Live Conscious

What Live Conscious does

Live Conscious (legally "We Live Conscious") is a privately held, Los Angeles-based direct-to-consumer wellness supplement brand founded in 2013. The company sells a portfolio of clinically studied dietary supplements across hair growth, collagen, superfoods, functional mushrooms, omega-3s, and women's health exclusively through its own e-commerce storefront, with a wholesale program and international fulfillment via iHerb. Its core differentiators are proprietary ingredient technologies, including the Serevelle saw palmetto extract (35% hair growth increase in a 60-participant double-blind randomized placebo-controlled trial over 90 days), TocoGaia vitamin E, MenaQ7 vitamin K2 (MK-7), a 5-type multi-collagen blend (types I, II, III, V, X), and a 6-functional-mushroom blend with prebiotics, probiotics, and organic cacao. Products are manufactured in cGMP-compliant and NSF-certified facilities, with USP-Verified saw palmetto and additional non-GMO, vegan, gluten-free, and keto-friendly certifications across the portfolio.

The business model is subscription-led, with 15-35% loyalty discounts and free shipping on subscription orders, supported by a 365-day money-back guarantee, a rewards program, optional nutrition coaching, and free-shipping subscriber benefits. The company reports 165,000+ monthly subscribers and 19M+ products sold over 12 years, with flagship SKUs (Beyond Collagen, Beyond Brew, Clinical Hair Growth+) driving the majority of disclosed volume. Go-to-market is product-led growth via clinical validation, dermatologist endorsements (notably Dr. Ohara Aivaz), earned media across Forbes, Elle, Oprah Daily, Byrdie, and other outlets, and multi-channel digital marketing across organic social (Instagram, Facebook, TikTok), content/SEO, email, and an affiliate and wholesale program.

Live Conscious is a women-led, founder-controlled company with no disclosed venture capital, private equity, or institutional investment, no parent company, and no acquisition history. Recent strategic moves include the 2024 launch of Clinical Hair Growth+ with Serevelle, the 2024 expansion into Women's Health (Beyond Hormone, Berberine Phytosome), ongoing format and flavor extensions (stick packs, bundle SKUs), and a March 2026 partnership with Vitamin Angels to support nutrition programs for 200,000 mothers and children across the U.S. and approximately 65 countries. Customer segments are diversified across health-conscious general consumers, hair thinning/loss sufferers, beauty-from-within seekers, and coffee drinkers seeking caffeine alternatives, served through a hybrid persona-and-use-case segmentation approach.

Name

Live Conscious

Legal name

We Live Conscious

Website

https://weliveconscious.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Live Conscious is a Los Angeles-based, privately held DTC wellness supplement brand founded in 2013, selling clinically validated hair, collagen, superfood, and functional mushroom supplements to health-conscious consumers via a 165,000-subscriber subscription e-commerce model.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Other Health and Personal Care Retailers (45619), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

Keywords

• Dietary supplements
• Collagen peptides
• Hair growth supplements
• Wellness products
• Functional mushroom blends

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer Supplement Sales: Revenue generated from selling dietary supplements directly to consumers through the company's e-commerce platform. Products include collagen peptides, superfood powders, mushroom blends, hair growth formulas, and various wellness supplements. The company offers both one-time purchases and subscription plans with significant discounts (15-35%) to drive recurring revenue.
2. Subscription Program: Monthly subscription model providing recurring revenue through scheduled deliveries of products with tiered discounts. Subscribers receive free shipping, access to VIP content, optional nutrition coaching sessions, and flexibility to reschedule or cancel orders. The program reports 165,000+ monthly subscribers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Live Conscious manufactures and sells clinically validated dietary supplements directly to consumers through its own e-commerce platform. Its portfolio spans collagen, hair growth, superfood, functional mushroom, omega-3, vitamin/mineral and women's health formulations, sold primarily via a subscription-based DTC model with tiered discounts.

Product overview

Live Conscious is a health and wellness brand offering a comprehensive portfolio of dietary supplements. The core product line includes: hair growth solutions (Clinical Hair Growth+), collagen supplements (Beyond Collagen and Collagen Peptides in multiple flavors and formats), superfoods (Beyond Greens), functional beverages (Beyond Brew in various flavors), omega fatty acid supplements (OmegaWell and KrillWell), vitamins and minerals (K2+D3, MagWell, Vegan B12), and targeted health solutions (Beyond Hormone, Berberine Phytosome, LiverWell, MoveWell, DigestWell, and others). The company also offers sub-brands including Hair La Vie for hair care products and various flavor and format variants of its core products. All products are backed by third-party testing and a 365-day money-back guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Hair Growth+ Hair growth supplement formulated with Serevelle, a clinically studied saw palmetto extract that demonstrated a 35% increase in hair growth within 90 days. Targets hair shedding, density, and scalp health for both men and women.
• Beyond Collagen Multi-collagen powder featuring types I, II, III, V, and X collagen from four premium sources, supercharged with biotin and vitamin C for enhanced absorption and production. Supports radiant skin, stronger hair, resilient nails, and joint comfort.
• Collagen Peptides Hydrolyzed types I and III collagen peptides powder sourced from grass-fed, pasture-raised bovine. Supports skin elasticity, stronger hair, durable nails, and joint mobility with 19 amino acids. Available in unflavored and multiple flavored variants.
• Beyond Greens Superfood powder blend featuring echinacea, rhodiola, milk thistle, probiotics, and four varieties of mushrooms including Lions Mane and Reishi. Supports immune system, gut health, detoxification, and clean energy.
• Beyond Brew Functional mushroom blend with six mushroom varieties (Reishi, Lions Mane, Cordyceps sinensis, Cordyceps militaris, Turkey Tail, and Chaga), prebiotics, probiotics, and organic cacao. Coffee alternative providing energy, focus, immunity, gut health, and mood support with only 5mg caffeine. Available in multiple flavors.
• OmegaWell Premium omega-3 fish oil supplement containing 800mg EPA and 600mg DHA per serving. Supports cognitive function, heart health, and joint health with sustainably sourced wild-caught Peruvian anchovies.
• K2+D3 Vitamin K2 (MenaQ7) combined with Vitamin D3 5000 IU for optimal bone support. Helps direct calcium where the body needs it and supports heart health and immune balance.
• MagWell Triple-blend magnesium supplement combining Magnesium Malate, Glycinate, and Citrate with Zinc and Vitamin D3. Supports bone health, restorative sleep, mood, muscle recovery, and immune response.
• Beyond Hormone Supplement supporting women's hormonal health.
• Berberine Phytosome Blood sugar and metabolic support supplement featuring enhanced-absorption berberine formulation.
• LiverWell Liver support supplement with NAC and ALA for detoxification and liver health.
• MoveWell Joint and movement support supplement.
• Movewell+ Enhanced joint support supplement with advanced formula.
• Pro-45 Probiotic supplement supporting gut health.
• CoQWell Coenzyme Q10 supplement for energy and heart health support.
• CurcuWell Curcumin supplement with anti-inflammatory properties.
• DigestWell Digestive health support supplement.
• KrillWell Krill oil supplement providing omega-3 fatty acids.
• Lion's Mane + Mushroom Blend Cognitive support supplement featuring lions mane mushroom for brain function.
• OptiWell Vision and eye health support supplement.
• Vegan B12 Plant-based vitamin B12 supplement for energy and nerve function.
• ZenWell Stress relief and relaxation support supplement.
• Protein: Cosmic Cacao Chocolate-flavored protein powder supplement.
• Protein: Vanilla Dream Vanilla-flavored protein powder supplement.
• Colostrum Immune support supplement derived from colostrum.
• Hair La Vie Renewing Scalp Treatment Topical hair treatment for scalp health and renewal.
• Hair La Vie Clinical Formula Clinically-formulated hair vitamin supplement.
• Hair La Vie Revitalizing Hair Blend Hair revitalization supplement blend.

Quantifiable outcome

• 35% increase in hair growth within 90 days based on double-blind, randomized, placebo-controlled clinical trial with 60 participants (ages 25-65)
• +6 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Vitamin AngelscoreGTM or Marketing Partner · 6 March 2026Live Conscious has announced a partnership with Vitamin Angels to support nutrition programs for underserved communities, pledging to help reach 200,000 mothers and children across the U.S. and approximately 65 countries in 2026. The partnership has already reached more than 40,000 lives in 2026 through Live Conscious's fixed annual pledge to the global health nonprofit. This is described as part of the company's broader commitment to conscious living and social impact.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HUM Nutrition: Direct peer in beauty-focused DTC supplements (hair, skin, nails) sold through subscription. Highly comparable customer segment and product overlap with Live Conscious's collagen and hair growth lines.
• Care/of: Direct peer in personalized DTC vitamins and supplements sold via subscription, owned by Bayer. Closely comparable subscription-first GTM, target demographic, and direct-to-consumer e-commerce model.
• Ritual: Direct peer in clinically positioned DTC multivitamins and supplements with a subscription model targeting health-conscious consumers. Comparable product positioning, GTM motion and target customer segment.
• Olly (Unilever): Direct peer in mass-market DTC wellness supplements including beauty, sleep, and multivitamins, owned by Unilever. Comparable product breadth and consumer demographic.
• Vital Proteins: Direct peer in collagen and beauty-from-within supplements, owned by Nestlé Health Science. Competes head-to-head in the DTC collagen peptide and multi-collagen category where Live Conscious's Beyond Collagen and Collagen Peptides are flagship products.
• Athletic Greens (AG1): Direct peer in DTC greens/superfood powder supplements with a high-AOV subscription model. Competes with Live Conscious's Beyond Greens and overlapping daily-wellness positioning.
• Moon Juice: Direct peer in beauty-from-within and wellness supplements (collagen, adaptogens, mushrooms) targeting a similar female-skewing, premium DTC consumer.
• Sports Research: Direct peer in DTC supplements sold via Amazon and own e-commerce site, with comparable product lines in omega-3 (KrillWell vs Sports Research krill oil), collagen, and vitamins.

Broad incumbents

• Nature Made (Pharmavite): Broad incumbent in mass-market vitamins and supplements including the K2+D3 and omega-3 categories where Live Conscious competes; relevant as a scaled benchmark for category economics.
• Garden of Life: Broad incumbent in organic and non-GMO supplements (owned by Nestlé), spanning probiotics, multivitamins, and protein. Competes in the same natural-organic positioning that Live Conscious emphasizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/weliveconscious
• Instagraminstagram.com/weliveconscious
• TikToktiktok.com/@weliveconscious
• LinkedInlinkedin.com/company/liveconscious

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Conscious