M Resort Spa Casino

What M Resort Spa Casino does

M Resort Spa Casino is a luxury off-strip integrated resort and casino located in Henderson, Nevada, 12 miles south of the Las Vegas Strip on South Las Vegas Boulevard. Operated by PENN Entertainment, Inc. (NASDAQ: PENN), the property features a 96,000+ square foot gaming floor with more than 1,000 slot machines, 40 table games, and a William Hill-operated full-service sportsbook; 765 hotel rooms and suites across multiple tiers following the December 2025 East Tower expansion; eight dining venues including Anthony's Prime Steak & Seafood (Wine Spectator Best of Award of Excellence since 2012), Marinelli's Italian, Jayde @ 16, Raiders Tavern & Grill, and Meril by Emeril Lagasse (opened July 2025); 92,000+ square feet of meeting and event space anchored by the 25,000 sq ft M Pavilion (capacity up to 2,500) and Milan Ballroom; and recreational amenities comprising M Pool (family-friendly, 100,000 sq ft), DayDream Pool Club (adults-only, 12,000+ sq ft), and Spa Mio (23,000 sq ft, 16 treatment rooms). The property serves as the Official Team HQ Hotel of the Las Vegas Raiders.

The underlying technology platform is PENN Entertainment's integrated gaming and loyalty infrastructure, delivered to guests via the PENN Play mobile app, which provides mobile check-in, digital room keys, real-time slot rewards, and Ticketmaster-integrated redemption of PENN Cash. The property holds AAA Four Diamond, Forbes Four Star, and TripAdvisor Travelers' Choice recognitions, and is accessible via I-15 with complimentary valet/self-parking, a free shuttle to Harry Reid International Airport, and gameday transportation to Allegiant Stadium.

M Resort monetizes through six primary streams: casino gaming (slots, table games, sportsbook), nightly hotel accommodations and resort fees ($39.99+/night), food and beverage across multiple outlets, pool and entertainment venues, spa and wellness services, and meetings/events with full AV production through partner Encore. Go-to-market is hybrid — direct-to-consumer via themresort.com and the PENN Play app, event-driven via the Raiders partnership, and enterprise field sales for corporate meetings, conventions, and weddings ([email protected]). Target segments include Casino Gamers, Local Henderson/South Las Vegas Residents (offered 30% Nevada/Arizona/California resident discounts), Sports & Entertainment Enthusiasts, and Corporate & Event Planners.

Name

M Resort Spa Casino

Legal name

M Resort Spa Casino

Website

https://themresort.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

M Resort Spa Casino is a luxury off-strip integrated resort and casino in Henderson, Nevada, operated by PENN Entertainment. It serves leisure travelers, Las Vegas locals, Raiders fans, and corporate event clients with 765 rooms, 96,000+ sq ft of gaming, multiple dining venues, and 92,000+ sq ft of meeting space.

Ownership category

akta.pro rank

Product category

Resort Hotel and Casino Gaming

NAICS

Casino Hotels (72112)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industries

Destination Casino Hotels (THAGAJAC), Boutique & Lifestyle Casino Hotels (THAGAJAH)

Keywords

• Casino gaming services
• Luxury hotel accommodations
• Spa and wellness services
• Meetings and event venues
• Resort dining and entertainment

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Casino Gaming: 96,000+ square feet of gaming space featuring 1,000+ slot machines, 40 table games, video poker, and sports betting through William Hill partnership
2. Hotel Accommodations: Luxury hotel rooms and suites including M Resort Room, Executive Room, M Experience Room, Classic Suite, Flat Suite, and Loft Suite with the new 375-room East Tower
3. Food & Beverage: Multiple dining venues including Anthony's Prime Steak & Seafood, Marinelli's Italian, Jayde @ 16, Raiders Tavern & Grill, Vig Deli, Baby Cakes Bakery, Meril (coming soon), plus bars and lounges
4. Pool & Entertainment: M Pool (family-friendly), DayDream Pool Club (adults-only), Dive-In Movie Nights, live entertainment at AMP'D, M Bar, and concert venues
5. Spa & Wellness: Spa Mio offering 23,000 sq ft of spa, salon, and fitness center services including massages, facials, body treatments, and salon services
6. Meetings & Events: 92,000+ square feet of conference space including M Pavilion (25,000 sq ft, capacity 2,300), Milan Ballroom (17,400 sq ft), outdoor terraces, and wedding venues

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

M Resort Spa Casino operates a 96,000+ square foot gaming floor with 1,000+ slot machines, 40 table games, and a William Hill sportsbook, alongside 765 luxury hotel rooms and suites (including the newly opened East Tower), multiple signature dining venues, Spa Mio, two pool venues, and 92,000+ square feet of meetings and event space. The property is integrated with PENN Entertainment's PENN Play loyalty program and serves as the Official Team HQ Hotel of the Las Vegas Raiders.

Product overview

M Resort Spa Casino is a luxury resort and gaming property operated by PENN Entertainment, located off the Las Vegas Strip in Henderson, Nevada. The property features a diverse portfolio of offerings including a 96,000+ square foot casino floor with slots, table games, and a William Hill sportsbook; luxury hotel accommodations spanning multiple room types and the newly opened East Tower; signature dining experiences including Anthony's Prime Steak & Seafood, Marinelli's Italian, and the upcoming Meril by Emeril Lagasse; recreational amenities such as M Pool, DayDream Pool Club, and Spa Mio; entertainment venues including AMP'D and multiple bars; and over 92,000 square feet of meeting and event space including the M Pavilion and Milan Ballroom. The property is integrated with PENN Play, PENN Entertainment's loyalty program enabling rewards redemption across gaming, dining, and hotel stays.

Differentiator

Problem solved

Functional benefit

Brands

• DayDream Pool Club: Adults-only pool club at M Resort featuring 12,000+ square feet with infinity-edge pool, ice-railed bar, VIP cabanas, and DJs on weekends.
• Spa Mio
• The Sportsbook at M Resort
• PENN Play

Products and services

• M Resort Casino

Quantifiable outcome

• East Tower expansion added 765 rooms/suites and created 120 jobs
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Las Vegas RaiderscoreStrategic or Co-development PartnerOfficial Team HQ Hotel of the Las Vegas Raiders. M Resort provides team accommodations, gameday shuttle service to Allegiant Stadium, Raiders-themed dining at Raiders Tavern & Grill with memorabilia and merchandise, and exclusive PENN Heroes promotions for military and first responders.
• William HillcoreTechnology or IntegrationFull-service William Hill Sportsbook located within M Resort offering Nevada's most expansive wagering menu covering pro/college football, basketball, baseball, hockey, soccer, boxing/MMA, auto racing, golf, and tennis.
• EncorecoreImplementation/ SI/ Consulting PartnerOn-site AV production services provider for meetings, banquets, weddings, and events. Encore provides technical expertise, audiovisual equipment, staging, and lighting for M Resort's event spaces including M Pavilion, M Pool, and conference venues.

Scale indicators14 records

Recent moves7 records

Direct peers

• Sunset Station Hotel & Casino: Station Casinos locals property in Henderson with hotel, gaming, bowling, movie theater, and concert venues. Comparable Henderson geography and locals-focused operating model.
• Resorts World Las Vegas: Newer mega-resort on the Las Vegas Strip with hotel, gaming, F&B, and entertainment. Relevant comparable as a competing integrated resort pursuing both gaming revenue and non-gaming spend.
• Boulder Station Hotel & Casino: Station Casinos locals property in eastern Las Vegas. Comparable to M Resort's locals focus and gaming-led F&B model, though at a less premium tier.
• Palace Station Hotel & Casino: Station Casinos property near the Las Vegas Strip with renovated hotel towers, casino, dining, and locals pricing. Comparable in scale and dual locals/visitor orientation.
• Green Valley Ranch Resort Spa Casino: Henderson-located upscale locals casino resort owned by Station Casinos. Closest comparable to M Resort given shared Henderson geography, locals-and-tourist dual positioning, and similar full-service amenities (spa, multiple F&B, pool complex).
• Aliante Casino + Hotel + Spa: Station Casinos property in North Las Vegas offering hotel, casino, spa, and multiple F&B outlets. Comparable integrated resort model targeting regional locals with similar amenities mix.
• Red Rock Casino Resort Spa: Premier Station Casinos locals resort in Summerlin/Las Vegas. Directly comparable as an off-Strip, upscale, locals-anchored integrated casino resort with hotel, spa, and multiple dining venues.
• South Point Hotel Casino & Spa: Off-Strip locals casino resort on the south end of Las Vegas Boulevard with hotel, spa, bingo, equestrian center, and conference space. Highly comparable in scale and off-strip positioning to M Resort.

Broad incumbents

• The Venetian Resort Las Vegas: Large-scale Strip integrated resort operated by Las Vegas Sands / Apollo. Comparable as a major Las Vegas integrated casino resort with extensive F&B, pool, and conference offerings, though at Strip-convention scale rather than locals scale.
• Wynn Las Vegas / Encore: Luxury Strip integrated resort from Wynn Resorts. Comparable as a Forbes Five-Star full-service casino hotel, though at a higher-end tier and on the Strip corridor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInpennentertainment.com/corp/our-brands
• Xx.com/MResort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M Resort Spa Casino