Priyagold

Name

Priyagold

Legal name

Surya Food & Agro Limited

Website

https://priyagold.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Packaged Bakery and Confectionery

NAICS

Cookie and Cracker Manufacturing (311821), Sugar and Confectionery Product Manufacturing (3113), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Cookies & Crackers (2052), Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Cookies, Biscuits & Crackers (CRADABAD)

akta.pro secondary industries

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB), Pretzels & Savory Baked Snacks Manufacturing (AFAKAIAD), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Biscuit manufacturing
• Bakery products
• Packaged snacks
• Confectionery brands
• Biscuits and cookies

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Biscuit and Bakery Product Sales: Primary revenue from manufacturing and selling biscuit and bakery products including biscuits, cookies, cakes, confectioneries, and beverages through retail and export channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Priyagold manufactures and sells premium biscuits, cookies, cakes, confectioneries, and beverages under sub-brands including Butter Bite, CNC, Marie Lite, Snacks Zig Zag, Butter Delite, Jeera Gold, and Digestive. Products are produced in world-class factories in Greater Noida and other Indian locations, distributed across India through general retail and exported to more than 20 countries globally.

Differentiator

Problem solved

Functional benefit

Brands

• Mambo: Snacks brand under Surya Fresh Foods Ltd. mentioned in credits as a successful foray in Snacks Food.
• Chachi Fry

Products and services

• Marie Lite Quintessential all-time biscuit marketed as perfect for on-the-go or at-home consumption; blends tasty ingredients to deliver crunch, sweetness, and rich butter taste from the signature traditional recipe. Targeted at general Indian consumers across age groups. Available in portion pack, value pack, and jumbo packs.
• Snakker Choco Sandwich Creme-filled choco cookie with a delicious vanilla creme center; positioned as dunkable and a favorite accompaniment to cold milk, appealing to all ages. Available in portion pack, value pack, and jumbo packs.
• Choco Chekkers Decadent choco chip cookies, crisp on the outside yet soft and chewy in the center with choco chips spread throughout. Targeted at cookie lovers. Available in portion pack, value pack, and jumbo packs.
• Cheese Cracker Thin, light, and crisp cheese biscuits with a melt-in-the-mouth texture and cheese flavor, suitable for standalone munching or with spreads and toppings. Available in portion pack, value pack, and jumbo packs.
• Butter Delite Crunchy and flavorful biscuit made with kalonji (black cumin seeds), sprinkled sugar, and butter, positioned for tea-time serving and home snacking. Available in portion pack, value pack, and jumbo packs.
• Jeera Gold Ethnic Indian biscuit with a slightly crunchy and crumbly texture, rich buttery flavor, and a dash of jeera (cumin seeds) and mixed spices. Refreshingly sweet and subtly salty. Available in portion pack, value pack, and jumbo packs.
• Digestive Classic whole-wheat digestive biscuit made with a recipe passed down generation to generation, filled with real quality ingredients, and boasting Zero Cholesterol while being TransFat Free. Available in portion pack, value pack, and jumbo packs.
• Classic Creme Sandwich (Choco, Elaichi, Orange, Pineapple) Rich and crumbly creme sandwich biscuits with an extra layer of delicacy between the biscuits, available in Choco, Elaichi, Orange, and Pineapple flavors. Available in portion pack, value pack, and jumbo packs.
• Bourbon Creme Crunchy choco biscuits separated by a luxuriously smooth choco layer, created via a special traditional baking process. Positioned as a family biscuit for enjoyment throughout the day. Available in portion pack and value pack.
• CNC (meetha and namkeen biscuits) Meetha (sweet) and namkeen (savory) biscuits produced using a unique manufacturing process coupled with a patented recipe, creating a salty and sweet spin that distinguishes them from competitors. Available in portion pack, value pack, and jumbo packs.
• Butter Bite (Premium Cookies and Butter Bite - C) Premium butter cookies baked to perfection; soft and crunchy, ideal to serve with tea or coffee, marketed as a means to ensure moderate butter consumption daily for good health. Available in portion pack and value pack.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• ISKCONminorOthersSurya Food & Agro Ltd. collaborates with ISKCON for CSR activities, specifically contributing to their initiative of serving complimentary meals to nearly 250 residents of Satyajeevan Lepers Colony in New Delhi since 2014. The company provides food contributions to support this hunger eradication initiative.
• Registered Trusts/SocietiesminorImplementation/ SI/ Consulting PartnerCompany undertakes CSR activities through registered trusts and societies that have at least three years of track record in similar activities. These implementing agencies handle various CSR projects including healthcare camps, education support, and community development programs.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Britannia Industries: India's largest listed biscuit manufacturer and Priyagold's most direct competitor. Britannia sells marquee biscuit brands (Good Day, Marie Gold, Bourbon, Treat, NutriChoice) through the same mass-market retail and modern trade channels as Priyagold, competing head-on for shelf space and consumer occasions.
• Parle Products: Privately held Indian biscuit giant best known for Parle-G. Parle directly competes with Priyagold across glucose, cream, and specialty biscuits (Monaco, Krackjack, Hide & Seek) using the same general trade distribution model and price-conscious positioning.
• Anmol Industries: Indian biscuit manufacturer producing cookies, creams, and glucose biscuits for mass and mid-market segments. Closely comparable to Priyagold in product mix, distribution channels, and target consumer across India.
• Haldiram's: India's leading snacks and sweets brand with a substantial biscuit and savory snacks portfolio. Competes with Priyagold's Mambo and Chachi Fry savory lines and shares the general trade and modern retail distribution footprint.
• Bikaji Foods International: Listed Indian snacks and sweets manufacturer with namkeen, sweets, and biscuits. Directly comparable to Priyagold in savory snacks (vs. Mambo/Chachi Fry) and ethnic Indian flavors, with overlapping general trade distribution.

Broad incumbents

• Nestlé India: Multinational FMCG major with Maggi noodles, KitKat, and Munch in the same snacking aisle as Priyagold. Overlaps with Priyagold in chocolate-coated biscuits, confectionery, and beverages, though Nestlé's portfolio is broader and premium-positioned.
• ITC Foods: Diversified conglomerate with a growing packaged foods portfolio including Sunfeast biscuits, Dark Fantasy, and Farmlite. ITC competes directly with Priyagold in biscuits while leveraging broader distribution strength from its tobacco and FMCG businesses.
• Cadbury India (Mondelez): Global confectionery leader selling Bournvita, Oreo, and Cadbury Dairy Milk in India. Overlaps with Priyagold in cream biscuits (Oreo vs. Classic Creme) and confectionery categories.

Emerging players

• Patanjali Foods: Fast-growing Indian packaged foods company with a biscuits and namkeen portfolio. Patanjali competes with Priyagold on value positioning and uses similar mass-market retail channels, but with a stronger ayurvedic/health positioning.

Regional players

• MTR Foods: Indian packaged foods brand strong in South India for ready-to-eat meals, snacks, and confectionery. Shares mass-market distribution and brand-building approach with Priyagold, but with stronger regional concentration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCOW0jBnC7c5ysSxAe-giaTw/featured
• Xx.com/priyagold_
• Facebookfacebook.com/PriyagoldOfficial
• LinkedInlinkedin.com/company/sfal

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priyagold