Las Vegas Raiders

What Las Vegas Raiders does

The Las Vegas Raiders are a professional American football franchise and member of the National Football League, founded in 1960 as the Oakland Raiders, relocated to Los Angeles (1982-1993), returned to Oakland, and finally relocated to Las Vegas in 2020. The franchise is privately owned by Mark Davis and operated through Raiders Football Club, LLC, with wholly-owned subsidiaries including Raider Image (retail), the Raiders Foundation (community), and LV Stadium Events Company (stadium operations). It plays home games at Allegiant Stadium, a 65,000-seat venue in Las Vegas opened in 2020, with headquarters and practice facilities in Henderson, Nevada.

The team's core "product" is a roster of 10+ home games per season plus year-round fan engagement through digital platforms (raiders.com, iOS/Android apps, YouTube, social channels), broadcast distribution (Fox, CBS, NBC, ESPN, Amazon Prime Video, Netflix), and physical retail through The Raider Image. The underlying technology stack is conventional consumer-internet infrastructure: a CMS-driven official site, Yinzcam-based mobile apps, Ticketmaster for ticketing, and a podcast network including Raider Nation Radio 920AM. The franchise maintains sub-brands including the Raiderettes, Raider Nation Radio, and the Raiders Podcast Network.

Revenue is generated across five streams: NFL media rights (collective league distribution), ticket sales and gameday (single-game, season memberships, premium suites through suites.allegiantstadium.com), merchandise and licensing (through raiderimage.com and third-party retailers), corporate sponsorships (Allegiant Air, Modelo Tailgate Zone, Caesars, Credit One Bank), and stadium events/ancillary revenue (non-Raiders concerts, soccer, tours). Customer segments span individual fans ("Raider Nation"), corporate suite holders, national media partners, and fantasy/sports betting platforms. The franchise serves both B2C consumers and B2B corporate hospitality clients, with significant pricing power demonstrated by a 282% increase in average gameday attendance cost since 2016, outpacing standard NFL inflation.

Name

Las Vegas Raiders

Legal name

Raiders Football Club, LLC

Website

https://raiders.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

The Las Vegas Raiders are a privately held NFL franchise owned by Mark Davis, playing home games at Allegiant Stadium in Las Vegas since 2020. The team generates revenue from media rights, ticket sales, merchandise, corporate sponsorships, and stadium events, serving individual fans, corporate clients, and broadcast partners.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

American Football Leagues (MPAKAAAB)

akta.pro secondary industries

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF), Sports, Concert & Venue Gift Shops (CRALAJAH)

Keywords

• Professional football
• NFL franchise
• Sports entertainment
• Live game tickets
• Team merchandise

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. NFL Media and Broadcasting Revenue: The Raiders receive NFL media rights revenue through the league's collective TV deals with networks including Fox, CBS, NBC, ESPN, Amazon Prime Video, and Netflix. This includes revenue sharing from national broadcasts, Sunday Ticket, and international games.
2. Ticket Sales and Gameday Revenue: Revenue from single-game tickets, season ticket memberships, and premium seating (suites and club seats) at Allegiant Stadium. Gameday revenue also includes parking and concessions.
3. Merchandise and Licensing: Sale of official Raiders merchandise including jerseys, apparel, accessories, and memorabilia through the Raider Image retail store and third-party retailers. The team also earns licensing fees from use of team logos and trademarks.
4. Sponsorships and Corporate Partnerships: Corporate sponsorship deals including naming rights for stadium sections (Modelo Tailgate Zone), presenting sponsorships (Allegiant presenting Rep Your Nation), and partner integrations throughout gameday and digital platforms.
5. Stadium Events and Ancillary Revenue: Revenue from non-Raiders events at Allegiant Stadium including concerts, soccer matches, and other entertainment. Also includes stadium tours and the Raiders Foundation community programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Las Vegas Raiders operate a professional NFL football franchise that delivers live game entertainment at Allegiant Stadium, sells single-game and season ticket memberships through Ticketmaster, distributes official merchandise through the Raider Image retail brand, and offers premium hospitality including luxury suites and club-level seating. The franchise also generates revenue through NFL media rights, corporate sponsorships, licensing of team trademarks, and ancillary stadium events.

Product overview

The Las Vegas Raiders are a professional NFL football franchise that provides sports entertainment products and services, including live game attendance at Allegiant Stadium, digital media content, merchandise, and fan engagement experiences through various platforms including Raiders.com, mobile applications, and social media channels.

Differentiator

Problem solved

Functional benefit

Brands

• Raiderettes: The official cheerleading squad of the Las Vegas Raiders
• Raider Nation Radio 920AM
• Raiders Podcast Network
• The Raider Image
• Raiders Foundation

Products and services

• Season Ticket Memberships

Quantifiable outcome

• 282% increase in game-day attendance costs since 2016, demonstrating strong brand demand and pricing power
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• IGT (International Game Technology)minorStrategic or Co-development Partner · 17 October 2026IGT CEO Hector Fernandez serves as co-chair of the 2026 Alzheimer's Association Walk to End Alzheimer's in Las Vegas alongside Raiders President Sandra Douglass Morgan, scheduled for October 17 at Town Square Las Vegas.
• Paralyzed Veterans of AmericaminorStrategic or Co-development Partner · 1 January 2026The Paralyzed Veterans of America awarded Allegiant Stadium and the Las Vegas Raiders the 2026 Barrier-Free America Award for creating an accessible venue for people with disabilities, recognizing the stadium's features including elevators, wide concourses, and accessible seating.
• Allegiant AircoreStrategic or Co-development PartnerAllegiant Air serves as the presenting sponsor of the 'Rep Your Nation' fan contest and provides flight vouchers as prizes. The airline is headquartered in Las Vegas and has a strategic partnership with the Raiders organization.
• Modelo (Cervecería Modelo)coreStrategic or Co-development PartnerModelo is the sponsor of the Modelo Tailgate Zone, a pre-game entertainment area at Allegiant Stadium's Lot N that is open to the public on gamedays without requiring a game ticket.
• Caesars EntertainmentminorStrategic or Co-development PartnerCaesars Entertainment sponsors the Caesars Weekend Kickoff Party, a gameday fan engagement event at Allegiant Stadium.
• Credit One BankminorStrategic or Co-development PartnerCredit One Bank sponsors the 'One for the Community' program, a charitable initiative supporting the Raiders Foundation's community outreach efforts.
• Alzheimer's AssociationminorStrategic or Co-development PartnerThe Raiders organization, led by President Sandra Douglass Morgan, partners with the Alzheimer's Association for the annual Walk to End Alzheimer's event at Town Square Las Vegas, with a goal of raising $1 million.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• New York Giants: NFL franchise with similarly large market footprint and premium valuation tier. Comparable in terms of stadium revenue, sponsorship mix, and direct-to-consumer ticketing/merchandise operations, though serving the NY market rather than Las Vegas.
• Kansas City Chiefs: AFC West division rival and direct competitor on the field, sharing schedule, revenue pool, and media markets. Highly comparable as another NFL franchise with similar stadium economics, league-shared media revenue, and merchandise operations through the same NFL licensing ecosystem.
• Buffalo Bills: NFL franchise similarly executing a competitive rebuild around a young quarterback. Comparable business model including NFL media revenue, ticket/merchandise operations, and brand-driven sponsorship upside despite mid-market location.
• Dallas Cowboys: NFL franchise owned by Jerry Jones with a similar premium valuation tier (also exceeding $9B). Comparable as a marquee brand-driven franchise with significant sponsorship, merchandise, and premium seating revenue streams, though operating in a different market (Dallas vs. Las Vegas).
• New England Patriots: NFL franchise recently transitioning through ownership changes (Kraft family minority stake sales) similar to the Raiders' 2026 ownership restructuring. Comparable as a long-established NFL brand executing roster rebuilds while maintaining premium valuation.
• Denver Broncos: AFC West division rival and direct on-field competitor. Comparable business model: NFL franchise with similar revenue mix from tickets, sponsorships, NFL media rights, and licensed merchandise. Recently transitioned ownership (Walton-Penner group) provides analogous minority stake transition reference.
• San Francisco 49ers: Direct NFL peer with comparable revenue streams, premium stadium (Levi's Stadium), and strong brand equity. Historically connected to Raiders via Bay Area fan base, providing transition reference for the Las Vegas market dynamics.
• Los Angeles Chargers: AFC West division rival. Shares the same NFL revenue-sharing structure, league media rights pool, and ticketing/merchandise operations. Comparable as another relocated NFL franchise (LA Rams, Chargers) with new stadium economics similar to Allegiant.

Others

• TKO Group Holdings (UFC/WWE): Combat sports and entertainment holding company with Ari Emanuel and Mark Shapiro as owners/investors, creating direct strategic overlap with Raiders' ownership. Comparable as a sports entertainment platform with live events, sponsorship, and media rights revenue models.

Regional players

• Las Vegas Aces (WNBA): Las Vegas-based professional sports team also with Tom Brady as a minority owner. Operates in the same Las Vegas market, sharing sponsorship ecosystem, venue infrastructure dynamics, and market premium characteristics, though in a different sport (basketball).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/raiders
• YouTubeyoutube.com/raiders
• Facebookfacebook.com/raiders
• LinkedInlinkedin.com/company/lasvegas-raiders
• Instagraminstagram.com/raiders
• TikToktiktok.com/@raiders

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Las Vegas Raiders