YMCA of Greater Monmouth County

What YMCA of Greater Monmouth County does

The YMCA of Greater Monmouth County, rebranded as YMCA of the Jersey Shore effective July 2025, is a 501(c)-style nonprofit community services organization headquartered in Shrewsbury, New Jersey, that traces its origins to the 1874 founding of the Red Bank YMCA. The organization delivers programs across three core pillars — youth development, healthy living, and social responsibility — through eight branch locations spanning Monmouth, Middlesex, and Ocean counties. Its service portfolio includes facility-based fitness and aquatics (swim lessons, sports, personal training, competitive swim team), licensed child care (infant through preschool, Y-Kids before/after school care), summer day camps at four sites including the 100-acre Camp Zehnder, mental health and counseling services (grief support, suicide prevention, outpatient services), and prevention programs (Diabetes Prevention, LIVESTRONG Cancer Support, Veterans Wellness). It also operates digital products including a mobile app and the YMCA360 virtual fitness platform, and delivers in-school programming through 100+ school partnerships.

The organization's business model is a hybrid of subscription recurring revenue and donations. Membership dues (monthly/annual individual and family tiers), program fees (child care, camp, swim, sports, personal training), annual campaign donations and planned giving, and special-event fundraising (gala, MLK Breakfast, Day of Giving) form the four primary revenue streams. A YCares financial assistance program has distributed $5M in subsidies over five years to ensure accessibility. The 2019 merger of The Community YMCA and YMCA of Western Monmouth County established the organization as the second-largest YMCA in New Jersey, and the 2022 management agreement with Ocean County YMCA and 2025 rebrand extended reach further along the Jersey Shore corridor. The organization is governed by a 54-member volunteer board, operates as part of the national YMCA of the USA network, and employs approximately 1,700 staff and volunteers serving 42,000 members annually.

Core technology is not publicly disclosed; the organization relies on the third-party Daxko platform for online registration and membership management, a mobile app, and the YMCA360 virtual content platform. There are no proprietary AI/ML systems, APIs, or technical differentiators documented. Strategic priorities as evidenced by recent moves center on geographic and programmatic consolidation across the three-county service area rather than technology disruption.

Name

YMCA of Greater Monmouth County

Legal name

YMCA of the Jersey Shore

Website

https://ymcanj.org

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The YMCA of the Jersey Shore (formerly Greater Monmouth County) is a nonprofit community services organization serving 42,000 members annually through eight branches across Monmouth, Middlesex, and Ocean counties in New Jersey, delivering child care, camps, fitness, aquatics, counseling, and prevention programs funded by membership dues, program fees, and donations.

Ownership category

akta.pro rank

Headquarters

HQ city

Shrewsbury

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual and monthly membership fees for individuals and families accessing wellness facilities, fitness programs, and branch amenities across 8 locations
2. Program Fees: Fees for structured programs including child care, summer camp, swim lessons, sports leagues, personal training, and counseling services
3. Donations and Fundraising: Annual campaign donations, planned giving, and social good program contributions supporting financial assistance and program subsidies
4. Special Events: Gala events and community fundraising events such as the Dr. Martin Luther King Jr. Annual Breakfast

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The YMCA of Greater Monmouth County (now YMCA of the Jersey Shore) is a nonprofit community services organization providing facility-based fitness and wellness programs, child care and preschool services, summer and school-out camps, aquatics and swim lessons, outpatient counseling and social services, and chronic disease prevention/wellness programs. Services are delivered through 8 branch locations and 100+ school partnerships across Middlesex, Monmouth, and Ocean counties in New Jersey, supported by membership dues, program fees, and donations.

Product overview

The YMCA of the Jersey Shore (formerly YMCA of Greater Monmouth County) operates as a multi-branch nonprofit wellness and community services organization offering a comprehensive suite of programs organized around three core pillars: youth development, healthy living, and social responsibility. The portfolio includes facility-based fitness and aquatics programs (swim lessons, sports, personal training), child care services (infant through preschool, before/after school care, summer camp), mental health and social services (counseling, suicide prevention, grief support), and specialized health prevention programs (diabetes prevention, cancer survivorship, veterans wellness). The organization also offers digital products including a mobile app and YMCA360 virtual fitness platform. Programs are delivered through eight branch locations across Monmouth, Middlesex, and Ocean counties in New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Programs (Individual and Family) Tiered individual and family memberships to access wellness facilities, pools, fitness centers, group classes, and programs across 8 branch locations, with monthly billing, financial assistance via YCares, nationwide membership portability, and access to YMCA360 virtual fitness.
• Youth Programs Comprehensive youth development programming for children and teens including swim lessons, youth sports and enrichment, birthday parties, school-out camp, summer camp, and character-building activities.
• Adult Programs Health and wellness programs for adults including group fitness classes, personal training, adult sports leagues, swimming, active older adult programming, and Y @ Home online fitness classes.
• Aquatics and Swim Programs Swim instruction for all ages including youth and adult swim lessons, family swim, adaptive aquatic programs, the competitive Jersey Shore YMCA Swim Team, summer swim team, and Freehold outdoor pools. Also delivers American Red Cross Lifeguard Certification courses.
• Child Care and Preschool Licensed child care services for infants through preschoolers, including full-day preschool and infant care, with Y-Kids Before & After School Care delivered in 100+ partner schools and the Healthy U nutrition/physical education curriculum.
• Y-Kids Before and After School Care State-licensed before and after school child care program with focus on character development, healthy living, academic support, and STEAM curriculum, delivered inside 100+ schools.
• Summer Day Camps Summer day camps including YMCA Camp Zehnder (100-acre facility in Wall), Freehold Family YMCA Day Camp, Old Bridge Family YMCA Day Camp, Red Bank Family YMCA Day Camp, school district day camps, and specialized programs for children with intellectual/developmental disabilities through Family Resource Network partnership.
• Counseling and Social Services Outpatient mental health services, grief support, suicide prevention initiatives (Talk. Connect. Prevent.), outreach services, community resources, helplines, and the Bayshore Family Success Center, delivered through Counseling & Social Services offices in Eatontown, Matawan, and Middletown, plus 35 schools receiving in-school counseling.
• Prevention and Care Programs Specialized health prevention programs including the Veterans Wellness Program (in partnership with Middlesex County), the CDC-recognized Diabetes Prevention Program (DPP), LIVESTRONG Cancer Support program for cancer survivors, and the Talk. Connect. Prevent. suicide prevention initiative.
• YMCA Mobile App Mobile application for members to access schedules, program registration, account management, and engagement with YMCA services on iOS and Android devices.
• YMCA360 Virtual Fitness Virtual fitness platform that provides members on-demand and live-streamed workouts, group exercise classes, and wellness programming accessible from home, included with membership.
• Healthy U School-based nutrition education, physical education, and family involvement program combating childhood obesity, incorporated into school-age and preschool child care programs via partnership with Horizon Foundation for New Jersey.
• Community Outreach Programs Arts enrichment, leadership programs, civic engagement, and Family Success Center services for underserved communities, including a 6,000 sq ft teen and senior center in Freehold Borough and special-needs programming (e.g., prom night with Our Special Place and Parents of Special People).
• LIVESTRONG Cancer Support Program Evidence-based program helping cancer survivors rebuild strength, improve physical function, and access wellness support following cancer treatment, offered at no cost to participants.

Quantifiable outcome

• 42,000 people served annually
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Ocean County YMCAcoreStrategic or Co-development Partner · 1 July 2022Management agreement effective July 1, 2022, with YMCA of Greater Monmouth County CEO Laurie Goganzer serving as CEO for Ocean County YMCA. Key leadership team members oversee operations and finance. Agreement aimed at strengthening OCYMCA operations and exploring further collaboration opportunities.
• Horizon Foundation for New JerseycoreStrategic or Co-development PartnerCollaborative partnership for Healthy U program combating childhood obesity through nutrition education, physical education, and family involvement. Program is incorporated into school-age and preschool programs.
• Middlesex CountycoreStrategic or Co-development PartnerPartnership supporting veterans and residents managing chronic disease at Old Bridge Family YMCA. Also supported expanded water safety education for area youth.
• New Jersey Natural GasminorGTM or Marketing PartnerCorporate volunteers donated two days of service totaling $100,000 and over 1,600 hours of volunteer work for YMCA projects.
• American Red CrosscoreStrategic or Co-development PartnerYMCA offers American Red Cross Lifeguard Certification programs and water safety education initiatives.
• Family Resource NetworkminorStrategic or Co-development PartnerPartnership at Camp Zehnder providing summer camp experiences for children with intellectual and developmental disabilities.
• Our Special PlaceminorStrategic or Co-development PartnerPartnership for special prom night for teens with special needs at Bayshore Family Success Center.
• Parents of Special PeopleminorStrategic or Co-development PartnerJoint partnership for special prom night for teens with special needs at Bayshore Family Success Center.
• Nearly 80 Community PartnersminorGTM or Marketing PartnerCommunity collaborations strengthening neighborhoods through partnerships referenced in Comcast Newsmakers segment.

Scale indicators14 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• YMCA of Greater New York: One of the largest YMCAs in the U.S., operating a similar multi-branch nonprofit model with youth development, fitness, child care, and camping programs. Direct peer because it operates under the same YMCA brand, national membership portability, and parallel program mix in a neighboring regional market.
• JCC Association of North America: Jewish Community Centers are nonprofit membership organizations offering similar bundled programming (fitness, child care, camps, cultural programming, social services) to similar demographics. Direct peer because the operating model, mission-driven structure, and program portfolio closely mirror a regional YMCA.
• Boys & Girls Clubs of America: National nonprofit network providing youth development, sports, and after-school programming through local club branches. Direct peer in the youth-development nonprofit space, competing for the same member families, donor dollars, and school partnerships.
• 4-H National Council: National youth development organization delivering experiential programming in STEM, agriculture, and healthy living, with deep school and community partnerships. Direct peer because it competes for youth development dollars, school partnerships, and the same family demographic across NJ and adjacent geographies.

Broad incumbents

• Planet Fitness: Largest low-cost fitness chain in the U.S. with a national footprint at $10-$25/month memberships. Broad incumbent competing for the same basic-fitness member wallet share, particularly value-conscious consumers who might otherwise choose a Y membership.
• Life Time Fitness: Premium multi-service fitness operator offering fitness, aquatics, child care, and family programming in a for-profit model. Broad incumbent because its programming and family-oriented positioning overlap heavily with the Y's wellness and child care offerings, though at a higher price point.
• Equinox Holdings: Premium luxury fitness operator with strong brand, group fitness, and digital (Variis) offerings. Broad incumbent competing for affluent members' fitness share and as a destination employer for fitness talent in the NY/NJ metro.
• Gold's Gym: Established national fitness franchise operator with full-service family memberships, group classes, and child care add-ons. Broad incumbent competing in the mid-market family fitness segment the Y serves, with overlapping amenities (pools, child care).

Emerging players

• Orangetheory Fitness: Specialty group-training fitness franchise with rapid national expansion. Emerging player because it captures the adult fitness segment with a results-oriented, premium-priced model that competes for the same middle/upper-middle-income member base the Y targets with personal training and small group programs.

Others

• Head Start (ACF): Federal early childhood program administered through community grantees delivering preschool and family services to low-income families. Related ecosystem participant because the Y's child care and preschool offerings compete for the same subsidized slots, families, and school district contracts, often partnering or co-locating services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/ymcaGMC
• Facebookfacebook.com/ymcaGMC
• LinkedInlinkedin.com/company/ymca-of-greater-monmouth-county

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA of Greater Monmouth County