What Curiosity Software does

Curiosity Software is an Ireland-headquartered enterprise software company that builds the Enterprise Test Data® Platform, an AI-powered, end-to-end test data management solution for large enterprises. Founded in 1998 by Huw Price and Shashank Mishra and now led by CEO Michelle Cox, the company sells primarily to Fortune 500 and Global 2000 organisations in financial services, technology, telecommunications, government, and professional services, with named accounts including Santander, American Express, Equifax, Western Union, Nationwide, a top-10 central bank, Atlassian, and KPMG. The platform follows a Discover-Act-Monitor methodology and comprises interconnected modules for data discovery, data governance, AI data management, model-based test generation (Quality Modeller), data masking, synthetic data generation, on-demand provisioning, data virtualisation, data modelling, monitoring, and AI co-pilot assistants, with more than 250 data connectors spanning databases, mainframes, files, and message formats. Underlying AI capabilities include generative synthetic-data creation, anomaly detection for compliance, optimisation-driven test-set reduction, and agent-style assistants that regenerate tests upon code check-ins.

The underlying technology combines visual model-based test generation, generative AI for fictitious data creation, automated provisioning through self-service forms and CI/CD pipelines, and AI-driven monitoring with intelligent alerting. Documented customer outcomes include up to 30,000x faster test creation, $8.9M USD saved in provisioning costs at a global bank, 33x faster ISO 20022 payment message creation at a top-10 central bank, 25x reduction in API test volume at a fundraising platform, and 85% automation of course testing within nine months at an education technology company. The platform generates code (Cypress, REST Assured) and processes structured data across DB2 mainframes, BigQuery, SQL warehouses, JSON, and fixed file formats.

Curiosity monetises through annual subscription software licenses (sold per Authorised User on both SaaS and On-Prem deployments), recurring Support and Maintenance governed by an SLA, an annually renewable Adoption Assurance Program (technical and customer success management) subject to additional fees, and separately billed Professional Services for implementation and training. Pricing is custom and quote-based, not publicly disclosed. Distribution is enterprise field sales led, complemented by authorised resellers, and supported by a content-heavy marketing mix including webinars, podcasts, whitepapers, customer success stories, and event participation. The company operates from Bray, Ireland (registered Curiosity Software Ireland Ltd., company number 607759) and Marina Del Rey, California (Curiosity Software LLC), holds ISO 27001 certification via UKAS/PQAL, and has raised undisclosed funding from private investors in July 2022 to advance its Traceability Lab and risk-analysis capabilities.

Name

Curiosity Software

Legal name

Curiosity Software Ireland Ltd.

Website

https://curiositysoftware.ie

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Curiosity Software provides an AI-powered enterprise test data management platform to Fortune 500 and Global 2000 organisations, automating data discovery, synthetic data generation, masking, and provisioning across finance, technology, government, and telecommunications.

Ownership category

akta.pro rank

Product category

Test Data Management

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Application Testing & QA Services (BPAEAGAI)

akta.pro secondary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Test data management
• Synthetic data generation
• Data masking software
• Model-based testing
• Data privacy compliance

Headquarters

HQ city

Bray

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licenses (SaaS and On-Prem): The company offers both SaaS Solutions (remotely hosted and managed) and On-Prem Solutions (installed and operated within customer environment). Licenses are sold per user/Authorised User with pricing dependent on designated use and license term. The EULA describes license fees, license terms, and renewal processes.
2. Support and Maintenance: Support and maintenance services provided in accordance with the Service Level Agreement, including bug fixes, patches, major or minor releases. Support is available Monday-Friday 9AM-5PM GMT with different response times based on incident severity.
3. Adoption Assurance Program: An annually renewable service comprising a technical success manager and customer success manager to assist with software adoption. Subject to additional annual fees.
4. Professional Services: Professional services related to the software provided by Curiosity or authorised service providers, including implementation and training support. Billed separately per Order or Statement of Work.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

Curiosity Software provides an AI-powered enterprise test data management platform that combines synthetic data generation, data masking, data discovery, and model-based test generation. The platform operates on a proprietary Discover-Act-Monitor framework and serves Fortune 500 and Global 2000 enterprises in banking, insurance, telecommunications, government, and professional services sectors.

Product overview

Curiosity Software offers the Enterprise Test Data® Platform as its core AI-powered, end-to-end test data management solution. The platform is structured around a Discover-Act-Monitor framework and consists of multiple integrated modules including Quality Modeller (for model-based test generation), Data Discovery, Data Governance/Monitoring, AI Data Manager, Synthetic Data Generation, Data Masking, Data Provisioning, Data Virtualisation, Data Modelling, and AI Co-pilot Assistants. Additional services include the Adoption Assurance Program and Professional Services. The platform integrates with over 250 data connectors covering databases, mainframes, files, and messages.

Differentiator

Problem solved

Functional benefit

Brands

• Enterprise Test Data®: AI-powered, end-to-end test data management platform for enterprise organizations.
• Quality Modeller
• Enterprise Test Data® Platform

Products and services

• Enterprise Test Data Platform AI-powered enterprise test data management platform providing synthetic data generation, data masking, data discovery, data provisioning, data virtualisation, and data monitoring capabilities for large organizations.
• Quality Modeller

Quantifiable outcome

• Up to 30,000x faster test creation
• +9 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature10 records

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Solix Technologies: Solix Technologies provides enterprise data masking, archiving, and test data management to large banks and insurers, overlapping with Curiosity's Data Masking and provisioning capabilities at similar regulated-buyer accounts.
• Delphix: Delphix (now part of Perforce) is the best-known direct competitor offering test data management, masking, and data virtualization for enterprises, including financial services - directly comparable to Curiosity's Enterprise Test Data Platform and Data Virtualisation modules.
• GenRocket: GenRocket provides model-based and synthetic test data generation for enterprise QA teams, very closely aligned with Curiosity's Quality Modeller and Synthetic Data Generation modules and the same Fortune 500 financial and telecom buyer.
• K2View: K2View delivers entity-based test data management and provisioning for large enterprises, directly overlapping with Curiosity's Data Provisioning and Data Virtualisation capabilities and similar financial-services customer base.
• Original Software: Original Software provides enterprise test data management, data masking, and data quality tools to UK, US, and EU enterprises - a same-niche peer with comparable banking, insurance, and regulatory-use customers.

Broad incumbents

• Informatica: Informatica is a broad enterprise data management incumbent offering data masking, virtualization, and governance as part of a much larger portfolio, overlapping with Curiosity's data governance and masking capabilities but not focused on test data.
• Broadcom (CA Test Data Manager / Agile Requirements Designer): Broadcom's CA Test Data Manager and Agile Requirements Designer target the same enterprise test data and model-based testing buyers as Curiosity, but as part of a much broader enterprise software suite.
• IBM InfoSphere Optim: IBM Optim is a long-standing enterprise test data management and data masking suite sold to large banks and insurers, the same buyer Curiosity targets; a broad incumbent with deep enterprise relationships.

Emerging players

• Tonic AI: Tonic.ai is an emerging synthetic data platform for enterprise testing and AI data needs, competing with Curiosity's Synthetic Data Generation and AI Data Manager modules but typically positioned with a more developer-friendly, self-serve go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/CuriositySoftwareIreland
• LinkedInlinkedin.com/company/curiositysoftware
• Xx.com/CuriositySoft
• Facebookfacebook.com/Curiosity.Software

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curiosity Software