Dating Factory
Dating Factory provides a white label dating platform that enables affiliates, webmasters, and niche operators to launch and run branded dating websites on shared infrastructure. The Agile Wings subsidiary powers 5,000+ active dating sites across 22 languages, monetizing via revenue share on member payments, advertising, and affiliate commissions.
- Company typePrivate
- Founded2009
- HeadquartersZug, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Dating Factory does
Dating Factory is a white label dating platform provider founded in 2009 in Switzerland and operating as a subsidiary of Agile Wings since September 2015. The company enables affiliates, webmasters, and niche operators to launch and run their own branded dating websites using shared platform infrastructure, including a centralized member database, payment processing engine, email system, and website builder with full CSS/HTML access. According to company materials, Dating Factory powers more than 5,000 active dating websites, supports 22 languages, and has processed payments for over 100,000 dating sites over a decade of operation. The registered entity is SAOC T/A Tyche Technologies SA, headquartered in Sion, Switzerland, with a sales/marketing presence in Gzira, Malta.
The platform's technology architecture is built around shared infrastructure that gives partners immediate access to a pre-populated member database and A/B-tested design templates, eliminating the cold-start problem typical of new dating sites. Differentiated capabilities include multi-currency recurring payment processing, integration with third-party affiliate tracking software, in-house brands usable as catch-all offers, and a dedicated monetization team focused on lead optimization. The product surface spans a white label website builder, a partner administration interface, and an affiliate network for promoting partner-branded sites.
Dating Factory generates revenue primarily through revenue share on net member payments (upgrades and recurring subscriptions), supplemented by advertising revenue share and affiliate/referral commissions. Partners receive bimonthly payouts and can elect a 50/50 ad rotation option. The go-to-market is exclusively B2B channel: partners create sites on the platform and Dating Factory never sells directly to consumers. The company is privately held under Agile Wings, with no disclosed funding rounds and revenue figures not publicly available.
Dating Factory firmographics
Firmographics- Name
- Dating Factory
- Legal name
- SAOC T/A Tyche Technologies SA
- Website
- https://datingfactory.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dating Factory provides a white label dating platform that enables affiliates, webmasters, and niche operators to launch and run branded dating websites on shared infrastructure. The Agile Wings subsidiary powers 5,000+ active dating sites across 22 languages, monetizing via revenue share on member payments, advertising, and affiliate commissions.
- Ownership category
- akta.pro rank
Dating Factory industry classification
Industry- Product category
- Dating Software
- akta.pro primary industry
- Dating & Relationship Networking (MPACAJAH)
- akta.pro secondary industries
- Dating & Relationship Networks (BPAMABAF), Affiliate Marketing & Partner Networks (BPAMALAI), Dating & Social Discovery Safety (Profiles, Messaging, Harassment) (BPAAALAG)
Keywords
Where Dating Factory is headquartered
LocationHeadquarters
- HQ city
- Zug
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Dating Factory business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Revenue Share on Member Payments: Dating Factory shares net receipts with partners on sales made through partner websites. Net receipts means gross receipts less VAT, taxes, credit card/merchant charges, currency conversion costs, refunds, chargebacks, and fraud reimbursements. Partners earn from upgrade/initial payments and recurring subscription renewals.
- Advertising Revenue Share: Partners receive revenue share on all income-generating advertising placed on their website. Partners can alternatively elect to use half designated advertising spaces for their own advertisements, rotated 50/50 with Dating Factory ads.
- Referral Commissions: Partners earn commission on referrals' earnings - other partners who join and promote on the Dating Factory network as a result of the marketing activity or direct introduction of the partner.
- Affiliate Network Commissions: Affiliates promoting partner branded websites through the Dating Factory affiliate network earn commissions. Conversion rate from confirmed registration to paid membership determines affiliate commission rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Partner Revenue Share |
| Transaction based/ take rate | Pay-as-you-go | Affiliate Network Commission |
| Transaction based/ take rate | Pay-as-you-go | Advertising Revenue Share |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Dating Factory product offering
Product offeringCore offering
Dating Factory provides a white label dating platform that enables partners to create, launch, and manage their own branded dating websites using the company's shared infrastructure. The platform includes a pre-populated member database, multi-currency payment processing optimized for recurring billing, email systems, customizable templates with full HTML/CSS access, and tools to run affiliate marketing networks. Partners earn revenue share on member subscriptions and advertising income placed on their sites.
Product overview
Dating Factory operates as a unified white label dating platform consisting of a core white label software platform, a shared dating network infrastructure, and an affiliate marketing network. The main platform enables partners to create branded dating websites with full HTML/CSS access, while the Dating Factory Network provides shared database, payment processing, and customer support. The integrated Affiliate Network allows partners to promote sites and earn commissions. Over 5,000 active dating websites are powered by the platform, available in 22 languages.
Differentiator
Problem solved
Functional benefit
Products and services
- Dating Factory White Label Platform A white label dating software platform that enables partners to create, launch, and manage their own branded dating websites. Provides full CSS and HTML access, landers, internal B2C features, shared member database, payment processing, and customer support services. For SMBs, individual webmasters, and companies seeking to launch and monetize branded dating sites.
- Dating Factory Affiliate Network An affiliate marketing network that allows partners to promote partner branded dating websites, create affiliate campaigns, track statistics, and earn commissions on referrals and sales. Integrates with every third-party affiliate tracking software. For affiliates and media buyers who want to monetize traffic with dating offers.
Quantifiable outcome
- Partners achieve revenue increases of 1600-1625% in micro niche dating categories
- +2 more outcomes
Companies that use Dating Factory
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Dating Factory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Dating Factory partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ExpaticaminorExpatica is a Dating Factory partner that was named as a finalist in the Best Niche Dating Site category at the GDI European Dating Awards 2016. This recognition demonstrates the success partners can achieve through the Dating Factory platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Dating Factory competitors and assessment
Company assessmentDirect peers
- Venntro (WhiteLabelDating.com): Venntro operates WhiteLabelDating.com, the most direct competitor to Dating Factory — both offer turnkey white-label dating platforms with shared member databases, partner revenue-share models, and global reach for affiliates and webmasters launching branded dating sites.
- Pilot Group (Dating Pro / PG Dating Pro): Pilot Group's Dating Pro is a competing white-label dating software suite offering standalone licensing or hosted solutions for entrepreneurs launching dating sites. Comparable to Dating Factory in target customer (webmasters/affiliates) and product offering (customizable dating platform with payment processing).
- SkaDate: SkaDate provides white-label dating software and mobile dating apps for entrepreneurs and small operators, with a one-time licensing model. Direct peer in the white-label dating infrastructure category, though its licensing model differs from Dating Factory's revenue-share approach.
- AdvanDate: AdvanDate offers a white-label dating platform and affiliate tools for webmasters, overlapping with Dating Factory's product suite and target audience of affiliate marketers and niche operators.
- Chameleon Dating Platform: Chameleon provides white-label dating software targeting niche and mainstream dating operators, comparable in its turnkey platform offering and partner-focused go-to-market.
- SoftbizScripts: SoftbizScripts offers PHP-based white-label dating scripts and platforms for resellers and webmasters, serving a similar SMB/affiliate customer segment as Dating Factory though typically via self-hosted software licensing.
Broad incumbents
- CrakRevenue: CrakRevenue is a large affiliate network with significant dating vertical presence. Comparable to Dating Factory in affiliate-driven monetization of dating traffic and shared infrastructure for niche operators, though broader in vertical scope (adult, cam, etc.).
- Match Group: Match Group operates the largest portfolio of mainstream dating brands (Tinder, Hinge, Match.com, OkCupid). Represents the incumbent competitive ceiling that Dating Factory's niche-operator partners compete against for consumer attention and ad spend.
- Bumble Inc. Bumble operates one of the largest mainstream dating and social discovery platforms. Relevant as a broad incumbent whose brand strength and consumer-marketing scale set competitive pressure on white-label niche operators that Dating Factory serves.
- FriendFinder Networks: FriendFinder Networks operates a portfolio of adult and mainstream dating sites (AdultFriendFinder, Cams.com, etc.). Comparable in operating adult-leaning dating verticals and processing large volumes of subscription payments, providing infrastructure benchmarks relevant to Dating Factory's payment-engine capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dating Factory social profiles
Digital presenceDating Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dating Factory leadership team
Management profileNumber of profiles
Profiles3 records
Dating Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dating Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dating Factory
What does Dating Factory do?
Dating Factory provides a white label dating platform that enables partners to create, launch, and manage their own branded dating websites using the company's shared infrastructure. The platform includes a pre-populated member database, multi-currency payment processing optimized for recurring billing, email systems, customizable templates with full HTML/CSS access, and tools to run affiliate marketing networks. Partners earn revenue share on member subscriptions and advertising income placed on their sites.
Is Dating Factory a public or private company?
Dating Factory is a private company. It is classified as corporate owned and is currently operating.
When was Dating Factory founded?
Dating Factory was founded in 2009. It employs 11 to 50 people.
Where is Dating Factory based?
Dating Factory is headquartered in Zug, Switzerland, in the Europe region.
How does Dating Factory make money?
Four revenue lines are on record. Revenue Share on Member Payments are the primary driver. The others are advertising Revenue Share, referral Commissions and affiliate Network Commissions.
Who are Dating Factory's main competitors?
Direct peers on record are Venntro (WhiteLabelDating.com), Pilot Group (Dating Pro / PG Dating Pro), SkaDate, AdvanDate, Chameleon Dating Platform and SoftbizScripts. Broad incumbents are CrakRevenue, Match Group, Bumble Inc. and FriendFinder Networks.
Does Dating Factory have an API?
No public API is recorded for Dating Factory.
What industry is Dating Factory in?
Dating Factory's product category is Dating Software. Its primary akta.pro industry code is MPACAJAH, Dating & Relationship Networking, with a secondary code of BPAMABAF, Dating & Relationship Networks.