What Anmol Industries does

Anmol Industries Limited is a Kolkata-headquartered, privately held packaged-food company founded in 1994, ranked fourth in India's biscuit industry and recognized by Frost & Sullivan (2018) as the largest biscuit brand and the largest cakes brand in India. It manufactures a diversified bakery portfolio spanning biscuits (Crackers, Cream, Health, Sweet sub-categories with ~40 domestic SKUs), cakes (Swiss Roll, Cremfilo, Choco Donut variants), cookies (premium and standard varieties including Romanzo and Kesar Pista), Indian sweets (Soan Papdi), rusks, and wafers, with a separate export line of 35+ SKUs supplied through white-label and importer channels to 34+ countries. Underlying operations consist of six manufacturing plants across India — most recently including a Rs 250 crore facility in Bihar's Thakurganj — producing mass-market, affordable packaged foods via traditional food-processing technology.

The company runs an omni-channel go-to-market: traditional trade through kirana stores generates the majority of revenue (with 65% of overall revenue from rural India and Bengal alone contributing Rs 400 crore of the ~Rs 2,000 crore turnover), supplemented by modern trade and institutional sales (KAM/KAI), e-commerce, and international distributor partnerships. Revenue is generated through one-time product sales at mass-market price points (pricing not publicly disclosed), with no subscription, licensing, or software-style monetization. Distribution is supported by an RSM/ARSM-led sales structure managing regional stockists and distributors, with active recruitment of additional Regional Sales Managers to deepen urban and modern-trade penetration.

In 2025, Anmol restarted plans to raise $150-200 million via a minority stake sale (with PwC engaged for investor scouting) to fund expansion beyond northern and eastern India and a potential listing within three to five years. Brand-building and culture initiatives have included a Great Place To Work India Manufacturing 2026 recognition and a regional cricket sponsorship with Servotech Siliguri Strikers (Bengal T20 League Season 3, June 2026), alongside CSR programs including the 'Swaad Sapno Ka' (DreamLite) consumer engagement campaign.

Name

Anmol Industries

Legal name

Anmol Industries Limited

Website

https://anmolindustries.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Anmol Industries Limited is a Kolkata-based packaged-food company founded in 1994, manufacturing biscuits, cakes, cookies, Indian sweets, rusks, and wafers, ranked fourth in India's biscuit industry with ~Rs 2,000 crore turnover and exports to 34+ countries.

Ownership category

akta.pro rank

Product category

Bakery and Biscuit Manufacturing

NAICS

Cookie and Cracker Manufacturing (311821), Bakeries and Tortilla Manufacturing (3118)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookies, Biscuits & Crackers (CRADABAD)

akta.pro secondary industries

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC), Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Biscuit manufacturing
• Bakery products
• Packaged food
• Cookie production
• Snack foods

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Biscuit and Bakery Products Sales: Anmol Industries generates revenue through manufacture and sale of biscuit and bakery products including biscuits (crackers, cream, health, sweet varieties), cookies, cakes, Indian sweets (soan papdi), rusks, and wafers. Products are sold through traditional trade (kirana stores), modern trade, and export channels. Revenue primarily from product sales with no subscription or licensing model.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Anmol Industries manufactures and sells packaged bakery and biscuit products including biscuits (crackers, cream, health, sweet varieties), cookies, cakes, Indian sweets (soan papdi), rusks, and wafers. Products are priced for mass-market consumers and distributed through kirana stores, modern trade, institutional sales, e-commerce platforms, and exports to 34+ countries, supported by six manufacturing plants across India.

Product overview

Anmol Industries Limited is a Kolkata-based biscuit and bakery products company established in 1994, ranked as the fourth largest in India's biscuit industry. The company operates a diversified product portfolio organized into core categories: Biscuits (the largest category with sub-segments in Crackers, Cream, Health, and Sweet), Cakes (including Swiss Rolls and Donuts), Cookies (premium and standard varieties), Indian Sweets (Soan Papdi), Rusks, and Wafers. The company exports to 34+ countries and operates six manufacturing plants across India. Revenue is approximately Rs 2,000 crore with 65% from rural markets, and Bengal contributes Rs 400 crore. The company was recognized as one of India's Best Workplaces in Manufacturing 2026 by Great Place To Work India.

Differentiator

Problem solved

Functional benefit

Products and services

• Biscuits Diverse range of biscuits across Crackers (11 varieties including 2 in 1, Dream Lite, Jadoo, Snack It, Tip Top, Top Magic, Top Royale, Top Treat, Veg Munch, Humara Marie, Butter Twinz), Cream (12 varieties including Bourbon, Dark & Light, Darko, Yummy Chocolate, Yummy Coconut, Yummy Elaichi, Yummy Orange, Yummy Milk, Lemon Mazaa, Fruit Mazaa, Choco Mazaa, Vanilla Mazaa), Health (6 varieties including Digestive, Petit Butter, Sugar-Free Cream Cracker, Marie Plus, Vita Marie Plus, Thin Arrowroot), and Sweet (11 varieties including Royal Butter, Royal Nutty, Hit & Run, Coconutty, E-Time, Bakers Bix, Butter Bake, Jeera Dhamaal, Kaju Bake, Milk Made, FruitBix). Targeted at mass-market households for everyday snacking and tea-time.
• Cakes Cakes including Swiss Roll variants (Choco Vanilla, Strawberry, Mango), Cremfilo (Chocolate, Strawberry), and Choco Donut Cake. Targeted at consumers seeking ready-to-eat cake treats.
• Cookies Premium cookies including Romanzo (chocolate romance cookies), Premium Kesar Pista (saffron pistachio), Premium Jeera (cumin crunch), Coconut Cookies, Fruit and Nut Cookies, ChocoChip Cookies, and Milk Star. Targeted at consumers seeking premium and flavor-forward cookie options.
• Soan Papdi Indian sweet Elaichi Soan Papdi enriched with almonds, a flaky traditional Indian sweet with cardamom flavor. Targeted at consumers seeking traditional festive Indian sweets.
• Rusks Crispy rusks as part of Anmol's bakery product portfolio, traditionally paired with tea. Targeted at consumers seeking tea-time accompaniments.
• Wafers Wafers as part of Anmol's snack product portfolio. Targeted at consumers seeking crispy wafer snacks.
• Export Product Line

Quantifiable outcome

• Fourth-ranked in India's biscuit industry
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Servotech Siliguri StrikersminorGTM or Marketing Partner · 19 June 2026Anmol Industries serves as Official Snacking Partner for the cricket franchise in Bengal T20 League Season 3. The partnership provides branding rights on team caps and helmets, along with integrated marketing campaigns across print, outdoor, television, digital, and social media platforms. The collaboration targets cricket fans in Bengal and Eastern India to strengthen regional brand presence.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Parle Products: India's second-largest biscuit maker and the leader in the mass-market glucose-biscuit segment (Parle-G, Krackjack, Monaco, Hide & Seek). Most direct value-tier competitor to Anmol's Sweet and Cracker ranges, with comparable rural penetration.
• Britannia Industries: India's largest biscuit maker (Good Day, Marie Gold, Treat, Bourbon, Tiger, 50-50) and a leading bakery CPG brand. Directly competes with Anmol across cream, cracker, and health biscuits, but at materially larger scale, with a much stronger urban brand.
• Bonn Group of Industries: North-Indian bakery and biscuit manufacturer with a similar multi-category portfolio (biscuits, cakes, bread, rusk). Comparable scale and value-tier positioning to Anmol, with strong institutional and modern-trade channels.
• Unibic Foods: India-focused premium cookie specialist (Unibic, Nutri Choice-style portfolio) competing directly with Anmol's premium cookies range (Romanzo, Premium Kesar Pista). Comparable product depth in cookies, with stronger urban and gifting-channel presence.
• Patanjali Foods (Biscuit & Bakery Division): Ayurvedic/FMCG conglomerate with a fast-growing biscuit and bakery portfolio marketed on natural/ayurved positioning. Comparable to Anmol's Health sub-line and rural distribution reach, with a more differentiated ingredient story.
• Surya Food & Agro (Priya Gold): Mass-market biscuit and snack maker (Priya Gold, Tez) with strong north-Indian distribution and a similar value-tier positioning to Anmol. Closest peer by price-point and channel mix.
• ITC (Sunfeast, Dark Fantasy, Bingo): Diversified conglomerate whose Foods division competes across biscuits (Sunfeast Dark Fantasy, Bourbon, Marie Light, Farmlite) and adjacent snacks. Comparable to Anmol in portfolio breadth but with vastly larger marketing and distribution firepower.

Emerging players

• Lotus Bakeries: Belgian cookie and biscuits maker best known for Biscoff. Relevant as a globally scaled premium/indulgent cookie brand competing for the same urban consumer occasions that Anmol targets with its Romanzo and premium cookie SKUs.

Broad incumbents

• Hershey India: U.S.-headquartered confectionery major with a growing India presence in syrups, spreads, and adjacent packaged snacks. Adjacent competitor for snack-occasion wallet share, useful as a peer for category-expansion benchmarks.
• Mondelez India (Cadbury, Oreo): Global confectionery and biscuits giant whose Oreo and Cadbury brands compete in the premium cream-biscuit segment where Anmol's Bourbon and Yummy Chocolate SKUs operate. Larger and more urban-focused; overlaps in cream-biscuit occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/anmol_indust
• Facebookfacebook.com/anmolindustries
• LinkedInlinkedin.com/company/anmol-industries-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anmol Industries