The New Republic
The New Republic is a privately held American political and cultural magazine founded in 1914, publishing across web, mobile apps, print, podcasts, newsletters, video, and live events for politically engaged individual subscribers and general news consumers, monetized primarily through recurring subscriptions and digital advertising.
- Company typePrivate
- Founded1914
- HeadquartersWashington, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What The New Republic does
The New Republic is a privately held American political and cultural magazine founded in 1914 by Herbert Croly and Walter Lippmann, currently operating as a multi-format digital-first publication headquartered at 1 Union Square West in New York City. The company distributes editorial content across a flagship website (newrepublic.com), dedicated iOS and Android mobile applications, a print magazine with full archive access dating to 1914, video content, email newsletters, and podcasts including The Daily Blast with Greg Sargent. Its editorial verticals span Politics, Climate, Culture, and long-form magazine features, and it actively hosts live climate-focused events across multiple U.S. cities including Colorado, Virginia, Chicago, and New England.
The business model is primarily subscription-driven across print, digital, and bundled tiers, with annual billing and auto-renewal managed through fulfillment partner CDS Global; secondary revenue comes from programmatic and direct advertising via third-party partners including Freestar, Connatix, Outbrain, DoubleClick, and Facebook. A 2013 content partnership with British magazine New Statesman provides cross-Atlantic distribution and contributes to a combined monthly readership exceeding 4 million. The publication was acquired by Facebook co-founder Chris Hughes in 2012, which triggered a relaunch of the print magazine, website, and mobile app; in February 2023, Michael Caruso was appointed CEO and Publisher in a newly created role with explicit responsibility for digital products, live events, and new initiatives. Customer segments are exclusively consumer-facing (individual subscribers and general news consumers), with no disclosed enterprise or B2B customer relationships.
The underlying technology is a standard digital publishing stack: a content-managed website, native mobile applications, an online subscription management portal (service.newrepublic.com), and integration with established ad-tech and social platforms. No proprietary AI/ML systems, APIs, developer tools, or SDKs are publicly documented. The company maintains 51–100 employees and operates without disclosed funding rounds, external investors since the 2012 Hughes acquisition, or public revenue figures.
The New Republic firmographics
Firmographics- Name
- The New Republic
- Legal name
- The New Republic
- Website
- https://newrepublic.com
- Company type
- Private
- Founded year
- 1914
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The New Republic is a privately held American political and cultural magazine founded in 1914, publishing across web, mobile apps, print, podcasts, newsletters, video, and live events for politically engaged individual subscribers and general news consumers, monetized primarily through recurring subscriptions and digital advertising.
- Ownership category
- akta.pro rank
The New Republic industry classification
Industry- Product category
- Political News and Commentary Magazine
- NAICS
- Periodical Publishers (51312), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
- akta.pro secondary industries
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH), Political & Public Affairs Channels (MPABAIAC)
Keywords
Where The New Republic is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The New Republic business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Subscriptions: Recurring digital subscriptions providing online access to articles, archives dating back to 1914, and digital-only content. Subscriptions auto-renew unless cancelled.
- Print Subscriptions: Physical magazine delivery with recurring subscription model. First issue arrives approximately 3-5 weeks after order. Auto-renewing subscriptions.
- Advertising: Targeted advertising across digital properties using cookies, web beacons, and third-party advertising partners. Partners include Freestar, Connatix, Outbrain, DoubleClick, and many others for ad serving and targeting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital subscription |
| Subscription | Annual | Print subscription |
| Subscription | Annual | Print + Digital subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
The New Republic product offering
Product offeringCore offering
The New Republic produces and distributes political journalism, cultural commentary, and in-depth analysis via a subscription-based print and digital magazine. Its core offerings include the newrepublic.com website, a recurring digital and print magazine, podcasts, email newsletters, and video content for politically engaged readers seeking context beyond daily headlines.
Product overview
The New Republic is a digital-first news and political magazine with a portfolio spanning its primary website (newrepublic.com) offering news articles and opinion content across Politics, Climate, Culture, and Magazine verticals; a print and digital magazine publication with an archive dating back to 1914; podcasts including The Daily Blast With Greg Sargent; email newsletters; and video content. The TNR Subscription Portal (service.newrepublic.com) enables customer self-service for subscription management. The company also operates a mobile app for iOS and Android with separate account credentials from the website.
Differentiator
Problem solved
Functional benefit
Products and services
- The New Republic Website (newrepublic.com) The primary digital platform of The New Republic offering news articles, opinion essays, and feature stories across verticals including Politics, Climate, Culture, and Magazine. Free general access is provided with subscription-gated premium content and a full archive dating back to 1914 reserved for subscribers.
- The New Republic Magazine (Print + Digital Subscription) Print and digital magazine subscription publication covering politics, culture, and big ideas, with delivery of physical magazines via postal service to subscribers in the USA, Canada, and International markets, plus digital edition access and archives dating to 1914.
- The New Republic Podcasts Audio podcast content including The Daily Blast with Greg Sargent and other podcast programming covering politics and cultural commentary, available through the website and dedicated podcast platforms for TNR readers.
- TNR Mobile App (iOS and Android) Mobile application for iOS and Android providing mobile access to The New Republic's journalism and content, with separate sign-in credentials from the website subscription account.
Companies that use The New Republic
Customer profileSegments2 records
Ideal customer profiles2 records
The New Republic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The New Republic partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- New StatesmancoreContent partnership with British magazine New Statesman announced September 9, 2013. The partnership allows each magazine to publish select articles from the other on their websites and in tablet editions. Both magazines share similar political and cultural outlook and a mission to produce quality journalism. The combined audience exceeds 4 million monthly readers. Both publications were founded within a year of each other (TNR in 1914, NS in 1913).
- CDS GlobalminorCDS Global handles subscription fulfillment services for The New Republic, including billing, customer service, and subscription management. Contact: [email protected], [email protected].
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
The New Republic competitors and assessment
Company assessmentDirect peers
- The Nation: The Nation is a long-running progressive U.S. magazine publishing politics and cultural commentary; it competes directly with TNR for the same ideologically engaged reader and uses a similar subscription + advertising model.
- The Atlantic: The Atlantic is a multi-platform political, cultural, and ideas magazine with print, digital, and podcast products; it overlaps TNR on politics/culture verticals and pursues a comparable subscription-led strategy.
- Mother Jones: Mother Jones is a nonprofit investigative journalism outlet focused on politics, government, and social justice; it competes for the same progressive reader as TNR and combines subscription/fundraising with advertising.
- Harper's Magazine: Harper's Magazine is a long-standing print-and-digital magazine covering politics, literature, and culture; it targets a similarly engaged, literate audience as TNR and operates a parallel subscription model.
- New Statesman: New Statesman is the British political and cultural magazine that signed a content partnership with TNR in 2013; the publications share editorial outlook and audience, making it both partner and closest cross-border peer.
- Vox: Vox is a digital-first progressive news and explainer site with podcasts and video; it competes with TNR for digital political-media attention and uses similar newsletter, podcast, and video monetization.
- Politico: Politico is a political news brand covering politics, policy, and government with subscription and advertising products; it competes with TNR on the politics vertical in particular.
Broad incumbents
- The New Yorker: The New Yorker is a far larger established magazine brand covering culture, politics, and long-form journalism; it overlaps TNR on cultural commentary and political coverage while operating at substantially greater scale.
- Slate: Slate is a digital-first general commentary site with strong politics and culture coverage plus podcasts; it overlaps TNR's editorial verticals and competes for the same politically engaged online reader.
Others
- Hachette Book Group (Magazine Division): Hachette is a major publishing conglomerate that historically held magazine interests and competes for advertising and subscription budgets in the U.S. periodical market; it is an adjacent player rather than a direct editorial competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The New Republic social profiles
Digital presenceThe New Republic financial estimates
Financial estimateRevenue estimate
Valuation estimate
The New Republic leadership team
Management profileNumber of profiles
Profiles8 records
The New Republic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The New Republic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The New Republic
What does The New Republic do?
The New Republic produces and distributes political journalism, cultural commentary, and in-depth analysis via a subscription-based print and digital magazine. Its core offerings include the newrepublic.com website, a recurring digital and print magazine, podcasts, email newsletters, and video content for politically engaged readers seeking context beyond daily headlines.
Is The New Republic a public or private company?
The New Republic is a private company. It is classified as unknown and is currently operating.
When was The New Republic founded?
The New Republic was founded in 1914. It employs 51 to 100 people.
Where is The New Republic based?
The New Republic is headquartered in Washington, United States, in the North America region.
How does The New Republic make money?
Three revenue lines are on record. Digital Subscriptions are the primary driver. The others are print Subscriptions and advertising.
Who are The New Republic's main competitors?
Direct peers on record are The Nation, The Atlantic, Mother Jones, Harper's Magazine, New Statesman, Vox and Politico. Broad incumbents are The New Yorker and Slate. Hachette Book Group (Magazine Division) is listed as an others.
Does The New Republic have an API?
No public API is recorded for The New Republic.
What industry is The New Republic in?
The New Republic's product category is Political News and Commentary Magazine. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines, with a secondary code of MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press. Its NAICS code is 51312 and its SIC code is 2721.