Fisher Rushmer

What Fisher Rushmer does

Fisher Rushmer, P.A. is a privately held civil trial and appellate law firm founded in 1984 and headquartered in Orlando, Florida. The firm provides legal representation across 11 practice areas, including appellate law, commercial and business litigation, construction law, contract disputes, general civil litigation, insurance coverage and bad faith, mediation and alternative dispute resolution, medical malpractice and healthcare, professional liability, commercial real estate, and wrongful death and personal injury. It serves both business clients (contractors, developers, commercial entities, insurance carriers) and individual clients (personal injury claimants, malpractice plaintiffs) throughout Florida, with attorneys licensed to appear in state and federal courts, the Florida Supreme Court, and the 11th Circuit Court of Appeals. The firm distinguishes itself through board-certified appellate and civil trial specialists, Florida Supreme Court certified mediators, and in-house medically trained consultants supporting medical malpractice cases.

The firm operates as a professional services partnership under a fee-for-service revenue model, with charges structured as hourly rates or contingency arrangements depending on the practice area. Pricing is quote-based and not publicly disclosed. Go-to-market is driven by direct client engagement through in-person consultations at the Orlando office, phone inquiries, online contact forms, and referral-driven business, supplemented by content marketing via the firm website, blog, social media presence on LinkedIn and Facebook, and email newsletters. The firm holds membership in the Harmonie Group, an invitation-only network of independent law firms focused on insurance and complex litigation. Headcount stands at 17 attorneys with the broader organization falling within the 11–50 employee range.

Strategically, the firm competes on talent credentials (multiple Best Lawyers in America and Super Lawyers honorees, ABOTA leadership), depth of practice area coverage, and long-standing regional brand reputation accumulated over 40 years. It positions itself as offering large-firm resources with small-firm personal attention. There is no disclosed AI/ML capability, no public revenue figures, no external investors, and no parent company; the firm is independently owned and operated with no documented M&A activity or geographic expansion beyond Florida.

Name

Fisher Rushmer

Legal name

Fisher Rushmer, P.A.

Website

https://fisherlawfirm.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services - Professional Fees: The firm generates revenue through legal fees for civil litigation, appellate representation, and related legal services. Fees are likely structured as hourly rates or contingency arrangements depending on practice area.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fisher Rushmer, P.A. is an Orlando, Florida civil trial and appellate law firm providing legal representation across 11 practice areas to businesses and individuals throughout Florida. The firm delivers litigation, appellate advocacy, mediation, and transactional legal services, leveraging board-certified trial and appellate attorneys, Florida Supreme Court certified mediators, and in-house medically trained consultants for medical malpractice cases.

Product overview

Fisher Rushmer, P.A. is a Florida civil trial and appellate law firm founded in 1984, offering legal services across multiple practice areas. The firm provides legal representation as a unified full-service litigation practice rather than a platform with discrete products. Its core services include civil litigation, appellate advocacy, mediation, and specialized practice groups covering areas such as medical malpractice, construction law, insurance disputes, and commercial litigation. The firm positions itself as offering large-firm resources with small-firm personal attention, serving clients throughout Florida from its Orlando headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• Appellate Law Services Legal representation and advocacy at all judicial levels, including state and federal courts, the Florida Supreme Court, and the 11th Circuit Court of Appeals, with trial support alongside appellate practice.
• General Civil Litigation Trial-focused civil litigation services serving as primary counsel and as consultants for other law firms lacking trial capabilities.
• Commercial and Business Litigation Dedicated legal representation in matters involving contract disputes, unfair business practices, and liability claims for commercial clients.
• Construction Law Legal counsel for construction disputes including defects, contract problems, professional liability claims, construction liens, and surety bond claims.
• Contract Dispute Litigation Resolution of contract disputes and breach of contract issues, focusing on quick and cost-effective outcomes for clients.
• Wrongful Death and Personal Injury Representation of businesses and individuals in negligence, strict liability, and intentional tort lawsuits, including wrongful death claims arising from accidents.
• Insurance Coverage and Bad Faith Legal representation in complex insurance coverage matters including first- and third-party disputes, claim denials, and bad faith claims, supported by Harmonie Group member-firm network.
• Commercial Real Estate Legal assistance with residential and commercial property matters including closings, title work, appraisals, foreclosures, and condemnations.
• Mediation and Alternative Dispute Resolution Florida Supreme Court certified circuit civil mediation services providing creative dispute resolution, including collaborative law processes, to save clients time and money.
• Medical Malpractice and Healthcare Law Legal representation in medical malpractice cases involving negligence, failure to diagnose, and healthcare-related claims, utilizing in-house medically trained consultants.
• Professional Liability Legal services for professional malpractice claims, representing either plaintiffs or defendants across various professional fields including doctors, dentists, lawyers, architects, and corporate officers.

Quantifiable outcome

• Multiple attorneys recognized in Best Lawyers in America editions (2017, 2018, 2020, 2021, 30th edition)
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Harmonie GroupcoreStrategic or Co-development PartnerFisher Rushmer is a proud member of the Harmonie Group, an invitation-only organization of independent law firms. Membership requires passing a strict review process and meeting high standards of values and ethics. The firm's reputation in trials and commitment to excellence in complex high-stakes litigation earned membership. The Harmonie Group network handles lawsuits involving insurance carriers, corporations, risk management groups, third-party administrators, and purchasing organizations.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Shutts & Bowen LLP: Florida-based law firm with strong commercial litigation, insurance, and appellate practices. Comparable peer with similar Florida-only geographic footprint and practice mix.
• Morgan & Morgan PA: Large Florida-based plaintiff-side personal injury, wrongful death, and medical malpractice firm. Comparable as a Florida plaintiff litigation peer where Fisher Rushmer also handles wrongful death and medical malpractice matters.
• Lowndes Drosdick Doster Kantor: Orlando-based full-service law firm covering commercial litigation, real estate, construction, and insurance matters. Direct local competitor with overlapping practice areas and Orlando HQ.
• Cole, Scott & Kissane PA: Florida-headquartered law firm with substantial insurance defense, medical malpractice, and civil litigation practices. Direct competitor of comparable size and practice mix to Fisher Rushmer in the Florida civil trial market.
• Wicker Smith O'Neal McGowan Foley & Cox: Florida-based law firm focused on insurance defense, medical malpractice, and professional liability matters. Among the closest direct peers to Fisher Rushmer's bad-faith and malpractice defense practices.

Broad incumbents

• GrayRobinson PA: Florida-based full-service firm with significant litigation, insurance, real estate, and construction practices across the state. Overlaps with Fisher Rushmer's practice areas and competes for similar mid-market commercial clients.
• Holland & Knight LLP: One of the largest Florida-rooted firms with extensive civil trial, appellate, construction, insurance, and healthcare litigation practices. Competes with Fisher Rushmer for complex Florida matters with substantially larger resources.
• Carlton Fields PA: Tampa-based Florida law firm with a nationally recognized insurance and commercial litigation practice. Strong overlap with Fisher Rushmer's bad-faith insurance and complex litigation work, particularly through similar Harmonie-style industry connections.
• Akerman LLP: Major Florida-headquartered law firm with a broad civil litigation practice including commercial, construction, and insurance defense matters that overlaps substantially with Fisher Rushmer's core work. Comparable as a Florida civil trial and appellate competitor with deeper bench.
• Dinsmore & Shohl LLP: Multi-office law firm with Florida presence and substantial insurance defense, commercial litigation, and construction practices. Competes with Fisher Rushmer on bad-faith and commercial litigation matters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/FisherRushmerPA
• Facebookfacebook.com/fisherrushmer
• LinkedInlinkedin.com/company/fisher-rushmer-pa

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fisher Rushmer