TechRadar
TechRadar is a global consumer technology media platform publishing news, reviews, buying guides, and deals across 17 international editions, monetized through advertising, affiliate commerce, and its Insider subscription membership serving consumer technology buyers worldwide.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What TechRadar does
TechRadar is a global consumer technology media platform founded in 2008 and operated by Future US, Inc., a subsidiary of UK-listed Future plc. The platform publishes technology news, in-depth product reviews, buying guides, deals coverage, and how-to content across 12+ category verticals including phones, computing, AI, TVs, streaming, audio, fitness, cameras, home tech, VPNs, gaming, and software. The company operates 17 international editions spanning North America, Europe, Asia-Pacific, and Australasia, and runs dedicated sub-brands TechRadar Pro (B2B enterprise coverage), TechRadar Gaming, and the TechRadar Insider paid membership program. The editorial team has 300+ years of combined consumer technology journalism experience and has produced 16,000+ reviews and 691 buying guides.
The underlying technology is a digital publishing platform with content management, affiliate tracking, and audience analytics systems, distributed via the website, mobile-optimized pages, Google News and RSS syndication, YouTube, and social channels including X, Facebook, Threads, Pinterest, Reddit, and Instagram. The platform generates 317 million annual sessions and serves a globally distributed base of consumer technology buyers seeking independent product evaluation and purchasing guidance.
The business model combines three revenue streams: digital advertising (display, sponsored content, and promotional articles), affiliate commerce commissions earned when readers purchase products through retailer links (with Amazon and Best Buy among named partners), and the recurring TechRadar Insider subscription membership program with 44,000+ active members. Core content is free to consumers. The company is currently navigating headwinds including a 6% B2C revenue decline, 10% drop in sessions, and a 2026 restructuring that will cut a net 30 editorial positions across UK and US operations.
TechRadar firmographics
Firmographics- Name
- TechRadar
- Legal name
- Future US, Inc.
- Website
- https://techradar.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- TechRadar is a global consumer technology media platform publishing news, reviews, buying guides, and deals across 17 international editions, monetized through advertising, affiliate commerce, and its Insider subscription membership serving consumer technology buyers worldwide.
- Ownership category
- akta.pro rank
TechRadar industry classification
Industry- Product category
- Technology News and Reviews
- NAICS
- Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Content Curation & Bookmarking/Read-Later Platforms (MPACAKAH)
Keywords
Where TechRadar is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TechRadar business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate commerce revenue: TechRadar earns commissions when readers purchase products through affiliate links on the site. The site explicitly states 'When you purchase through links on our site, we may earn an affiliate commission.' This is a primary revenue driver alongside advertising.
- Digital advertising: The site generates advertising revenue through display ads, sponsored content, and promotional articles. Future plc's B2C division, which includes TechRadar, reported revenue from digital advertising.
- Subscription membership (TechRadar Insider): TechRadar offers a membership program called 'TechRadar Insider' with exclusive perks including weekly newsletters, commenting access, member badges, and exclusive deals. This provides a recurring subscription revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access to all core content including news, reviews, and buying guides |
Distribution channels3 records
Marketing channels7 records
TechRadar product offering
Product offeringCore offering
TechRadar is a digital consumer technology media platform that publishes technology news, comprehensive product reviews, buying guides, deals coverage, and how-to content across categories including phones, computing, AI, TVs, audio, gaming, cameras, fitness, smart home, and VPNs. The platform operates 17 international editions and monetizes through advertising, affiliate commerce commissions, and a paid membership program (TechRadar Insider) with over 44,000 active members.
Product overview
TechRadar is a multi-category technology news and review platform published by Future plc, launched in January 2008. The core offering is the main TechRadar site covering phones, computing, AI, TVs, streaming, fitness, audio, VPNs, cameras, home tech, and gaming with expert reviews, buying guides, and deal coverage. The portfolio includes TechRadar Pro (business-focused B2B edition with enterprise technology insights), TechRadar Gaming (dedicated gaming coverage), and TechRadar Insider (membership program with exclusive perks and newsletters). The company operates 17 international editions and has been covering tech since 2008, with over 300 years of combined editorial experience across the team.
Differentiator
Problem solved
Functional benefit
Products and services
- TechRadar Primary consumer technology news and review website covering phones, computing, AI, TVs, streaming, fitness, audio, VPNs, cameras, home tech, and gaming with expert reviews, buying guides, and deal coverage. Free to access.
- TechRadar Pro B2B-focused sub-brand of TechRadar providing technology insights for businesses, including in-depth buying advice, security coverage, and industry-specific analysis for enterprise readers.
- TechRadar Gaming Dedicated gaming sub-brand covering the latest video game releases, gaming hardware, game reviews, and behind-the-scenes stories from the gaming world.
- TechRadar Insider Subscription membership program offering exclusive perks including weekly newsletters, commenting access, member badges, and exclusive deals. Over 44,000 active members.
Quantifiable outcome
- 317 million annual page sessions across the platform
- +2 more outcomes
Companies that use TechRadar
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
TechRadar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TechRadar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Future plcparent companyTechRadar is owned and operated by Future plc, an international media group and leading digital publisher. Future plc provides corporate services, advertising infrastructure, and strategic direction to TechRadar.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
TechRadar competitors and assessment
Company assessmentDirect peers
- Tom's Guide: Sister publication under Future plc covering consumer technology with reviews, buying guides, and how-to articles. Operates an identical affiliate-plus-advertising business model targeting the same consumer tech buyer audience, and was bundled into the same 2026 restructuring announcement.
- CNET: Long-established consumer technology publication (now owned by Red Ventures) covering product reviews, news, and buying guides with affiliate commerce revenue. Direct competitor for consumer tech audiences and the same high-intent purchase queries.
- The Verge: Major consumer technology and science publication owned by Vox Media covering tech news, reviews, and feature stories. Competes for the same audience of consumer tech enthusiasts with overlapping editorial formats and a similar digital-first business model.
- Engadget: Consumer technology publication covering gadgets, gaming, and entertainment with reviews, news, and analysis. Direct competitor in consumer tech media with similar product review and buying guide content targeting high-intent purchase readers.
- Wired: Iconic technology and culture publication (owned by Condé Nast) covering consumer tech, science, and business. Competes with TechRadar for high-intent consumer technology readers, with broader cultural reach and a stronger subscription business.
- PCMag: Established consumer technology publication providing product reviews, buying guides, and tech news with a strong computing/PC focus. Direct competitor in the consumer tech review space with comparable affiliate-driven commerce monetization.
- Digital Trends: Consumer technology publication covering reviews, news, and how-to guides for consumer electronics. Competes directly with TechRadar in the consumer tech content and affiliate commerce space with overlapping category coverage.
- ZDNet: Technology media outlet covering enterprise and consumer technology with reviews and analysis. Overlaps with TechRadar's consumer tech coverage and competes for similar affiliate-driven commerce audiences across hardware and software.
Emerging players
- Android Authority: Mobile-focused consumer technology publication specializing in Android phones, tablets, and apps with reviews, news, and buying guides. Significant overlap with TechRadar's phones category and similar affiliate commerce model.
- Mashable: Digital media outlet covering technology, entertainment, and culture with significant consumer tech coverage. Overlaps with TechRadar's broader tech content but skews more toward entertainment, social platforms, and cultural angles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TechRadar social profiles
Digital presenceTechRadar financial estimates
Financial estimateRevenue estimate
Valuation estimate
TechRadar leadership team
Management profileNumber of profiles
Profiles14 records
TechRadar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TechRadar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TechRadar
What does TechRadar do?
TechRadar is a digital consumer technology media platform that publishes technology news, comprehensive product reviews, buying guides, deals coverage, and how-to content across categories including phones, computing, AI, TVs, audio, gaming, cameras, fitness, smart home, and VPNs. The platform operates 17 international editions and monetizes through advertising, affiliate commerce commissions, and a paid membership program (TechRadar Insider) with over 44,000 active members.
Is TechRadar a public or private company?
TechRadar is a private company. It is classified as corporate owned and is currently operating.
When was TechRadar founded?
TechRadar was founded in 2008. It employs 501 to 1,000 people.
Where is TechRadar based?
TechRadar is headquartered in New York, United States, in the North America region.
How does TechRadar make money?
Three revenue lines are on record. Affiliate commerce revenue is the primary driver. The others are digital advertising and subscription membership (TechRadar Insider).
Who are TechRadar's main competitors?
Direct peers on record are Tom's Guide, CNET, The Verge, Engadget, Wired, PCMag, Digital Trends and ZDNet. Emerging players are Android Authority and Mashable.
Does TechRadar have an API?
No public API is recorded for TechRadar.
What industry is TechRadar in?
TechRadar's product category is Technology News and Reviews. Its primary akta.pro industry code is MPACAKAH, Content Curation & Bookmarking/Read-Later Platforms. Its NAICS code is 516 and its SIC code is 7311.