Goodman McGuffey

What Goodman McGuffey does

Goodman McGuffey LLP is a mid-sized civil and commercial litigation law firm founded in 1990 and headquartered in Atlanta, Georgia. The firm operates five offices across Georgia (Atlanta, Savannah), Florida (Orlando), North Carolina (Charlotte), and South Carolina (Columbia), serving insurance companies, self-insured employers, government entities, healthcare providers, and retail/hospitality institutions throughout the Southeast United States. Its practice areas span workers' compensation defense, insurance defense, premises and products liability, construction litigation, professional liability, employment law, appellate practice, and alternative dispute resolution, with all principal attorneys certified as mediators.

The firm operates a traditional professional services model, generating revenue through negotiated legal fees billed to corporate clients, insurance carriers, self-insured employers, and government entities. Client acquisition is driven by professional networking, industry conferences, legal seminars, and referrals from existing clients and insurance carriers rather than a structured sales motion. The firm employs 51-100 staff across its five locations and maintains bar admissions in multiple Southeastern states. Leadership is composed of equity partners with the firm structured as a Limited Liability Partnership, with no external institutional or private equity investment.

Goodman McGuffey's underlying technology is standard legal practice technology for document management, case management, and litigation support, supplemented by client-facing calculator tools (Number of Weeks, Present Value, and Life Expectancy) accessible through the firm's website. The firm holds no patents or proprietary technology assets and has not disclosed any AI/ML capabilities, technology partnerships, or digital transformation initiatives. Its competitive positioning rests on attorney credentials (AV Preeminent ratings, Super Lawyers, Best Lawyers in America), 30+ years of brand reputation, and multi-jurisdictional litigation experience.

Name

Goodman McGuffey

Legal name

Goodman McGuffey LLP

Website

https://gm-llp.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Goodman McGuffey LLP is a mid-sized civil and commercial litigation law firm founded in 1990, operating five offices across Georgia, Florida, North Carolina, and South Carolina. It serves insurance companies, self-insured employers, government entities, and corporate clients with defense litigation and workers' compensation services.

Ownership category

akta.pro rank

Product category

Civil and Commercial Litigation Legal Services

NAICS

Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industries

Workers’ Compensation for High-Hazard & Specialty Trades (FSAJAEAF), Construction Specialty (Wrap-Ups/Builders Risk/Contractors) (FSAJAGAH), Product Liability & Recall (FSAJAGAG)

Keywords

• Civil litigation defense
• Workers compensation defense
• Insurance defense law
• Commercial litigation
• Employment law defense

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Legal Services Fees: Professional legal services billed to corporate clients, insurance companies, self-insured employers, and government entities for civil and commercial litigation defense, workers' compensation defense, insurance coverage matters, and other legal services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Goodman McGuffey LLP is a mid-sized civil and commercial litigation law firm providing defense representation for insurance companies, self-insured employers, corporations, and government entities. The firm's core offerings span workers' compensation defense, civil and commercial litigation, insurance defense, employment law, appellate practice, professional liability, construction law, premises liability, products liability, retail/restaurant/hospitality defense, and alternative dispute resolution, delivered through five offices across the Southeast United States.

Product overview

Goodman McGuffey LLP is a mid-sized civil and commercial litigation law firm offering legal services across multiple practice areas rather than a technology product company. The firm's offerings include core legal services in workers' compensation defense, civil and commercial litigation, insurance defense, employment law, appellate practice, professional liability, construction law, and retail/restaurant/hospitality defense. Supporting these core services are client resource tools including the Number of Weeks Calculator, Present Value Calculator, and Life Expectancy Calculator, which are accessible through the firm's website. The practice also provides alternative dispute resolution services with certified mediators available for all principal attorneys.

Differentiator

Problem solved

Functional benefit

Products and services

• Workers' Compensation Defense Defense representation for insurance companies, self-insured employers, and governmental entities in workers' compensation matters before State Boards and courts in Georgia, Florida, North Carolina, and South Carolina.
• Civil and Commercial Litigation Comprehensive civil and commercial litigation services including premises liability, auto bodily injury, professional liability, construction litigation, and insurance coverage disputes.
• Insurance Defense Defense of insurance companies and their insureds in a wide range of liability cases including trucking accidents, products liability, and bad faith claims handling.
• Alternative Dispute Resolution Alternative dispute resolution services including arbitration, mediation, and negotiation, with all principal attorneys certified as mediators.
• Employment Law Defense Employment law representation including defense of discrimination, harassment, and wage and hour claims, as well as EEOC matters in federal and state courts.
• Appellate Practice Appellate practice handling appeals in state and federal courts, with over 30 years of experience briefing and arguing cases.
• Professional Liability / Medical Malpractice Defense Representation of professionals including hospitals, physicians, nurses, skilled nursing facilities, and other healthcare entities in medical malpractice cases.
• Construction Litigation Construction litigation defending contractors and subcontractors in property damage and personal injury claims, including construction accidents and manufacturing defect cases.
• Retail, Restaurant & Hospitality Defense Defense of restaurant, retail, and hospitality institutions in premises liability, liquor liability, negligent security, employment actions, and workers' compensation claims.
• Premises Liability Defense Defense of property owners and occupiers in slip and fall, code violations, construction defects, insufficient lighting, and inadequate security claims.
• Products Liability Defense Defense of insured and self-insured companies and manufacturers in product liability suits for injury to persons and property.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hall Booth Smith: Atlanta-based regional civil litigation and insurance defense firm with comparable Southeast footprint, multi-state offices, and similar insurance carrier / self-insured employer client base. The closest direct competitor to Goodman McGuffey in Atlanta.
• Drew Eckl & Farnham: Atlanta-based civil defense firm with practice areas overlapping workers' compensation, insurance defense, premises liability, and commercial litigation — a direct competitor for similar Southeast insurance carrier work.
• Fisher Rushmer: Florida-based insurance defense firm with offices including Orlando, sharing geography with Goodman McGuffey's Florida office and competing for similar premises liability, construction, and insurance defense work.
• Cranfill Sumner & Hartzog: North Carolina-headquartered insurance defense and civil litigation firm with comparable practice mix and insurance carrier client base; directly competes for Carolinas workers' comp and civil defense work.
• Freeman Mathis & Gary: Atlanta-headquartered insurance defense and civil litigation firm with offices across the Southeast, sharing the same core clients (insurance carriers, employers, government entities) and a similar mid-sized regional structure.
• Swift Currie McGhee & Hiers: Long-standing Atlanta insurance defense and civil litigation firm, comparable in size, practice mix (workers' comp, premises liability, insurance coverage), and primary client base of insurance carriers and self-insureds.
• Rumberger Kirk & Caldwell: Florida-based insurance defense and civil litigation firm sharing Goodman McGuffey's Orlando office geography, with overlapping practice areas in premises liability, products liability, and workers' compensation defense.

Regional players

• Leitner Williams Dooley & Napolitan: Southeast insurance defense firm (Tennessee-headquartered) with similar civil defense and workers' compensation practice areas; comparable in size and regional positioning to Goodman McGuffey.

Broad incumbents

• Wilson Elser Moskowitz Edelman & Dicker: National insurance defense firm with broad coverage across all 50 states, including significant Southeast presence. Competes for the same insurance carrier panel work as Goodman McGuffey but at far greater scale and with deeper geographic reach.
• Gordon Rees Scully Mansukhani: Largest U.S. insurance defense firm with nationwide offices including Southeast presence. Competes for the same insurance panel matters as Goodman McGuffey but at much larger scale with broader geographic coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GM_LLP
• Facebookfacebook.com/goodmanmcguffeyllp

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodman McGuffey