GAMA

What GAMA does

GAMA Healthcare is a UK-based infection prevention and control (IPC) company founded in 2004 by two practising doctors, Dr Guy Braverman and Dr Allen Hanouka, who identified unmet needs in hospital hygiene during their clinical careers. The company designs, manufactures, and distributes a portfolio of proprietary IPC products under the Clinell master brand plus specialty brands Rediroom (mobile instant patient isolation rooms with HEPA filtration), Rediair (portable HEPA 14 air purification units), HEXI (2% chlorhexidine in 70% alcohol skin and hub disinfection products), and Cleanall. Core technology centres on patented chemistries — Advanced Barrier Protection (ABP™), Advanced Peracetic Acid (APA), and a near-neutral pH disinfectant formula — alongside HEPA 14 dual-filtration hardware and BS 8628:2022-compliant UV-C room disinfection systems.

The business model is predominantly hardware and consumables sales to healthcare facilities, with a smaller professional services revenue stream from the iQ training platform and EVALUCLEAN audit kits. Products are sold direct to enterprise NHS accounts via a field sales force including dedicated Rediroom Specialists, through the NHS Supply Chain catalogue for UK hospitals, via distributor partnerships internationally, and through Amazon and selected online retailers for the home-user consumer segment. Customer segments span NHS hospitals (primary), care homes, dental practices, GP clinics, veterinary practices, schools, workplaces, and individual consumers.

The company operates a wholly-owned manufacturing and new-product-development subsidiary in China under GM Andy Lam, a research facility (Fellows Research Centre) in Halifax, a separate Australia subsidiary under CEO Suzie Hammouche, and its UK headquarters in Hemel Hempstead. GAMA remains privately held and founder-led, with no disclosed external venture capital or private equity investment, and reports that its products are used in 9 out of 10 NHS hospitals.

Name

GAMA

Legal name

GAMA Healthcare Ltd.

Website

https://gamahealthcare.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

GAMA Healthcare is a UK-based infection prevention and control (IPC) manufacturer founded in 2004, specialising in disinfectant wipes, mobile patient isolation rooms, air purification, and skin antisepsis products sold to NHS hospitals, care homes, dental practices, and consumer markets globally.

Ownership category

akta.pro rank

Product category

Infection Prevention and Control (IPC) Products

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Hand Hygiene & Skin Antisepsis (Soaps, Sanitizers, Surgical Scrubs, CHG Prep) (HLAHANAE)

akta.pro secondary industries

Hand Sanitizers & Antibacterial Personal Care (CRADANAI), Generic Hospital & Institutional Products (HLAIABAL)

Keywords

• Infection prevention products
• Disinfectant wipes
• Patient isolation systems
• Healthcare decontamination
• Medical hygiene supplies

Headquarters

HQ city

Watford

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Infection Prevention Products: GAMA generates revenue through sale of proprietary infection prevention products including disinfectant wipes (Clinell Universal, Peracetic Acid), skin care products (HEXI PREP, Contiplan), medical devices (Rediroom, Rediair), and supporting products. Products sold to healthcare facilities, care homes, and consumers through multiple channels.
2. Training and Services: Revenue generated from training programs including iQ online platform, face-to-face training delivered by IPC specialists, and evaluation solutions like EvaluClean audit kits.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

GAMA Healthcare manufactures and distributes infection prevention and control (IPC) products for healthcare and consumer markets. Its portfolio includes disinfectant wipes (Clinell Universal, Peracetic Acid, Spill Wipes), skin antisepsis products (HEXI PREP, HEXI HUB, Contiplan), hand hygiene products, medical devices (Rediroom patient isolation unit, Rediair air purifier, UV-C Disinfector), and supporting consumables such as Cleanall cloths. Products are sold to NHS hospitals and other healthcare facilities via direct sales and the NHS Supply Chain, and to home users through Amazon.

Product overview

GAMA Healthcare is a healthcare company specialising in infection prevention and control (IPC) products. The product portfolio consists of multiple brands including Clinell (main brand for disinfectant wipes and skin care), Rediroom (instant patient isolation rooms), Rediair (air purification units), HEXI (vascular access products), and Cleanall (general cleaning cloths). The core offering centers on Clinell Universal Range wipes as the flagship product, supplemented by specialized ranges for enhanced decontamination (Peracetic Acid products, UV-C Disinfector), skin health (Contiplan, Chlorhexidine Bathing), hand hygiene, and environmental safety (Rediroom, Rediair). Products serve hospitals, care homes, dental practices, pharmacies, schools, workplaces, and home users across multiple sectors. The company also offers training services through the iQ platform and evaluation tools like EVALUCLEAN for auditing cleaning compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Clinell: Primary brand for powerful, innovative disinfectant products for surfaces and skin, supported with market-leading aftercare.
• Rediroom
• Rediair
• HEXI
• Clinell Contiplan
• Cleanall

Products and services

• Clinell Universal Range The UK's most trusted single-step detergent and disinfectant wipes, clinically proven to kill at least 99.99% of pathogens including COVID-19 virus in 30 seconds and to reduce healthcare-associated infections (HAIs) by 34.5%. Sold to NHS hospitals, other healthcare facilities and home users.
• Rediroom The world's first instant patient isolation room, a mobile HEPA-filtered temporary isolation unit that can be assembled in less than 5 minutes to isolate infectious patients in multi-bed wards. Used by NHS trusts and other hospitals for outbreak management.
• Rediair Instant air purification device with dual HEPA 14 filters capturing 99.995% of airborne pathogens, 10x more effective than HEPA 13, with high CADR up to 600m3/h and ultra-quiet operation. Used in hospitals, workplaces and homes.
• HEXI PREP Sterile pre-impregnated pad containing 2% chlorhexidine digluconate in 70% isopropyl alcohol for skin disinfection before vascular access procedures, compliant with NICE, epic3 and CDC guidelines.
• HEXI HUB Class IIa disinfectant wipe containing 2% chlorhexidine digluconate in 70% isopropyl alcohol for single-use disinfection of non-invasive medical devices including catheter hubs, needleless connectors and blood culture bottle hubs.
• Clinell Contiplan 3-in-1 Cream Cloths Cream cloths powered by proprietary Advanced Barrier Protection (ABP) Technology that cleanse, moisturise and provide barrier protection in a single step to prevent and manage moisture-associated skin damage (MASD).
• Cleanall Super-absorbent, long-lasting cleaning cloths available in NHS colour-coded options (red, blue, green, yellow) for healthcare, catering, janitorial and domestic use.
• Clinell Enhanced UV-C Disinfector Ultraviolet radiation room disinfection system with main tower and 4 satellites for complete room disinfection in a single cycle, up to 5x faster than HPV and BS 8628:2022 compliant.
• Clinell Peracetic Acid Range Most powerful wipe for protection against persistent outbreaks, high-risk organisms and dry surface biofilms, using a patented formula more effective than chlorine at eliminating hard-to-kill microorganisms, spores and biofilms.
• Clinell Enhanced Pods Advanced Peracetic Acid (APA) Technology pods providing 2-in-1 cleaning and disinfection of floors and large surfaces, chlorine-free, gloves-off compatible, effective from 30 seconds with full sporicidal activity.
• iQ Training Platform Interactive online training platform with CPD-certified sessions, video content, workbooks, downloads and quizzes, developed by IPC and clinical education specialists and endorsed by the Infection Prevention Society, used to train over 25,000 healthcare staff globally per annum.
• Clinell Chlorhexidine Bathing Range Waterless bathing solutions with 2% chlorhexidine (CHG) providing up to 24 hours residual protection for skin decolonisation, validated for dose consistency and requiring 40% fewer steps than traditional methods.
• Clinell Easyclean Commode Award-winning infection prevention commode with patented Easyclean design, fully dismantlable for cleaning with no screws, nuts or bolts, with a 10-year frame warranty.

Quantifiable outcome

• 34.5% reduction in healthcare-associated infections (HAIs) with Clinell Universal Range
• +5 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Lancaster UniversitycoreStrategic or Co-development PartnerAcademic partnership for research collaboration in infection prevention and control. GAMA works with universities to develop innovative IPC solutions supported by scientific evidence.
• CIEL (Centre for Infection Engineering and Liberation)coreStrategic or Co-development PartnerPartnership for infection engineering research and development of innovative solutions.
• University of BathcoreStrategic or Co-development PartnerAcademic research partnership for infection prevention technology development.
• The Aydin FoundationminorOthersCharity partnership providing clean water and educational programs in Africa and Asian Subcontinent. Has helped provide over 50,000 people with access to clean drinking water.
• UK Sepsis TrustminorOthersCharity partnership addressing sepsis, one of the world's biggest killers affecting 245,000 people annually in the UK and claiming 48,000 lives.
• WaterAidminorOthersInternational not-for-profit partnership determined to make clean water, decent toilets and good hygiene normal for everyone.
• Save the ChildrenminorOthersPartnership supporting Save the Children's Emergency Health Unit which provides immediate support to children after a crisis.
• NHS Supply ChaincoreChannel Partner/ Reseller/ DistributorNHS Supply Chain provides procurement channel for GAMA products reaching NHS hospitals across the UK with catalogue codes for major products.
• Infection Prevention Society (IPS)coreStrategic or Co-development PartnerGAMA's iQ training platform includes training videos endorsed by the Infection Prevention Society for continuing professional development.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PDI Healthcare: PDI Healthcare is a US-based direct competitor in healthcare disinfectant wipes, hand hygiene, and surface disinfection products. PDI's Sani-Cloth and similar ranges overlap directly with Clinell Universal wipes, competing for the same NHS and US hospital accounts with comparable clinical positioning.
• Tristel: Tristel is a UK-listed specialist in infection prevention with a chlorine dioxide-based decontamination portfolio (wipes, foams, automated systems for endoscopy and surfaces). It directly competes with GAMA's Clinell Peracetic Acid and Universal Ranges for hospital decontamination business in the UK, Europe, and Australia.
• Metrex Research: Metrex (owned by Hu-Friedy/Envista) is a specialist in healthcare surface disinfection wipes (e.g., CaviWipes) and instrument reprocessing. Metrex is a direct competitor to GAMA in dental and hospital surface disinfection channels in North America and select international markets.
• Schülke & Mayr: Schülke & Mayr is a German-based specialist in infection prevention and hygiene with product lines including disinfectant wipes, hand sanitizers (octenidine-based), and surgical antisepsis. It is a comparable specialist peer to GAMA in European hospital channels, particularly DACH and UK NHS procurement.

Broad incumbents

• Ecolab: Ecolab is a global diversified leader in water, hygiene, and infection prevention, serving hospitals and life sciences. Through its Healthcare division (including the acquired Bioquell hydrogen peroxide vapor technology), Ecolab competes broadly with GAMA's full IPC portfolio at greater scale and with bundled multi-product contracts.
• STERIS: STERIS is a large global infection prevention and sterilization company offering hospital disinfectants, sterilization equipment, and consumables. STERIS competes with GAMA's UV-C disinfector, patient isolation equipment, and surface disinfection products across the broader hospital IPC category.
• Diversey: Diversey (now under Solenis) is a global cleaning, hygiene, and infection prevention provider with hospital-grade disinfectants, wipes, hand hygiene, and floor care products. Diversey's Oxivir and similar peracetic-acid-based ranges overlap with GAMA's Enhanced Pods and APA technology across healthcare and institutional markets.
• 3M Health Care: 3M Health Care offers chlorhexidine skin prep (e.g., SoluPrep), Tegaderm dressings, and surgical infection prevention products. Its chlorhexidine skin antisepsis products directly overlap with GAMA's HEXI PREP/HUB licensed pharmaceuticals in vascular access and pre-operative skin prep.
• Kimberly-Clark Professional: Kimberly-Clark Professional is a large hygiene and wiping products manufacturer serving healthcare and industrial markets. Its WypAll and related wiping ranges overlap with GAMA's Cleanall color-coded cloth range and broader surface cleaning consumables portfolio.

Emerging players

• Bioquell (Ecolab): Bioquell (acquired by Ecolab) pioneered bio-decontamination using hydrogen peroxide vapor technology for hospital rooms and isolators. It overlaps with GAMA's UV-C Disinfector and Rediroom patient isolation categories as a now-Ecolab-owned specialist competing in high-level room decontamination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gamahealthcare
• Facebookfacebook.com/Clinell-668093796677806
• LinkedInlinkedin.com/company/gama-healthcare
• Instagraminstagram.com/clinell

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GAMA