Study IQ Education
StudyIQ Education is an India-focused edtech platform offering online, hybrid, and offline coaching for UPSC, State PSC, and Judiciary competitive exams, serving individual aspirants through paid courses, a mobile app with AI-assisted features, and six offline centers.
- Company typePrivate
- Founded2014
- HeadquartersNew Delhi, India
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Study IQ Education does
StudyIQ Education Private Limited, founded in 2014 and headquartered in Gurugram, India, is a multi-format edtech platform focused on Indian competitive exam preparation. Its core offering is online coaching for UPSC Civil Services, State Public Service Commissions (UPPSC, BPSC, OPSC, HCS, MPPSC, and others), and Judiciary examinations (CLAT, AIBE, APO, state judiciary), delivered through a proprietary website and mobile application available on Google Play (10M+ downloads) and iOS. The platform supports 900+ hours of live classes per flagship batch, recorded lectures, daily current affairs in PDF and video formats, test series, and guided answer-writing practice. Underlying technology is a live-streaming video delivery stack augmented by AI-assisted answer evaluation, AI-generated personalized study plans, and an NCERT Summary ("StudyIQ AI") summarization tool; offline centers additionally follow a proprietary "S-M-A-R-T" blended learning model combining classroom teaching, digital resources, structured mentoring, and assessments.
The business operates a hybrid B2C go-to-market combining a freemium acquisition funnel — anchored by five YouTube channels with 26.2M+ combined subscribers and 20M+ learners reported across the platform — with paid online batches, in-app purchases, and offline coaching fees across six Indian cities (Delhi, Patna, Prayagraj, Lucknow, Indore, Guwahati). Revenue streams span subscription/one-time online course sales (e.g., UPSC Sampoorna / Foundation batches), in-app purchases on mobile, and offline coaching center fees; pricing tiers are not publicly disclosed. StudyIQ operates as a wholly-owned subsidiary of Adda247 following an acquisition, with cofounder and Managing Director Gaurav Garg resigning in December 2025. Inc42 reporting indicates revenue increased significantly in FY24 while losses decreased, though no specific figures are disclosed.
Study IQ Education firmographics
Firmographics- Name
- Study IQ Education
- Legal name
- StudyIQ Education Private Limited
- Website
- https://studyiq.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- StudyIQ Education is an India-focused edtech platform offering online, hybrid, and offline coaching for UPSC, State PSC, and Judiciary competitive exams, serving individual aspirants through paid courses, a mobile app with AI-assisted features, and six offline centers.
- Ownership category
- akta.pro rank
Study IQ Education industry classification
Industry- Product category
- Competitive Exam Coaching
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)
- akta.pro secondary industries
- GED/HiSET Preparation & Instruction (EDAAABAA), Curriculum, Instructional Materials & Practice Testing for GED/HiSET (EDAAABAO)
Keywords
Where Study IQ Education is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices8 records
Markets served
Study IQ Education business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Online Course Sales: Paid online courses for UPSC, State PSC, and Judiciary exams sold via the StudyIQ website and mobile app, typically as one-time purchases or subscriptions for specific batches (e.g., UPSC Sampoorna Batch)
- In-App Purchases: Mobile app on Google Play and iOS features in-app purchases for accessing premium course content, test series, and study materials
- Offline Coaching: In-person coaching at 5 offline centers across India (Delhi, Prayagraj, Lucknow, Indore, Patna) generating revenue through course fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free resources and trial content available to attract users |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Study IQ Education product offering
Product offeringCore offering
Study IQ Education (StudyIQ) delivers online and offline coaching for Indian competitive examinations, primarily UPSC Civil Services, State Public Service Commissions, and Judiciary exams. Offerings include paid live and recorded courses, foundation batches, test series, daily current affairs content, and AI-assisted answer evaluation, delivered through a mobile app, website, and physical coaching centres.
Product overview
StudyIQ Education is an edtech platform offering a multi-format learning ecosystem for competitive exam preparation. The core offering consists of the StudyIQ mobile application and website platform, which provides online, hybrid, and offline (classroom) modes of delivery. The product portfolio includes UPSC IAS coaching (via the Full LIVE GS Foundation Batch), State PSC coaching for multiple states (UPPSC, BPSC, OPSC, HCS, MP PSC, etc.), and Judiciary/Law coaching for CLAT, AIBE, and state judiciary exams. Supporting products include the Daily Current Affairs Programme (CAP), NCERT Summary AI tool, Daily Quizzes, UPSC Prelims Test Series, and Guided Answer Writing Programme. The platform operates five YouTube channels with a combined subscriber base of 26+ million. The S-M-A-R-T learning model is applied at offline centers, combining classroom teaching with digital resources and AI-assisted personalization features.
Differentiator
Problem solved
Functional benefit
Products and services
- UPSC IAS Online Courses (Pre + Mains Full LIVE GS Foundation Batch) Paid online coaching program for UPSC Civil Services aspirants covering Prelims, Mains, and Interview preparation through live classes, recorded lectures, mentorship, and test series.
- State PSC Coaching Online coaching for State Public Service Commission examinations across UPPSC, BPSC, OPSC, HCS, MPPSC, JKPSC, UKPSC, APSC, JPSC, GPSC, PPSC, HPPSC and other states, including static GK, daily current affairs, and test series.
- Judiciary / Law Coaching Paid coaching for law graduates preparing for CLAT, AIBE, APO, Legal Drafting, and state-level judicial service examinations including Uttarakhand, Gujarat, and J&K Judiciary, with complete Pre + Mains syllabus coverage, study material, and mock tests.
- Offline Classroom Coaching Centres In-person UPSC coaching delivered at offline centres in Delhi, Prayagraj, Lucknow, Indore, Patna, and Guwahati, following the S-M-A-R-T learning model combining classroom teaching, digital resources, structured mentoring, and regular assessments.
Companies that use Study IQ Education
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Study IQ Education technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
Study IQ Education partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights4 records
Study IQ Education competitors and assessment
Company assessmentDirect peers
- Vision IAS: Vision IAS is a leading offline + online UPSC coaching institute in India with strong brand recognition in the Civil Services segment. It directly competes with StudyIQ's UPSC offerings, particularly in the offline coaching market in Delhi where StudyIQ also operates.
- Testbook: Testbook is an online test preparation platform for banking, SSC, railway, and government exams with a strong mobile-first approach. It directly competes with StudyIQ in the government exam prep market with similar app-based test series and online course offerings.
- Unacademy: Unacademy is one of India's largest edtech platforms offering online coaching for UPSC, SSC, banking, and other competitive exams with a similar subscription-based online model. It competes directly with StudyIQ for the same UPSC aspirant segment and uses a comparable freemium + paid subscription structure.
- Vajiram & Ravi: Vajiram & Ravi is a premier Delhi-based UPSC coaching institute with both classroom and online programs. It is one of StudyIQ's primary offline competitors in the UPSC segment, particularly in North India, with comparable test series and study material offerings.
- BYJU'S Exam Prep (formerly Gradeup): BYJU'S Exam Prep is BYJU's dedicated test preparation vertical for banking, SSC, railways, and government exams. It competes head-to-head with StudyIQ in government exam prep with similar online + app-based delivery, mock test series, and live class offerings.
- Drishti IAS: Drishti IAS is a Hindi-medium focused UPSC coaching platform offering both online and offline classes. It competes directly with StudyIQ's Hindi-language content and Hindi UPSC aspirant segment, with a similar hybrid delivery model.
Broad incumbents
- Adda247: Adda247 is the parent company of StudyIQ and a leading Indian edtech platform focused on bank, SSC, railway, and government exam preparation. As StudyIQ's strategic parent and consolidator, it directly overlaps in government exam prep and provides the structural benchmark for StudyIQ's scale and revenue trajectory.
Regional players
- NextIAS: NextIAS is an online and offline UPSC coaching platform with strong presence in Hindi-medium and selected offline centers. It competes with StudyIQ's UPSC and State PSC offerings, particularly in the Hindi-speaking belt of North India.
Emerging players
- Oliveboard: Oliveboard is an online test preparation platform focused on banking, SSC, and government exams with a strong emphasis on mock test series. It is an emerging player with partial overlap in StudyIQ's banking/SSC aspirant segments.
- PwD IAS (Physics Wallah - PW): Physics Wallah (PW) has expanded aggressively into UPSC and government exam prep, leveraging its affordable pricing model and large K-12 base. PW is an emerging player in the UPSC vertical that competes with StudyIQ on price-sensitive aspirants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Study IQ Education social profiles
Digital presenceStudy IQ Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
Study IQ Education leadership team
Management profileNumber of profiles
Profiles2 records
Study IQ Education funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Study IQ Education M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Study IQ Education
What does Study IQ Education do?
Study IQ Education (StudyIQ) delivers online and offline coaching for Indian competitive examinations, primarily UPSC Civil Services, State Public Service Commissions, and Judiciary exams. Offerings include paid live and recorded courses, foundation batches, test series, daily current affairs content, and AI-assisted answer evaluation, delivered through a mobile app, website, and physical coaching centres.
Is Study IQ Education a public or private company?
Study IQ Education is a private company. It is classified as corporate owned and is currently operating.
When was Study IQ Education founded?
Study IQ Education was founded in 2014. It employs 101 to 250 people.
Where is Study IQ Education based?
Study IQ Education is headquartered in New Delhi, India, in the Asia region.
How does Study IQ Education make money?
Three revenue lines are on record. Online Course Sales are the primary driver. The others are in-App Purchases and offline Coaching.
Who are Study IQ Education's main competitors?
Direct peers on record are Vision IAS, Testbook, Unacademy, Vajiram & Ravi, BYJU'S Exam Prep (formerly Gradeup) and Drishti IAS. Adda247 is listed as a broad incumbent. NextIAS is listed as a regional player. Emerging players are Oliveboard and PwD IAS (Physics Wallah - PW).
Does Study IQ Education have an API?
No public API is recorded for Study IQ Education.
What industry is Study IQ Education in?
Study IQ Education's product category is Competitive Exam Coaching. Its primary akta.pro industry code is EDANAGAD, AI-Powered Tutoring & Study Assistant Platforms, with a secondary code of EDAAABAA, GED/HiSET Preparation & Instruction. Its NAICS code is 611691 and its SIC code is 8200.