What Website Planet does

Website Planet operates a free, ad- and affiliate-supported content portal targeting web developers, small business owners, and consumers evaluating website infrastructure. The site hosts more than 5,000 guides and reviews spanning web hosting, website builders (e.g., Wix, Squarespace), web development tools, and digital marketing services, written by a network of 100+ contributors and localized into 33+ languages. Distribution is built on SEO-driven long-form editorial plus earned placements in TechRadar, Engadget, Insider, the Independent, Gizmodo, and LifeHacker.

The platform is organized around three product surfaces. First, the editorial catalog of reviews, comparisons, and how-to guides that captures comparison-intent search traffic. Second, the Free Web Tools Suite, a collection of 20+ browser-based utilities that requires no account and is intended to keep users on-site. Third, a sub-brand called the Cyber Research Project, which extends coverage into cybersecurity research content. Together, these create a multi-vertical publishing ecosystem rather than a single-domain property.

Website Planet is a privately held, for-profit company headquartered in London with 11–50 employees. It reports 25,000+ daily visitors and roughly 1.5 million monthly sessions. The business model is 100% free end-user access funded by affiliate/referral commissions on hosting, builder, and SaaS sign-ups, layered on top of programmatic display advertising. No external funding rounds, M&A, partnerships, leadership changes, or patents are disclosed.

Name

Website Planet

Legal name

Website Planet

Website

https://websiteplanet.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Website Planet is a free online portal serving web developers and small businesses with 5,000+ guides, reviews, and 20+ browser tools covering web hosting, website builders, and digital marketing across 33+ languages, monetized via affiliate referrals and display advertising.

Ownership category

akta.pro rank

Product category

Web Services Comparison and Review Platform

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

akta.pro secondary industry

Creator Channel Hosting & Publishing Platforms (MPACABAC)

Keywords

• Web hosting reviews
• Website builder guides
• Free web tools
• Webmaster utilities
• Digital services comparison

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate/Referral Revenue: Website Planet earns commissions through affiliate partnerships with reviewed products and services. The platform features coupon sections for website builders, web hosting, and other services, generating referral revenue when users purchase through these links.
2. Display Advertising: The platform generates advertising revenue through sponsored content and display advertisements integrated into the content and tools pages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Website Planet operates a free, content-led online platform that publishes step-by-step guides, in-depth reviews, and head-to-head comparisons of website builders, web hosting providers, credit card processors, project management software, and landing page creators. It also delivers a suite of more than 20 free browser-based webmaster and performance utilities (e.g., image compressor, QR generator, responsive checker, SSL checker, sitemap validator). All content and tools are offered at no cost, with monetization occurring indirectly through affiliate referral commissions and display advertising on the site.

Product overview

Website Planet is a free educational resource offering step-by-step guides for website creation using platforms like Wix, Squarespace, and Replit, alongside comprehensive reviews of website builders, web hosting, landing page creators, project management software, and credit card processing services. The platform provides over 20 free web tools for optimization and monitoring, curates discount coupons for digital services, and publishes expert blog content covering web design, marketing, and cybersecurity research. Their cyber research project identifies data breaches to help businesses secure their online databases.

Differentiator

Problem solved

Functional benefit

Brands

• Website Planet Cyber Research Project: Cybersecurity research initiative that publishes reports by professional researchers identifying data breaches and security vulnerabilities in companies' online security

Products and services

• Free Website Building Guides Step-by-step instructional guides (e.g., Wix Starter Guide, Squarespace Starter Guide, Vibe Coding Starter Guide) that walk individuals and small businesses through website design, setup, and launch using named platforms.
• Product & Service Reviews In-depth reviews and side-by-side comparisons of website builders (Wix, Squarespace, Hostinger, Shopify, IONOS), web hosting (Hostinger, IONOS, SiteGround, HostArmada, InterServer), credit card processing, project management software (monday.com, Smartsheet, Teamwork, Zoho Projects, Jira), and landing page creators.
• Free Web Tools Suite A collection of more than 20 free browser-based webmaster, performance, and operational utilities (image compressor, QR code generator, favicon generator, responsive checker, SSL checker, sitemap validator, robots.txt checker, Gzip compression, redirect checker, multiple URL opener, AMP validator, share link creator, JS/CSS minifier, dummy image generator, A/B test calculator, lorem ipsum generator, screen resolution, domain expiration checker, site down checker) usable without registration.
• Coupons & Discounts Curated discount codes and coupons (99+ listed) for website builders (Wix, Squarespace, Hostinger, Shopify, IONOS) and web hosting services (Hostinger, IONOS, SiteGround, HostArmada, InterServer), accessed via dedicated coupon pages.
• Cyber Research Project Cybersecurity research sub-brand that identifies and publishes reports on data breaches and security vulnerabilities in companies' online databases, providing responsible disclosure and public breach notifications.

Quantifiable outcome

• Serving 25,000+ professionals daily with 1.5 million monthly sessions

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tooltester: Tooltester is a website builder and hosting review site with affiliate monetization and multilingual coverage. It is the closest 1:1 comparator to Website Planet — same niche (SMBs choosing website platforms), same monetization (affiliate referrals to Wix, Squarespace, Hostinger), same geographic strategy (multiple language editions).
• HostAdvice: HostAdvice is a hosting review platform with a contributor model and global marketplace of hosting providers. Closely comparable to Website Planet on both the host-review content side and the affiliate-driven lead-gen model — the most operationally similar peer outside the website-builder niche.
• WebHostingSecretRevealed (WHSR): WHSR is a long-running web hosting review and affiliate site publishing detailed hands-on hosting comparisons. Overlaps directly with Website Planet's hosting review vertical, same affiliate business model, similar deep-link guide content targeting SMB readers.

Broad incumbents

• TechRadar: TechRadar is a major global tech publication that runs affiliate-driven reviews of web builders, hosting, and productivity software. Share the affiliate review/content model and produce content in the same product categories; have even cited Website Planet's research, indicating direct category overlap.
• Tom's Guide: Tom's Guide is a large-scale consumer technology review site with affiliate links across hosting, software, and web tools. Comparable to Website Planet in revenue model (affiliate + display), content style (hands-on reviews and how-tos), and SEO-driven playbook — though operating at meaningfully larger scale and broader editorial scope.
• G2: G2 is the leading software marketplace with verified user reviews and lead-gen for SaaS buyers. While broader in category scope than Website Planet, G2 is a comparable business archetype — content-driven discovery, free for end users, affiliate/sponsored revenue to vendors — and competes for traffic on adjacent categories Website Planet covers (project management, landing pages).
• PCMag: PCMag is an established technology review publication with affiliate revenue across web services, hosting, and SaaS categories. Comparable as a broad-based tech review operation monetizing traffic via affiliate links, though much larger and broader in scope than Website Planet.
• Capterra: Capterra (Gartner-owned) is a software review and lead-gen marketplace covering website builders, project management, and other categories Website Planet serves. Comparable in monetization (vendor pay-per-lead) and in relying on SMB buyer intent for technology purchases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/website_planet
• LinkedInlinkedin.com/company/websiteplanet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Website Planet