a potential brand partner and a competitive threat to Auteco's mass-market ICE motorcycle business.
- Bajaj Auto: Bajaj is a major Indian motorcycle and three-wheeler OEM with established Latin American distribution; its product portfolio (commuter, sport, three-wheelers) directly overlaps with Auteco's TVS, Benelli, and Ceronte ranges.
Others
- TVS Motor Company: TVS is the Indian OEM whose motorcycles (Apache, Sport) are distributed by Auteco in Colombia and a strategic partner/supplier whose continued relationship is core to Auteco's portfolio.
- Grupo Corbeta (Alkosto/Korika): Grupo Corbeta is a major Colombian multi-category retailer and assembler/distributor of motorcycles and appliances, providing a comparable Colombian distribution, retail, and after-sales benchmark for Auteco.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Auteco Mobility social profiles
Digital presenceAuteco Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auteco Mobility leadership team
Management profileNumber of profiles
Profiles1 record
Auteco Mobility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auteco Mobility M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auteco Mobility
What does Auteco Mobility do?
Auteco Mobility is a Colombian motorcycle distributor and assembler that operates a multi-brand portfolio, distributing and assembling motorcycles from seven international brands (TVS, Victory, Kymco, Benelli, Kawasaki, Zontes, and Ceronte). The company also markets an in-house electric mobility line, Starker, offering electric motorcycles, bicycles, and scooters, and provides complementary services including motorcycle financing, original spare parts, and accessories.
Is Auteco Mobility a public or private company?
Auteco Mobility is a private company. It is classified as unknown and is currently operating.
When was Auteco Mobility founded?
Auteco Mobility was founded in 1940. It employs 1,001 to 5,000 people.
Where is Auteco Mobility based?
Auteco Mobility is headquartered in Medellín, Colombia, in the Latin America region.
How does Auteco Mobility make money?
Four revenue lines are on record. Motorcycle Sales are the primary driver. The others are electric Mobility Products, financing Services and spare Parts and Accessories.
Who are Auteco Mobility's main competitors?
Italika is listed as a regional player. Direct peers are Autoniza (Suzuki Colombia), Fanalca and Incolmotos Yamaha. Broad incumbents are Piaggio Group, Polaris Inc., Hero MotoCorp and Bajaj Auto. Others are TVS Motor Company and Grupo Corbeta (Alkosto/Korika).
Does Auteco Mobility have an API?
No public API is recorded for Auteco Mobility.
What industry is Auteco Mobility in?
Auteco Mobility's product category is Motorcycle Distribution and Retail. Its primary akta.pro industry code is IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing, with a secondary code of CRAMANAA, Motorcycle Riding Gear & Apparel Retail. Its NAICS code is 441227 and its SIC code is 3751.