What Fine Choice Foods does

Fine Choice Foods is a Canadian-owned, family-run food manufacturer founded in 1986 and headquartered at 23011 Fraserwood Way in Richmond, British Columbia. The company operates under the SUMM! consumer brand and produces five core lines of Asian-inspired cuisine: spring rolls, gyoza dumplings, lumpia, bao buns, and dessert rolls. Manufacturing is consolidated at the Richmond facility using small-batch production methods anchored on proprietary family recipes developed and refined across two generations. Differentiating process elements include house-made dough for gyoza, a light crispy wrapper for spring rolls, and small-batch production principles codified in the company's guiding principles. Headcount is reported in the 251-500 employee band, and operations have continued for nearly four decades.

The company sells exclusively through retail grocery channels, with products positioned in the fresh section of grocery stores and designed for quick at-home heating. Customer testimonials confirm distribution through major warehouse club Costco, and the company operates a 'Where to Buy' store locator indicating presence across multiple grocery chains primarily in Canada with some U.S. penetration. The brand has earned consistent earned-media coverage in CBS News, Parade, Eat This Not That, Tasting Table, Sporked, and Deli-Market News, and the company publishes a Modern Slavery Report covering 2026. End customers are busy families and individuals seeking convenient Asian-inspired meal solutions, appetizers, and party food; the company was founded by a busy mother and continues to position around time-constrained home cooking.

Revenue mechanics are straightforward one-time retail sales through grocery wholesale and distribution partnerships, with pricing not publicly disclosed. The company is privately held with no disclosed institutional investors, no funding rounds, no M&A activity, no disclosed management team beyond CEO Jason Longden, and no certifications or compliance disclosures beyond the Modern Slavery Report. There is no software platform, app, or API surface — the business is a traditional CPG food manufacturer whose primary assets are brand equity, recipe IP, and retail distribution relationships.

Name

Fine Choice Foods

Legal name

Fine Choice Foods

Website

https://finechoicefoods.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Fine Choice Foods is a Canadian family-owned manufacturer operating since 1986 under the SUMM! brand, producing Asian-inspired spring rolls, gyoza, bao buns, lumpia, and dessert rolls for retail grocery distribution across Canada and select U.S. markets.

Ownership category

akta.pro rank

Product category

Frozen Asian Prepared Foods

NAICS

Frozen Specialty Food Manufacturing (311412)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen Snacks & Appetizers (CRADADAD)

akta.pro secondary industry

Frozen Prepared Foods & Meals Manufacturing (AFAKACAH)

Keywords

• Frozen asian foods
• Gyoza dumplings
• Spring rolls
• Asian appetizers
• Ready-to-heat meals

Headquarters

HQ city

Richmond

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food Product Sales: Sale of frozen and fresh Asian food products including spring rolls, gyoza dumplings, lumpia, bao buns, and dessert rolls through retail grocery channels. Products are sold in the fresh section of stores and require heating before consumption.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fine Choice Foods, operating under the SUMM! brand, manufactures and distributes Asian-inspired frozen and fresh prepared foods including spring rolls, gyoza dumplings, lumpia, bao buns, and dessert rolls. Products are produced in small batches using proprietary family recipes at the company's Richmond, British Columbia facility and sold primarily through retail grocery chains across North America for at-home heating and consumption.

Product overview

Fine Choice Foods operates under the SUMM! brand as a frozen Asian-inspired food manufacturer offering a portfolio of five core product lines: Spring Rolls, Gyoza Dumplings, Lumpia, Bao Buns, and Dessert Rolls. Founded in 1986, the company produces these products in small batches using fresh ingredients and family recipes spanning two generations. Products are distributed through retail grocery stores and are designed to be quickly heated and served at home. The product portfolio also includes an Ingredients section providing transparency about component sourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Spring Rolls Crispy spring rolls made with a SUMM! secret family recipe, freshest ingredients, and a proprietary light and crispy wrapper. Available in vegetable and pork varieties for grocery retail consumers seeking quick Asian-inspired appetizers or accompaniments.
• Gyoza Dumplings Traditional gyoza dumplings made with house-made dough thinly rolled and filled with fresh savory ingredients, then steamed to seal in juices. Available in pork, chicken, vegetable, and pork & shiitake varieties, for grocery retail consumers seeking appetizers or noodle accompaniments.
• Lumpia Asian-inspired egg rolls offered as part of the SUMM! product portfolio, produced using the company's family-recipe approach for grocery retail consumers.
• Bao Buns Soft and fluffy snack-sized bao buns steamed to perfection and filled with char siu pork enveloped with a rich savory sweet glaze with hints of five spice. A classic Cantonese dim sum offering for grocery retail consumers seeking Asian prepared foods.
• Dessert Rolls Handheld apple pie dessert rolls topped with caramel sauce, designed as a warm comfort dessert that pairs well with vanilla ice cream. Targeted at grocery retail consumers seeking convenient sweet treats for any time of year.

Quantifiable outcome

• Products ready in minutes
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ling Ling: Frozen Asian entrées brand specializing in dumplings, potstickers, and noodle bowls. Directly comparable to SUMM! on product format, retail placement, and target consumer of busy families seeking convenient Asian cuisine.
• InnovAsian Cuisine: U.S. frozen Asian prepared foods brand selling entrées, appetizers, and dumplings through retail grocery. Directly comparable to SUMM! in product type (spring rolls, dumplings), retail channel strategy, and consumer positioning around convenient Asian cuisine at home.
• Tai Pei: Frozen Asian entrées and appetizers brand widely distributed in U.S. grocery. Competes head-to-head with SUMM! in the frozen Asian appetizer and dim sum category, with overlapping SKUs in spring rolls and dumplings.
• P.F. Chang's Home Menu: Retail frozen Asian entrées and appetizers line licensed from the restaurant brand. Comparable to SUMM! on retail placement, product format (frozen heat-and-serve), and consumer positioning for convenient Asian cuisine.

Regional players

• Kettle Cuisine: U.S.-based frozen prepared foods manufacturer focused on soups, entrees, and appetizers for retail and foodservice. Comparable to SUMM! on small-batch positioning and premium fresh-section placement, though broader in cuisine category.

Broad incumbents

• Anfong (Asian Food Solutions): Frozen Asian dumpling and bun manufacturer producing private-label and branded Asian frozen foods. Comparable to SUMM! on product type (bao, dumplings) and co-manufacturing/private-label business model.
• Wei-Chuan: Long-standing Taiwanese-American frozen Asian food manufacturer. Comparable to SUMM! on product category (dumplings, buns, Asian appetizers) and retail grocery distribution, but with broader multi-category portfolio.
• Bibigo (CJ Foods): Korean-American frozen food brand owned by CJ CheilJedang, one of the largest Asian food manufacturers globally. Overlaps with SUMM! on dumplings, potstickers, and bao buns, but operates at significantly larger scale and broader category breadth.

Emerging players

• Nguyen's Kitchen: Emerging Vietnamese-American frozen prepared food brand with spring rolls, dumplings, and noodle products in retail. Comparable to SUMM! on Asian frozen appetizer category and target consumer of convenience-seeking families.

Others

• Trader Joe's Frozen Asian Line (private label): Private-label frozen Asian appetizers and dim sum (gyoza, bao, spring rolls) carried in Trader Joe's stores. Comparable to SUMM! on product format and price-sensitive consumer positioning, though not a brand-to-brand competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FCFSumm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fine Choice Foods