MSW Research
MSW Research is a privately held, US-based market research firm founded in 1968 that helps clients build brands by providing insights into consumer needs and communications effectiveness. The firm employs 51-100 people and is headquartered in Westbury, New York.
- Company typePrivate
- Founded1968
- HeadquartersWestbury, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What MSW Research does
MSW Research is a privately held, for-profit market research firm headquartered in Westbury, New York. Founded in 1968, the company positions itself as a research partner for brand-building, providing clients with insights into consumer needs and the effectiveness of their communications. With 51-100 employees, MSW Research operates as a mid-sized boutique research firm rather than a scaled quantitative platform, with a stated vertical segmentation approach suggesting industry-specific expertise. The firm has maintained continuous operations for over 55 years, indicating a stable, established business.
The company's core offering is research-based brand and communications insight, though specific methodologies, proprietary frameworks, productized offerings, or technology platforms are not documented in available sources. No technology stack, integrations, AI capabilities, or productized analytics tools are referenced in the source data, indicating either reliance on traditional qualitative/quantitative research methods or simply that such details are not publicly disclosed. The firm appears to be independently held with no disclosed parent company, no funding rounds, and no external investors identified.
The revenue model, pricing structure, customer base, and go-to-market motion are not documented in available sources. There is no public pricing information, no named customer logos, no disclosed revenue figures, and no segment-level data beyond the vertical orientation. As a private firm with no funding history and no disclosed financials, MSW Research appears to operate as an independently capitalized research consultancy, with limited publicly available information about its commercial operations or strategic direction.
MSW Research firmographics
Firmographics- Name
- MSW Research
- Legal name
- MSW Research
- Website
- https://mswresearch.com
- Company type
- Private
- Founded year
- 1968
- Headcount range
- 51–100 employees
- Short description
- MSW Research is a privately held, US-based market research firm founded in 1968 that helps clients build brands by providing insights into consumer needs and communications effectiveness. The firm employs 51-100 people and is headquartered in Westbury, New York.
- Ownership category
- akta.pro rank
MSW Research industry classification
Industry- Product category
- Market Research
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Market Research & Consumer Insights (BPAHALAA)
- akta.pro secondary industries
- Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
Keywords
Where MSW Research is headquartered
LocationHeadquarters
- HQ city
- Westbury
- HQ country
- United States
- HQ region
- North America
Markets served
MSW Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
MSW Research product offering
Product offeringCore offering
MSW Research provides market research services that help clients build their brands through deeper insights into consumer needs and the effectiveness of their communications. The firm delivers research-driven insight work for business clients rather than publishing its own software or technology products.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand and communications research services Research services that help business clients build their brands by providing deeper insights into consumer needs and communications effectiveness.
Companies that use MSW Research
Customer profileIdeal customer profiles1 record
MSW Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MSW Research competitors and assessment
Company assessmentBroad incumbents
- Ipsos: Global market research leader offering brand, communications, and consumer insights. Overlaps with MSW Research on brand-building and communications effectiveness research, but operates at vastly larger global scale.
- Kantar: Major research and insights group with deep expertise in brand equity, advertising effectiveness, and consumer research. A direct functional comparable to MSW Research's communications effectiveness focus, though much larger and globally diversified.
- GfK: Global research firm serving consumer goods, retail, and communications clients with consumer insights and brand performance measurement. Comparable to MSW Research in vertical segmentation approach but operates at significantly greater scale.
Direct peers
- SSRS: US-based, mid-sized survey and market research firm serving media, academic, and commercial clients. Closest peer to MSW Research in size band, US domicile, and vertical-organized service approach.
- Maru Group: Mid-sized research and insights firm offering custom research, brand tracking, and communications effectiveness studies. Comparable to MSW Research in service offering and target buyer (CMO and insights leaders).
- Radius Global Market Research: US-based mid-market research firm providing brand, communications, and consumer insights. Similar size and proposition to MSW Research, with a comparable emphasis on verticalized client engagements.
- Decision Point (Material Holdings): Custom research firm providing brand, communications, and shopper insights. Comparable to MSW Research on custom research services and mid-sized operating model.
- The Harris Poll: Long-running US research brand delivering public opinion, brand, and communications research. Comparable heritage age and US positioning to MSW Research, with similar emphasis on communications effectiveness.
- LRW Group (Material): Mid-to-large US research firm offering brand, communications, and consumer insights. Comparable to MSW Research on service mix and US mid-market client base.
Emerging players
- Toluna: Tech-enabled online research and panel platform offering consumer insights at faster turnaround and lower cost. Represents the tech-driven competitive pressure facing traditional mid-sized firms like MSW Research.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
MSW Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
MSW Research leadership team
Management profileNumber of profiles
Profiles1 record
MSW Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MSW Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MSW Research
What does MSW Research do?
MSW Research provides market research services that help clients build their brands through deeper insights into consumer needs and the effectiveness of their communications. The firm delivers research-driven insight work for business clients rather than publishing its own software or technology products.
When was MSW Research founded?
MSW Research was founded in 1968. It employs 51 to 100 people.
Where is MSW Research based?
MSW Research is headquartered in Westbury, United States, in the North America region.
Who are MSW Research's main competitors?
Broad incumbents on record are Ipsos, Kantar and GfK. Direct peers are SSRS, Maru Group, Radius Global Market Research, Decision Point (Material Holdings), The Harris Poll and LRW Group (Material). Toluna is listed as an emerging player.
Does MSW Research have an API?
No public API is recorded for MSW Research.
What industry is MSW Research in?
MSW Research's product category is Market Research. Its primary akta.pro industry code is BPAHALAA, Market Research & Consumer Insights, with a secondary code of MPAAALAB, Syndicated Market Research (Panels, Omnibus, Tracker Studies). Its NAICS code is 54191 and its SIC code is 7310.