Mental Health Association of Monmouth County

What Mental Health Association of Monmouth County does

The Mental Health Association of Monmouth County is a 501(c)(3) nonprofit corporation (EIN 21-0665639) founded in 1950 and headquartered at 106 Apple Street, Suite 110, Tinton Falls, NJ, with a secondary bilingual walk-in center in Red Bank. The organization delivers a portfolio of 15+ free or low-cost community-based mental health programs organized across four tracks: Adult Programs (Community Support Services, Housing Navigation, Housing Supports, Intensive Family Support, MHA Social Services, PATH), Youth Programs (Adolescent Pregnancy Prevention Initiative, Family Crisis Intervention, Family Navigator, Parent-Child Conflict Resolution), Treatment and Prevention (Intensive In-Community Counseling, Lifelines suicide prevention, Mental Health First Aid, Outpatient Services), and Community Programs (Red Bank Resource Network, Wellness Within). Services are delivered via walk-in centers, outpatient clinics, in-home counseling, school district partnerships covering 50+ NJ districts, and crisis response through the Link2Care/ARRIVE Together collaboration with the Monmouth County Prosecutor's Office.

The underlying technology base is service-delivery infrastructure rather than a software platform: the organization operates no proprietary product, no mobile application, and no disclosed API. Digital presence consists of a Wix-hosted website, social channels (Facebook, Instagram, LinkedIn, YouTube), an email newsletter, and integration with the national Mental Health America online screening tool. The mental-health-services technology stack is essentially clinical case management plus standard CRM, with no AI/ML capabilities in evidence.

Revenue mechanics combine individual donations, government grants (DMHAS, NJ Division of Consumer Affairs, Monmouth County Department of Human Services), insurance reimbursement (Medicaid, Medicare, out-of-network), sliding-scale fees through a partner clinician network, and corporate philanthropy via the Corporate Champions program. Pricing is donation-suggested at $50-$2,500 per program unit, with most core services free. Distribution is regional-direct: clients access services through walk-in centers, school-based programs, in-home visits, and community referrals rather than through enterprise sales channels.

Name

Mental Health Association of Monmouth County

Legal name

Mental Health Association of Monmouth County, Inc.

Website

https://mentalhealthmonmouth.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Mental Health Association of Monmouth County is a 501(c)(3) nonprofit founded in 1950 that provides free and low-cost community-based mental health services—including outpatient therapy, housing navigation, suicide prevention, and youth counseling—primarily to residents of Monmouth County, New Jersey.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Individual and Family Services (6241)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFABAC

Outpatient Mental Health & Counseling Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

SECONDARYBPAGACAD

Mental Health & Crisis Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYEDALAFAB

Mental Health Counseling & Psychotherapy Services

Education/Student Services & Campus Operations/Student Health, Counseling & Wellness Services

SECONDARYBPAIAJAK

Behavioral Health & Substance Use Public Health Programs

Business & Public Services/Public Sector & Government Administration/Public Health Administration & Regulation

Keywords

• Community mental health services
• Outpatient counseling therapy
• Suicide prevention training
• Housing navigation support
• Behavioral health programs

Headquarters

HQ city

Tinton Falls

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Donations: Tax-deductible charitable contributions from individuals supporting mental health programs and services
2. Government Grants and Funding: Funding from state and federal sources including DMHAS grants, NJ Division of Consumer Affairs, Monmouth County Department of Human Services, and other government entities to support specific programs
3. Insurance Reimbursement: Medicaid, Medicare, and out-of-network insurance reimbursement for outpatient therapy services
4. Sliding Scale Fees: Reduced-cost psychotherapy network partnering with local psychologists and social workers to provide affordable counseling
5. Corporate Partnerships: Corporate Champions program where businesses support mental health initiatives

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Mental Health Association of Monmouth County is a 501(c)(3) nonprofit community mental health provider delivering free and low-cost behavioral health services across Monmouth County, New Jersey. Its core offerings include outpatient therapy, housing navigation and support, suicide prevention training (Lifelines, Mental Health First Aid), youth and family counseling, crisis intervention, and a bilingual walk-in resource network. Services are funded primarily through donations, government grants, insurance reimbursement, and corporate partnerships.

Product overview

The Mental Health Association of Monmouth County offers a comprehensive portfolio of mental health programs and services organized into four main categories: Adult Programs (Community Support Services, Housing Navigation Program, Housing Supports Program, Intensive Family Support Services, MHA Social Services, and PATH), Youth Programs (Adolescent Pregnancy Prevention Initiative, Family Crisis Intervention Unit, Family Navigator, and Parent-Child Conflict Resolution), Treatment and Prevention (Intensive In-Community Counseling, Lifelines suicide prevention, Mental Health First Aid, and Outpatient Services), and Community Programs (Red Bank Resource Network). The organization also offers wellness initiatives like the Wellness Within restorative yoga series. Rather than a unified software product, this is a service-based nonprofit organization providing direct mental health care, housing support, education, and community resources across Monmouth County, New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Support Services
• Housing Navigation Program
• Housing Supports Program
• Intensive Family Support Services (IFSS)
• MHA Social Services
• PATH (Projects for Assistance in Transition from Homelessness)
• Adolescent Pregnancy Prevention Initiative (APPI)
• Family Crisis Intervention Unit
• Family Navigator - Partners with Families Program
• Parent-Child Conflict Resolution
• Intensive In-Community Counseling
• Lifelines Suicide Prevention Training
• Mental Health First Aid
• Outpatient Services
• Red Bank Resource Network
• Wellness Within Restorative Yoga Series
• Beyond the Connection Training Series
• Layers of Wellness Clothing Drive

Quantifiable outcome

• 10,000+ therapy sessions provided to individuals seeking support
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• Open Heart YogaminorStrategic or Co-development Partner · 1 January 2025Partnership to deliver Wellness Within restorative yoga series combining yoga with group counseling led by licensed clinicians at Open Heart Yoga studio in Red Bank, NJ
• New Jersey Division of Consumer AffairscoreOthers · 1 January 2025Funding source for the Housing Supports Program to help individuals and families enrolled in NJ FamilyCare secure and maintain stable housing
• Monmouth ACTScoreStrategic or Co-development Partner · 1 January 2025Countywide collaboration bringing together government and human service providers to create an integrated system of care; MHA is founding organization
• Jersey Shore Regional Health Commission Suicide Prevention CoalitioncoreStrategic or Co-development Partner · 1 January 2025Partnership to develop Suicide Prevention Guide for Faith Leaders providing practical tools to identify warning signs and connect individuals with crisis resources
• Monmouth Medical Center ScreenerscoreStrategic or Co-development Partner · 1 January 2025Collaboration in Link2Care/ARRIVE Together initiative for coordinated mental health crisis response
• CPC Integrated HealthcoreStrategic or Co-development Partner · 1 January 2025Collaboration in Link2Care/ARRIVE Together initiative with PATH program for early intervention and treatment connection
• Monmouth County Prosecutor's OfficecoreStrategic or Co-development Partner · 1 January 2025ARRIVE Together collaboration for Link2Care initiative providing mental health specialists for crisis response alongside law enforcement
• Monmouth County Prosecutor's Office Link2Care InitiativecoreStrategic or Co-development Partner · 1 January 2024Partnership as part of the statewide ARRIVE Together framework funded by the New Jersey Office of the Attorney General, uniting law enforcement professionals, mental health specialists, and community partners for coordinated crisis response for individuals experiencing mental health challenges or housing instability.
• Monmouth County Diversity Alliance and Konkret ComicsminorStrategic or Co-development Partner · 1 January 2023Partnership to produce K-Way High comic book series using storytelling and visual art to engage youth on mental health, resilience, and stigma reduction
• YMCA of Greater Monmouth CountyminorStrategic or Co-development Partner · 1 January 2023Partner in Be YourSELF countywide creative arts event for youth and families promoting self-expression, inclusion, and emotional wellness
• Society for the Prevention of Teen Suicide (SPTS)coreStrategic or Co-development Partner · 1 January 2023Partner in youth mental health initiatives including Be YourSELF event and ongoing suicide prevention programming
• Parker Family Health CentercoreStrategic or Co-development Partner · 1 January 2022Partnership providing free, bilingual mental health counseling to uninsured and low-income residents with weekly on-site sessions for children, adolescents, and adults
• Feeling SwellminorGTM or Marketing Partner · 1 January 2019Local surf apparel brand partnership for Swell Week 2019 campaign to destigmatize mental health conversations and promote positivity
• Affordable Housing AlliancecoreStrategic or Co-development Partner · 1 January 2017Partnership for Partners in Independence supportive housing program providing in-home counseling and resource coordination for individuals with chronic mental illness
• City of Angels Jersey Shore ChapterminorStrategic or Co-development Partner · 1 January 2016Local resource hub for individuals and families affected by addiction, strengthening connections to recovery services
• Jody Joseph MusicminorStrategic or Co-development Partner · 1 January 2015Launch of Heartstrings program providing free music and voice lessons for at-risk youth through creative arts initiative
• Valentina Sanchez (Miss New Jersey Teen USA 2014)minorGTM or Marketing Partner · 1 January 2014Partnership for My Happy Place social media campaign promoting mental health awareness through positivity and resilience

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mental Health Association of Essex and Morris Counties: Direct peer MHA affiliate serving adjacent New Jersey counties. The current MHA Monmouth Executive Director, Achille Dejean, previously served as Program Director here, making it the most directly comparable organization in mission, structure, and service scope.
• NAMI New Jersey: Statewide chapter of the National Alliance on Mental Illness providing mental health education, advocacy, and support groups in New Jersey. Directly comparable in mission, geographic scope, and as a fellow mental health advocacy and service provider in NJ.
• Preferred Behavioral Health Group: New Jersey-based behavioral health provider offering outpatient mental health, substance abuse treatment, and community services across multiple NJ counties. Comparable in service portfolio and target population.
• CPC Integrated Health: New Jersey behavioral health provider that is an active Link2Care/ARRIVE Together partner with MHA Monmouth. Directly comparable as a community-based mental health and addiction services provider in Monmouth County.
• Parker Family Health Center: Monmouth County-based nonprofit health center that partners with MHA Monmouth to provide free bilingual mental health counseling. Comparable as a community-based safety net provider serving uninsured and low-income residents in Monmouth County.

Broad incumbents

• Mental Health America: National parent affiliate that MHA Monmouth belongs to. Mental Health America provides the screening tools, brand recognition, and advocacy infrastructure that the local affiliate leverages, comparable as the broader institutional umbrella.
• Rutgers University Behavioral Health Care: Major NJ-based behavioral health provider affiliated with Rutgers offering outpatient mental health, addiction services, and crisis intervention across the state. Comparable as a larger-scale NJ behavioral health services provider with overlapping program types.
• Monmouth Medical Center: Regional hospital system in Monmouth County that is an active Link2Care/ARRIVE Together partner with MHA Monmouth. Comparable as a local mental health service provider and emergency crisis response collaborator in the same county.

Regional players

• Visiting Nurse Association Health Group: New Jersey-based nonprofit home and community health services organization offering behavioral health, hospice, and social services. Comparable in mission-driven community health delivery and NJ regional footprint.
• Family Service Association of Bucks County: Regional nonprofit social services organization providing mental health counseling, case management, and community support programs. Comparable in service model and mission-driven community behavioral health delivery, though serving adjacent Pennsylvania county.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmCiY3IrSsr3ysxTEXWRG9A
• Facebookfacebook.com/mhamonmouth
• LinkedInlinkedin.com/company/mhamonmouth
• Instagraminstagram.com/mhamonmouth

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental Health Association of Monmouth County