Loberon
LOBERON GmbH is a German D2C e-commerce retailer selling curated home furnishings and lifestyle accessories in vintage, country, and Mediterranean styles to individual consumers across the DACH region via its loberon.de online storefront.
- Company typePrivate
- Founded2012
- HeadquartersNürnberg, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Loberon does
LOBERON GmbH is a German privately held e-commerce retailer headquartered in Nürnberg, founded in 2012, operating the online storefront loberon.de to sell home furnishings and lifestyle accessories to consumers in the DACH region (Germany, Austria, Switzerland). The assortment spans furniture, home accessories, textiles, lighting, kitchen and dining items, and outdoor products, with price points ranging from approximately €12.95 for small accessories to €1,498 for larger furniture pieces. The company positions around a curated, vintage, country, and Mediterranean aesthetic, emphasizing handcrafted quality and natural materials such as wood, metal, and fabric, and it differentiates through editorial content including over 200 Shop the Look styled room collections, Homestories featuring customer homes, and seasonal catalogs.
The business model is a one-time direct-to-consumer product sale via the proprietary online storefront, with no subscription or recurring revenue component. Customer acquisition is product-led and content-driven: the company operates a free catalog program, a newsletter with a €15 signup voucher (against a €45 minimum order), social community campaigns such as #shareyourhome, and Trustpilot-driven social proof. The checkout experience is localized for DACH consumers with payment options including invoice, installment payment (Ratenzahlung), Apple Pay, Google Pay, and prepayment, and the company offers a 21-day return policy to reduce first-purchase friction. Operational support, including a customer service center reachable seven days a week from 7:30 to 22:00, is run from Germany, and a sub-brand, Mirabeau, is operated within the same storefront to extend the curated positioning.
LOBERON holds FSC-C136992 certification for designated wooden products as a sustainability signal but does not disclose proprietary technology, AI capabilities, or third-party integrations beyond standard payment processors. The company is privately held with no disclosed institutional investors, parent company, funding rounds, M&A activity, or revenue figures in the source data, making it a relatively opaque but operating small-to-mid-cap D2C retailer in the European home and lifestyle segment.
Loberon firmographics
Firmographics- Name
- Loberon
- Legal name
- LOBERON GmbH
- Website
- https://loberon.de
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LOBERON GmbH is a German D2C e-commerce retailer selling curated home furnishings and lifestyle accessories in vintage, country, and Mediterranean styles to individual consumers across the DACH region via its loberon.de online storefront.
- Ownership category
- akta.pro rank
Loberon industry classification
Industry- Product category
- Home Furnishings Retail
- NAICS
- Furniture Retailers (449110), All Other Home Furnishings Retailers (449129)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings) (CRAIACAE)
- akta.pro secondary industries
- Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD)
Keywords
Where Loberon is headquartered
LocationHeadquarters
- HQ city
- Nürnberg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Loberon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Product Sales: LOBERON generates revenue through direct sales of home furnishings and accessories via its e-commerce platform. The business model is based on one-time product purchases with no recurring subscription component. Products range from decorative accessories (starting around €12.95) to larger furniture pieces (up to €1,498). The company offers installment payment options (Ratenzahlung) as a financing mechanism for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time product purchases with variable price points |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Loberon product offering
Product offeringCore offering
Loberon is a German online retailer that sells curated home furnishings, furniture, and lifestyle accessories through its e-commerce platform loberon.de. The assortment spans furniture (seating, tables, storage, bedroom, outdoor), home accessories (clocks, mirrors, vases, wall art), textiles (curtains, rugs, pillows, bedding), lighting, and kitchen/dining items, emphasizing craftsmanship, natural materials, and designs blending vintage, country, and Mediterranean styles for the DACH consumer market.
Product overview
Loberon is a German online retailer specializing in home furnishings and interior decor. The product portfolio spans furniture (seating, tables, storage, bedroom, outdoor), home accessories (decorations, clocks, mirrors, candle holders, vases, wall art), textiles (curtains, rugs, pillows, throws, bedding), lighting (ceiling lamps, table lamps, wall lamps, floor lamps, chandeliers), and kitchen/dining items. The company emphasizes craftsmanship, quality materials, and designs blending classical, country, and Mediterranean styles. Products are predominantly in vintage, rustic, and country aesthetics with natural materials such as wood, metal, and fabric. Loberon also offers curated 'Shop the Look' collections that combine multiple products into styled room settings.
Differentiator
Problem solved
Functional benefit
Brands
- Mirabeau: A related brand or collection featured on the LOBERON website under the 'Über LOBERON' section.
Products and services
- Uhr Braxton
Companies that use Loberon
Customer profileSegments1 record
Ideal customer profiles1 record
Loberon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Loberon partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Apple PayminorPayment processing partnership enabling Apple Pay as a checkout option for customers.
- Google PayminorPayment processing partnership enabling Google Pay as a checkout option for customers.
- TrustpilotminorThird-party review platform partnership for customer review collection and social proof display.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Loberon competitors and assessment
Company assessmentDirect peers
- Westwing: DACH-focused home furnishings e-commerce retailer with curated collections and a members-club model. Directly comparable in geography, customer base, and curated-lifestyle positioning to Loberon.
- Home24: European online furniture and home accessories retailer operating across multiple European markets. Comparable business model (online furniture e-tail) and overlapping product categories with Loberon.
- Butlers: German home accessories and lifestyle retailer with both online and physical retail presence. Comparable in product categories (decor, accessories, lighting) and DACH market focus, with a similarly style-driven assortment.
- Depot (Gries Deco Company): German home decor and lifestyle retailer (formerly a chain) now with strong online presence. Directly comparable on home accessories, decor, and seasonal assortments targeting DACH consumers.
- Anthropologie Home: Curated home and lifestyle brand with vintage, romantic, and globally-inspired aesthetics. Closely comparable on style positioning, curated-shop experience, and content-led merchandising approach.
Broad incumbents
- Wayfair: Global home furnishings e-commerce giant with a broad assortment across styles. Overlaps with Loberon on furniture and home accessories, but at vastly greater scale and with less curated style focus.
- Zara Home: Global home furnishings retail brand from Inditex offering trend-led, decoratively positioned home products. Comparable on curated lifestyle merchandising and online DACH availability, though broader in style.
- H&M Home: Global mass-market home furnishings retailer with trend-driven seasonal collections. Overlaps with Loberon on decor and accessories in the DACH market but at a lower price tier and broader style.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Loberon social profiles
Digital presenceLoberon compliance and trust
Trust signalCompliance1 record
Loberon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loberon leadership team
Management profileNumber of profiles
Loberon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loberon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loberon
What does Loberon do?
Loberon is a German online retailer that sells curated home furnishings, furniture, and lifestyle accessories through its e-commerce platform loberon.de. The assortment spans furniture (seating, tables, storage, bedroom, outdoor), home accessories (clocks, mirrors, vases, wall art), textiles (curtains, rugs, pillows, bedding), lighting, and kitchen/dining items, emphasizing craftsmanship, natural materials, and designs blending vintage, country, and Mediterranean styles for the DACH consumer market.
Is Loberon a public or private company?
Loberon is a private company. It is classified as unknown and is currently operating.
When was Loberon founded?
Loberon was founded in 2012. It employs 51 to 100 people.
Where is Loberon based?
Loberon is headquartered in Nürnberg, Germany, in the Europe region.
How does Loberon make money?
One revenue line is on record: product Sales.
Who are Loberon's main competitors?
Direct peers on record are Westwing, Home24, Butlers, Depot (Gries Deco Company) and Anthropologie Home. Broad incumbents are Wayfair, Zara Home and H&M Home.
Does Loberon have an API?
No public API is recorded for Loberon.
What industry is Loberon in?
Loberon's product category is Home Furnishings Retail. Its primary akta.pro industry code is CRAIACAE, Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings), with a secondary code of CRAIAAAC, Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires). Its NAICS code is 449110 and its SIC code is 5700.