What EyeSee does

EyeSee is a privately held, tech-enabled behavioral research company founded in 2012, headquartered in Belgrade, Serbia, with an additional office in Mexico City. The firm delivers predictive consumer-behavior insights to enterprise clients, primarily serving half of the top 30 global CPG brands along with healthcare innovators and media organizations. Its client roster includes Danone, Nestle, L'Oreal, AB InBev, Colgate-Palmolive, Microsoft, Bayer, Reckitt, William Grant & Sons, and 3M Consumer Business Group, among others.

The company's core offering is a platform of seven solution verticals (Pack, Planogram & Decision Tree, Retail Media, Social Media Ad, TV Commercial, E-Commerce, and Innovation) supported by seven methodology modules including real Eye Tracking, AI-powered Predictive Eye Tracking trained on 11.5M eye-gaze data points, PackSee.AI trained on 15M+ human data points, Emotion Recognition, RTM + Survey, Virtual Shopping environments with 80+ shelf categories and 40+ pre-built stores, and live Navigation testing on retailer websites. The firm employs 150+ multidisciplinary experts and conducts 300+ behavioral studies per year across 50+ markets, using a mix-method approach that combines eye-tracking, facial coding, reaction-time measurement, and immersive simulations.

EyeSee generates revenue through project-based professional services engagements with enterprise clients, operating multi-year contracts with quote-driven pricing tied to methodology selection, sample size, and market coverage. The go-to-market combines dedicated enterprise account management with inside sales and event-driven marketing, supported by thought-leadership content (170+ blogs, 40+ webinars, 20+ podcasts, 160+ articles). The firm is backed by institutional investors Smartfin, ING Private Equity, and Value Square, each with board representation, and operates under ISO 9001:2015 certification with ESOMAR and Insights Association memberships.

Name

EyeSee

Legal name

EyeSee

Website

https://eyesee-research.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

EyeSee is a Belgrade-based behavioral research firm serving half of the top 30 global CPG brands with AI-powered eye-tracking, emotion recognition, virtual shopping, and pack-screening solutions for advertising, packaging, and e-commerce optimization.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Behavioral Research Services: EyeSee provides behavioral research services to CPG companies, healthcare innovators, and media organizations. Services include pack testing, retail media testing, TV commercial optimization, social media ad testing, e-commerce optimization, and planogram testing using proprietary methodologies combining eye-tracking, emotion recognition, and virtual shopping technologies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

EyeSee is a tech-driven behavioral research company that delivers predictive insights across shopper, advertising, innovation, and e-commerce domains to enterprise clients including top global CPG brands, healthcare innovators, and media companies. Its core offering combines AI-powered methodologies (Predictive Eye Tracking, PackSee.AI, Emotion Recognition) with proprietary in-context testing environments (virtual stores with 80+ shelf categories, realistic social media feed replicas, live retailer e-commerce sites) to test packaging, advertising, retail media, and digital commerce effectiveness.

Product overview

EyeSee is a tech-driven behavioral research company providing predictive insights for shopper, advertising, innovation, and e-commerce optimization through a platform of seven core testing solutions (Pack, Planogram & Decision Tree, Retail Media, Social Media Ad, TV Commercial, E-Commerce, and Innovation) complemented by seven research methodology modules. The core solutions enable testing across packaging, retail placement, advertising campaigns, and digital commerce contexts, while the methodology modules provide specialized measurement capabilities including real Eye Tracking, AI-powered Predictive Eye Tracking, PackSee.AI for pack screening, Emotion Recognition, RTM + Survey, Virtual Shopping, and Navigation testing. The platform uses in-context testing environments including virtual stores with 80+ shelf categories and 40+ pre-built stores, realistic social media replicas across TikTok, Instagram, Facebook, X, WeChat, and YouTube, and live e-commerce website testing including Amazon mobile replica. The mix-method approach combines these solutions with multiple research methodologies for comprehensive behavioral insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Pack Testing Pack testing solution that helps brands determine if a packaging redesign will stand out in a competitive context, whether new pack designs effectively communicate key messages, and how to improve brand visibility and recognition on shelf. Targeted at consumer brands and CPG packaging teams.
• Planogram & Decision Tree Planogram and decision tree testing solution that provides insights into consumer behavior and decision-making to help maximize category impact, strengthen retail partnerships, and optimize product portfolios. Targeted at retailers and brand category managers.
• Retail Media Testing Retail media campaign testing solution that helps determine the optimal number of assets in campaigns, the best store positioning, which campaign drives greatest purchase for the category, and the best mix of retail media channels. Targeted at retailers with retail media networks and CPG advertisers.
• Social Media Ad Testing Social media advertising testing solution that tests ads in simulated, highly-realistic social media feeds across TikTok, Instagram, Facebook, X, WeChat, and YouTube to uncover insights behind basic metrics and provide best-practice creative guides. Targeted at brand marketers and media agencies.
• TV Commercial Testing TV commercial testing solution that evaluates each second of ads to optimize for attention retention and emotional impact, helping turn TVC investment into returns. Targeted at brand advertisers and media agencies.
• E-Commerce Testing E-commerce testing solution that provides comprehensive shopper insights with a customer-to-conversion testing framework on live e-commerce websites globally, helping brands win on the digital shelf. Targeted at brands and retailers operating e-commerce platforms.
• Innovation Research Innovation research solution for testing new product concepts, design directions, and innovation strategies within dynamic and complex product development processes. Targeted at brand innovation, R&D, and new product development teams.
• Eye Tracking Real eye tracking methodology that follows eye movement to provide insights into the most visible areas of stimuli and the order in which customers gather information. Trained on 11.05 million eye-gaze data points and delivered remotely in respondents' natural environment.
• Predictive Eye Tracking AI-powered eye tracking built on 10 years of real eye-tracking expertise and trained with 11.5 million eye-gaze data points. Delivers AI Visibility and AI Attention KPIs along with predictive heatmaps for fast and cost-effective Pack Checks and Pack Screenings.
• PackSee.AI AI-powered pack screening solution built on 12+ years of behavioral expertise and trained on 15M+ human data points. Delivers predictive KPIs across Attract, Engage, and Inform dimensions — including visibility, liking, and communication strength — combined into a PackSee.AI Score for fast, scalable early-stage pack screening and design prioritization.
• Emotion Recognition Facial expression analysis technology that analyzes expressions second-by-second to identify and interpret emotions, measuring emotion reach, emotion engagement, and where viewer interest is piqued to enhance marketing strategies.
• RTM + Survey Reaction Time Measurement combined with survey methodology that measures the speed at which respondents associate certain attributes with a stimulus and reveals the emotional certainty behind the association.
• Virtual Shopping Proprietary virtual store technology using state-of-the-art virtual replicas to enable realistic shopper experiences with the highest correlation with actual in-store behavior. Features over 80 shelf categories and 40 pre-built stores.
• Navigation Testing Mission-based shopping behavior testing on live retailer websites and life-like browsing for higher predictability in results, providing insights into how shoppers interact with websites and search for products.

Quantifiable outcome

• 90% of clients put EyeSee in top 25% of MR vendors
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NielsenIQ: Major consumer and retail insights firm with strong CPG client overlap and innovation/packaging research offerings. Competes with EyeSee for CPG research budgets and was a prior employer of EyeSee's Head of Sales and Marketing.
• System1: Behavioral marketing research firm (formerly BrainJuicer) focused on advertising effectiveness, brand tracking, and emotional measurement. Closely comparable in methodology and CPG/FMCG client base to EyeSee's behavioral and advertising testing solutions.
• MSW Research: US-based packaging and shopper research firm with strong CPG and retailer client base. Closely comparable as a behavioral and pack-effectiveness research peer serving the same enterprise buyer.
• Ipsos: One of the world's largest market research firms offering advertising research, innovation, packaging, and shopper insights. Directly comparable to EyeSee across CPG, healthcare, and media clients, and a former employer of several EyeSee senior leaders.
• Kantar: Global market research leader with established practices in advertising effectiveness, brand and shopper research. Overlaps directly with EyeSee's advertising, pack, and innovation testing solutions for the same CPG enterprise clients.
• Human8 (formerly InSites Consulting): Global consumer insights and marketing research consultancy with a strong behavioral and community research practice. Directly comparable as a behavioral-led research peer serving similar CPG and consumer brands.
• MetrixLab: Digital-first market research firm specializing in advertising, brand, and packaging effectiveness for CPG and media clients. Closely comparable in offer (ad and pack testing) and target buyers.

Emerging players

• Tobii Pro: Leading provider of eye-tracking hardware and analytics used in academic, UX, and commercial research. Adjacent competitor in eye-tracking methodology that EyeSee's Predictive Eye Tracking is positioned against.
• Sticky: AI-driven eye-tracking and attention analytics firm offering fast, scalable ad and creative testing. Comparable in methodology (predictive eye tracking) and partial overlap in CPG and media client use cases.

Broad incumbents

• GfK: Long-established global market research firm (now part of NIQ) with broad consumer goods, retail, and shopper research. Wider portfolio than EyeSee but directly comparable in shopper and CPG insights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eyesee-understand-behavior-grow-further
• Instagraminstagram.com/eyesee_team
• Xx.com/EyeSee_research
• Facebookfacebook.com/EyeSee.Research

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EyeSee