H&O Equipments

What H&O Equipments does

H&O Equipments is a privately held Belgian medical device manufacturer founded in 1998, headquartered in Ghislenghien, Belgium, operating with 11-50 employees. The company designs, manufactures, and distributes the CryoPen family of portable cryosurgery devices, which use nitrous oxide (N2O) cartridges to deliver cryogenic treatment (-27°C at 3mm depth in 15 seconds) for benign skin lesions across medical specialties including dermatology, general practice, gynecology, aesthetics, ophthalmology, pediatrics, podiatry, and urology, as well as veterinary applications. The product portfolio comprises six device models (XP, XPS, X+, B+, O+, M) differentiated by cartridge size (8g, 16g, 23.5g) and applicator range (1-3mm micro-applicators up to 7-20mm coverage), supported by CE certification through SGS Belgium (CE 1639).

The company's business model combines one-time hardware sales with recurring consumable revenue from N2O cartridges and accessories, distributed via direct sales through separate EU (cryopen.ho-equipments.com) and USA (cryoprobe.us, shop.cryoprobe.us) portals. Go-to-market is enterprise field sales complemented by event participation at medical conferences (e.g., WHX Dubai, FASAVA), an educational platform (CryoPen Academy), and digital content including an ROI calculator targeted at small and mid-sized practices. Pricing is quote-based and not publicly disclosed. The company maintains dedicated business hours and contact infrastructure for both European and US regions, indicating formal transatlantic commercial operations despite no disclosed financials, funding rounds, or M&A activity.

Name

H&O Equipments

Legal name

H&O Equipments

Website

https://ho-equipments.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

H&O Equipments is a Belgian medical device manufacturer (founded 1998) that designs and sells the CryoPen family of portable nitrous-oxide cryosurgery devices for treating benign skin lesions, serving medical and veterinary practitioners across the EU and USA.

Ownership category

akta.pro rank

Product category

Medical Cryosurgery Equipment

NAICS

Surgical and Medical Instrument Manufacturing (339112)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Sample Preparation, Storage & Cryogenics (Freezers, Cryovials, Cryostats) (HLAGAIAJ)

Keywords

• Cryosurgery devices
• Medical cryotherapy equipment
• Skin lesion treatment
• Nitrous oxide cryotherapy
• Veterinary cryosurgery

Headquarters

HQ city

Ghislenghien

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. CryoPen Device Sales: H&O Equipments generates primary revenue from selling CryoPen cryosurgery devices (models: XP, XPS, X+, B+, O+, M) to medical and veterinary practitioners. Each device is sold as a reusable platform with interchangeable cartridges and applicators.
2. Consumable Cartridges and Accessories: The company sells N2O cartridges as consumables for their CryoPen devices. Cartridges are available in different sizes (8g, 16g, 23.5g) depending on the device model. The company directs customers to shop.cryoprobe.us for cartridge and accessory purchases, indicating recurring revenue from consumables.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

H&O Equipments manufactures and sells the CryoPen line of handheld cryosurgery devices used by medical and veterinary practitioners to treat benign skin lesions. The devices deliver nitrous oxide (N2O) at extremely low temperatures (-27°C) through interchangeable cartridges and precision applicators. The company generates primary revenue from device sales (six models: XP, XPS, X+, B+, O+, M) plus recurring sales of N2O cartridges and accessories as consumables.

Product overview

H&O Equipments offers a portfolio of six cryosurgery devices under the CryoPen brand: CryoPen XP (high-performance flagship), CryoPen XPS (compact variant), CryoPen X+ (widest applicator range), CryoPen B+ (high-power for deeper lesions), CryoPen O+ (all-purpose daily use), and CryoPen M (most compact for small lesions). These handheld cryotherapy pens deliver nitrous oxide to treat benign skin lesions with extreme precision (-27°C at 3mm depth in 15 seconds), featuring interchangeable cartridges and applicator tips for different lesion sizes.

Differentiator

Problem solved

Functional benefit

Brands

• CryoPen XPS: Small but powerful, the miniature version of the Cryopen XP suitable for intensive and varied use.
• CryoPen XP
• CryoPen X+
• CryoPen B+
• CryoPen O+
• CryoPen M

Products and services

• CryoPen XP The flagship CryoPen model marketed as the most performant unit, suitable for intensive and varied use by ophthalmologists, GPs, dermatologists, pediatricians, dentists, gynecologists/urologists, medical aestheticians, and veterinarians. Uses 16g N2O cartridges with applicators ranging from 3-5mm (green ring) to 5-8mm (yellow ring).
• CryoPen XPS Small but powerful, the miniature version of the CryoPen XP suitable for intensive and varied use. Uses 8g N2O cartridges with applicators ranging from 1-3mm (blue ring) to 2-4mm (silver ring). Targeted at ophthalmologists, GPs, medical aestheticians, aestheticians, dermatologists, pediatricians, dentists, and gynecologists/urologists.
• CryoPen X+ Features the widest range of applicators, best for a wide variety of lesions and suitable for intensive and varied use. Uses 16g N2O cartridges with applicators ranging from 1-3mm (blue, 60mm long) to 2-6mm (white, 60mm long).
• CryoPen B+ Extra gas capacity for more power, particularly suitable for treating larger/deeper lesions. Uses 23.5g N2O cartridges with orange ring applicators (1-4mm lesion size).
• CryoPen O+ The all-purpose cryosurgery device suitable for regular daily use. Features applicators ranging from 1-3mm (blue) to 7-20mm (yellow) for broad lesion coverage.
• CryoPen M One of the most compact CryoPen devices, works with the smallest cartridges and is ideal for small or superficial lesions.
• N2O CryoPen Cartridges and Accessories Recurring consumable N2O cartridges available in 8g, 16g, and 23.5g sizes depending on CryoPen device model. Cartridges can be stored at room temperature with no special storage conditions required. Sold via dedicated online shop at shop.cryoprobe.us for USA customers.

Quantifiable outcome

• Return on investment achievable in just weeks
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SGS BelgiumminorOthersSGS Belgium provides CE certification services for H&O Equipments' medical devices. The company is certified under CE 1639, demonstrating compliance with European medical device regulations.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brymill Cryogenic Systems: UK-based manufacturer of handheld cryosurgery devices (Cry-AC, Cry-AC-3) used by dermatologists and GPs. Directly comparable to H&O's CryoPen in product, customer base, and N2O/liquid nitrogen cryosurgery niche.
• Wallach Surgical Devices: US-based cryosurgery device brand (now part of CooperSurgical) offering the Freezpen and similar handheld cryosurgery systems. Closest US-side direct competitor to CryoPen in dermatology and women's health.
• Cortex Technology: Danish manufacturer of cryosurgery devices (CryoPen-branded products for the European market prior to overlap with H&O). Competes in the same handheld cryosurgery category for dermatology and aesthetic practices.
• MedGyn Products: US-based medical device company offering cryosurgery devices and accessories used by OB/GYNs, dermatologists, and primary care. Comparable in handheld cryosurgery approach and target customer overlap.

Broad incumbents

• CooperSurgical: Large women's health and fertility medical device company that owns Wallach Surgical Devices. Overlaps with H&O through cryosurgery distribution to OB/GYNs and dermatology, but operates as a broad multi-product incumbent.
• Apyx Medical: US-listed energy-based medical device company (formerly Bovie Medical) selling electrosurgery and helium-based plasma devices. Competes more broadly with H&O for treatment-room budget in dermatology and plastic surgery practices.
• Erbe Elektromedizin: German-headquartered medical device company specializing in electrosurgery, plasma surgery, and cryosurgery equipment. Overlaps with H&O in clinical cryosurgery devices but operates as a much larger diversified incumbent.

Emerging players

• Cryo Innovations: Smaller competitor developing cryotherapy and cryosurgery devices for medical and aesthetic use. Partial overlap with CryoPen in target customer segments but a smaller, less established player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/HOEquipments
• Facebookfacebook.com/HOEquipmentsOfficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H&O Equipments